A website’s design tends to influence how your brand tends to interact with prospects and customers. From the color to the different buttons, each element works in tandem to create a unique experience that speaks to your visitors.UI/UX are two important aspects of web design. A good UX can make the difference between a website that’s successful and one that’s not, while a well-designed UI can help make a good UX even better.


There are many different web design trends that come and go, but there are certain best practices that remain the same. By following some simple UI/UX guidelines, you can create a website that is user-friendly, engaging, and effective. In this article, we’ll share 15 UI/UX best practices for web design that you should know. By following these best practices, you can create a website that’s not only easy to use and navigate, but also looks great and is enjoyable to use.


Best Practices



Simplicity- website

Source: Pinterest

In any website design, it is best to keep things simple. Unless you want to be intentional, it does not make sense to inflate your design with too many complex design elements and end up with a confused and cluttered space. As long as you have a clear purpose in mind, it helps to keep your design minimalistic and simple.

On average, a person spends less than 15 seconds on any particular website. Users are more likely to find what they need on your website if they have less content to scroll through and less options to choose from. Minimizing options on your website can also help to increase conversions and reduce the bounce rate. A simpler design will also help your webpage to load faster.

An excellent example is Google’s homepage. It is clean and uncluttered, with only a few options for users to choose from. The focus is on the search bar, which is what most users will be looking for when they visit the site.


Source: Hotjar

When it comes to web design, consistency is key. Your website should have a consistent look and feel throughout all its pages. This means using the same colors, fonts, buttons, layout, logos, structure, photograph style, and overall design scheme on every page. A consistent design will help to create a cohesive user experience and will make your website more recognizable and trustworthy.

Another reason for consistency is that it helps to build brand equity. When users see the same colors, logos, and overall design on every page of your website, they will start to recognize your brand. This recognition can then lead to loyalty and trust, which are essential for any business. This consistency applies to typography and the type of fonts you use as well.

A terrific example of a consistent website is Apple. Apple is known for its clean, minimalistic design, and this is reflected in every page of their website. No matter where you go on Apple.com, you’ll see the same colors, fonts, and overall design scheme. This consistency helps to create a cohesive user experience and strengthens Apple’s brand equity.

Design hierarchy

Source: Design4users

Design hierarchy is the order in which a viewer perceives the elements on a page. In other words, it’s the way you arrange your content to guide a user’s eye through the design. Creating a hierarchy is essential for any good web design, as it helps to ensure that your users can find the most important information on your site quickly and easily.

There are a few different ways to achieve hierarchy in your web designs. The most common is through the use of size, as larger elements will naturally attract more attention than smaller ones. You can also use colors, spacing, and fonts to create hierarchy. For example, you might use a large, bold font for your headings and a smaller, lighter font for your body copy.

It’s also important to use hierarchy to group similar elements together. For example, if you have a navigation bar on your website, you would want to group all of the links together so that users can easily find what they’re looking for. You can do this by using colors, fonts, or even spacing.

Finally, you should use hierarchy to create a visual flow on your web page. This means that your users should be able to easily scan your page and find the information they’re looking for. You can achieve this by using whitespace, headings, and subheadings.

It might also be prudent to leverage negative space. This is the empty space on your web page that can be used to highlight certain elements. When it comes to using colors, it’s important to use them sparingly. You don’t want to overload your users with too much color. Instead, you should pick one or two colors that complement each other and use them throughout your design.

A great example of design hierarchy can be observed on Facebook.com. When you first land on the site, your attention is immediately drawn to the large cover photo and the profile picture below it. The various links and buttons are then clearly laid out beneath, making it easy for users to navigate their way around the site.

All the key elements are well placed and easy to find, making for a great user experience.

Tend to Use Visual indicators to Guide a Users’ Focus and Attention

Source: Tubik Studio

When users come to your web page, they should be able to understand what they need to do and where they need to go. You can help them do this by using visual cues. Visual cues are any elements on your web page that help guide users’ attention. They can be things like arrows, highlighted text, or images.

You should use visual cues to lead users’ eyes to the most important information on your web page. This will help them understand what they need to do and where they need to go. A good example of a visual cue is a call-to-action button. Call-to-action buttons are usually brightly colored and have text that tells users what to do, like “Buy Now” or “Sign Up.”

You should also make sure that your visual cues are easy to understand and not confusing. You don’t want to use too many visual cues or make them too complicated. This will just make users confused and frustrated. A good practice to follow would be the rule of three. This rule states that you should only use three visual cues per page. This allows you to focus users’ attention on what’s important and not overwhelm them.

