It’s no secret that SEO is one of the most effective ways to drive traffic to your website. After all, if your site doesn’t show up in search engine results, you’re missing out on a huge opportunity to attract new visitors.
SEO statistics for 2022 say that nearly 68% of all web traffic begins with a search engine, and 92.96% of global web traffic comes from Google. So, if you want your site to be seen, it’s important to optimize it for search engines. Additionally, 61% of B2B marketers rely on SEO and organic traffic to generate leads.
However, what if you’re not seeing the results you want? Surprisingly, 90.63% of pages get no organic search traffic from Google and the top-ranking page gets search traffic only 49% of the time. This does not mean that organic searches don’t happen or that SEO is losing its touch. In fact, Google has received 943 billion searches in 2022 itself, which includes the fact that consumers do 70% of their purchasing research online before they even get into a sales conversation.
What this tells you is that people are still searching online. Search behaviour has evolved, and the criteria to enhance your rankings have evolved with the times. So, If your site isn’t ranking as well as you’d like, it might be time to try a few new techniques. Here are hacks that will help you rank your site faster in 2022:
11 SEO Hacks to help you rank faster in 2022
To make certain aspects a bit clearer and more well-structured, we are going to categorize these hacks under three categories: Content, On-page, and Technical.
1. Entity-based SEO
In order to optimize for entity-based SEO, you need to ensure that your content is comprehensive and covers all aspects of the topic. An entity can be defined as a person, place, thing, or concept that is important to the searcher’s query. This means you have to focus on large topics and concepts that will allow the search engines to provide accurate results straight away.
Here are 3 ways you can make yourself more suitable for semantic searches:
- Include the word relevant to your niche in, for example, meta title or title tags to help Google understand what your page is about.
- Craft more compelling title tags because the Google shows in the search results is the same as the page’s title tag two-thirds of the time.
- Optimize images for on-page SEO. This can be one either by renaming the image, giving an alt text, or using a caption.
For example, if you are a plumber in Los Angeles, your website should not just be optimized for the keyword “plumber”. Instead, you should focus on optimizing for phrases like “plumbing services in Los Angeles” or “Los Angeles plumbing company”.
By doing this, you are increasing the chances that your website will be one of the first results that come up in a search engine, which will result in more traffic to your site by presenting you in front of the right users.
2. Audit and Refresh your declining content
Google loves fresh and relevant content. When you keep your website’s content fresh, it will show in the search results. If you have old blog posts that are getting less traffic, you can give them a little update. This will help you get more traffic from Google.
To do this, you can:
- Update the post with fresh information
- Add new images or videos
- Change the title
- Add new internal links
A content audit is when you go through all of your website’s content and determine what is working and what is not. This can be a time-consuming process, but it is worth it.
To do a content audit, you can:
- Analyze your Google Analytics data to see which pages are getting the most traffic and which are not
- Use a tool like Screaming Frog to find broken links
- Look for pages with duplicate content
- Check for thin content (pages with not much content)
- Determine which pages are outdated and need
In terms of how to do this, the best starting point is to make sure your page still aligns with search intent. If not, however, make the required changes. For pages that are not getting much traffic, take a look at the title and meta data. Make sure it accurately reflects what is on the page and try to make it more keyword rich.
3. Include expert quotes in your content
Including expert quotes in your content is a great way to add authority and credibility. Not only does it show that you’ve done your research, but it also adds valuable insight that your readers will appreciate. When looking for experts to quote, try to find ones that are well-known in your industry or niche.
To make sure your quotes are correctly attributed, be sure to include the name, title, and website of the person you’re quoting. You can also include a link to their Twitter or LinkedIn profile if they have one. What this does is not only add credibility to your article, but it also helps you build relationships with industry leaders.
People quoted in your content are more than likely to share it on social media, especially if you ask them to. This promotion definitely leads to more eyeballs on your content, which, in turn, can lead to more backlinks.
4. Include FAQ Sections
An FAQ section is a list of questions and answers related to your industry, product, or service. These are generally common questions that people have that can be easily answered.
