Pixel Street :: Engineering a New Era in Global Trade

Thyme CorporationExport Business

Building a modern, unified identity for a company built on moving goods across borders.

• Visual Identity
• Logo Design
• Stationery
• Print Files

Thyme Corporation needed a brand identity capable of establishing it as a modern, international leader, a visual system that could carry its industrial, trade-driven operations with genuine credibility.

The constraint

Global trade businesses often default to identities that feel either purely corporate or purely industrial, rarely both at once. Thyme needed a mark that could speak to its operational core without losing the polish expected of an international player.

One Symbol, Two Meanings.

The logo combined the industrial symbol of a loading container with the letter 'T', a single mark carrying both the literal core of Thyme's operations and its identity, immediately legible to anyone in the trade.

That mark extended into a versatile stationery kit and print materials built for trade events, alongside corporate identity essentials, business cards, letterheads and event collateral, ensuring one unified brand image travelled with Thyme wherever it showed up in the field.

• Logo DesignDeveloped a logo that combines the industrial symbol of a loading container with the letter 'T', representing Thyme's core operations.
• Brand CollateralCreated a versatile stationery kit and print materials for trade events to project a cohesive brand image.
• Brochure DesignProduced informative brochures and datasheets, designed to make complex information accessible and visually appealing.
• Corporate IdentityDesigned versatile stationery, including business cards, letterheads, and trade event materials, ensuring a unified brand image.

“A logistics brand's identity has to survive a shipping container and a boardroom equally well. That's the whole brief.”

A consistent, modern identity that established Thyme Corporation's perception as an international leader in global trade.

• The new branding established a consistent, modern identity, enhancing Thyme Corporation’s perception as an international leader. The visually cohesive strategy created a strong platform for future growth and market expansion.