In today’s digital world, search engines rule the land, guiding users to find what they seek. If your website is not optimized, you will be left in the dust, missing out on potential visitors and online success.
SEO is not just a buzzword anymore; it’s the lifeline for online businesses to thrive in today’s cutthroat market. Not only does it skyrocket your website’s search engine ranking, but it also works magic to boost that sweet conversion rate.
But here is the twist: the SEO landscape is ever-changing, like a chameleon on caffeine. Algorithms evolve, trends shift, and staying stagnant is a recipe for disaster. To secure your place at the front, it’s crucial to embrace the power of advanced SEO techniques. Let’s dive into 14 Advanced SEO Techniques for 2023!
14 Advanced SEO Techniques for 2023🚀
1. Optimize your Website for Voice Search
Voice search optimization is all about making your website content conversational and natural, so it is easily understood by voice assistants. Incorporate long-tail keywords to boost your visibility in voice searches.
According to a study by ComScore, voice searches are expected to make up a whopping 50% of all searches by 2023. Can you believe it? That’s a massive number, and the trend is set to keep on soaring.
Here are a few tips to improve your voice search ranking:
👉 Use long-tail keywords: Long-tail keywords are specific and usually consist of 3-5 words. They are more likely to be used in voice searches than short keywords.
👉 Optimize your website content: Make sure your website content is written in a natural, conversational style. This will make it easier for voice search engines to understand and rank your content.
👉 Add structured data: Structured data is a code that you can add to your website to help search engines understand your content better. This can help improve your voice search ranking.
👉 Optimize your images: Include keywords in your image file names and alt text. This will help voice search engines understand what your images are about and index them properly.
👉 Use social media: Social media can be a great way to promote your content and help it rank higher in voice search results.
2. Narrow down your focus keyword
When optimizing for voice search, pick a specific and relevant focus keyword. It’s like finding the key to help search engines understand your page and provide relevant results. Think of it as guiding them to your content’s hidden treasure!
A few tips to narrow down your focus keyword are:
👉 Utilize keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find relevant keywords for your business.
👉 Put yourself in the shoes of your target audience and think about the questions they would ask about your business or product.
👉 Select a specific keyword that seamlessly fits into your content without feeling forced or unnatural.
3. Rank for Featured Snippets
Featured snippets are like golden tickets to increase your content’s visibility. To appear in the featured snippets, optimize your content, you will be able to increase the visibility and get more traffic.
Here are a few tips to help you optimize your content for featured snippets:
👉 Use clear and concise language: Your featured snippets are designed to provide users with answers to their questions quickly.
👉 Structure your content in an easy-to-read format: Your content must be easy to read so users can easily find what they’re looking for.
👉 Use keyword-rich titles and subheadings: Titles and subheadings are a great way to signal to Google what your content is about.
👉 Include lists and tables: Lists and tables are a great way to organize your content and make it easy for Google to find the information they are looking for.
4. Rank for Journalist Keywords
Journalist keywords are the secret codes that unlock backlink opportunities. Research relevant keywords, create high-quality content around them, and provide sought-after stats to catch journalists’ attention. It’s a powerful way to gain exposure and drive traffic to your brand.
Here are some quick tips to rank for journalist keywords:
👉 Research relevant journalist keywords using tools like Google AdWords Keyword Planner or BuzzSumo.
👉 Create high-quality and informative content centered around those keywords.
👉 Optimize your content by naturally incorporating journalist keywords in headings, subheadings, and body text.
👉 Build relationships with journalists through networking and providing valuable information.
👉 Promote your content through social media, email outreach, and press releases.
👉 Monitor your content’s performance using analytics tools to make necessary adjustments.
5. Create Content Hubs
A content hub is a centralized page on your website that houses all your best content. It improves searchability, helps Google index your content effectively, and drives more traffic to your site. Create separate pages for different types of content and interlink them to create a seamless experience for users and search engines. It’s like unlocking the power of organization and discoverability for your brand!
Here are some tips for creating content hubs:
👉 Identify Your Content Types: Take inventory of the various types of content you have, such as blog posts, videos, podcasts, or infographics.
👉 Create Separate Pages: Designate a separate page for each content type within your content hub. This helps organize and categorize your content effectively.
👉 Optimize Page Structure: Ensure each content hub page has a clear and user-friendly structure. Use headings, subheadings, and clear navigation to guide visitors through the hub.
👉 Interlink Content: Link related pieces of content within your content hub to create a seamless user experience. This makes it easier for visitors to explore and discover relevant content.
👉 Include Descriptive Titles and Summaries: Provide concise and compelling titles and summaries for each piece of content within the hub. This helps users quickly understand what each content item offers.
👉 Update and Maintain: Regularly update your content hub with fresh and relevant content. Remove outdated or irrelevant pieces to maintain a high-quality hub.
