The design industry is constantly evolving and we like to keep our readers updated with the latest trends. Our blog features articles on a range of topics such as web design, branding, UI/UX design, and
WordPress and PHP are two of the most popular web development platforms. Both have their own pros and cons, and choosing one over the other depends on your specific needs and preferences. PHP is a server-side scripting language that enables...
Digital marketing is the process of promoting a company or product online. It can be done through various means, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. In 2022, you can be hard pressed...
The SEO industry in India is growing at a very rapid pace and Kolkata is one of the leading contributors to this growth. An efficient SEO strategy is vital for any business that wants to make a mark online and...
Branding is crucial for companies to carve out their own space in the market. The key here is to create differentiating experiences that customers can connect with. The value added by and the application of marketing techniques to a unique...
In order to maintain a good reputation, every business needs a proper communication strategy and that is where a Public Relations company comes in. A good PR agency will help you build and maintain relationships with your customers, shareholders, employees,...
It is common knowledge that consumers gravitate towards brands. As a consumer, it doesn't matter where you are or what walk of life you are from, the concept of a brand signifies something positive to you. It can be something...
Although branding and marketing are ultimately communication tools for a brand, their objectives and how they go about achieving them are quite different. Although you might argue that both of them serve to communicate the brand to the consumers; however,...
Branding today is somewhat of a peculiar concept. Most people confuse branding with a brand and define it as the process of being notable or reputed or even influential. While those aspects are definitely a part of it, they do...