Another good UI/UX best practice is to use whitespace. Whitespace, in simple terms, refers to the empty space on a web page. It’s important to use whitespace because it makes your web page easier to read and navigate.

Be Intentional

Be intentional

Source: 729solutions

When you’re designing your web page, be intentional about everything that you do. Every single element on the page should revolve to serve a purpose. If it does not have an express purpose, then get rid of it. Your web page should be designed with your users in mind. Think about what they need and want from your site and design accordingly.

A cool-looking website isn’t everything! A website’s design is more about how something works than how it looks. It’s about both form and function. If a website is difficult to use or navigate, then users will likely leave and never come back. Keep your web page’s design simple and easy to use. Here are some tips for designing with intent:

  • Choose a color scheme with a clear-cut purpose in mind, whether that be keeping in line with brand guidelines or evoking the desired emotion.
  • Choose a font that is easy to read and will work well across all devices
  • Design your layouts in a way that showcases your design and allows users to easily navigate your website.
  • Make sure your buttons and CTAs are big and easily clickable. Make sure they are designed to allow users to easily complete a particular action

You need to question why things are the way they are and you need to able to justify every visual element you use on the different pages.

A very good example is found in the design of Kazuki Noda’s portfolio website. It is clearly an unusual website with a non-traditional grid structure, however, it showcases the artist’s versatility and creative thought process, while also showcasing his attention to detail.

 Pattern recognition:

Most people are creatures of habit and we like things that we can easily recognise. This is why using standard web layouts is often a good idea because people will be able to quickly understand how your website works and navigate around it without any problems.

However, sometimes breaking out of the mold can also be a good thing as it can make your website more memorable and unique. Just make sure that if you do choose to go with a non-standard layout, that it is still easy to use and understand.

Some brands might choose to reinvent themselves every few years to keep things fresh, but others might choose to stick with a more timeless look that their customers can always rely on. Whichever they choose, as a designer, you need to be aware of the trends so that you can create something that is both stylish and practical.

    Design for the user:

design for the user

Source: 729solutions

The above-mentioned points outline in detail some of the most prominent best practices in UI design. However, at the end of the day, you care designed for a specific brand, So while you follow all the best practices, don’t forget to keep in mind the brand and create the design keeping in mind the quirks of the brand, even if that means going against a few best practices.

A good example is Apple. Apple has been following its own design guidelines for a very long time now, and they have been quite successful in doing so. So while it is always good to be aware of the trends, don’t forget that the most important thing is to design for the user.



Source: 729solutions

The navigation is one of the most important aspects of any website or app. It should be easy to use and understand, so that users can find their way around without any difficulty. Your website should have a clear roadmap, so that users might know exactly where they are at all times. Users might not have entered your website from the homepage, rather through links to other internal pages. In this case, roadmaps or breadcrumbs are crucial to help orient themselves before they continue exploring the website.

There are a few things to keep in mind when designing the navigation for a website or app:

Keep it simple: The navigation should be easy to understand and use. It should be designed in a way that users can find their way around without any difficulty.

  • Make it consistent: The navigation should be consistent across all the pages of the website or app. This will help users to find their way around easily.
  • Use clear labels: The labels used for the navigation should be clear and concise. This will help users to understand what each link leads to.
  •  Use active states: The navigation should have active states (such as highlighted links) so that users can see where they are on the website or app.
  • Use drop-down menus: Drop-down menus can be used to improve the usability of the navigation. This will help to reduce the number of clicks needed to reach a certain page.
  • Use breadcrumbs: Breadcrumbs can be used to show the user’s location on the website or app. This will help them to backtrack if they get lost.

Clear and efficient navigation is crucial for any website as it helps users to find the information, they are looking for quickly and easily.


Source: uxdesign

Make sure that the purpose of your website or app is clear. The user should know what they can do on the site or app and how to do it. Also ensure that instructions and directions are clear and precise so that users can either explore effectively or complete an action. Users need to know where they are going to go before they click on a page and they should be able to easily understand how they can reach the information they seek.

Here are a few tips to enhance clarity on your webpage:

  •  Use clear and concise text: Use simple language that can be understood by everyone. Avoid using jargon or technical terms unless required.
  •  Use visuals: Use images, videos, or infographics to explain concepts. This will help to break down complex information.
  •  Use consistent colors for CTAs and clickables.
  • Have intermittent instruction for navigations. For example, a next button could have a line of text next to it showing which page you are turning to.