👉 Promote Your Content Hub: Promote your content hub through social media, newsletters, and relevant online communities.
👉 Monitor Performance: Track analytics to understand how your content hub is performing.
6. Target Comparison Keywords
To target comparison keywords effectively, create a compelling table or list comparing your product/service with competitors, showcasing your unique advantages. Optimize the content for target keywords and promote it through social media to reach your audience. Examples of comparison keywords could be “WordPress vs. PHP” or “iPhone vs. Android,” focusing on high search volumes and low competition. By providing valuable insights, you can position your brand as the superior choice and attract interested users.
Here are some tips for targeting comparison keywords effectively:
👉 Identify Relevant Comparison Keywords: Conduct keyword research to identify specific comparison keywords that are relevant to your product or industry. These are keywords that include phrases like “vs.” “versus,” or “compare.”
👉 Understand User Intent: Consider the intent behind these comparison keywords. Are users looking for a direct comparison between two products? Are they seeking guidance to help them make a decision? Understanding user intent will help you create more targeted and relevant content.
👉 Create Informative and Unbiased Content: Compare the features, benefits, and drawbacks of different products and solutions. Provide valuable insights and help users make informed decisions.
👉 Use Structured Formats: Organize your comparison content using structured formats such as tables, charts, or bullet points. This makes it easier for users to compare information quickly and efficiently.
👉 Optimize On-Page SEO Elements: Incorporate the targeted comparison keywords naturally into your page titles, headings, meta descriptions, and throughout the content.
👉 Promote and Share Your Comparison Content: Share your comparison content on social media, in email newsletters, and in industry forums. Encourage users to share and engage with your content.
7. Embed Original Images in your Content
When writing about a product or service, include captivating images to enhance your content and promote your brand. Be sure to attribute images properly if sourced from elsewhere. However, using your own high-quality and original images can boost your rankings and generate backlinks. Embrace the power of visuals and watch your content shine!
Here are some valuable tips to ensure success:
👉 Capture your visuals: Take the time to create original images that are tailored to your content.
👉 Focus on relevance: Ensure that the images you choose directly relate to the topic or message of your content.
👉 Optimize for the web: Before embedding the images, optimize them for the web to ensure fast loading times.
👉 Include descriptive Alt text: Alt text is essential for accessibility and search engine optimization.
👉 Add watermarks or branding: To protect your original images from unauthorized use, consider adding a subtle watermark or your branding elements.
👉 Encourage sharing with proper attribution: If you allow others to use your original images, ask them to give proper attribution.
8. Publish the Topic Plus Year Content
When writing content, do not forget to include the year for a touch of relevance and freshness. It helps people find the most up-to-date information and shows you are on top of the latest trends. So, optimize your content with the targeted keyword including the year, like “SEO 2023,” to attract those seeking current insights. Stay fresh and relevant in the eyes of your audience!
Here are some helpful tips to make the most of it:
👉 Focus on evergreen topics: Choose topics that have a timeless element to them, even when combined with the year.
👉 Research and update: Dive deep into your chosen topic and gather the latest information and trends.
👉 Use the year strategically: Incorporate the year in your title, headings, and throughout the content naturally.
👉 Provide context: Highlight any industry developments, events, or trends that make the content particularly relevant in that specific year.
👉 Promote and repurpose: Take advantage of the timely nature of your content by actively promoting it across various channels. Repurpose it into different formats like videos, infographics, or social media posts to reach a wider audience.
👉 Update or redirect: If it becomes outdated, consider updating it with the latest information or redirecting it to a more current version of the topic.
9. Optimize Page Loading Speed
Page loading speed is a crucial SEO ranking factor. Slow loading times can lead to high bounce rates and decreased engagement. By improving your page loading speed, you can enhance user experience, increase time on site, and improve conversion rates. You can use Google’s Page Speed Insights tool to get a report on the loading speed of your pages and how you can improve it.
Here are the tips to optimize your page loading speed, including:
👉 Reducing the size of your images: Images are often the biggest files on a page, so reducing their size can have a big impact on loading speed.
👉 Minimizing HTTP requests: Each time a visitor loads a page, their browser has to request files from the server. The fewer files there are to request, the faster the page will load.
👉 Minimizing the amount of code on your pages: The more code there is on a page, the longer it will take to load.
👉 Using a Content Delivery Network (CDN): A CDN stores copies of your site’s files on servers around the world, so visitors can access them from the closest server.
👉 Enabling compression: Compressing files can reduce the amount of data that needs to be transferred, which can speed up loading time.
👉 Make sure your site is hosted on a fast server: If your site is on a slow server, it will take longer to load. Reducing redirects: each time a page is redirected.
10. Produce more Video Content
Lights, camera, engage! Videos are a powerful tool to captivate your audience and drive traffic from YouTube. Optimize your videos for SEO by including keywords in the title and description, and don’t forget to provide a transcript. Lights, camera, optimize for success!