FAQ sections are a great way to not only help your readers but also to show off your expertise in your industry. By including an FAQ section on your website or blog, you’re telling Google that you’re an expert on the subject. This can help you rank higher in the search results.
To find questions to include in your FAQ section, you can do a simple Google search. For example, if you sell shoes, you could search for “What are the best shoes for running?”
You can also use a tool like Answer the Public to find questions people are asking about your industry.
5. Recreate Blog posts as videos:
You’ve probably heard that “content is king.” And it’s true – high-quality content is still the key to ranking in Google. But what many people don’t realize is that you don’t have to stick to written content only. In fact, one of the best SEO hacks is to create videos as well as blog posts.
Not only are videos more engaging than written content, but they’re also more likely to be shared on social media and generate backlinks. And when it comes to SEO, backlinks are still one of the most important ranking factors. Research shows that publishers who utilize video content on their websites see a 157% increase in organic traffic from search engines.
So how can you get started with creating videos? If you don’t have any experience with video production, start by creating simple “explainer” videos that show your audience how to do something related to your business. For example, if you sell software products, you could create a video that shows viewers how to use one of your features.
You can also create “how-to” videos, product reviews, or even just share tips and advice related to your industry. The important thing is to make sure your videos are high quality and informative. Also be sure to optimize your videos for SEO by including relevant keywords in your titles and descriptions.
So if you want to rank your website fast, start creating videos as well as written content. You can even repurpose old blog posts by turning them into videos.
6.Boost dwell time:
Dwell time is the amount of time a visitor spends on your website before clicking back to the search results. The longer the dwell time, the better it is for your SEO. Statistics say that the average person spends about 15 seconds on a website before leaving.
So how do you proceed to increase the dwell time? By creating content that is engaging and easy to consume. This could be in the form of videos, infographics, or even just well-written articles. Also make sure your website is designed in a way that is easy to navigate and engaging to look at.
There are a few ways to boost dwell time such as:
- Creating long-form content
- Adding images and videos
- Breaking up your content with subheadings
- Using short and easy to read sentences
- Creating an attractive website design
Credible authorities like Brian Dean have also commented on the importance of dwell time in enhancing your SEO efforts
7.Boost important pages with internal linking:
If you have some important pages on your website that you want to rank higher, then you can use internal linking to boost those pages. Internal linking is when you link to other pages on your website from within your own website.
To do this, you just need to add a few links from other pages on your website to the page that you want to rank higher. The more links you have pointing to a page, the higher it will rank. Internal linking helps distribute PageRank around your site and this, in turn, helps Google understand your content.
Finding relevant internal linking opportunities can be done by using the Link Opportunities report in Ahrefs Site Explorer. Just enter your website into Site Explorer, then click on “Link Opportunities” under the “Best by links” report.
Another way is to do a site search on your website for related keywords. For example, if we want to find internal linking opportunities for the term “bicycle tires”, we’d search for:
site:example.com intitle:bicycle tires
This would bring up all the pages on our site that mention the keyword “bicycle tires” in the title tag. We can then go through and see if there are any other related pages on our site that we can link to.
8. Improve Page experience signals
Google has recently announced that they will be giving more weight to so-called “page experience signals”. These are factors like how fast your page loads, whether or not you have a mobile-friendly design, if you have intrusive popups, etc. Basically, Google wants to make sure that people have a good experience when they visit your site.
So if you want to make sure your site is well-optimized for Google, you need to make sure you have a good page experience. Luckily, there are a few easy things you can do to improve your page experience like:
- Make sure your site is fast: Google wants to make sure that people can quickly and easily access your site, so you need to make sure your site loads quickly. You can use tools like Google’s PageSpeed Insights to see how fast your site loads and to get tips on how to improve your site’s speed.
- Use a responsive design: Google wants your site to work well on all devices, so you need to make sure your site is responsive. You can use tools like Google’s Mobile-Friendly Test to see if your site is responsive and to get tips on how to improve your site’s responsiveness.
