As the world of SEO continues to evolve, so do the techniques that professionals use to stay ahead of the curve. SEO is vital for online businesses to survive in today’s competitive market. Not only does it help you improve the search engine ranking of your website but also boosts the conversion rate. If you want to stay ahead of the curve and keep your website ranking high in search engine results pages, then you need to be using the most advanced SEO techniques.
14 Advanced SEO Techniques for 2022
1. Optimize your website for voice search
One of the latest trends in SEO is voice search optimization. This involves optimizing your website content for users who are searching using voice assistants such as Siri, Alexa, and Cortana.
To do this, you need to ensure that your website content is written in a natural language style that can be easily understood by a voice assistant. You also need to include long-tail keywords that are more likely to be used in voice searches.
According to a report, by the end of 2021, 50% of all searches will be conducted via voice. This means that if you want to stay ahead of the competition, you need to start optimizing your website for voice search now. Here are a few tips to improve your voice search ranking:
- Use long-tail keywords: Long-tail keywords are specific and usually consist of 3-5 words. They are more likely to be used in voice searches than short keywords.
- Optimize your website content: Make sure your website content is written in a natural, conversational style. This will make it easier for voice search engines to understand and rank your content.
- Add structured data: Structured data is a code that you can add to your website to help search engines understand your content better. This can help improve your voice search ranking.
- Optimize your images: Include keywords in your image file names and alt text. This will help voice search engines understand what your images are about and index them properly.
- Use social media: Social media can be a great way to promote your content and help it rank higher in voice search results.
2. Narrow down your focus keyword
When you’re optimizing your content for voice search, it’s important to choose a focus keyword that is specific and relevant to the topic of your page. What this does is help the search engine understand what your page is about so it can provide more relevant results to searchers. A few tips to narrow down your focus keyword is:
- Use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find keywords that are relevant to your business
- Think about the kinds of questions people would ask about your business or product
- Choose a keyword that is specific enough that it can be easily incorporated into your content without sounding forced
Once you’ve chosen a focus keyword, it’s time to start optimizing your content for it. Here are a few tips:
- Use your focus keyword in the title of your page
- Include your focus keyword in the first 100 words of your page
- Use your focus keyword throughout the body of your content, but don’t go overboard with it
- Use synonyms and related keywords to help improve the relevance of your content
- Make sure your page is well-structured and easy to read
- Include images and videos to help break up your text and make your page more visually appealing
3. Rank for featured snippets:
Featured snippets are a great way to get your content seen by more people. If you can optimize your content to appear in featured snippets, you’ll be able to increase your visibility and get more traffic.
Here are a few tips to help you optimize your content for featured snippets:
- Use clear and concise language: Featured snippets are designed to give users a quick answer to their questions, so it’s important to use clear and concise language in your content.
- Structure your content in an easy-to-read format: Users want to be able to find the information they’re looking for quickly and easily, so it’s important to structure your content in an easy-to-read format.
- Use keyword-rich titles and subheadings: Titles and subheadings are a great way to signal to Google what your content is about.
- Include lists and tables: Lists and tables are a great way to organize your content and make it easy for Google to find the information they’re looking for.
4. Rank for journalist keywords
This is exactly what it says. keywords that journalists search for. It is a vital way to create powerful backlinks. For example, Backlinko published a page called “Here’s what we learned about page speed study.” This is the kind of thing that would pop up when a journalist googles “page speed study.”
How this works is that you first need to come up with a list of journalist keywords that are relevant to your brand. To do this, you can use a tool like Google AdWords Keyword Planner or BuzzSumo. Once you have your list of keywords, the next step is to create content around them. This can be in the form of blog posts, infographics, or even videos.
The key is to make sure that your content is high-quality and informative. Otherwise, it’s not likely to get picked up by journalists.
Once a journalist needs a stat for an article, they head to Google to find it. If you have a blog post that provides the stat they’re looking for, there’s a good chance they’ll find it and include it in their article. This is a great way to get exposure for your brand and website.
5. Create content hubs
A content hub is a page on your website that contains all of your brand’s best content in one place. This makes it easy for searchers to find the content they’re looking for, and it helps Google index your content more effectively.
To create a content hub, start by identifying all of the different types of content you have. Then, create a separate page for each type of content. Finally, link to all of your brand’s content from each of these pages. By creating a content hub, you’re making it easier for Google to find and index your content. This will help you rank higher in search results and get more traffic to your website.
- First, this style is a perfect search intent fit for these keywords. It is important to understand what searchers are actually looking for when they use these terms. This allows them to have all the things they are looking for on one particular page.
- Second, it’s much easier to get a searcher to convert on your site if they can immediately see that you have the content they are looking for.
- Lastly, the entries are all strategically linked together. There’s an internal link to the “parent” page (the one with the keyword in the title) from each of the child pages. This tells Google that these pages are all related and should be treated as a group.
6. Target Comparison Keywords
One of the best ways to target comparison keywords is to create a table or list that compares your product or service with your competitors. This type of content is especially effective if you can show that your product or service is superior to your competitors in some way.
To create this type of content, start by identifying a few comparison keywords that you want to target. Then, create a table or list that compares your product or service with your competitors. Make sure to include key information about each product or service, such as price, features, and benefits.
Once you have created your content, be sure to optimize it for your target keywords. In addition, promote your content through social media and other channels to ensure that it reaches your target audience.
A few examples include: “WordPress vs PHP,” “iPhone vs Android,” and Custom-coded vs template website.” The reason these keywords are worth target is that they get a lot of monthly searches (over 2,000) and have low competition.
