Pixel Street :: video studio

We make brand film, motion design and AI-generated video at the pace retail actually moves.

Most conversations about video still start with one hero film. Almost none of our briefs do. The brands we work with need motion every week: a quick-commerce tile that goes live on Thursday, a festive promotion that has to ship before the season turns, a product cut that has to exist in every format the platform asks for.

So that is what the studio is built around. The centre of it is motion design, editing and AI-generated video, which is what lets us put out premium-looking film at a volume traditional production cannot fund. For Schweppes we used exactly that to hold a premium finish across quick commerce, where the platform's own pace and clutter usually flatten a brand. Coca-Cola India gets AI-generated video the same way, alongside the banners and the catalogue.

We still shoot. Mangaldeep has trusted us as a creative partner for over three years across the 3in1, Scent 3in1, Flora, Sandal and Temple ranges, and that work includes festive promotional films and full product photoshoots sitting beside the packaging and the POSM. When a brief needs a camera, it gets one.

What makes this different from booking a production house is that the video is not a separate contract. It comes out of the same room as the packaging, the retail display and the campaign artwork, judged against the same brand guidelines. That is why the film ends up looking like the pack.

• Pixel Street showreel Showreel

A step-by-step process that takes your video from concept to a polished final product.

Concept & Planning

We start from the brief and the brand book, not from a moodboard. You get the idea, the script or shot list, the format list and the delivery dates in one document, so the argument about what the video actually is happens before anything is shot or rendered.

Production

Live briefs go to camera. Volume briefs go to motion design and AI generation. Most projects use both, and the same creative lead runs whichever it is, so the pieces still look like each other when they land.

Post-Production

Edit, grade, sound and the cutdowns. You review on a link with timestamped comments, and every aspect ratio and platform spec the campaign needs comes off the same master.

Pixel Street has been instrumental in helping us build powerful visuals for our brands. They have often gone out of the way to understand our ask and help us out even with tight deadlines. The team is well equipped to deal with all our packaging and POSM needs.

Aarushi Verma

Our launch expo went extremely well today!! Thank you so much for such quick turnaround and all the late nights put in during the last few weeks!! Huge shout out to all members of the team.

Arnav Jindal

Pixel Street is our go-to design agency. Their stunning visuals and rapid turnaround were key in optimising our onboarding, retention, and renewal journey campaigns leading to significant subscriber growth.

What does your video studio actually produce?

Brand films, product and promotional films, social cutdowns, motion graphics and AI-generated video. Most of what leaves the studio in a given month is motion and AI work for campaigns that run continuously rather than one-off hero films, though we shoot those too. The stack is Adobe Creative Suite for edit and motion, Cinema 4D and Blender where a shot has to be built rather than filmed, and current-generation AI video models. What we do not do is pretend to be a full post house: specialist grade or sound is brought in when a project genuinely needs it.

What makes your video studio in Kolkata different?

The video is made in the same room as the packaging, the retail display and the campaign artwork, against the same brand guidelines. A production house delivers you a film. We deliver the film that matches the pack it is advertising, because we designed the pack. It also means one creative lead across the whole campaign instead of a handover between two suppliers.

Do you use AI to generate video?

Yes, deliberately, and we will always tell you where. We work across Seedance, PixVerse, Runway, Google Veo and Kling, picking per shot rather than standardising on one — they fail in different places, and the one that renders a pour convincingly is rarely the one that holds a face. It is what makes premium motion affordable at the volume quick commerce demands: Schweppes and Coca-Cola India both run AI-generated video from us. It does not replace a shoot when the brief needs a real product in real light, and we will say so rather than quietly rendering it.

How quickly can you turn around a motion or AI-generated video?

Under a week from an approved brief, for the motion and AI work. That is the whole point of building the studio this way, and it is what lets a quick-commerce campaign respond to something that happened on Monday. A live shoot runs on its own schedule because casting, location and product samples set the pace, not the edit.

Do you shoot as well, or is it all motion and AI?

We shoot. Mangaldeep's festive promotional films and full product photoshoots have run through this studio for over three years across five ranges, alongside the packaging and POSM for the same brand. The judgement we bring is which briefs need a camera and which do not, and we would rather tell you a shoot is unnecessary than sell you one.

What do you need from me to start?

The brand guidelines if they exist, the product, and a decision about where the video is going to run before we make it. Format drives everything downstream, and a film cut for a launch page is not the same film as nine seconds on a quick-commerce tile. If you do not have guidelines, that is a branding conversation first and we will say so.