Artificial Intelligence and the Future of Web Design in 2023

We are in the midst of a major shift in the way we design and build websites. In the past, designers relied heavily on their own intuition and experience to create sites that were both usable and aesthetically pleasing. However, with the advent of artificial intelligence (AI) tools, this process is changing dramatically. AI-powered design tools are able to analyze massive volumes of data and create designs that are not only optimized for user experience, but also personalized to the user.

As AI tools become more sophisticated, they will enable designers to create even more complex and intricate designs by factoring in more categorical data that will help them with more informed decision-making and creating more personalized user experiences.. Additionally, AI-based design tools will help to automate many of the tedious and time-consuming tasks that are currently involved in web design.

Artificial intelligence in web design

The future could see increased use Artificial intelligence technology in web design

Source: Transformation archives

The rise of artificial intelligence is transforming the field of web design in a number of ways. For one, AI-enabled design tools are making it possible for designers to create more complex and intricate designs. Additionally, AI-based design tools are helping to automate many of the tedious and time-consuming tasks that are currently involved in web design. Tools like Durable are even able to create an entire websites in 30 seconds based on a little user data. Although the output is pretty generic but it provides a pretty good layout on which a designer can begin modifications for the final design.

This is vital because it helps to speed up the design process and frees up designers to focus on more creative tasks. In addition, AI can also help to improve the usability of websites and apps by providing users with more personalized and relevant content. AI is also playing a role in making web design more accessible to a wider range of people. There are now a number of AI-based tools that can help people with different disabilities to create and manage their own websites. This is important because it means that everyone can have the opportunity to create a beautiful and functional website, regardless of their abilities.

There are concerns, however, toward the responsible use of this AI, which we can discuss in later blogs.

The rise of artificial design intelligence:


One of the most significant changes that AI is bringing to web design is the rise of artificial design intelligence (ADI). ADI refers to the use of AI algorithms to generate or assist in the creation of design solutions. This includes both the generation of new ideas and the optimization of existing designs.

ADI is already being used by a number of companies to help with the design and optimization of their websites. For example, Adobe recently launched its “Adobe Sensei” platform, which uses ADI to help users automatically generate responsive web designs. Other companies such as Autodesk, Sketch, and InVision are also using AI to help with the design of their products.

The use of ADI in web design is still in its early stages, but it is clear that it has the potential to significantly impact the way websites are designed and created. As ADI technology continues to develop, we can expect to see even more amazing and innovative designs that are created with the help of artificial intelligence.

One of the most significant ways that AI is transforming web design is through the creation of so-called “design bots.” These are software programs that are able to automatically generate designs based on a set of inputs. Design bots are still in their early stages of development, but they have the potential to revolutionize the web design process by making it much faster and easier to create complex designs.


There are a few key ways in which Artificial design intelligence will impact web design in the future:

Automated design:

ADI can automate repetitive and time-consuming design tasks such as layout, color scheme, typography, and iconography. This can save designers time and allow them to focus on more creative and strategic tasks. For example, Adobe’s Project Felix is an ADI tool that allows designers to easily create 3D scenes and composites without the need for specialized 3D skills.

More creativity

ADI can also be used to generate new and innovative ideas and concepts for designs. This can include everything from creating new logos, product designs, and architectural plans to generating new ideas for marketing campaigns. For example, Google’s DeepMind developed an ADI system that can generate new ideas for protein folding, helping scientists to understand the fundamental rules of protein folding, and aid in the discovery of new drugs.


ADI can also be used to create personalized designs for customers. This can include personalized product designs, packaging, and marketing materials. For example, Adobe’s Adobe Experience Platform can create personalized designs for different segments of customers based on their demographic, behavior, and interests.

Generative design:

ADI can improve the quality of designs by analyzing and optimizing design elements like color, typography, and layout. This is seen to lead to more effective and visually appealing designs. For example, Autodessys’s form.Z is an ADI software that can improve the quality of architectural designs by analyzing and optimizing elements such as lighting, views, and thermal comfort.

Increased efficiency:

Help designers to work faster and more efficiently. ADI also improves collaboration and communication between designers, engineers, and other stakeholders. It does this by providing a shared language and understanding of design principles. For example, InContext Solutions’ ADI platform allows designers and engineers to work together on virtual environments, allowing them to collaborate on designs in real-time and make changes to the design as needed.

Better decision-making:

Help designers to make better decisions about design choices. This is a byproduct of the fact that AI has access and the computing power to sift through massive data sets and categorize specific traits at ta fraction of the time it would take humans to do so.

Artificial Design Intelligence in UX:


AI in UX design is also being used to create more personalized user experiences. By analyzing data about users’ behavior, AI-powered UX design tools can automatically tailor the user interface and content to each individual user. This type of personalization can be extremely helpful in keeping users engaged with a website or app, and it’s something that we can expect to see more of in the future.

The various aspects of intelligent website design include :

  • Automated design: There are now AI-powered design tools that can automate the design process to some extent. These tools can help to create high-quality designs faster and with less human input.
  • Improved usability testing: AI can be used to improve the accuracy of usability testing. By using AI to analyze user data, it’s possible to identify areas where a website or app can be improved.
  • Increased personalization: AI can be used to personalize the user experience on a website or app. This can include things like showing relevant content and ads, or providing personalized recommendations.
  • Improved accessibility: AI can be used to improve the accessibility of a website or app for users with disabilities. By using AI to analyze user data, it’s possible to identify areas where a website or app can be made more accessible.
  • Enhanced security: AI can be used to improve the security of a website or app. By using AI to analyze user data, it’s possible to identify potential security threats and take steps to mitigate them.

Some practical examples of this already being implemented is seen in Netflix’s personalization of content recommendations and in Amazon’s use of machine learning to show each user relevant product recommendations.

In the future, we can expect artificial intelligence to play an even bigger role in web design. With the help of AI, designers will be able to create truly unique and personalized designs for each individual user. This will lead to a more engaging and enjoyable experience for users, which is something that we can all look forward to.

Artificial Design Intelligence in UI:


Another area where AI is starting to have an impact is in UI design. There are now a number of different AI-powered tools that can help designers create better user interfaces.

The various aspects of intelligent website design include:

  • Generating realistic mockups of how a UI will look and feel. This is valuable for getting feedback from users early on in the design process.
  • Automatically generating high-quality icons and illustrations. This saves designers a lot of time and effort. This ensures that all the assets in a UI are consistent.
  • Creating layout suggestions based on user data. This helps designers understand how users interact with different elements in a UI. This helps them make better decisions about where to place things.
  • Generating code for responsive designs. This saves designers a lot of time and effort to create websites that look good on all devices.

Different AI tools:

Some of these tools, such as uSketch, use AI to generate suggestions for UI components based on a set of criteria that the designer inputs. Others, like Uizard, provide a more hands-off approach by automatically generating UI designs based on a set of user requirements.

Both of these types of tools can be extremely helpful in streamlining the design process and helping to create better user interfaces. We can expect to see more AI-powered UI design tools in the future as the technology continues to develop.

In addition to UI design tools, there are also a number of AI-powered web design tools that can be used to create better websites. One such tool is DeepCoder, which uses AI to automatically generate code for websites based on a set of inputs and outputs. DeepCoder can be used to create both the front-end and back-end of a website, and it is even able to optimize the code for better performance.

In the future, we can expect to see more AI-powered tools that can help with everything from website layout to content creation. This will allow web designers to focus on more creative aspects of their job. For example, such as coming up with new design concepts and ideas.

AI as web design diagnostic tool:

In the future, artificial intelligence can also be used as a diagnostic tool for web design. For example, if a website is not performing well, an AI system can be used to analyze the problem and suggest ways to improve it. This can be anything from changing the layout to adding new features. AI can also be used to help identify user needs and preferences. This information can then be used to create better user experiences.

The various ways this can happen include :

  • Machine learning can be used to study past design trends and user behavior to predict future needs and preferences.
  • AI can be used to create personalized user experiences by tailoring content and design to individual users.

Some practical examples of this already being implemented is seen in the case of Google’s “Smart Reply” feature which uses AI to suggest responses to emails and Facebook’s “Suggested Posts” which does the same for content on social media platform.

The Benefits of incorporating Artificial Intelligence in web design:

Automating repetitive tasks

AI can automate repetitive tasks such as layout, color scheme, typography, and iconography. This can save designers time and allow them to focus on more creative and strategic tasks. For example, Adobe’s Adobe XD uses AI to automatically generate layouts, making it easy for designers to quickly create wireframes and mockups.

Creating personalized designs

AI can also be used to create personalized designs for customers. This can include personalized product designs, packaging, and marketing materials. For example, Wix’s ADI uses AI to create personalized website designs based on the user’s preferences, industry and content.

Optimizing website performance

AI can be used to analyze website performance and make recommendations for optimization. This can include everything from optimizing load times to improving the overall user experience. For example, Google’s Cloud AutoML can be used to analyze website performance and make recommendations for optimization.

Improving accessibility

AI can be used to analyze web pages and make recommendations to improve accessibility for users with disabilities. For example, AI-powered tools can be used to analyze the contrast ratio of text and background colors, and make recommendations to improve readability for users with visual impairments.

Enhancing visual elements

AI-powered image and video recognition can be used to enhance visual elements on a web page, such as adding captions to images, providing alternative text for images, and making videos more accessible.

Brands that use artificial intelligence-based tools in their web design process:

It is obvious by now that they will have a significant competitive advantage over those that don’t. It’s important for businesses to keep up with the latest trends and technologies. Artificial intelligence is one of the most talked-about topics in the tech world today. This is only going to become more prevalent in the years to come.

A few of such brands include:

Adobe: The company has been working on AI-powered tools for some time now. Its Adobe XD platform is one of the most popular design tools on the market.

Sketch: The vector drawing and animation software has been used by designers for years. It’s developers recently announced that they are working on an AI-powered version of the software.

Figma: The company’s online design platform is already used by millions of people. It recently announced that it is working on an AI-powered version of the software.

InVision: The software allows designers to create and share their designs by working on an AI-powered version of the software. The vital part about this is that InVision is already working with some of the biggest names in the industry, such as Adidas, Coca-Cola, and Ford.

What does this mean for the future of web design?

This could lead to a whole new era of web design. This could be one where machines are able to create designs that are far beyond what humans are capable of. Imagine a world where you don’t have to know anything about website designing to design a website. In fact, you just have to describe what you want in simple language and give a few reference websites. With this, the software can then design a few different samples based on your direction.

You don’t have to imagine a future because it is already here. MidJourney, an AI tool, has been used to experiment with and produce interesting, functional, and, at times, amazing website designs. These have captured the attention of designers everywhere. We all know that AI drastically increases the efficiency of our work. However, its quality of work has always limited it to just being a research tool and an auxiliary partner in the designing process. However, these limits have now been broken with tools like MidJourney and Durable among others.

Although it is not quite a finished product, the potential is amazing and very much tangible and it is possible to create working projects with these tools, albeit with some heavy supervision. This in itself is a heralding for designers and signifies a shift in the designer’s role as a creative person.


When it comes to the future of web design, it’s safe to say that artificial intelligence will play a big role. With AI, we can expect more personalized web experiences, more efficient web design processes, and even more advanced web applications. So far, AI has already made a big impact on web design. This is only going to become more prevalent in the years to come.

There are numerous web development companies today that are already using AI to help with their web design projects. Most companies are using AI to automate repetitive tasks, such as CSS generation and website optimization. However, some companies, like Pixel Street, are taking things a step further and using AI to generate entire web designs from scratch. As AI technology continues to evolve, we can only expect more and more companies to adopt it.

White Space In Web Design: Complete Guide (2023)

Do you know there is a phobia called kenophobia, the fear of voids or empty spaces?

For designers, it is the fear of whitespace. People with this phobia tend to fill up every part of the canvas with unnecessary detail. This leaves no room for white space. You might even hear it from clients when they say something like “There is too much white space here, let’s add some elements”

This does not mean that you should add too much whitespace, but the right amount serves a vital role in your design. The right amount of white space can create a readable and enjoyable website experience. To understand how to use whitespace in web design, let’s talk about what it is first.

What is White Space in Web Design?

White space, in web design terms, is the empty parts of a canvas that are not occupied by any content. It’s important to have white space because it allows people to breathe and take breaks while they explore your website. Lack of whitespace can also be visually overwhelming for visitors and may cause anxiety which makes them feel like they need to click on everything at once just in case something interesting pops up.

The right amount of white spaces helps create a more readable experience for users when reading text online. It also allows you to highlight specific areas on a page and makes it easier for users to find what they’re looking for. There are many different ways to use white space in web design. For example, to create balance, contrast, and hierarchy. It can also be used to draw attention to certain elements on a page or draw attention away from others, or to guide the user’s attention to important information or calls to action (as in the case of negative space)

What are The Types of Whitespace?

Layout of white space on a sample page

Source: shopify

Active vs Passive:

Active whitespace is the space between elements that is intentionally left blank. This is usually done to create a certain aesthetic or to draw attention to a particular element on the page.

For example, a designer may use active whitespace to create a sense of balance on a page or to make an element stand out.

Passive whitespace is the space between elements that is not intentionally left blank. This is usually the result of the way the content is arranged on the page and is not something that the designer has control over.

For example, the space between paragraphs of text is typically passive whitespace.

Why is Whitespace Important in Web Design?

Whitespace is actually crucial in helping to create balance and visual stability in a design. The key is to find the right balance for your particular design. For example, too little whitespace can make a design feel cramped and cluttered, while too much can make it feel cold and impersonal.

Increases content legibility

A sample of good readability and positioning of the white space with relation to the text

White space can be used to highlight important content because it’s so sparse. This may include subheadings, captions on images or videos, and highlighted links as well. This is also a great way to draw the reader into an article by making what you want them to read stand out visually from everything else they might pass while browsing.

It can be used to highlight important points or call attention to key text that readers may want to remember or refer back to later in their research. This is also a great way to make your website stand out from the competition.

Highlights CTAs (Calls-To-Action)

If you want someone to click a button, link, or image on your site then using white space is a great way to make it more noticeable. By increasing the amount of space around the element you’re trying to get people to interact with, it will appear more important and stand out from everything else on the page.

You can also use white space to create a sense of urgency which can prompt visitors to take action before it’s too late. This is often used with time-sensitive offers or sales where people are encouraged to “act now” before the deal expires. One study found that increasing the padding around a CTA button by just 1px can increase click-through rates by 11%.

Comprehend Information

White space makes for easy comprehension

White space allows people’s brains and eyes time to rest while still being able to see information on the page they’re viewing without distraction or clutter. This gives the reader a chance to process the information and comprehend it before moving on.

This is important in web design to ensure that information and links are easy to read and understand. Proper white space allows viewers time both mentally and visually between chunks of content or offers them an opportunity to digest the information.