- Don’t use intrusive popups: Google doesn’t like popups that block the content on a page, so you should avoid using them. If you must use popups, make sure they are not intrusive and that they can be easily closed.
- Use clear and concise headlines: Your headlines should be clear and concise so that people can quickly understand what your page is about.
- Use social media buttons: You should add social media buttons to your pages so that people can share your content on their social media channels.
- Include an opt-in form: Include an opt-in form on your website so that people can sign up for your email list.
Page experience signals like Core Web Vitals are important for SEO, but it’s important to keep a level head. If you’re obsessing over your website’s speed, you might be missing the forest for the trees. Google has said multiple times that while page experience is important, it’s just one of many ranking factors.
9. Mixed intent keywords
These are keywords that could be interpreted in different ways. For a particular search, you might get a mix of several guides, blogs, lists, videos, etc. This is a mixed intent keyword. In terms of content, it means creating something that aligns with the main dominant intent.
If you want to go the extra mile, you can also try creating content that ranks for multiple interpretations of a keyword. This is what we call keyword cannibalization. However, if you already rank for a mixed intent keyword, there may be an opportunity to “double dip” to win what effectively amounts to multiple first-page rankings thanks to indented site links.
Use Google Search Console to find out what keywords your site is already ranking for:
- Login to Google Search Console and select your website.
- In the sidebar, click on “Search Traffic” and then “Search Analytics”.
- Make sure that you’ve selected the right time period. I like to look at the last 12 months.
- In the “Search Queries” table, you’ll see a list of all the keywords that your website is ranking for.
- Find a keyword that you want to rank for and click on it.
- In the “pages” section, you’ll see a list of all the pages on your website that are ranking for that keyword.
A good example of this is what Neil Patel did. He took a look at the keywords that his site was already ranking for and created new content around those keywords.
10. Run a content Gap analysis
One of the best ways to find new content ideas is to do a content gap analysis. A content gap analysis is where you look at the keywords that your competitors are ranking for, and you try to rank for those same keywords.
To do a content gap analysis, you’ll need two things:
- A list of your competitor’s websites
- A list of the keywords they’re ranking for
There are a few different ways to get this information. The simplest method is to utilize a tool like Ahrefs. Ahrefs is a paid tool, but they do offer a 7-day trial so you can try it out for free.
- Once you have Ahrefs, head over to the “Content Gap” section and enter in your competitor’s website.
- Ahrefs will then show you a list of all the keywords that they’re ranking for that you’re not. These are the content opportunities that you should be targeting.
A tangible benefit from this is that you can quickly see what content topics you should be writing about that your competition isn’t. But an even bigger benefit is that these are low-hanging fruit keywords. These are keywords that you can realistically rank for quickly.
11. Site Audit
A site audit is an analysis of your website to identify technical issues that could be holding back your SEO efforts. A site audit can be a helpful first step in any SEO strategy because it can help you identify technical issues that need to be fixed. Once these issues are fixed, you’ll be in a much better position to rank higher in the search engines.
If you have a website that is not ranking as well as you want it to, then a site audit can help you understand why and identify potential areas for improvement. Some of the common issues that a site audit can uncover include:
- Duplicate content
- Thin content
- Keyword stuffing
- Poor site structure
- Broken links
- Missing titles or meta tags
Conducting a site audit can be a daunting task, but there are a number of tools that can help make the process easier. Some of the most popular site auditing tools include:
- Screaming Frog
- Xenu’s Link Sleuth
Thus, it might be prudent to conduct regular site audits as part of your SEO strategy. One of the most tangible benefits is that it can help improve your website’s ranking in the search engines.
SEO is ever evolving. What works today may not work tomorrow. As a result, it’s important to stay up-to-date on the latest techniques and trends. These SEO hacks will help you rank your website fast in 2022. Follow these tips and tricks to improve your website’s search engine optimization and see tangible results.
If you want to learn more, consider reaching out to us at Pixel Street. Our team is experienced in SEO and can help you create a tailored plan to improve your website’s ranking. Contact us for more information.