Clarity is crucial for a webpage because it ensures that users can easily find what they are looking for. A well-designed website should make it easy for various users to navigate and understand.

Consistent communication:

From search results and form submit messages to error windows, every interaction with your user is communication. Make sure that the messaging is consistent throughout your website for a polished user experience. Here are a few tips on how to achieve this:

  • Users appreciate feedback: Let your users know what actions they are taking and the results of their efforts. For example, if a user clicks on a button, let them know that the action has been completed and what will happen next. This is especially important for forms since users need to know if their input was accepted or not.
  •  Be clear and concise: Always use clear and concise language. Expressly speak in an active voice and always push to avoid any kind of technical jargon.
  •  Be responsive: When users take action, make sure to respond in a timely manner. If you are slow to respond, they may think that their action did not work or that the system is not working properly.
  • Use consistent UI elements: Use UI elements that are consistent with each other and with the overall design of your site. This will help users understand how to use your site and will make it easier for them to navigate.
  • Reduce user frustration: Try to reduce user frustration by providing clear error messages and helpful hints.

A major benefit of following this practice includes having a strong visual hierarchy that’s easy for users to scan and understand.

Recognition over recall:

Due to the basic limitations of a human’s memory, designers should ensure users can automatically recognize how to use certain features of their product or certain information, instead of making them recall this information. You should always try to minimize cognitive load by making interface functions and information easily available and accessible.


In every design, it is essential to give users a clear focus. The best way to achieve this is by using the different elements and aligning the elements so as to draw attention to the elements that you want your users to focus on. This can be done by:

  •       Creating an entry point.
  •       Guiding eye flow
  •       Grouping similar elements
  •       Categorize long lists into smaller sections
  •       Distinguish powerful functions to avoid slips
  •       Remove unnecessary elements
  •       Convey depth through shades or fades
  •       Depict changes without disrupting the user.


Source: Builtbysilo

The goal of every design is to be accessible to as many people as possible. To make a design accessible, designers need to take into account various disabilities that can affect a person’s ability to use the design. Here are a few things that need to be first considered:

  • Screen readers
  • Text size and color
  • Closed captioning
  • Keyboard navigation
  • Designers also need to be aware of internationalization and localization when creating a design.
  • This means taking into account different languages, currencies, date formats, and timezones.

Designers need to think about how their design will be used by people in different situations and on different devices. For example, a design for a website might need to be usable on a mobile phone as well as a desktop computer.

User feedback:

  • One of the most important things that designers can do is to get feedback from users. This can be done in a number of ways, such as user testing, surveys, and feedback forms.
  • Designers should be increasingly cognizant of the latest changes and trends in web design. This includes new technologies, design trends, and user experience research.

Accessibility is so vital to websites in today’s world. If a website is not accessible, it can exclude a whole group of people from being able to use it. Designers need to be aware of accessibility issues and how to design for them.


Source: Kinsta

The increasing number of then population using mobile devices to avail of the internet makes it urgently more important than ever for websites to be responsive. This means that they should be designed to work well on all screen sizes, from small smartphones to large desktop monitors.

Designers need to keep in mind the different ways that users will interact with a responsive website. For example, users may need to scroll horizontally on a mobile phone to see all the content, whereas on a desktop they would scroll vertically.

Another aspect is that users may interact with a website in different ways on different devices. For example, they may use a mouse and keyboard on a desktop, but only their finger on a mobile phone. This means that designers need to take into account how users will interact with their design on each device.

Lastly, designers need to be aware of the different screen sizes and resolutions of different devices. They need to ensure that their design looks good on all devices, from small screens to large desktop monitors.


By following the 15 UI/UX best practices for web design that we’ve shared in this article, you can create a website that’s user-friendly, engaging, and effective. By following these simple guidelines, you can create a website that looks great and is enjoyable to use. Remember to keep your target audience in mind when designing your website, and don’t forget to test your design before you launch it. By following these best practices, you can create a user-friendly website that’s sure to please your visitors. Thanks for reading!

Do you have any other UI/UX best practices for web design that you’d like to share? Please share with us our webpage at Pixel Street. We are a web design company that specializes in helping small businesses create beautiful and effective websites. Our team of experts can help you with everything from choosing the right colors and fonts to designing an effective layout. Contact us today to further learn more about our various services. We’re looking forward to hearing from you!

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Khurshid Alam

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.