Visual Hierarchy

White space plays a big role in establishing visual hierarchy

White space also has a lot of psychological benefits. People tend to focus on what’s in front and above them, so spacing between blocks is important for creating a visual hierarchy. Hierarchy helps readers know where they should be looking at all times by giving more attention to certain content and less attention to other information that may not be as important.

White space helps you create a clear “map” on the page so that users can navigate with ease. Visual hierarchy is also crucial for communicating the level of importance and type of information that’s being conveyed on a website.


Macro and micro white space create balance and lets the content breathe

Source: uxspot

Balance is key when it comes to using white space. Too much space can make a website feel “empty” while too little space can make it feel cramped and busy. The best way to find the right balance is to experiment with different amounts of spacing until you find what looks best on your site.


The use of white space is critical in bringing clarity to modern web designs

The way you use white space can also influence how clear your content is. For example, if you have a lot of small text blocks scattered around the page, it can be difficult for users to know where to focus their attention. On the other hand, if you use white space to create distinct sections on the page, it will be easier for users to find what they’re looking for.

This also allows readers to quickly scan a lot of text efficiently. Think about how your eyes naturally jump between lines while reading; it’s because white space enables this natural process! If you want someone who is skimming through content or trying to find something specific on a page – they’ll have an easier time finding what they’re looking for if the layout includes ample spacing.

What to Consider When Using White Space?

It is important to plan your white space before you start designing, so make sure you sketch it out on paper first! This will give you an important visual representation of how the white space will appear on the screen.

Early in a design project, do not be afraid to experiment with different levels of white space by adding new blocks or deleting others as you go along.

Some of the most important considerations when planning white space in web design are:

Headings and titles:

Good spacing tends to make scanning much more easier on the eyes

Make sure these are easy to find by using plenty of white space around them. Also, ensure there is enough contrast between the text and the background, and leave enough space around paragraphs for easy reading. The advantage of doing this is that it makes your content much more scannable.

Organize content

By adding white space around certain blocks of content, you can make it easier for users to find what they are looking for. This is especially useful on longer pages.

This will help break up your content and make it easier to read. By using white space around these elements, you can also draw attention to them. This makes your content more visually appealing.

Emphasis, Margins, highlighting, and focus

Good use of white space helps establish emphasis, margins, and spacing.

White space can be used to emphasize certain elements on your page. This is usually done by adding more space around the element in question.

We can add margins between different content and elements to help readers understand the page clearly. They can scan down to find their next paragraph while not feeling like they’re running out of breath.

Another way to use white space is to highlight or draw attention to specific content. This could be achieved by adding a border around it or increasing the padding.

You can also use white space to create a sense of focus. By isolating certain elements, you can make sure that readers know what they should be looking at.

Image placement

White space is crucial for image placement

Images take up valuable space that could be used for text or other content. We can place only necessary images on the website and free up white space to make the page more engaging.

Does not have to be white in color

This is a great example of why whitespace does not necessarily have to be white

The term “white space” is a bit misleading because the color doesn’t necessarily have to be white. It can be any color that provides enough contrast with the other colors on the page.

In fact, using a colored background can be a great way to add some style to your page while still making use of whitespace.

Letter and Paragraph Spacing

letter and paragraph spacing is vital to make the content easier to read

This is a simple way to add white space without adding any extra margins or padding on the sides of your text. Simply tighten up the letter spacing between each letter so there’s no room for letters. This leaves plenty of space in between sentences!

You’ll find that with this technique you have managed to create more breathing room while still being able to read everything at once. (This is also known as kerning).

Additionally, white space makes it easier to read large blocks of text and reduces eye strain. Use spacing between paragraphs to break ideas into smaller digestible information.


Good white space helps keep everything in alignment.

White space also helps with alignment because clearly defined spaces can help organize content on a page. This not only looks cleaner but will be more readable as well.

By allowing for margins around images or graphics you create an illusion that things are spaced further apart than they are. The same technique works wonders for aligning columns so readers don’t get lost while reading through different levels of information.

Tips To Use Whitespace

Tip #01

Use margins and padding to create breathing room for your content.

Tip #02

Create a layout that centers around white space by using negative space wisely.

Tip #03

Add more or less text, images, etc., to add a variety of their size throughout the page.

Tip #04

Hide unnecessary parts of your webpage with CSS such as hiding navigation bars at different screen widths if they’re not needed on smaller screens.

Tip #05

Whitespace is also used in typography–for example, you can set the spacing between letters (tracking) and words (kerning).

 Tip #06

Spacing can also be used as a design element, whether it’s breathing room in your layout or using negative space to create white shapes.

Tip #07

White space is an opportunity for creativity–try adding textures and gradients that contrast with the colors of the text!

 Tip #08

White space is a design element, and like any other design elements should be used sparingly.”

Tip #09

Negative white space can help draw attention to an important part of the page or message you’re trying to convey.

Tip #10

  • The most important thing to remember when using white space is that less is more. You want to create a feeling of spaciousness without making things feel empty or unimportant. For example, an asymmetrical layout.

Prominent Examples

These are a few among many examples where whitespace has been used immaculately on great websites.


AirBnB website interface is a great example of the use of whitespace

The white space on AirBNB’s website iterates the message about how they can help the users. The design guides the focus towards the message.

Clear background and white accents help to give the text a complete focus. White space is used as it helps the reader target what they want which includes the message box design.

The message box has a white background so that the text stands out better.


apple website interface is a great example of the use of whitespace

Apple’s products are a work of art, which is exemplified in their use of white space. The visitor only has one focus at any given time as there are no distractions.

They also take advantage of contrasting colors from various areas such as backgrounds, messages, links, etc.

This makes it simple for readers to know what they’re looking at quickly without being distracted by other things around them.


squarespace website interface is a great example of the use of whitespace

Squarespace uses few UI elements on its homepage, but they are intuitive and comprehensive.

The large white space at the top of a web page draws attention to the value proposition and links. The next paragraph shows what is available in that menu bar, getting progressively narrower until it reaches the end with CTA on how to create a website.

A button for ‘Get Started’ greets visitors at the top right corner of this section as well.


Medium website interface is a great example of the use of whitespace

Medium utilizes the whitespace on its platform to compel readers to keep scrolling down the page. It does this by giving a sense of “social proof” or how many other people are reading a post, commented on it, and clapped for it.

The center column also presents an intriguing cover photo and title. This is designed to entice the reader to scroll further down.


Google website interface is a great example of the use of whitespace

Google’s homepage is almost entirely white space, and its design has been highly effective. It is about as simple a design as you can get.

Users are immediately able to see the search bar and know where they need to go to find what they want.

The site also employs white space by using large fonts that help create a sense of simplicity. This allows users who scroll through different tabs or pages to not to feel overwhelmed with information on an already cluttered screen.

In addition, Google uses white space for its logos at the top left corner of their page so there isn’t anything distracting from them when scanning down the webpage list.

Challenges in using white space effectively


  • Achieve the right balance: Too much white space can make a design feel cold and uninviting. On the other hand, too little can make it feel cramped and cluttered.
  • Adaptability to digital formats. On screen, white space often appears as empty or wasted space. This can lead users to scroll past it without giving it a second thought.
  • Hierarchy: Finally, white space can be difficult to use when trying to create a hierarchy of information. It’s often hard to determine which elements should be given more prominence than others when there’s so much open space around them.


  • Designer vs Developer: A common problem is that the designer and developer have different perspectives on how the website should look, especially when it comes to the use of whitespace. It is important for the designer and developer to collaborate and discuss layout concepts/wireframes, plan out margins, highlight and emphasize padding, and line heights and all the other design details of your site to avoid any misunderstandings and confusion.
  • Folding: Often, whitespace is pushed out of a design because someone insists on adding as much content as possible. They insist on squeezing content into all effective space on the design. It is important to note that we don’t know where the fold falls on a viewer’s screen because we don’t know from where the user starts scrolling. Therefore, it is not worth it to worry about the fold.
  • Explaining designs: A design should be able to explain itself. It is important to be able to discuss and have a reason for everything in the design. If you can’t explain it, maybe it doesn’t need to be there. Sometimes, it may be hard to explain letting the design “breathe” to a client so that has to be explained in terms that they can understand.


White space is the space on a page that doesn’t have any design elements. It helps readers understand how content falls with each other or for one element of a layout to stand out more than others. We should use it when pictures and words are competing with each other for attention from viewers. It’s important not just because it will make everything look better but also because if you don’t give people enough room they might get overwhelmed by all the information at once.

Remember, at Pixel Street –Web Design Company we help our clients create websites that are up to date with the latest design trends. We also offer a free web consultation for you to find out more about designing your website – feel free to reach out if there’s anything we can do

WordPress vs PHP Website: Which One Is Better in 2023?

WordPress and PHP are two of the most popular web development platforms. Both have their own pros and cons, and choosing one over the other depends on your specific needs and preferences.

PHP is a server-side scripting language that enables you to create dynamic websites and web applications. WordPress, on the other hand, is a content management system (CMS) that allows you to create a website or blog with ease. At the end of the day, both WordPress and PHP are great options for website development. When it comes to making the choice of WordPress vs PHP, there is no clear winner. It really depends on your individual needs and preferences. If you need a simple website or blog, WordPress may be the better option. However, if you need a more complex website or web application, PHP may be a better choice.

In this article, we aim to do a comparative study of both these tools by discussing their strengths, weaknesses and applications. By the end of this read, we hope that you have a clear on which  framework would be a better fit for your requirements.

What is a WordPress Framework?

WordPress interface

Source: colorlib

A WordPress framework is a foundation that you can use to build your own themes and plugins. It includes a combination of PHP files, CSS files, JavaScript files, and other assets. One of the benefits of using a WordPress framework is that it can help you save time and money. This is because you don’t have to start from scratch every time you want to create a new theme or plugin.


  • Open-source platform that can be found on website.
  • Large community with very active developers behind it.
  • Innumerable themes that are created by third-party companies.
  • Has different tools for users including Plugin Directory, Theme Directory, Widgets Management, etc.
  • Has built-in blogging functionalities for user convenience.
  • Is easier to learn than other platforms.


  • Limited theme customizability.
  • Theme customization needs knowledge of HTML, CSS, and jQuery.
  • Require plugins for many other standard functionalities.
  • Difficulty finding a plugin to meet your needs due to a large number of plugins available.
  • Difficulties with updating the WordPress version.

What is a PHP Framework?

PHP Interface

Source: matexbts

A PHP framework is a foundation that you can use to build your own web applications. It includes a basic structure that simplifies the creation of web application and graphic user interfaces by embedding code written in this framework easily into a HTML code through the script tag. The recent versions are even object oriented, which makes frameworks dynamic and reusable. This, along with its extensive library, has allowed to be one of the most used server-side programming languages today.


  • Speed up custom web application development
  • Simplify web application maintenance
  • Work with databases more efficiently
  • No need to write additional code
  • Automate common web development tasks
  • Perform unit testing efficiently


  • Programmers need to learn PHP frameworks instead of PHP
  • Lack of option to modify core behavior
  • Affect Speed and performance of website

WordPress vs. PHP: Comparative Study

Who is it for?


If you would like to create your own blog without writing any code, then you should look into using WordPress. Even if your website only consists of static pages or simple lists of links, a WordPress site will allow you to update its content from anywhere in the world. In addition to creating your own blog or website, it is also possible to use WordPress as a tool for managing an existing website.

For example, you can use WordPress to automatically post updates from your Twitter feed or Facebook wall onto your website.


If you need more control over the output of your website or want to create a more complex application, then PHP is the way to go. PHP is a server-side scripting language which means that the code is executed on the server before the page is sent to the visitor’s browser. This makes PHP more flexible than HTML as you can do things like generate dynamic content based on user input or connect to databases.

Although you can use WordPress to create a complex website, it is not as easy to do so as with PHP. For example, if you want to create a membership system where users can log in and access exclusive content, you would need to use a plugin or custom code in WordPress whereas this could be easily accomplished with PHP.

Which do you choose?

The difference between WordPress and PHP websites can be adequately expressed in that each serve their own target customers. Generally, WordPress websites focus on easy usability; so in a few areas, it is quite rigid in its functionality. However, it makes up for it in being very simple to use. This makes it ideal for people who are getting started with web development and those who just want to design a website very quickly. PHP websites, on the other hand, provides flexibility in use; however, it takes time to be proficient in its usage. This makes it preferable by experienced web developers who create all kinds of complex applications.

User Experience

User experience is key when deciding on a favored platform

Source: bitcoinist

Website friendliness can be attributed to two aspects: Accessibility and navigability. This can be termed as usability. What this means is that the website should be easy to use and should be able to provide a good user experience. Accessibility refers to the ability of the website to be accessed by everyone regardless of their physical abilities or disability. Navigability, on the other hand, is the ability of the website to be easy to use and navigate. There is stark difference in usability between WordPress and PHP websites depending on the two abovementioned factors.


WordPress is a very accessible platform. It is designed to be used by everyone regardless of their physical abilities. The user interface also is very easy to use and navigate and there are numerous resources that you can access to seek help if you are stuck anywhere. WordPress also has numerous accessibility plugins that it uses that make it so popular among majority users.


PHP, on the other hand, is not as accessible as WordPress. It is not designed to be used by everyone and the user interface can be confusing and difficult to use for some people. Additionally, it does not allow any changes to the frameworks of the core behaviour of  web applications.

Which do you choose?

When it comes to accessibility and navigability, if you need a platform that is more accessible and user-friendly, then WordPress is the better choice. However, if you need a platform that is more powerful and customizable, then PHP is the better choice.


Budget is also an important factor when deciding between WordPress vs PHP, especially for businesses

When is money not a factor in making a choice!!. Both WordPress and PHP are free and open source. However; there are a few key differences in their usage.


While WordPress core development is free, organizations frequently end up paying more for premium plug-ins and themes. WordPress website development can be cheap or very expensive. However, if WordPress keeps updating its services and adds new features that we can’t live without – we would have to keep paying for them.


PHP is more consistent in this regard and can provide premium tools at a lower cost than WordPress. Its development is also more affordable since it’s an open-source platform. However, there are easier to use and understand programming languages out there that are most versatile in their usage.

Which do you choose?

WordPress is better for fewer complex websites but PHP is the better option if you are looking for a cheaper development process and greater flexibility and customization.


There are many different features that are specialized to the two platforms like extensions, add-ons, etc.


WordPress features include:

Themes: You can find a theme for almost anything on WordPress. And if you can’t find one you like, you can always create your own custom theme.

Plugins: WordPress has a huge library of plugins available for download. And just like themes, if you can’t find a plugin to do what you want, you can always create your own.

Widgets: WordPress widgets are a great way to add content and features to your sidebar or other widget-ready areas.


PHP website features include:

Themes: While not as widely available as WordPress themes, you can still find a decent selection of PHP themes online.

Extensions: PHP websites often rely on extensions to add features and functionality.

Modules: Like extensions, modules are used to add features and functionality to PHP websites.

Which do you choose?