👉 Here are some tips to help you produce more engaging videos:
👉 Plan your video content: Start by brainstorming ideas and creating a content calendar.
👉 Invest in equipment and resources: While you don’t need fancy equipment to get started, a decent camera, microphone, and lighting can significantly improve the quality.
👉 Tell compelling stories: Capture your audience’s attention by telling stories that resonate with them.
👉 Be authentic and relatable: Show your true personality and connect with your viewers on a personal level.
👉 Optimize for SEO: Do not forget to optimize your video content for search engines. Use relevant keywords in your titles, descriptions, and tags to increase visibility and reach a wider audience.
👉 Promote and share: Once you have produced your videos, promote them across your social media channels, website, and email newsletters.
11. Include People also ask Keywords
Unleash the power of Google’s “People Also Ask” (PAA) section to discover fresh keywords for your SEO campaigns. Simply search your target keyword, explore the PAA section, and click on questions to reveal more keywords. Don’t forget tools like Answer the Public for additional search questions. Get ready to unlock new keyword treasures and conquer the search results!
Here are some tips to help you make the most of these valuable keyword opportunities:
👉 Research PAA (People Also Ask) keywords: Start by conducting thorough keyword research using tools like Answer the Public, SEMrush, or Ahrefs.
👉 Create high-quality content: Develop informative and engaging content that answers the PAA questions you have identified.
👉 Optimize your headings and subheadings: Use PAA keywords strategically in your headings and subheadings to signal to search engines the relevance of your content.
👉 Provide comprehensive answers: When addressing PAA questions, aim to provide comprehensive and in-depth answers.
👉 Monitor PAA changes: Keep an eye on the PAA section for your target keywords periodically.
12. Adding Content Features to your Page
Content features are like the colorful brushstrokes that bring your content to life. They include images, videos, audio files, animations, and graphics. These elements not only enhance the user experience but also convey your message in engaging and memorable ways. So, embrace the power of these features and make your content visually captivating and compelling.
Here are tips that can add content features help improve your SEO in a number of ways
👉 They make your content more engaging, which can help reduce your bounce rate.·
👉 They can help improve your click-through rate, as users are more likely to click on a result that includes an image or video.
👉 They can help search engines better understand your content, which can lead to improved rankings.
13. Get Backlinks from Unlinked Brand Mentions
Unlinked brand mentions are opportunities for valuable backlinks. Reach out to authors and ask for a link when your brand is mentioned. Tools like Mention can help you find these mentions, and the conversion rate for getting a link is about 1 in 3. Keep an eye out for unlinked mentions and turn them into powerful backlinks.
To get backlinks from unlinked brand mentions, follow these tips:
👉 Monitor your brand mentions: Use tools like Mention or Google Alerts to keep track of when your brand is mentioned online, even without a link.
👉 Reach out to the author: Once you discover an unlinked brand mention, reach out to the author or website owner politely.
👉 Provide value and context: When contacting the author, emphasize the value that a link to your website can bring to their readers.
👉 Personalize your outreach: Tailor your outreach message to each specific author or website. Show genuine interest in their content and highlight any relevant connections or collaborations that could strengthen your case for a link.
👉 Offer assistance: Make it easy for the author by offering to provide the necessary information, such as anchor text or the specific URL for the link.
14. Optimize for Google Discover
To optimize your site for Google Discover, focus on creating engaging listicles and round-up posts that capture the attention of readers. Incorporate visually appealing images into your content to make it more visually appealing. Monitor your site’s performance in the Google Discover Report within Google Analytics to see if your content is being included in Google Discover. By implementing these strategies, you can increase your chances of having your content featured in Google Discover, reaching a larger audience and driving more traffic to your website.
Source: Search engine land
To optimize your website for Google Discover, here are a few tips:
👉 Create high-quality, engaging content: Focus on producing content that is informative, visually appealing, and resonates with your target audience.
👉 Use relevant and descriptive titles: Craft catchy and descriptive titles for your content that accurately reflect the topic and pique the interest of users.
👉 Incorporate high-quality images and visuals: Visual content plays a significant role in attracting attention and increasing engagement.
👉 Optimize for mobile devices: Google Discover is predominantly accessed through mobile devices. Ensure that your website is mobile-friendly, with responsive design and fast-loading pages, to provide a seamless user experience.
👉 Monitor and analyze performance: Utilize tools like Google Analytics and the Google Discover Report to track the performance of your content in Google Discover.
You now possess the ultimate power of 14 advanced SEO techniques for 2023. Implement them wisely to secure high search engine rankings and achieve remarkable results.
Need more SEO wisdom? Reach out to our skilled team at Pixel Street for expert guidance. Embrace the SEO magic and soar to new heights of success!