7. Embed original images in your content
When you’re writing about a product or service, it can be helpful to include an image. This not only helps to break up the text, but it also helps to promote your brand and product. If you’re using an image that’s already been published elsewhere, be sure to attribute it properly. However, it can hurt your page’s rankings. If you’re creating your own images, make sure they’re high-quality and original. This allows you to create backlinks because others are going to want to use your images. This, in turn, affords you credibility and increases your rankings.
8. Publish topic plus year content
When you’re writing about a topic, it can be helpful to include the year in your content. This helps people find the most relevant information and keeps your content fresh. It also shows that you’re keeping up with the latest trends. This is especially important for time-sensitive topics like SEO.
For example, our definitive SEO guide for that year. This post is optimized around the keyword SEO 2022. This allows us to target searchers who are looking for the most up-to-date information on the topic.
9. Optimize page loading speed
Page loading speed is a critical ranking factor for SEO. If your pages take too long to load, people will likely leave before they even get a chance to see your content. The express benefits include reducing your bounce rate and increasing the amount of time people spend on your site. You should also see an improvement in your conversion rate as a result of improved page loading speed.
There are a number of ways to optimize your page loading speed, including:
- Reducing the size of your images: images are often the biggest files on a page, so reducing their size can have a big impact on loading speed.
- Minimizing HTTP requests: each time a visitor loads a page, their browser has to request files from the server. The fewer files there are to request, the faster the page will load.
- Minimizing the amount of code on your pages: the more code there is on a page, the longer it will take to load.
- Using a content delivery network (CDN): a CDN stores copies of your site’s files on servers around the world, so visitors can access them from the closest server. This can speed up loading time, especially for visitors who are far from your server’s location
- Enabling compression: compressing files can reduce the amount of data that needs to be transferred, which can speed up loading time.
- Making sure your site is hosted on a fast server: if your site is on a slow server, it will take longer to load. Reducing redirects: each time a page is redirected
You can use Google’s Page Speed Insights tool to get a report on the loading speed of your pages and how you can improve it.
10. Produce more video content
People love watching videos, and it’s a great way to keep them engaged with your content. Having more video content on your website can also help you attract more traffic from YouTube, which is the second largest search engine.
To make sure your videos are properly optimized for SEO, be sure to include keywords in the title and description, and add a transcript of the video for people who are unable to watch it.
The express benefits of including more video content are:
- Videos can help improve your organic reach on social media platforms.
- Video content is more engaging and can thus keep viewers on your site for longer periods of time.
- Videos can help increase click-through rates to your website.
- Videos can improve your conversion rates by giving potential customers a more in-depth look at your product or service.
11. Include People Also Ask Keywords:
Google’s “People Also Ask” (PAA) section is a great way to find new keywords to target for your SEO campaigns.
To find PAA keywords, simply do a Google search for your target keyword. Scroll down to the “People Also Ask” section and click on one of the questions. This will trigger a new set of PAA keywords that you can add to your list. Obviously, you can only get 4 at first, but expanding the accordion gives you more. Tools like Answer the Public also gives you search questions related to your topic.
12. Adding content features to your page
Content features are on-page elements that help users understand what your content is about and why it’s relevant to their search. Some examples of content features are:
- Audio files
When used correctly, content features can help improve your SEO in a number of ways
- They make your content more engaging, which can help reduce your bounce rate.·
- They can help improve your click-through rate, as users are more likely to click on a result that includes an image or video.
- They can help search engines better understand your content, which can lead to improved rankings.
One way to make your content more engaging is to use animated images. These can help improve your time on site, as users will spend longer viewing your content. A good example is to use GIFs as they are short and easy to view. Additionally, animated pages also stop people from skimming through pages.
13. Get backlinks from unlinked brand mentions:
If you’re mentioned in an article but not linked to, reach out and ask the author to add a link. This is a brilliant method to get high-quality backlinks. The reason is that you’re not just getting any old link, you’re getting a link from a page that’s already talking about you.
This is called an unlinked brand mention, and it’s something that can be easily monitored using a tool like Mention. The conversion rate here is fantastic. In my experience, about 1 in 3 brand mentions results in a link being added.
To find unlinked mentions of your brand, simply set up a search in Mention and add in some relevant keywords. You can also use Google Alerts, but I’ve found Mention to be more accurate.
14. Optimize for Google Discover
Source: Search engine land
Google Discover is a relatively new feature that’s becoming increasingly important for SEO. It’s a personalized feed of content based on your interests, and it’s available on the Google app (on both Android and iOS) and in Chrome.
To optimize your site for Google Discover, you need to understand what kind of content performs well. In general, listicles and other types of round-up posts tend to do well, as do posts with a lot of images. To see if your site is being included in Google Discover, you can use the Google Discover Report in Google Analytics.
Some of the express benefits of Featuring on Google Discover includes:
- Reach a Wider Audience: Google says that content featured in Discover can reach up to 800 million monthly users.
- Get More Engagement: Google also says that articles featured in Discover tend to get up to 2x the click-through rate (CTR) compared to those that don’t.
- Build Brand Awareness: When people see your articles in Discover, they start to become more familiar with your brand, which can lead to more traffic and conversions down the road.
SEO is ever-changing and evolving, which means that the techniques used to stay ahead of the curve also need to change and evolve. The 14 advanced SEO techniques listed above are some of the most effective ones for 2022 and will help you keep your website ranking high in search engine results pages. Implement them into your SEO strategy and you’ll be sure to see positive results.
If you want to learn more about SEO and how to stay ahead of the curve, be sure to check in with us. At Pixel Street, we have a small but skilled and dedicated team that is ready to answer any questions that you might have.