When it comes to choosing between a WordPress website and a PHP website, it really depends on your needs and preferences. However, WordPress seems to be the better option if you are just starting out with discovering the various features and implementing them. However, if you have prior experience, PHP gives you more customization ability.


Security is different between WordPress and PHP, each with their own salient points.

Security is vital as it protects your site from attacks. Both platforms have their own security features and there are also plugins/extensions that you can use to further secure your website. Both platforms are free to use, however, and that comes with a vast amount of security concerns.


WordPress is fairly secure out of the box but it’s still vulnerable to attacks since it’s such a popular platform. The good news is that there are always new security features being developed and there are also many plugins that can help to secure your website. Some of the security features include automated background updates, two-factor authentication, user activity logging, and malware scanning.


PHP is a more secure platform than WordPress as it’s not as widely used. However, it’s still possible to develop insecure PHP websites if the coding is not done properly. Some of the security features include the use of prepared statements and input validation. The main drawback here is that your code is viewable by other coders and they can see all the bugs in your code. They can then use it against you so security is a concern with this framework.

Which do you choose?

It really depends on what you need your website to do and how much experience you have with coding. If you’re not sure, then it’s probably best to choose WordPress as it’s easier to use and there are plenty of resources available to help you.


Flexibility is important to consider as your website grows. If you want to add new features or design changes down the line, you’ll need to make sure your platform can accommodate them.


WordPress is a great option for small businesses or bloggers who are just getting started because it’s easy to use and relatively cheap to set up. It’s not as flexible as PHP, but it has a huge range of plugins and themes available to make your website look and feel professional. To make up for a lack in flexibility, WordPress has a veritable plethora of templates that are easily customizable to build your website.


PHP is a good choice for businesses who want more control over their website’s design and functionality. It’s also more affordable since it doesn’t require any additional plugins or themes. However, it can be more difficult to use if you’re not familiar with coding languages.

Which do you choose?

Overall, both WordPress and PHP have their pros and cons. It really depends on your specific needs as to which one would be better for your business.

Programming Knowledge

Programming knowledge is quite optional. some developers have extensive knowledge of programming languages and others do not.


WordPress allows you to build your website without much coding. Even though some might argue that it’s not as flexible as coding from scratch, it still gives you a lot of power to create a beautiful and functional website in the form of drag and drop builder, different menu options listed in the sidebar, loads of plugins to assist you, and a vast amount of tutorial resources that make it easy to navigate through any problematic areas.


On the other hand, PHP is a scripting language that is used to code everything from contact forms to eCommerce platforms. If you want complete control over your website, then you need to have a good understanding of how PHP works. PHP is a good choice for businesses that need more control over their website’s design and functionality. With PHP, you can create custom features and add them to your website.

Which do you choose?

It really depends on your needs. If you’re looking for a simple website that you can create quickly, WordPress is a good choice. If you need more control over your website’s design and functionality, then PHP is a better choice.

Software integrations

Integrations are an integral part of any website builder platform.

Software integrations are a vital requirement because it allows businesses to manage multiple departments and software with one platform.


WordPress has a wide range of integrations that are available through plugins. These plugins allow businesses to connect their WordPress website to other software, including e-commerce platforms, accounting software, live chat support, and more.


PHP websites also have a wide range of integrations available. However, these are not as simple to set up as they are on WordPress. This is because these websites generally require more customization than WordPress websites.

Which do you choose?

The answer to this question depends on your needs. If you need a simple website that can be set up quickly and easily, then WordPress is the better option. However, if you need a more complex website that requires more customization, then PHP is the better option.

Easier Uploads and Updates

Uploads and updates need to be simpler with little to no need for coding. This is because a lot of businesses do not have the time or resources to invest in learning how to code.


WordPress websites are much easier to upload and update than PHP websites. This is because WordPress has a built-in media uploader and updater. This means that you can simply drag and drop your files into the media uploader. In the case of updates, this means that you can simply click a button and the updates will be installed automatically.


PHP websites, on the other hand, require you to use FTP in order to upload files. This can be quite difficult for those who are not familiar with coding or do not have much experience with it. In the case of updating, PHP websites require you to manually update the code. This can be quite tedious and time-consuming, especially if you are not familiar with coding.

Which do you choose?

There is no clear answer as to which one is better. It really depends on your needs and preferences. If you need a simple website that does not require much coding, then WordPress would be a good choice. However, if you need a more complex website that requires more coding, then PHP would be a better choice.


Hosting is another important factor to consider when choosing between WordPress and PHP websites. WordPress websites are hosted on, while PHP websites can be hosted on any server that supports PHP.

WordPress is a reliable and secure hosting platform that offers a number of features, including automatic backups, security updates, and support for custom domains. However, it is not as flexible as other hosting platforms, and you may not be able to install certain plugins or themes.


PHP websites, on the other hand, can be hosted on any server that supports PHP. This gives you more flexibility in terms of choosing a hosting platform and installing plugins and themes. However, you will need to take care of your own website security and updates.

Which do you choose?

So, which one is better? It really depends on your needs. If you need a simple website that is easy to set up and maintain, may be the best option for you. However, if you need more flexibility and control over your website, a PHP website may be a better option.


Both WordPress and PHP websites have their own advantages and disadvantages. It really depends on your needs as to which one is better for you. If you need a simple website that is easy to set up and doesn’t require much maintenance, then WordPress is probably the better option. However, if you need a more complex website with more features and functionality, then PHP is probably the better choice. Whichever route you decide to go, just make sure that you do your research and choose the platform that is best suited for your needs.

Most web development companies use a combination of both WordPress and PHP to create dynamic and robust websites. So, if you’re looking for a truly custom website, it’s best to hire a professional web development company that can create a tailor-made solution for you. If you need us, we at Pixel Street are happy to help!!

A Comprehensive Guide To VAPT In 2023

In today’s society, almost everybody, including people and businesses, has an online presence. Be it just a social media platform or an extensively designed eCommerce website, people use or operate these digital platforms on a daily basis.As the cyber threat landscape is constantly evolving, it is important for organizations to regularly assess and improve their security posture. VAPT is a crucial tool in achieving this goal.

Many of these websites contain sensitive or confidential information, whose security is of paramount importance. Some contain user data or personal information like contact details, addresses, and credit card numbers, and others contain business secrets or other proprietary information. Altogether, all websites need to be secured from any kind of unauthorized access, destruction, or change. This is where VAPT comes in.

VAPT is a useful tool for organizations to assess and improve their security posture. However, it is important to note that VAPT is not a one-time event and should be conducted regularly to ensure that new vulnerabilities are identified and addressed in a timely manner. In this blog, we will provide detailed information on the latest VAPT techniques, tools, and best practices, to help you stay ahead of the curve in 2023.

What do you Mean By VAPT?

VAPT is an acronym for Vulnerability Assessment and Penetration Testing. It is a process of identifying, assessing, and mitigating security vulnerabilities in a digital system or platform. The aim is to find all the weaknesses in the system that could be exploited by attackers and then take steps to fix them. It is divided into two main components: vulnerability assessment and penetration testing.

Vulnerability assessment involves identifying and classifying vulnerabilities in a system or network using automated tools. Penetration testing involves actively attempting to exploit vulnerabilities in order to gain unauthorized access. VAPT can be used on any kind of digital platform, including websites, web applications, mobile apps, and even IoT devices. Therefore, it is an essential security measure for any organization that wants to protect its data and systems from attack. It is a multi-step process that includes vulnerability scanning, assessment, testing, and reporting.

  • Vulnerability scanning is the first step of VAPT which involves identifying the weaknesses or vulnerabilities in the system.
  • Assessment is the second step which involves analyzing the risks associated with the identified vulnerabilities.
  • Testing is the third step involving exploiting the identified vulnerabilities to check if they can be exploited to gain unauthorized access to the system.
  • Reporting is the final step of VAPT which involves documenting the findings of the assessment and testing phases.

What are the Objectives of VAPT?

The objectives of VAPT are to identify, assess, and mitigate risks posed by vulnerabilities in digital assets. Altogether, by conducting a VAPT, organizations can protect their systems and data from being compromised by cyber attackers. As a matter of fact, the specific objectives involved include:

Identify vulnerabilities 

In order to identify vulnerabilities, a VAPT must first be conducted. This will help organizations to know what type of vulnerabilities are present in their systems and how these vulnerabilities could be exploited by attackers. Additionally, this includes identifying both known and unknown vulnerabilities. This can include software vulnerabilities, misconfigurations, and other issues that could be exploited by an attacker. For example, a vulnerability assessment might identify that a server is running an outdated version of software that has a known security vulnerability.

Assess risks 

Albeit this involves determining the likelihood of an attack and the potential impact if successful, it is important to also consider the risks posed by vulnerabilities. This includes evaluating the likelihood of the vulnerability being exploited, as well as the potential consequences if the vulnerability is exploited. For example, a vulnerability that allows an attacker to gain unauthorized access to sensitive data would be considered high impact. These risks can be mitigated through patching, configuration changes, and/or additional security controls.

Mitigate risks

This can include steps to patch or update software, change configurations, or implement security controls. For example, if a vulnerability assessment identifies that a server is running an outdated version of software, the VAPT report would recommend that the software be updated to the latest version. Additionally, it is important to have a plan in place for how to respond if an attack does occur. This plan should include steps for containing the damage, identifying the source of the attack, and recovery.

Testing and implementing security controls:

After all, this includes implementing measures to prevent future attacks. This might include strengthening authentication measures, increasing surveillance, or hardening the infrastructure. Taking these steps can help reduce the risks posed by vulnerabilities and increase the resilience of systems in the event of an attack. For example, a penetration test might attempt to exploit a vulnerability in a web application in order to gain access to sensitive data, this will help to see if the security controls put in place such as firewalls, intrusion detection systems, and web application firewalls are working as intended.

Improve incident response capabilities

This includes having a plan in place to quickly and effectively respond to an attack. This plan should identify the roles and responsibilities of those involved, as well as the steps that need to be taken to contain and mitigate the effects of an attack.


Many organizations are required to comply with various regulations and standards, such as PCI-DSS, HIPAA, SOC 2, etc. VAPT can help organizations to comply with these regulations by identifying vulnerabilities that could result in non-compliance and providing recommendations for mitigation.

Why Does Your Organization Need VAPT?

It is vital for every organization to have a VAPT conducted to test the integrity of their systems

Source: cyberdb

In today’s digital world, organizations are increasingly reliant on technology to conduct their business operations. This reliance exposes them to a range of risks, including cyberattacks.

Organizations need to be aware of these risks and take steps to protect themselves. All things considered, one way to do this is by conducting a Vulnerability Assessment and Penetration Test (VAPT). Some of the reasons for conducting a VAPT include the following:

  • Customer needs: In some industries, customers may require that a VAPT be conducted as part of doing business with them. For example, banks and other financial institutions are often required to undergo regular VAPTs.
  • Regulatory requirements: In some cases, regulatory bodies may mandate that a VAPT be conducted. For example, the Payment Card Industry Data Security Standard (PCI DSS) requires that organizations which process credit card payments perform regular VAPTs.
  • Internal audit requirements: An organization may have an internal policy that requires a VAPT to be conducted on a regular basis. This is often the case for companies with a strong commitment to security.
  • Security requirements: In some cases, an organization may be required to have a VAPT in order to do business with another company. Albeit, many banks will not work with companies that have not had a recent VAPT.
  • Data Breaches: If an organization has suffered a data breach, it may be required to conduct a VAPT as part of the aftermath and investigation. As you can see, there are many reasons why an organization might need to conduct a VAPT.

Types of VAPT

There are different types of VAPT tests

VAPT can be divided into two main categories:

  • Static testing involves reviewing the code of an application without running it. This method looks for vulnerabilities by examining the code for known vulnerabilities, such as buffer overflows, SQL injection, and other types of security issues. Examples of static vulnerability testing tools include: Fortify, Checkmarx, Veracode, IBM AppScan Source.
  • Dynamic testing, on the other hand, involves running the application and testing it for vulnerabilities. involves executing a system or application and observing its behavior. This method looks for vulnerabilities by simulating an attack on the system or application, such as attempting to exploit a web application or connect to a network service. Examples of dynamic vulnerability testing tools include: Nessus, Nmap, Metasploit, Burp Suite.

Alternatively, it can also be divided into:

  • External VAPT: This type of test focuses on the organization’s externally facing systems, such as its website and web applications.
  • Internal VAPT: This type of test focuses on the organization’s internal systems, such as its network and servers.

Vulnerability scans

  • Application scans: The type of scans include web application security scans, database security scans, and network infrastructure security scans. A good example is the Burp Suite. After all, this is a software platform that helps you secure your web applications by finding vulnerabilities in the code and providing information on how to fix them.
  • Network scans: The type of scans include network discovery, port scanning, and vulnerability assessment. A good example is the Nmap tool. This is a network exploration and security auditing tool that can be used to identify hosts and services on a network, as well as find security vulnerabilities.
  • System scans: The type of scans include system hardening, application security, and database security. A good example is the Lynis tool. This is a security auditing tool that helps you harden your system and improve its security posture.
  • Wireless scans: The type of scans include Wi-Fi network discovery, rogue access point detection, and interference analysis. A good example is the Kismet tool. After all, this is a wireless network detector, sniffer, and intrusion detection system.
  • Database scans: The type of scans include database discovery, vulnerability assessment, and security configuration review. A good example is the SQLMAP tool. After all, this is an open-source penetration testing tool that automates the process of detecting and exploiting SQL injection flaws.
  • Host-based scans: The type of scans include operating system fingerprinting, service detection, and vulnerability assessment. A good example is the Nmap tool. Additionally, this is a free and open-source network exploration tool and security scanner.

Penetration Testing

Black-box testing:

In this type of testing, the tester has very little or no knowledge about the internal working of the system. This method simulates an attack from an external source and looks for vulnerabilities by interacting with the system or application in the same way an attacker would. Examples of black box testing include:

  • Nessus or Nmap help to identify open ports, services, and vulnerabilities on a network.
  • Burp Suite or OWASP ZAP help to identify vulnerabilities in a web application by interacting with it through a web browser.
  • Attempting to trick users into providing sensitive information, such as login credentials or personal information.

White-box testing:

In white-box testing, the tester has complete knowledge of the system internals. This method looks for vulnerabilities by analyzing the source code, configuration files, and other internal components of a system or application. Examples of white box testing include:

  • Tools like Fortify or Checkmarx  help to analyze the source code of an application for known vulnerabilities.
  • Checking the configuration of a system or application to ensure that it is properly configured and secure.
  • Testing the security of low-level components of a system such as Operating system, firmware, libraries, etc.

Gray-box testing:

Gray-box testing is a mix of both white and black-box testing in which the tester has some knowledge of the system internals. This method involves having partial knowledge of the internal structure and implementation of a system or application, but not complete knowledge. This method simulates an attack from an external source but uses information from the internal structure and implementation of the system or application to identify vulnerabilities. An example of grey box testing the use of tools such as Metasploit or Core Impact to identify vulnerabilities in a system or application by interacting with it and also having knowledge of the system components being used.

