Pixel Street :: Winning Over Student Brand Perception for MSU

Medhavi Skills UniversityEducation

Rebuilding a university's digital front door ahead of an admissions season that couldn't wait.

• Higher-Ed Web Design
• Ux
• SEO Migration

Overhaul Medhavi Skills University's website ahead of its 2024 admissions cycle, on a tight timeline, with marketing campaigns already scheduled to drive traffic to it.

The constraint

MSU's proposition is genuinely different from a traditional university's, skill-based, work-integrated programmes like WISE and Design Your Degree. But different only helps if a prospective student can find it, understand it and act on it fast, and most university websites bury their strongest differentiators under menus of generic academic copy.

Make The Difference The First Thing They See.

The entire user journey was rebuilt around MSU's real point of difference, work-integrated learning, instead of the standard university template of departments-first navigation.

A vibrant, mobile-first interface simplified the path from curious visitor to submitted inquiry, built to carry heavy academic content without slowing down, with careful SEO strategy and link migration protecting existing search equity through the switch.

• UI/UX DesignWe developed a vibrant and engaging user interface that reflects the university's dynamic educational ethos. The design focused on simplifying the user journey to enhance interactions with prospective students.
• Responsive & Mobile-First DesignGiven the increasing reliance on mobile devices among students, we prioritized a mobile-first design strategy to ensure optimal accessibility and performance on smartphones
• Custom Laravel CMSTo manage dynamic content effectively, we developed a custom content management system using Laravel. This allowed for easy updates and management of course content, blogs, and pages, providing the university staff with a flexible and powerful tool to keep the website current.
• Content Writing & MigrationOur team undertook extensive content writing and migration, ensuring that all educational material, including course descriptions and academic resources, was not only transferred but also optimized for web readability and SEO.
• SEO and Link MigrationWe implemented a comprehensive SEO strategy to enhance the university's online presence and ensure high visibility in search engine results. This included migrating old links and setting up redirects to maintain SEO value and user access continuity.

“Every university says it's different. We just made sure MSU's website proved it in the first scroll.”

A measurable rise in admissions inquiries and stronger organic visibility, delivered inside a hard pre-admissions-season deadline.

• Timely Project CompletionDespite the tight deadline, the website was launched ahead of the 2024 admissions season, aligning perfectly with the university’s marketing campaigns.
• Enhanced User EngagementThe intuitive and responsive design led to increased user engagement, with metrics showing more extended interactions and deeper navigation across the site.
• Boost in Admissions InquiriesThe clear, accessible presentation of academic programs and streamlined user pathways contributed to a higher volume of admissions inquiries.
• SEO SuccessImproved search engine strategies and careful link migration enhanced the site's visibility and organic reach.
• This project highlighted the importance of agility and precision in digital transformations within the educational sector. By integrating advanced web technologies and user-centred design principles, we delivered a robust platform that not only meets the immediate needs of Medhavi Skills University but also supports its long-term goals of attracting and enrolling students.