Vulnerability Assessment Process

The VAPT process means checking off on these points

Source: ecsbiztech

Generally, Vulnerability assessment is a part of vulnerability management. The assessment process comprises two crucial steps: Identifying vulnerabilities and Evaluating vulnerabilities.

Identifying vulnerabilities:

Identifying vulnerabilities is important because , if you do not know where your weaknesses are, you cannot protect yourself from attackers who might exploit them. To identify vulnerabilities, you need to perform a vulnerability scan. This can be done using automated tools, which will check for known vulnerabilities in your systems and applications. However, these tools can only find common vulnerabilities; they cannot find every possible weakness. That is why it is important to supplement automated scans with manual testing.

A vulnerability scan is able to identify the various systems running on a network, such as laptops and desktops, virtual and physical servers, databases, and firewalls. Once done, it uses any one or multiple combinations of scans to check for various categories of vulnerabilities.

For example, the most common type of scan is a port scan, which looks for open ports on systems. This can be done with a tool like Nmap. Once the open ports are found, the next step is to identify what services are running on those ports. This information can be used to determine which CVEs (Common Vulnerabilities and Exposures) are applicable.

Alternate Methods:

Vulnerability scanners are not the only way to scan for vulnerability data. Other methods include:

  • Manual reviews: This is where someone goes through the code or system looking for vulnerabilities. This can be done with a tool like Burp Suite, which has a number of features to help with this process.
  • Automated static analysis: This is where a piece of software analyses the code for vulnerability data. This can be done with tools like Veracode and AppScan.
  • Penetration testing: This is where someone actually tries to exploit the vulnerabilities that have been found. This can be done manually or with tools like Metasploit.

The output from these scans will often contain false positives, which are results that appear to be vulnerabilities but are not. False positives can occur for a number of reasons, such as the way the software has been coded or because of how the scan is configured. It is important to check each result to confirm that it is a true positive before taking any further action.

Evaluating vulnerabilities:

Once all the vulnerabilities have been identified, they need to be ranked in order of severity. This is so that the most critical issues can be addressed first. The Common Vulnerability Scoring System (CVSS) is often used for this purpose. CVSS assigns a score to each vulnerability, based on factors such as its impact and exploitability.

After identifying the vulnerabilities present in your systems and applications, you need to evaluate them to determine which ones pose a risk to your organization. To do this, you need to consider various factors. For example:

  • The potential impact of an exploitation
  • The likelihood of an exploitation occurring
  • The ease of exploitation
  • Difficulty to exploit this vulnerability

Once you have evaluated the risks posed by each vulnerability, you can prioritize them and start working on mitigating the most critical ones first. After the vulnerabilities have been prioritised, it’s time to start fixing them. For each issue, there will be a different solution, depending on its nature. Some common fixes include installing security patches, configuring firewalls and changing passwords.

It’s important to test the fixes to make sure they actually work and don’t introduce any new vulnerabilities. Once all the vulnerabilities have been successfully addressed, the system can be considered secure.

Vulnerability Assessment vs Penetration Testing

A vulnerability assessment generally has a penetration testing component to identify and evaluate vulnerabilities in an organization’s personnel, procedures or processes. These vulnerabilities might not normally be identifiable with network or system scans. However, penetration testing is not as sufficient as a complete vulnerability assessment and is a separate process.

Vulnerability assessment and penetration testing are both important tools for keeping systems secure. However, they differ in several key ways.

Vulnerability assessment is identifies potential security issues. It doesn’t attempt to exploit any of the vulnerabilities. Penetration testing actively attempts to exploit vulnerabilities to see if they can be used to gain access to the system.

Vulnerability assessments are usually less expensive and time-consuming than penetration tests, but they don’t provide as much information about the true security of the system. Penetration tests are more expensive and time-consuming, but they give a better indication of how vulnerable the system really is.

It’s generally recommended to perform both a vulnerability assessment and a penetration test to get the most complete picture of the system’s security. This process is called VAPT.

Conducting a VAPT

VAPT is a very important security measure that should be taken by all organizations. As a matter of fact, it can help to identify and protect against a wide range of attacks. Arguably, by understanding the stages of a VAPT engagement, you can ensure that your organization is better prepared to defend against attacks.


The first step is to determine the goals and objectives of the test i .e. scope of assessment. This helps you determine what kind of testing needs to be done and what kinds of attacks you need to look for., along with assessing the different limitations involved. For example, in the case of an ecommerce website, the scope includes web server, database, and the application.


In this stage, the attacker gathers information about the target system and networks like IP address, operating system, open ports, etc. This also includes identifying hardware and software, determining network architecture, and identifying known vulnerabilities. For example, conducting a port scan on the web server, identifying the Operating System being used, and reviewing the website source code to identify the technologies used.


In scanning, the attacker uses different tools and techniques to identify the vulnerabilities in the system and reviewing system and application logs for signs of suspicious activity. This is the vulnerability assessment. For example, using Nessus or OpenVAS to scan for known vulnerabilities on the web server and database and reviewing the web server logs for any suspicious activity.

Gaining Access

In this stage, the attacker tries to exploit the vulnerabilities to gain access to the system. All things considered. this includes finding vulnerabilities in the system and determining how to exploit them.

Maintaining Access

If the attacker is successful in gaining access to the system, he/she will then try to maintain that access for future use. For example, using Metasploit to exploit a known vulnerability in the web application and attempting to gain unauthorized access to the application or data.

Covering Tracks

Once the attacker has finished using the system for their malicious purposes, they will try to cover their tracks so that they are not caught. The final step is obviously to provide a report that includes a list of identified vulnerabilities, their CVSS score, and the recommended actions to fix them.

These are the six main stages of a VAPT attack. However, there are also some other important aspects to consider, such as social engineering and denial of service attacks. Additionally, social engineering is a type of attack where the attacker tries to trick the users into revealing sensitive information or giving them access to the system.

What are the Deliverables From a VAPT?

A sample VAPT report

Source: Lean security

A VAPT should ideally provide a comprehensive report that covers all the aspects of an attack. Additionally, the report should include details on the vulnerabilities found, how they were exploited, and what could be done to mitigate them. Finally, it should also include recommendations on how to improve the security of the system. All things considered, a typical report should contain the following:

  • Identifying the Auditee (Address & contact information): This includes the name and contact information of the organization that commissioned the VAPT.
  • VAPT schedules, locations, and timelines: This section includes the dates when the VAPT was conducted, which systems were tested, and what type of testing was done.
  • Terms and conditions of the engagement: This section includes any agreements made between the organization and the VAPT provider, such as nondisclosure agreements (NDAs).
  • Project deliverables and specifications: This section includes a description of the VAPT deliverables, such as the final report and any other agreed-upon outputs.
  • Executive summary of findings and recommendations: This section includes a high-level overview of the VAPT findings, including any recommendations for remediation.
  • List of vulnerabilities found with details on how they were exploited: This section includes a list of all vulnerabilities found, along with details on how they were exploited.
  • Proof-of-concept (PoC): This section includes any PoC code used to exploit vulnerabilities.
  • Security risks associated with each vulnerability: This section includes a description of the security risks associated with each vulnerability.
  • Recommendations on how to mitigate the vulnerabilities and risks: This section includes recommendations on how to mitigate the vulnerabilities and risks.
  • Personnel who took part in the audit: This section includes the names of all personnel who took part in the audit.

What are the Benefits of VAPT?

VAPT has a huge number of benefits, especially for companies that store huge amounts of confidential data

Vulnerability Assessment and Pentesting (VAPT) is a process of identifying, assessing and mitigating known and unknown vulnerabilities in an IT system. Therefore, the goal of VAPT is to reduce the risk of exploitation of vulnerabilities by providing comprehensive visibility into the system’s security posture.

Some benefits of VAPT are:

Identifies and assesses known and unknown vulnerabilities:

VAPT provides comprehensive visibility into an organization’s system security posture. It does this by identifying and assessing known and unknown vulnerabilities. Therefore, VAPT helps reduce the risk of exploitation.

Helps organizations prioritize their remediation efforts:

VAPT can help organizations prioritize their remediation efforts by identifying the severity of each vulnerability. This allows organizations to focus their resources on addressing the most critical vulnerabilities first.

Provides an independent assessment of security controls:

VAPT can also provide an independent assessment of an organization’s security controls. This helps ensure that these controls are effective and meet industry best practices.

Provides actionable intelligence:

VAPT provides detailed information about each vulnerabilities, including its exploitability and business impact. Additionally, this information helps organizations make informed decisions about which vulnerabilities to remediate first.

Safeguards the business from loss of reputation and money:

By conducting VAPT, organizations can find and fix vulnerabilities before they are exploited. This helps to safeguard the business from loss of reputation and money. VAPT is a critical component of any organization’s security posture. It helps to identify vulnerabilities in systems and applications, and provides actionable intelligence to help remediate those vulnerabilities.

Secures applications from internal and external attacks:

By identifying and patching vulnerabilities, VAPT can help to secure applications from internal and external attacks.

Ensures compliance with industry and government regulations:

Organizations must comply with various industry and government regulations. VAPT can help to ensure compliance with these regulations by identifying vulnerabilities that could lead to non-compliance.


VAPT is a critical security measure for any organization that wants to protect its data and systems from attack. It is a process of identifying, assessing, and mitigating security vulnerabilities in a digital system or platform. Therefore, VAPT can be used on any kind of digital platform, including websites, web applications, mobile apps, and even IoT devices.

By conducting a VAPT assessment, organizations can identify vulnerabilities in their systems and take steps to mitigate them. Therefore, many web development companies offer VAPT services, and there are also open-source tools that can be used for conducting a VAPT assessment. Therefore, it is vital to choose a reputable company or tool that has experience in conducting VAPT assessments. At Pixel Street, we believe in implementing VAPT assessments on a regular basis to ensure our systems are secure.

The Ultimate Guide to Typography In Web Design

Evolved from handwriting, typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, leading (line spacing), letter-spacing (tracking), and word-spacing. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

Typography for designers is key for communication. It is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, leading (line spacing), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Why is typography important for websites?

As mentioned earlier, for most web designers, typography is crucial to communicate content. It creates a connection between the user and the brand, thus forming an emotional bond. Typography is also a great way to add some personality and flair to your designs.

Good typography also has the power to convey a message and create an atmosphere. For example, a more serious and formal tone can be conveyed with serif fonts, while sans serif fonts tend to be more modern and minimal. It’s also important to note that different cultures perceive typography in different ways. In some cases, the same typeface can convey very different meanings in different parts of the world.

Typography is crucial for establishing a connection and enabling communication

Typography allows you to establish a sublime connection with your audience through the use of beautiful typefaces that send the right message. It also allows you to communicate your message in a clear and effective way and affords you the ability to strengthen a website or product’s personality. 

Typography grabs and retains the user’s attention

This aspect can be used to great effect in both web and print design. By carefully selecting the right typefaces for your project, you can create a lasting impression on your audience.

When used effectively, typography can convey a wide range of emotions, from happiness and excitement to sadness and anger. It can also be used to add a touch of personality to your designs. A good example can be seen in the work of Swiss graphic designer, Josef Muller-Brockmann. His use of clean, simple typefaces helped to convey the message of his designs without distractions.

Typography establishes visual hierarchy and provides direction

As a part of the user Interface, the right mix of fonts can make your design more readable, understandable, and visually appealing. 

Typography can help establish visual hierarchy by making certain elements more prominent than others. It does this with the help of directional cues, for instance, pointing arrows or other, that help guide the viewer’s eye through the composition and direct their attention to specific elements.

Typography optimizes readability and accessibility

Typography is meant to make it easy for readers to understand and navigate your text. So take some time to think about the overall design of your document and how you can use typographic elements to create a more user-friendly experience.

What are the components of good typography

When it comes to designing your document, there are a few basic typographic principles that you should keep in mind.


First, contrast is key—make sure that there is a sufficient difference between the foreground (i.e., the text) and the background. This will help ensure that your text is legible and easy to read.

A good example is black text on a white background; this has high contrast and is therefore easy to read. In contrast, gray text on a light yellow background has low contrast—or in other words, it would be more difficult to read. The logic behind this can be best described in terms of light and dark; high-contrast text is easy to read because there is a significant difference in the level of lightness/darkness between the text and the background, whereas low-contrast text does not have as large of a difference.


When choosing a typeface, there are a few things to keep in mind. First, consider the message you want to communicate. Different typefaces convey different messages, so it’s important to choose one that aligns with the overall tone of your design. For example, a more playful typeface would be best suited for a children’s book, while a more serious typeface would be better suited for a corporate report.

Once you’ve considered the message you want to communicate, take a look at the different characteristics of each typeface. Each one has its own unique personality, so it’s important to choose one that fits the tone of your design. For example, a more playful typeface would be best suited for a children’s book, while a more serious typeface would be better suited for a corporate report.

Finally, keep in mind that less is more when it comes to typefaces. Using too many different typefaces in one design can be overwhelming and difficult to read. A good rule of thumb is to limit your design to two or three different typefaces.


The scale of your typography is just as important as the typeface itself. You have to think about how the different elements in your web design will work together to create a hierarchy of information.

For example, you might use a large, bold typeface for your headlines and a smaller, more subdued typeface for your body copy. Or, you might use different sizes of the same typeface to create visual interest and contrast.

The key is to use typographic scale to create a hierarchy of information in your design. This will help your audience know what to focus on first, second, and so on.


Another important aspect of typography is repetition. This is when you use the same typeface or font throughout your design. This can create a sense of unity and cohesiveness in your design.

It’s important to note that you don’t have to use the same typeface for every element in your design. You can use different typefaces for your headings and body copy, for example. But, it’s important to be consistent with the typefaces you do use.

For example, if you use a sans-serif typeface for your headings, you should use a sans-serif typeface for your body copy as well. This will create a sense of cohesion in your design.

Website Typography

typography WEBSITE

Source: multimediaguides

Typography helps to elevate every single design aspect of your website. Your headlines, sub-headlines, paragraphs, and quotes are all forms of text that you can style to better reflect your brand’s voice and message.

Ironically, for websites, the aim of typography is to be good so that it becomes basically unnoticeable. Web users don’t want to see beautiful, artistic fonts that are hard to read—they just want the content. Therefore the goal of good website typography is to be so readable, accessible, and logical that it fades into the background.

What is good web typography? Good web typography has the following qualities:


The text should be easy to read, even at small sizes. This is achieved through use of appropriate font families, line heights, and letter spacing.

Letter spacing:

The space between each letter should be wide enough to make it easy to tell one letter from the next, but not so wide that it makes the text hard to read as a whole. For example, all-caps text is more difficult to read because the wide letter spacing makes it hard to tell one letter from the next. Therefore, a spacing of 1.5 is recommended.

Line height:

The space between each line of text should be tall enough that the text doesn’t run together, but not so tall that it makes the text block look disconnected. For example, very tight line spacing can make it hard to tell where one line of text ends and the next begins, while very loose line spacing can make a text block look like a list of unrelated items.

Line Length:

The length of each line of text should be long enough that the reader can comfortably take in the content, but not so long that it becomes difficult to track from one line to the next. For example, if a line of text is too long, the reader’s eye may lose its place and have to backtrack to find the beginning of the next line. Therefore, 40-60 characters are recommended in a line. Any less and we get distracted by the gap between the lines, any longer and we will get lost trying to travel back to the beginning of the text block for the next line.

Font family:

The font you use should be easy to read at the size you’re using it. For example, very small text is more difficult to read if it’s in a serif font like Times New Roman, because the serifs (the small lines at the ends of letter strokes) can be hard to see. In general, sans-serif fonts like Arial or Helvetica are easier to read at small sizes than serif fonts.


The size of your text will also affect its readability. A good rule of thumb is to use a font size that’s between 16 and 20 pixels for most body text. Larger sizes are good for headings, while smaller sizes can be used for captions or labels.

For responsive text, you’ll need to adjust the font size based on the screen size. For example, you might use a larger font size on desktop devices and a smaller font size on mobile devices.


The text should be accessible to as many people as possible. This includes those with dyslexia, low vision, or other disabilities that make reading difficult. Good typography takes into account the different ways that people consume content—whether it be through a screen reader, Braille display, or simply by scanning a page.


The text should be easy to understand and follow. This means using clear headings and subheadings, as well as proper punctuation and grammar. It also means using typographic hierarchy to signal the importance of different pieces of content.


Content is better viewed in sections because it allows for better organisation and skimming. Good typography uses hierarchy to give the viewer an idea of what is important on the page and where to look first. This can be done through font size, weight, and colour.


Navigation is important in typography because it helps readers understand the most important information first. By using different typefaces, sizes, and weights, you can signal to readers what they should pay attention to.


The text should have a consistent “look” that is pleasing to the eye. Just as you would not want to wear a pair of shoes that are different sizes, your text should also be balanced. This can be achieved by adjusting the line lengths, font size, and white space around your content.

There are a few ways to achieve balance in typography:

Justified Text

Justified text is when the left and right edges of the text are flush with the margins. This creates a clean look, but can be difficult to read if the line lengths are too long.

Ragged Text

Ragged text is when the left edge of the text is flush with the margin, but the right edge is jagged. This is generally more easy to read than justified text.

Centered Text

Centered text is when the text is centered between the left and right margins. This can be used for short blocks of content, but is generally more difficult to read than either justified or ragged text.

The best way to achieve balance in your typography is to experiment with different techniques and find what works best for your particular project.


The text should be easy to read against the background. One way to ensure this is to have a good amount of contrast between the two. Contrasts can be in color—for example, black text on a white background has very high contrast, while gray text on a light yellow background has low contrast—or in size—for example, small text on a large background has low contrast, while large text on a small background has high contrast.

Resources of personnel in typography

WhatTheFont: This website allows you to discover the fonts used in any image. The best feature is the ability to identify similar fonts, in case the original font is not available.

MyFonts: This website offers a huge library of fonts that you can browse through and download. They also have a great selection of free fonts that you can use for your projects.

Typeverything: This website is a great resource which features type lettering in all shapes and sizes, colours and styles.

Beautiful Type: This is a beautiful resource that features a wide variety of fonts that you can use for your design projects.

Tips for typography

Here are some tips for great typography:

Justify left: 

This is the most common alignment for body copy. It creates a clean, organized look. What this does is it creates a straight left margin, and the right margin will be jagged.

Use a single font

Using multiple fonts can make your design look cluttered. Stick to one or two fonts for a clean, polished look. The advantage of doing this is that it can help your reader focus on the content of your design, rather than be distracted by multiple fonts. 


This is the space between lines of text. You want to make sure that the leading is not too tight or too loose. If it’s too tight, it will make the text hard to read. If it’s too loose, it will make the text look messy. The ideal leading is somewhere in the middle.

Align to one axis

This creates a more unified design. Try to align your typefaces to the left, right, or center. What this does is creates a more cohesive design.

Limit your typefaces

Try to stick to one or two fonts for a clean, polished look. The advantage of doing this is that it can help your reader focus on the content of your design, rather than be distracted by multiple fonts.

Create hierarchy

Use different font sizes and weights to create hierarchy in your design. This will help your readers know which text is most important. The advantage of this is that it helps guide your reader through your design.

Use whitespace

Use whitespace to create balance in your design. Whitespace can help to break up your text and make it easier to read. Don’t be afraid to use plenty of space in your design.This will help to make your text more readable and easy on the eyes. The advantage of this is that it can help keep your reader’s attention focused on the content.

Mind the line length

Too much text on one line can be difficult to read. Try to keep your lines shorter than 80 characters. This will help to make your text more readable and easy on the eyes.


Typography is an important aspect of design and one that should not be overlooked. It is important to choose the right font for your design and to use whitespace effectively to make your text more readable. The significance has been discussed in this article and some tips have been provided to help you create more effective designs. 

12 Popular Web Design Trends In 2022

It’s no secret that the world of web design is constantly changing. What was popular last year may not be so trendy this year, and what’s hot right now may not be so fashionable next year. 

This flux can make it difficult for web designers to keep up with the latest trends, but it’s important to do so in order to stay ahead of the competition. Trends like responsive design, flat design, and material design have been around for a few years now and others like dark mode, minimalism, and animated illustrations are becoming increasingly popular, and they show no signs of slowing down.

2023 is sure to bring with it some exciting new looks and features in the world of web design. In this article, we’ll explore 12 web design trends that are expected to be big in 2023. So whether you’re a web designer who wants to stay ahead of the curve or a business owner who wants to ensure your website stays relevant, this article is for you.

Prerequisites of good web design 


It’s no secret that the world is going mobile. In fact, as of 2019, there are more mobile devices than people on the planet. This presents a huge challenge for businesses and website owners who want to stay visible and accessible to their customers – making sure your website is mobile-friendly is no longer an option, but a necessity. Come 2022, this need has translated to responsiveness across various devices and screen sizes.

Visibility (Bold images, text, etc):

The average person has an attention span of just 8 seconds, which means you have a very limited window to make a good impression. So, it is important that your website is designed in a way that is visually appealing and easy to navigate. Make sure your site uses clear and concise fonts, attractive visuals (photos, videos, infographics, etc.), and a well-organized layout.

Accessibility (Screen readers, etc):

It is important to remember that not everyone interacts with the internet in the same way. Some people may use screen readers or other assistive technologies to access web content. Others may have difficulty using a mouse or keyboard. So, it is important to design your website with these users in mind. Make sure your site is easy to navigate using a keyboard and that all the content is accessible to screen readers.

Navigation (Easy to find what you’re looking for?):

A well-designed website will have a clear and concise navigation system that allows users to quickly and easily find the content they are looking for. Another route you can take is making the navigation interesting and interactive. This will keep users engaged with your site and coming back for more. There are many ways to make navigation more engaging, such as adding animations or using interactive elements, or even making it like a puzzle to figure out.

Web Design Trends for 2022

Typography-centered design

Typography-centered design

Source: designbombs

Typography-centric content and design have always been popular in the print world but only started to gain traction online in recent years. This is likely due to the increasing popularity of minimalism and flat design, both of which put a focus on clean lines and simple shapes. In a typography-centric design, content takes center stage and everything else falls away into the background. 

More text-centric content replacing hero section images and videos are becoming relevant. Designers continue to experiment with ways to make messages more impactful and easier to consume. We’re also seeing a trend towards larger, more impactful typography as a way to grab attention and make a statement. This is likely due in part to the growing popularity of digital signage and other high-resolution displays.

Oversized typography can be used to add visual interest to a page and make key messages more visible. It can also help to break up long blocks of text and add hierarchy to a design. When used sparingly, oversized typography can be an effective way to add some personality to a design.

Rise of the microinteraction

Rise of the microinteraction

Source: superlist

Designers are starting to pay more attention to microinteractions, and we think this trend will continue to grow in popularity in the coming year. As digital products become more complex, it’s important to focus on the small details that can make a big difference in the overall user experience.

A great example of microinteractions can be found in the new Gmail redesign. In the past, users had to click on the arrow next to the “Compose” button in order to open a new email. Now, there’s a small “+” icon that animates and expands when you hover over it, making it clear that you can create a new email by clicking on it.


Crafting mini-sites allows you to get very creative with your design and really focus on delivering a specific message or user experience. There are no specific rules or guidelines, except maybe with the accessibility. Instead, you can be experimental with UX design, the navigation, interactions, menus, and even animations.

One of the advantages of mini-sites is that they can be very quick to design and launch. They don’t require a lot of content, which means you can get them up and running quickly. This is perfect for promoting time-sensitive products or services, or for testing out new ideas.

Humor is often a big part of mini-sites. They provide an opportunity to have some fun with your design and really capture attention. Be careful not to overdo it, though – you don’t want your site to be so quirky that it’s off-putting! 

Retro Designs – Throwback to the 60’s, 70’s, and 90’s

Retro Designs

Source: dribbble

Although incredibly intuitive, the basic layout of most sites has become boring. In order to stand out, some web designers have begun to explore retro web design as an interesting alternative.

This current trend incorporates vintage colors, fonts, and design elements from popular decades such as the 60’s, 70’s, and 80’s. The overall goal is to take users on a journey down memory lane while still providing them with a functional and visually appealing interface.

While the term “retro” can be used to describe anything from the past, in web design, it generally refers to designs that imitate the styles of older computers and video games. This particular subgenre has become increasingly popular in recent years, with many designers taking inspiration from classic games such as Pac-Man, Space Invaders, and Super Mario Bros for their portfolio websites, etc..

Collage Illustrations

Collage Illustrations

Source: dribbble

Collage style web design was popular in the early days of the web, when designers were limited by the technology available to them. Today, with more sophisticated tools and techniques available, collage illustrations are making a comeback as a way to add personality and visual interest to web pages.

When used sparingly, collage illustrations can add depth and dimension to your design. When used too frequently, they can become overwhelming and busy. As with any design element, it’s important to use collage illustrations judiciously to create a balance in your overall design.

The mix of shapes, patterns, and colors afford designers a lot of creative freedom when creating collage illustrations. When used effectively, they can add a touch of whimsy or playfulness to your design. Collage illustrations can be created using a variety of techniques, including hand-drawing, digital painting, and photo manipulation. Whichever technique you choose, the key is to create an overall cohesive design.

Burst of color and clutter

Burst of color and clutter

Source: wholegraindigital

One of the most striking things about the abovementioned collage illustrations is their ability to pack a lot of visual information into a small space. This can be both good and bad—while it can add interest and energy to your design, too much clutter can be overwhelming. There is something, however, about the chaotic mix of color, shapes, and patterns that is both intriguing and visually arresting.

The Memphis design of the 80’s was a rejection of minimalism and proceeded to make designs more colorful, approachable, and arresting, allowing for more personality to shine through.

Creative scrolling

Source: creativebloq

Creative scrolling allows for a more engaging and visually interesting experience, as well as helping to direct the user’s attention to the most important content on the page. Scrolling animations can also be used to add a sense of interactivity and fun to a website.

Some common examples of creative scrolling can be seen in the parallax effect, where different layers of content move at different speeds, and in storytelling experiences where the user is guided through the content in a linear fashion.

Transitions and interactions along with animations can provide a more polished feel to scrolling. For example, appearing and disappearing elements, or changing their styles as the user scrolls can add a sense of intrigue and keep the user engaged.

Scrolling animations can be used in conjunction with traditional navigation methods such as menus or pagination. In these cases, the animated content can act as an attention-grabbing element that encourages the user to explore more of the page.

Art Deco and Linework

Art Deco and Linework

Source: dribbble

The Art Deco style was popularized in the 1920s and 1930s, and it’s still a popular choice for web design today. This aesthetic is characterized by its use of geometric shapes, clean lines, and bold colors.

Art Deco web designs often incorporate scrolling animations to add a sense of movement and dynamism. This can be a great way to add interest and depth to a design. However, it’s important to use scrolling animations sparingly, as too much movement can be overwhelming and distracting.

Linework is another popular design element that is often used in Art Deco web designs. This style of artwork is characterized by its use of clean, straight lines. It’s a great way to add a sense of order and structure to a design.

Websites that use Art Deco design elements often have a very polished and sophisticated look. If you’re looking to create a website that has a luxurious feel, then incorporating Art Deco design elements is a great way to do it.

Split screen layout and partially moving sections (Horizontal scrolling) web designs

Source: cameronwardux

Split screen layouts are becoming increasingly popular in web design. This type of layout allows you to divide your content into two or more sections, each with its own distinct look and feel.

One of the benefits of using a split screen layout is that it can help to add a sense of depth and dimension to your design. This can be especially effective if you use contrasting colors or background images in each section.

Another benefit of split screen layouts is that they can be used to create a more immersive experience for your users. By using partially moving sections, you can give your users the feeling that they are inside your website rather than just viewing it from the outside.

In addition, horizontal scrolling on the website can be used to draw attention to specific sections of the site. This is especially effective if you want to highlight a particular piece of content or feature on your website.


Source: dribbble

Neo-brutalism is a movement in architecture that emerged in the 1950s and is characterized by its use of simple, block-like forms. Neo-brutalist buildings are usually made from concrete, which is left unfinished or has a rough surface.

The style was developed as a reaction to the ornate and complicated designs of the previous generation of architects. Neo-brutalists believed that buildings should be simple, functional, and affordable. This style adapted to web design translates to a focus on simplicity, functionality, and usability.

Some common features of neo-brutalist web design include:

  • Simple, geometric forms
  • Heavy use of typography
  • Minimalist color schemes
  • Lack of ornamentation or decoration
  • Focus on functionality and usabilityu

Websites that have adapted this style focus on delivering content in a clear and concise manner, without any frills or extras. The goal is to make information easy to consume and understand, without any distractions.

Gender Neutral Design

Source: uxdesign

Gender neutral designs are those that don’t assign any specific gender to the user. This can be helpful for businesses or organizations that want to appeal to a wider audience, without alienating any potential customers. The first step is obviously to avoid the usage of stereotypically gendered details like, pink personal care sites or overly masculine fire-wolves-and-knives themes for auto care or camping equipment.

Standard multiple gender options are available on many sites, but they are not the only way to be inclusive. If your site has different sections that would traditionally be gendered (like women’s clothes, men’s shoes, etc.), consider reorganizing them into categories by function or activity instead (like work clothes, sportswear, dress shoes, etc.).


Web design trends are constantly changing, but some things never go out of style. Creating a well-designed website that is both aesthetically pleasing and user-friendly should always be your goal. This article has hopefully given you some inspiration and ideas on how to create a beautiful and effective website. So what are you waiting for? Get out there and start designing!

Ultimate Guide To Rebranding In 2022

In metaphorical terms, a rebrand is an effort to reevaluate and reenergize the core of your business. It’s the opportunity to take a step back, look at the way you’re doing things and figure out how you can upgrade and improve.

There are various reasons for a rebrand: to evolve, to challenge constraints, to avert crisis, etc. However, whatever the reason for rebrand, it’s important to remember that ultimately it should be a strategic process, backed by research and insights, with the goal of achieving your business goals by addressing the reasons for your rebrand.

In this article, we will explore possible reasons for a rebrand, how it benefits your business, and how to identify if your business needs a rebrand. Additionally, we will guide you through a stepwise instruction manual of the rebranding process and cite some examples of successful rebrands.

pixel branding

What is a Rebrand?

According to the Economic Times, rebranding is a marketing strategy that businesses use to reIt may involve keeping certain elements of the brand intact, while updating others—maybe keeping the same mission statement, but freshening up the logo and tagline—or maybe completely revamping your visuals, values and story—allowing you to stand out from the crowd in a major way.vamp and reinvent their identity and corporate image.  It can involve changes in product, logo design, packaging, or even the company mission. A rebrand is a strategic process that requires careful consideration of the current brand and its goals, as well as research and insights into connecting with the target audience.

Types of rebranding

Rebranding provides multiple benefits for companies looking to stay competitive  in their industry. Depending on the approach and, of course, the reasons, rebranding can of two types: Proactive and Reactive. As their name suggests, the type of rebrand depends on the initiative taken by the business in question: whether in an effort to achieve something or in response to something.


Proactive rebranding


When the goal is to rebrand with intention and confidence, proactive rebranding brands voluntarily choose to redefine their purpose, modernize their look, or seek a new market through comprehensive research and a strategic plan

Picture Here

Reactive rebranding

Source: economist

Often as a result of a crisis (such as negative press), changes in the industry landscape, or shifts in customer needs, reactive rebranding allows companies to react quickly, redirect messaging, and/or boost brand credibility and trust.


branding refresh

Brand refresh:

From modernizing the visual identity to aligning the company’s mission, values, vision, and message, brand refreshes are carried out with prior planning and research, often requiring evaluating customer feedback, surveying competitors, changing your approach to operations, and getting internal buy-ins.

Partial rebrand:

Through a partial rebrand, you are able to refresh some elements of the brand without having to go through the whole process. This can be as small and simple as updating your logo or website design and changing your messaging or something more in-depth like revamping your mission statement, values, or brand story.

Total rebrand:

Arising from a foundational need to  redefine the company’s image and make it more relevant to its target audience, a total rebrand is a comprehensive overhaul of your entire brand. 

For some companies, it may become necessary as they transition from one industry or product line to another, while for others it may simply be time for a refresh that will help keep them competitive in their current field.

When do you rebrand?

There is such a thing as the right or wrong reason for a rebrand. If your sales are low or you are not seeing the results you expect, a rebrand might not be the only solution. 

Market repositioning:

A market reposition is a viable solution when your brand needs or chooses to approach a new audience. The state of the market now requires that most professional services have a compelling reason to attract their target audience and strong differentiators that identifies them from the crowd of their competitors. A market reposition to target a fresh consumer profile might be the solution to  get the attention of your audience, and you might have to rebrand to enable you to do that.

Company mergers:

Company mergers or acquisitions often necessitate a rebranding. This is because the newly formed entity will need to market the new corporate identity and create a unified brand experience that appeals to their target audience. It makes sense to go for a rebrand in this case, as it will help you create an identity that your customers can easily recognize and connect with.

Change in location:

Customs, culture, lifestyle, and  language can all influence consumer perceptions. An effective rebranding will help you create a new look and feel that reflects the change of environment, while still conveying the values of your business. It’s also important for international businesses who are entering a local market because it allows them to  create a sense of familiarity and trust with their new customers.

Change in ownership or leadership

A change in ownership or leadership is often followed by a rebrand to emphasize the transition and change.  This is a great opportunity to rethink your brand identity and create something that stands out in the market, allowing you to differentiate yourself from competitors. It also helps to get customers on board with the change, showcasing your commitment to growth and progress.

New Philosophy

Your brand values normally permeate through all decisions and activities taken with regards to the brand. However, the moment this ceases to be true then, and your mission, vision, and values are directing your business in a different direction, then your brand needs to be rethought.


Sometimes, all you need is a little makeover to boost the image of your brand and its products or services. A few strategic tweaks such as changing up the visuals, updating copy and content, refreshing color palettes, and modernizing logos can be enough to give your brand a cool and current vibe and catch the eye and attention of the audience you are targeting.

Negative publicity or public scandal

Public scandals, controversies surrounding products, or even data leaks can also be addressed with a rebrand. If your company’s reputation has been damaged in the eyes of customers, acting swiftly and decisively by cleaning up your image and starting with an urgent relaunch and reintroduction of your brand might help showcase your determination and active effort to change, which might win back the trust of your audience.

Perks of Rebranding

Improved brand recognition and perception:

Rebranding helps you create a brand new identity and in essence affords another chance for you to connect or reconnect with your target audience. An alternate approach to gain your audience’s attention might in effect create a different and  fresh perception of your brand or product.

You can incorporate and respond to more customer feedback and incorporate this into the creation of your new brand identity, which in turn  can help improve customer loyalty and satisfaction.

Improved SERP Ranking:

Revamping your branding also gives you a chance to inject new life into your web presence and website. More content, better on-page SEO, updated design features can all result in an improved SERP ranking, which will broaden the reach of your brand.

A greater audience, visibility, and presence on social media platforms could also be a direct result of your rebranding efforts, helping to give you the edge over competitors.

New Audience:

The process of rebranding can also help to attract new audiences that you may never have been able to reach before. A new identity will give your current and potential customers the chance to see your business in an entirely different light, giving it the opportunity to appeal to a fresh set of eyes.

More often than not you ‘ll find that a rebranding can open up new possibilities for your company, and by tapping into the potential of new markets – you could be looking at increased awareness and revenue.

Commanding new price bracket:

Rebranding isn’t always just about getting a facelift, it can be used to signify that your business is offering something extra. Adopting the right approach to rebranding could see you move up into a higher price bracket, giving you more opportunities to increase profits and gain even more customers in the process. 

Rebranding can be a great way to ensure your business is seen as modern and forward-thinking – giving customers more reasons to do business with you, and sometimes pay more for the privilege.  With the right rebrand, you could be looking at a whole new level of success. So don’t be afraid to take your business to the next level – it could be worth its weight in gold!

How to rebrand?


A rebrand starts with the reason. It determines the extent, type, and process of rebranding. Evaluating the following elements is a vital step in beginning the rebranding process.

Identifying problems:

Based on the purpose of your rebrand, you need to start from the bottom up and identify what is working and what is not with the brand you already have. Auditing every aspect of your brand, from positioning and messaging all the way to your brand guidelines has to be put under the scanner and analyzed. The following elements of your brand need to evaluated:

  • Name and slogan.
  • Logo, color palette, and typography.
  • Positioning, voice, marketing campaigns, partnerships, and social media presence.
  • Content creation, web and app design, and in-store decor.


  • Mission: This defines the purpose of your company. Especially for a total rebrand, this is the first element that you have to rethink as it is determined by your audience, products or services, and even your location.
  • Vision: Your company’s vision determines your brand direction. Unlike your mission, which is mostly called into question in case of a total rebrand, your vision needs to be re-evaluated even in case of a partial rebrand as it dictates the direction your brand needs to take henceforth and hovers over all brand decisions as well.
  • Values: Your values encompass your reason. The reason for your vision and why you are on the mission that you are. Values are subject to societal trends and shifts in thoughts and decision-making.
  • Requirements:  Rebranding should begin with a clear definition of what the new brand will require. This should include, amongst other things, the study of market trends, customer feedback and competitor analysis. A
  • Expectations: Based on the requirements, there are  certain expectations that the rebranding should meet. These include those set by the individual, owners, board and shareholders, and even the customers. Expectations from the benchmark for evaluating  the success of the rebranding and help to determine whether it was worth the effort.


Research and identify market and audience:

Before you start the rebranding process, it’s important to understand who your target audience is and how they interact with your brand. Conduct extensive research on the market, competitors and customer feedback so that you can determine what needs to be changed in order to meet their expectations.

At every step of the way, evaluate how the rebranding is resonating with your audience. Are they responding positively? Is it making an impact on the market or customer base? If not, make adjustments accordingly to ensure that your rebrand will be successful. Focus groups, market surveys and A/B testing can be valuable tools in the rebranding process.

Analyzing competition

Looking at what others are doing can also provide great insights on the elements they are using that you may want to consider incorporating into your rebranding process. You can learn from your competitors on what not to do  as well. Keeping up with the competition is always important for staying ahead of the game, and that’s especially true when you’re rebranding a business.

That being said, differentiating yourself from the competitors is just as important. Make sure that your rebranding showcases the unique qualities and features of your company, so customers can easily recognize why you’re the best choice for them. For this, you need to study and  understand the competition. Their approach, products,  and overall strategy should give you an idea of what works and what doesn’t.

Rethink approach to target audience:

The most successful rebranding efforts are those that focus on the customers. Make sure your new look appeals to them and resonates with their unique needs, wants, and values. Social media campaigns, experimental product packaging designs, focus groups, surveys, and analyzing that data  help you ascertain what your audience wants, expects, can relate to, and even what they don’t know they need. With this information, you can create a brand identity that stands out and grabs attention.

Positioning and Message to develop brand strategy:

The clarity in positioning  is key to making sure your messaging strategy resonates with your target audience. Using this, you can determine and create a brand voice that speaks to the needs and preferences of your target customers while at the same time projecting the values, personality and benefits associated with your rebrand.

Develop a message that communicates your value to customers, making sure you are consistent across all channels of communication, including social media, print ads, website copy, and more. This will, in time, evolve into  an instantly recognizable brand voice that stands out from the crowd and helps you differentiate your business, even from your previous identity.

Rethink Presence


In today’s world, the website is the heart of a  business’s online presence. A great website serves as the hub of all your brand messaging, and should be updated to reflect the latest changes in branding. Make sure that every element on your site is firing on all cylinders, from font choices to striking imagery.

Any rebranding plan has to have  its foundations in a well-crafted website. That means easy navigation, beautiful design, and content that resonates with visitors.

Social Media Strategies:

Social media is the perfect place to showcase your brand identity and engage with potential customers. Develop an editorial calendar for each of your social platforms, including relevant content that resonates with your identified audience. Strategically use visuals, videos, copywriting,  and other branded elements to create a cohesive and consistent presence.

Marketing collateral:

When relaunching your brand, you want to make sure that all of your marketing materials are up to date and in line with the look and feel of the rebrand. From business cards, flyers, brochures, ads – all materials should be redesigned to reflect the new branding effort. Keep the messaging unified across all platforms and make sure each piece of collateral effectively tells your story. And don’t forget to include a witty element here and there – a bit of humor can go a long way when trying to get your message across!

Establishing brand identity:

Now that you have done all your planning and strategizing, its time to put it all together and define your a unique brand identity. Creating strong visuals such as logos, fonts, colors, and other elements to help reinforce the message you’re trying to convey.

  • Brand name: The risks here are great, including loss of brand recognition and organic traffic, so a plan of recovery is mandatory in such a case. The same goes for taglines as well, although they are less riskier to revamp than the brand name.
  • Brand logo: Make sure to choose a logo design that resonates with your target market and the values you’re trying to communicate. Sticking to a simple design that offers a fresh look yet incorporates elements from the old design helps with brand recognition.
  • Brand colors:  Select colors that help convey your story and evoke the right emotions in your target market. Additionally, make sure they are properly integrated into all communication and marketing materials.

Track brand sentiment:

Tracking brand sentiment  is a great way to understand how your target audience is responding to your rebrand and its message. Utilizing tools like surveys, interviews, and focus groups can help you gauge the public’s opinion of your brand and make changes if necessary.

With the right tools, tracking and responding to customer feedback is an invaluable part of staying connected with your target audience. Understanding what they think and feel about your rebranding efforts can help you make necessary adjustments and address any potential issues before they become a bigger problem.

Rebranding examples

Pixel Street:

rebrand example

Pixel Street is a great example of successful brand refresh. The need for the  rebrand was identified by the company’s management decided that they were not reaching the kind of audience that resonated with their brand values and  goals. To do this, we created a modern logo and developed an updated website with a slick design and simplified navigation. This rebranding allowed us to reach new customers, build brand loyalty, and increase their overall sales.


airbnd old vs new

Source : money.cnn

Airbnb is one of the most well-known examples of successful rebranding. The need for a rebrand was identified when the company realized that their brand had become too generic and lacked a unique identity. To remedy this, they updated their logo to a more modern one, created new colors and fonts to stand out from competitors, and designed promotional campaigns that highlighted the user experience. As a result of this rebranding, Airbnb has become an industry leader and a household name.


uber old vs new

Source : officechai

Uber also took a successful approach to rebranding. After gaining immense popularity, the company noticed that their logo was being heavily imitated and their colors hadn’t aged well. To fix this, they opted for a modern and iconic look with bold colors and sleek typefaces. Additionally, they launched campaigns showcasing how convenient and easy it is to use their services, further boosting their visibility. As a result of this rebranding, Uber is now synonymous with ride-sharing and has become one of the most recognizable companies in the world.


Rebranding  can be a daunting task, especially for small businesses. However, if carefully planned and executed well, rebranding can bring your business to the next level and attract a new audience. From changing up your logo to updating your website’s content or even just being an active member of online forums, there are plenty of ways to ensure that you successfully rebrand your business.

With the right strategy and a little bit of creativity, you’ll be ready to introduce your new brand to the world in no time! Just remember: it all comes down to understanding who you’re targeting, how they think, and what resonates with them. Good luck!

Improve Your Conversion Rate With These Mobile UI Changes?

The way users interact with mobile devices has changed substantially in the past few years, and designers need to be aware of this shift when it comes to optimizing for conversions. In today’s digital age, it’s more important than ever to have a mobile-friendly website. According to a recent study, 62% of people are unlikely to return to a website that’s not optimized for mobile devices. Mobile UI design is crucial for providing a seamless user experience. In this article, we’ll take a look at some key mobile UI design elements and discuss how small changes to these elements can help you 2x your conversion rate.

Why is it important to look at mobile UI design

  • For starters, most users find it convenient to conduct their searches on a mobile device, evidenced by the fact that 70% of mobile searches lead to online action within the hour. This means that if your website is not optimized for mobile, you’re missing out on a lot of potential customers.
  • Mobile UI design is also important because it allows you to take advantage of the unique capabilities of a mobile to enhance user experience. For example, being able to swipe left or right to quickly scroll through a page or tapping an image to get more information. This gives e-commerce platforms and online stores an edge in providing customers with a seamless, easy to use experience.
  • Most users access their personal or professional social media profiles social media on their mobile – 83% of all social media visits has been through mobile in 2019.
  • Finally, mobile UI design can help increase engagement and conversions on your app or website by making it easier for customers to complete tasks.

How is mobile UI design different from designing for other screens

Mobile UI design has to take into account the different constraints of a mobile device, such as the smaller screen size and limited input capabilities. Unlike designing for desktop or laptop screens, which often require more complex interactions, mobile apps need to be simpler and more intuitive. Designers must create an environment that allows users to quickly complete tasks without having to scroll excessively, zoom in and out of the interface, or switch between multiple programs.

Visibility and Accessibility:

With mobile UI, all them elements of the page are visible at once, no matter what size the screen is. This makes it easier to access all the features of an app without having to zoom or scroll around. The mobile UI also makes information accessible to all users, regardless of their physical and cognitive abilities. Elements such as colors, larger font sizes, text-to-speech capabilities , and voice activation are used to make the interface more user-friendly.


Mobile UIs need to be intuitive and easy to use, so that users can quickly and easily interact with their apps. The design should include familiar elements such as buttons, sliders, drop-down menus, and other interactive features which are used to navigate through the app.

Structure and Navigation:

To make it easier for users to find the features they need, a well-structured UI should be implemented. The structure of the app should facilitate an easy flow and layout for screens, providing quick and simple navigation. Clear labels and concise instructions are also important, so that users can quickly access what they need without having to search through long

Simplicity and Intuitiveness:

Mobile UI is all about simplicity, as users want a quick and easy way to access what they need. This means that all elements of the UI should be intuitive, only including necessary features and no unnecessary frills which could complicate the user experience.

Animations can help show relationships between screens and draw attention to specific actions, but too many can also slow down the app and make it difficult to navigate.

Gesture-Based Interactions:

A big part of mobile UI design is the use of gestures to move between screens and access different elements. Many apps now include ‘swipe’ controls, where users can swipe left or right to navigate. Using gesture-based interactions in an app helps make it more intuitive for users as they don’t have to remember a series of commands or presses. Instead, they can use their natural behaviour and movements to interact with the app.

Feedback and Error Prevention:

Mobile UI is also about providing feedback when users interact with the app. This could be a vibration, sound or visual cue to acknowledge an action they have taken. It’s also important to provide useful error messages if something goes wrong – this way, users know what happened and how to resolve it quickly.

Content Optimization/Adaptability.

In mobile UI, content is optimized for the device and user preferences. For example, different devices may require optimizations such as responsive layouts or image optimization to ensure content is shown correctly on any device. Content can also be adapted based on user behaviour and preferences – this could include customizing messages or notifications based on past interaction with an app.

How to improve conversions with Mobile UI changes

increase conversion

Ensure consistency and uniformity throughout the design:

When a user visits the app, they should find elements that are consistent across all pages. This makes it easier for users to navigate, as they know what to expect and can interact with each page quickly and easily. This is not just because it’s easy on the eyes. Instead, it helps users familiarize themselves with the app. This is because the user is more likely to remember the familiar elements, which in turn increases conversions.

For example, lets say your app has a primary color of blue, and the user sees blue buttons on all the pages. This makes it easier for them to remember what to look for when trying to interact with something specific.

To increase conversions, you should also consider using persuasive design techniques. These techniques use psychology to influence user behavior, such as making buttons bigger or adding urgency messages. For instance, you can put a timer next to the buy button that counts down how much time they have left to purchase before a discount expires.

Fast Loading:

Mobile users generally have a lower tolerance for slow loading. If your app takes a long time to load, it will lead to users abandoning the app altogether. The minimal page loading time is about three seconds. To ensure this, you should use lighter content such as visuals and optimize the elements that take time to load.

Investing in a faster loading solution is essential and can be achieved by reducing image sizes, optimizing code, and leveraging caching technologies like Content Delivery Networks (CDN).

With regards to conversions, the effects of a faster loading time are significant. A study by Amazon revealed that even the slightest delay in page response can result in a 1% decrease in sales. This certainly emphasizes the need to put fast loading as one of your top development priorities.

Simple Navigation:

The easier it is for users to find what they’re looking for, the more likely they are to stay on your site. Creating a simple navigation structure with clear labels can help users quickly locate relevant pages and content. Conversions are increased up to 200% when a website has a simple and clear navigation structure. Additionally, including a search bar is also helpful so visitors can find exactly what they’re seeking without navigating through numerous pages.

Content prioritization:

Including too much content in your app can lead to confusion and clutter. It’s important to prioritize the content that is most relevant to users at any given time, as well as limit unnecessary content or features. This will help create a better overall user experience.

For example, say you have an online store app. You should focus your efforts on displaying the main product categories at first and then allow users to narrow down their search as they become more familiar with the app’s interface.

What this does is allow users to quickly find the product or service they are looking for without having to search through multiple pages. In return, you can convert more sales and have a higher success rate with the app.

Situation-based design changes:

In addition to prioritizing your content, it’s important to think about how different situations can affect the user experience. When designing a mobile app, for instance, you should consider how users will interact with it in various scenarios—whether they are outside in bright sunlight or inside on a dark and gloomy day.

You may want to consider including features such as an adjustable font size, high-contrast color schemes, and larger buttons that are easier to click. Additionally, think about how the user’s context might influence their actions. For example, if they have limited data or battery life, you could provide options for users to reduce the amount of data required for the app to run.

Considering how users will move through the app—where they may be coming from, where they need to go, and any other options available—will allow you anticipate their needs and create a more intuitive experience. With regards to conversions, according to a study by Nielson Norman Group, increasing the number of steps required to complete a task decreased conversions.

Mobile first vs Responsive

Mobile first design emphasizes the importance of designing a mobile interface before anything else and ensuring that it is as user-friendly as possible. Here the approach is to focus on mobile users first, and then address how to optimize for desktop after.

Responsive design, on the other hand, is more about creating a website that works across all devices without changing its content or structure. Both approaches are important for ensuring your app can be used by everyone, regardless of their device.

Differences between UI for web and mobile apps

The difference between the user interface for web and mobile apps can best be described by this statement: Websites give us access to information whereas mobile apps let us complete tasks (Medium). Therefore, cognition and visual perception are crucial when differentiating between the two.

Visual Perspective

From a visual perspective, mobile apps are designed with much more focus on user experience than web applications. This means that they include large fonts and images as well as easy to understand menus which allow for an intuitive experience (Forbes). It is also common for the UI of mobile apps to use swipe gestures and simplified navigation to provide quick access to features.

In contrast, web applications are generally more complex in design and have deeper navigation points (UX Planet). They are often designed for desktop computers with the intention of presenting a lot of information on one page. As a result, web apps may require users to scroll up and down or click through multiple pages to access all of the features.


Users prefer a sense of familiarity across mobile platforms. This means that users should have an intuitive understanding of where to find certain features on the mobile version of an application. This means that developers must create consistent design elements and user experiences across devices.

User experience

For mobile apps, users expect an app that is optimized for the smaller device screens. The navigation should be easy and intuitive and the interaction should not be overly complex. Additionally, the app should respond quickly to user input and provide feedback in a timely manner.

In contrast, user experience on websites is focused on providing an engaging and informative experience that encourages users to explore the website and interact with its content. This means that the website should be designed to guide the user through a variety of tasks, while also providing helpful information along the way.


For web applications, applications must be able to handle large amounts of data quickly and accurately without slowing down the user’s browser or computer. In contrast, mobile apps should be designed to minimize the amount of data they need to process, thus improving performance on low-power devices. Additionally, developers should ensure that the app is optimized for different types of networks and takes into account variations in network speed between countries or regions.

Examples of great mobile UI design


Source: tinder

Tinder has a great user interface, which is intuitive and easy to use. The app uses swiping left or right to match users to potential partners. Users can also use the search bar to find their desired matches. Additionally, Tinder has incorporated visual cues (such as profile pictures) and animations (such as swiping effects) for added interactivity.

Workouts by Oley Kopyl:

Source: dribbble

Workouts by Oley Kopyl is another great example of mobile UI design. The app uses card screens to display the exercises and provide detailed instructions. There are also visual cues for added interactivity, such as progress bars to show how far along users have come in their exercise routine, and sports modes to choose from, such as Pilates or Yoga. The app also offers personalized recommendations and rewards users for completing their exercises.

Coding app by Taras Migulko:

Source: dribbble

Taras Migulko’s coding app is an excellent example of mobile UI design. It features comic-strip inspired interface that makes learning to code easy and engaging. The app is easy to navigate, with sections that allow users to learn the basics of coding, practice their coding skills, and even compete against other coders in real-time challenges. In addition, it offers a customizable dashboard that allows users to keep track of their progress and receive recommendations for further development of coding.

La Teva Web

Source: latevaweb

This is an example of mobile-first design. This web design agency La Teva Web, based in Barcelona, mobile-first website that ticks off most boxes with the PWA best practices, as it is fast loading and sizes tap targets appropriately.

Visitors are greeted with a clean, minimal design and given the option to easily contact them or getting started on one of their services. The navigation is clear and concise, giving visitors all the information they need with no distractions.


Mobile UI has great potential to enhance the user experience. By following best practices, designers can create mobile-first experiences that are fast loading and intuitive for users.

Following these guidelines also helps developers build better performing web applications that are more efficient and give users a better overall experience. Mobile UI design should be an essential part of any development process, as it provides a framework for creating a great user experience.

UX vs UI : Similarities and Differences

Sometimes people talk about UI/UX design like they are two sides of the same coin. However, for a budding designer, it is the key difference between visual direction and manipulation and user experience and interaction.

Say you take a guided tour. UI/UX design is the difference between whether a tour was an informative and efficient one vs whether it was enjoyable. It seems like there is not much of a difference but the key lies in interdependency of the two fields. Both are needed for you to feel like the tour was worth it and memorable enough that you would recommend it to someone else.

How does design manipulate user perception?

Merriam-Webster describes user perception as “the mental image that a person forms of something from the information available to them.” It is designed to represent a user’s impressions of something, and it is the designers job to manipulate this mental image for their advantage.

In terms of business, user perception is defined as how a user perceives the value of the product or service. It is not about the look of the UI or UX but instead, it is about how users feel and think when using it. Design can manipulate user perception by creating an environment that encourages positive experience, like using colors to evoke certain emotions or by making sure all text is easy to read.

Why is this important?

Well if you want to gain the attention of your target audience, you have to impress them first. Say you go on a date, everything from the way your partner dresses and the conversation you have to the ambiance of the date location is going to alter how you feel about the date, how you remember it, and if you are going to agree to a second one. If you fail to impress on the first date, then you are probably not going to get future ones.

In the same way, UI/UX allow your website to create and craft that first impression upon its users. Impressing is not just about visually attracting users, it is about giving them a pleasant experience that will make them want to come back. 

Good UI/UX design takes into account how users are likely to interact with your website, and the goals of the site. This means formulating a comprehensive user flow that takes into consideration all possible scenarios and questions that may arise during navigation. By putting yourself in the shoes of less tech-savvy website visitors, you can look for opportunities to make the website easier to use and less overwhelming, such as providing clear call-to-action buttons or simplifying language.

When it comes to user perception, designers must think beyond the visuals and consider how users feel while using the website. Things like color, typography, and animation should all be chosen carefully to alter the user’s focus, engage his curiosity, and steer him in the right direction. Even the less-obvious elements like line spacings and font weights play an important role in how the user perceives and interacts with a website.

Take color, for instance, color can create harmony, balance, and contrast when used correctly. The color palette indicates the tone, feeling, and purpose of the website. Color can direct and redirect the user’s gaze, create a hierarchy of important content and draw attention to certain areas. On the other hand, interactive features like fadeaways, animations, microinteractions or effects allow the user to feel like he is in control of the website and make interactions more enjoyable.


ui design

User Interface design focuses on providing users with an enjoyable experience, one which is efficient, intuitive and visually pleasing. The design, therefore, lays emphasis on internal consistency, visually appealing, consistent branding and contains the most important information for the user first.

Properties of a well-designed UI

UI designs can be extremely versatile, completely dependent on what the designer is trying to achieve; however there are some properties of a well designed UI that are universal.


A user interface needs to be visually clear and logical, enabling the user to understand how to use it quickly without any confusion. Visual metaphors and cues can be used to explain and point users in the right direction, however too many can cause confusion– if a button doesn’t do what it says it should then the user will have difficulty navigating through the system.


A UI must be consistent in both its design and behavior so that users can move from one part of the system to another without having to learn a whole new set of rules. With regards to usage patterns, it is important to try and keep the user’s workflow as linear as possible, without too much branching. This helps to reduce complexity and makes it easier for the user to understand how to use the system.


Users should be able to recognize similar elements throughout the system. This helps them to become more familiar with the system and its features, reducing the time it takes for them to learn the system.


Users should be able to do as much as they want in the least amount of time and with the least possible effort. This means that features should be easy to find, understand, and use, and that there should be minimal duplication of tasks or inputs.


Repetition allows users to become comfortable with the system, so they can use it more naturally and confidently. A good UI also forgives its user’s mistakes, and should never let them get stuck or confused.


There are various elements that are used in UI design, including buttons, menus and links. Buttons allow users to perform an action or navigate within the system, while menus and links provide navigation options for users and can be customized for specific tasks. Lets discuss these elements in more detail:

Color scheme:

The color scheme used in UI design is an important factor that contributes to the user experience. The colors should be chosen carefully, as they represent emotions, actions and states within the system. Additionally, their impact on readability and focus should not be discounted either as colors can draw attention to certain elements, making them easier for users to find. A good color scheme should be consistent throughout the application and should be easily readable for users. 


Typefaces are the styles of a font. Some typefaces are considered more sexy and glamorous, while others are more serious or traditional. The right typeface can create an emotional connection with your users and set the tone for the page.

Choosing the correct font for your UI can be a daunting task, but it is essential to the overall aesthetic. It should harmonize with your color scheme and create an atmosphere that matches your application’s purpose and intent.


When choosing icons, think about how the icon will look at different sizes and if there are any accessibility implications. It is best practice to use vector graphics for icons as they remain sharp regardless of size. Types of iconography includes:

  • Pictograms: Pictograms are often used to represent concepts or categories, and can be an efficient way to visually communicate a message quickly.
  • Glyphs: Glyphs are small shapes that represent something else, such as arrows or numbers. They’re great for adding subtle visual cues and providing additional information.
  • Buttons: Buttons are the most basic element of a user interface. They allow users to perform an action or navigate within the system. Buttons can be used for anything from submitting data, navigating to different parts of the application, accessing information, and performing various tasks. Different types of buttons include primary (the main action), secondary (informative or supplementary), tertiary (supportive of a primary action) and delete/confirm buttons.
  • Animations: Animations are used to bring life and dynamism to a user interface. Animations can be used for various purposes, such as providing feedback on user actions, conveying information, guiding the user’s attention or helping illustrate complex interactions. They also make an otherwise static interface more engaging and entertaining.

Layout and Grid System:

A grid system provides structure to the layout and is used to place elements in their respective positions. A typical grid system will have a set of columns and rows that are evenly spaced, with certain elements placed in specific positions on the grid. This helps create a consistent look and feel throughout the design.

A frame helps create boundaries for the user interface. The frame provides a container for all other elements, making sure that every element fits within its constraints. The frame also establishes a visual hierarchy, allowing designers to prioritize certain elements over others.

By adding elements such as lines and shapes, a designer can create an impactful visual experience that draws the user in. Layouts also define relationships between elements, helping users quickly identify the navigation options or important pieces of content.

Role of a UI designer

The role of a UI designer can best be described as a creative problem solver and communicator. UI designers must think critically about the overall user experience, considering not only visual elements but also functionality, usability, and accessibility.

  • By combining research on user behavior with their creative vision for a product’s design, UI designers are required to have an in-depth recognition of their target audience. 
  • UI designers are also responsible for crafting the user interface components within an app or website, including buttons, data entry fields, navigation bars, menus, etc. This requires knowledge of different interaction models and design patterns such as sliders, carousels, drop+down menus, and forms. It also requires an understanding of various information architectures and wireframes that allow for easier navigation within a website or app.
  • As a UI designer, you are in charge of creating style guides, designing visual user interface elements, and collaborating with other developers. You should be able to translate complex product requirements into intuitive designs that create a great user experience.
  • UI designers must have strong knowledge of typography, colors, button styles, and other graphic design principles that enable them to create cohesive and aesthetically pleasing designs.

Impact on the user

The benefits of a great UI design include:

  • Improved user experience when navigating websites or apps: A well-designed user interface will make it easier for users to navigate through the website or app, leading to a better overall experience.
  • Reduced cognitive load: Designing an intuitive UI reduces the amount of effort required for users to complete tasks on the website or app. This allows for more efficient task completion and less frustration.
  • Better brand recognition: A quality user interface that is visually pleasing and easy to use helps create a positive impression of the company’s brand in the minds of users.
  • Increased engagement: A great UI design can make it more likely that a user will stay on the website or app for longer periods of time, increasing the chances for successful conversions.
  • Enhanced accessibility: A good UI takes into account factors like color contrast and font size to ensure that all users, regardless of age or ability, can access the content.


ux design

UX is the sum total of user experience, from the moment a user first encounters your website or app, to the moment they complete a desired action. UX design focuses on how a user interacts with a product or service, and takes into account elements like usability, aesthetics, and utility. UX practitioners strive to make sure that users can complete their goals in an efficient and satisfying way.

Properties of an well-functioning UX

A well-functioning UX design ensures the following:

Solves a problem: 

A good UX design first and foremost understands the user’s problem and then provides an intuitive user interface that helps users find what they need quickly and easily, ensuring that their experience is as seamless as possible. 

Has an organized structure: 

High and low-fidelity wireframes and prototypes

A good UX design process will include creating a wireframe or prototype to demonstrate how the interface of the website behaves. This step is critical for allowing stakeholders to visualize what the final product will look like and make sure it meets their expectations. High-fidelity wireframes are used to get detailed feedback from users, while low-fidelity prototypes are often used as rough drafts to help convey the idea of the website quickly.


A good UX design process will always include testing the product with users. This allows the designer to get feedback on what works and what doesn’t, and make sure that their design meets user’s needs and expectations.


In order to create a successful UX design, there are several key elements that need to be taken into consideration. These include

  • User research: Gathering data on user needs and behaviour, as well as competitive analysis, is an integral part of the UX design process. 
  • Information architecture: How information is organised and categorised has a big impact on how users interact with a website. 
  • Interaction design: This is where user interfaces are created. Interaction designers create prototypes to test out theories and make sure that the product meets users’ needs.
  • Visual design: Visual design adds a layer of polish and aesthetic appeal to an interface, making it more visually appealing and easier to use.
  • Usability testing: It involves having real users interact with and test a product in order to uncover any potential problems or issues that may arise during the development process
  • Accessibility: This involves making sure that users with disabilities can access and use the product in the same way as an able-bodied user.

Role of a UX designer

Understanding audience: A UX designer must understand the needs and goals of the target audience. They need to identify any potential obstacles that may impede the user’s experience, such as poor navigation or slow page loading times.

Creating user flows

As part of their role, a UX designer will create user flows. These are diagrams that map out how users move through an experience, from start to finish. This helps identify any areas that could use improvement and helps answer questions such as “What should the user see first?”

Creating Personas

Personas are fictional characters that represent an ideal user of a product or service. A UX designer will create personas to help designers and developers understand the needs, wants, and motivations of users.

Developing prototypes

Prototypes are models of a product or experience (sometimes created with software like Adobe XD) that allow designers to quickly test out ideas without investing too much time or money. Prototypes help a UX designer go from concept to reality and identify areas that need improvement or change.

User testing

User testing is another important step in the UX design process and helps to identify any usability issues before they become a problem. This involves recruiting real users to test out the product, asking them to provide feedback after performing tasks on the interface and observing how they interact with it.

Impact on the user

Unlike a UI design, which is quite tangible, a UX design is more of an invisible process that affects the user without them realizing it. It’s a subtle but powerful way to provide a better experience, making tasks easier and more enjoyable for users. Ultimately, UX design is all about creating products and services that are both useful and usable, ensuring that each user has a great experience when interacting with your product or service.

The impact of UX design is seen in improved customer satisfaction, increased user engagement, and higher return on investment (ROI). All these factors are important for any type of business, as they help to ensure a successful product or service launch. Additionally, if done correctly, it can also lead to an increase in brand loyalty and customer retention.

Balancing the two

ui ux design

Source : peppersquare


Although UI and UX are conceptually very different, they are complementary during the design process. In real time, both are meant to happen simultaneously and feedback into each other to create something that engages its users.

There is a balance to be achieved between UI and UX. If the UI is too attractive with no functional elements, users will become frustrated; if the UX has too much functionality but lacks aesthetic appeal, users also may not be encouraged to use it. Designers need to keep both in mind when creating a product that appeals to its audience. Additionally, the elements of UX should filter in through every step of the UI process to ensure a consistent user experience.

UI can be thought of as a consequence of UX. UX is the work that happens in the background, while UI is what users see and interact with. Successful UX should result in a fluid, intuitive user experience when they use the product or service. The UI then needs to be designed to reflect this experience and create a visually appealing look and feel for the user.

UX designers consider various elements when creating a product, including the target audience, usability goals and customer journey. They should try to understand how users interact with the product by taking into account their motivations, behaviors and emotions. UI designers then use this information to create a design that keeps users engaged and facilitates their tasks.


It is mandatory for UX designers to work closely with UI designers, but the two don’t always align perfectly. For example, a UX designer may opt to include certain features even if they do not look good in terms of visuals. This could lead to UI designers having to conform their designs around the features, resulting in design that may not be optimal.

It is also important to consider user feedback and opinion when creating a product. This can affect both UX and UI design decisions, but there are times when the two don’t always match up with what users want. Therefore, it might be prudent to keep these two processes distinct in terms of personnel so that each can be focused on their individual areas of expertise. 

This will help ensure a more efficient and successful product, as each designer can bring their own unique perspective to the table without one taking over the other’s territory. Keeping UX and UI design separate allows focus to be put on creating the best possible user experience while still keeping visuals in mind.


UX and UI design are two closely related yet distinct processes that must work together in order to create a successful product. A great website is the direct result of a well-executed UX/UI design process, and having separate teams in charge of each will allow each process to be carried out effectively and efficiently. For any development project, it is important to remember that UI and UX design should complement each other throughout the entire process. By understanding how these two disciplines differ and why they are both essential in product design, you can create a user-friendly and engaging website that users will enjoy using. With the right design strategy, your product can be successful in achieving its goals and delighting your customers.

Google Web Stories : The New Channel For Website Traffic?

Although designed as yet another snackable content, Google web stories has managed to distinguish itself from the crowd with its fast-loading pieces of innovative short length content. By blending text, images, videos, and animations into a easily digestible package, this swipeable micro-content, although not the first of its kind, is fast becoming popular even amongst its many competitors as the new channel for website traffic, thus, providing an exciting way of creating content that can be viewed in both mobile and desktop formats.

In this article, we will explore the  various ways of using Google web stories to boost website traffic. We will discuss the various features and benefits associated with this format, its potential applications, as well as providing some tips on how to create engaging web stories.

What are web stories?

web stories

Powered by AMP technology, Google web stories are basically just the Google Ad version of interactive storytelling that shares information with audiences through tappable content that uses text, images, videos, and animations to provide an engaging way for users to quickly consume relevant content about a brand or product.

Web stories appear as in standard Google search results and as carousels in Google Discover. You can also add  them to your website and share them on social media platforms such as Facebook, Twitter, LinkedIn and more.

Google web stories are fast becoming popular among content creators because of their immense earning potential as well as the sheer volume of traffic they can generate. They can now host them on their website or blog, and share brand narratives and or promote products to them via individual story panels. With the right strategy, content creators can leverage web stories to attract more customers and drive engagement. Furthermore, content creators can use them in tandem with other digital marketing strategies such as SEO and content marketing for greater success.

They allow marketers to easily communicate their message in an immersive and engaging way that’s optimized for mobile devices, while customers can access the information they need quickly and efficiently. Google Web Stories offer an unprecedented opportunity for content creators to have complete creative control over their own storytelling, from the marketing to the monetization, and even allow them to refresh old posts relevant along with their new content.

Benefits of Google web stories

benefits of web stories

For users

For users, Google web stories presents a fantastic experience of bite-sized content made interactive through its clickable links and left/right navigation through other related stories from other sources. In many ways, it brings together the perpetual presence of Google Ads with the immersive experience of Instagram stories and carousels. You end up with various categories of content – educational, entertainment, and promotional- that you can consume ‘on the go’ so to speak.

For content creators:

Flexible content format:

Content formats for Web stories, carousels in the case of Google Discover, presents the ability to create flexible new content through text, video, images, and animations, repurpose and promote old content. They are also extremely customizable as you can change the design, text, and videos/images to fit your brand image and guidelines.


You can promote and monetize web stories the same way as you promote programmatic ads – online advertising. Moreover, with tools like AdSense and Google Ads Manager you can also create targeted campaigns for Web stories, carousels and other web story ads. According to research, these ads are more effective than traditional display ads because they are interactive and engaging which leads to higher engagement and  better ad performance.


Its interactive engagement through its tap-through format makes web stories have tremendous potential for vital distribution and monetizations. Being currently available in the USA, India, and Brazil,  the format is quickly expanding to more countries, making it easier for marketers to reach a global audience.

Furthermore, Google web stories can be viewed across multiple devices and are optimized for every size. Furthermore, users don’t need to download any additional software or app, making the experience more seamless. This makes the reach all the more versatile.

Finally, even using website extensions, web stories can be repurposed easily in the form of landing pages, social media links, homepages,  and so much more.  This makes it easier for marketers to reach out to a larger audience, while also maintaining consistent messaging across multiple channels.

Analytics and Insights

The analytics of web stories are very similar to AMP stories. It has all the metric analysis such as impressions, total view time, tap-through rate, engagement rate, unique users, etc. Marketers can use this data to measure the success of their story campaigns and make improvements accordingly.

In addition to the analytics, there are also insights which allow marketers to gain a better understanding of their audience. This includes demographic details such as age, gender, device used for viewing stories; geographic locations; and the type of content that engaged viewers the most.


Finally, you always own your Google web stories and you have complete control over the content creation, distribution, and promotion instead on having to rely on the platform’s interface, as is the case for all the social media platforms

How to make web stories

Creating Google web stories can be a daunting task if you’re new to the platform. Here is a stepwise process on how to begin creating web stories:

Step 1: Create a storyboard narrative

Before you begin creating your web story, it’s important to have a clear idea of the narrative you want to tell. Start by breaking down your story into its key components such as scenes, characters and themes. Google offers a storyboard script template to help you draft your narrative.

Step 2: Choose an editor

For developers, they can just watch a tutorial from AMP to create a story with custom functionality. Otherwise you can use web story editors like WordPress, MakeStories, and Newsroom AI to create content. For this article, we will discuss how you can use the Web stories for WordPress plugin to help you create and publish your web stories on your WordPress website. This editor offers a page builder (drag and drop), templates, and the option to both access existing assets from your WordPress media library and create custom branded elements. Some tips to keep in mind include:

  • Attaching the web story through the document tab. This includes all relevant metadata ensuring maximum search engine compatibility.
  • Sync with Google Sitekit to  provide analytics and insights for each web story.
  • Use clean assets coupled with layered text elements and caption support for videos which are more relatable to search engines
  • Optimize images and videos by cropping images to only the visible portion along with replacing GIFs by autoplay loops, and encoding videos at the highest compression with necessary trimming.
  • Use Assistive text in the appropriate fields.
  • Explore editor shortcuts for better webstory crafting.
  • Boosting publishing by embedding them in regular posts and articles.

Step 3: Create your web story

Once you’ve got the basics of crafting a web story, it’s time to create your own. Start by gathering relevant content and assets––such as text, images, videos, etc.––from reliable sources. Then use an online editor or specific tools that allow you to build visually appealing stories within minutes.

Once you have the content and a platform ready, you can start developing your web story. Keep in mind that stories should be engaging, interactive, and optimized for multiple devices. To do this, you may want to consider using features like animation effects, live streaming options, audio introductions and soundtracks, autoplay loops or videos with necessary trimming and cropping.

Step 4: Test story before publishing

Testing your web story involves using various tools like  Google Analytics, Sitemaps Report,  AMP test tool and Chromium to test the functionality of your story. This will help you identify any errors that may be present and ensure that everything functions properly before it is published. Additionally, this step also helps you make sure that the content is optimized for search engines so people can easily find your web story.

Online spaces for Google web stories

Google Discover:

Google web stories currently available in Google Discover in the US, India, and Brazil. So, you can  create stories optimized for mobile and watch them show up in the Google Discover feed.

Search Engine Results:

Google web stories can also be surfaced in search engine results as Story Rich Results, if they are properly optimized. In essence, web stories are indexed the same way as web pages, so they  adhere to the same guidelines.

Creator web spaces

Web stories published on your website can then be shared on your blog, your social media platforms, and  anywhere else you choose to promote it without being subject to time, material, or space limitations inherent to the respective platforms. 

Best Practices for creating Web Stories


  • Web stories use interactive elements to engage users. A good way is to employ multiple pages that excite the viewers to tap the subsequent pages for more. Good examples are: viral or trending topics, attractive images, polls, quizzes, and links to different pages.
  • Web stories need to be accessible: adding subtitles and captions to stories, transcribing audio, and adding alt text to images.
  • Keep video content to less than 15 seconds.
  • Be aware of transition timing, especially when you have a lot of text content.


Ensure your stories are AMP valid because web stories run on the AMP framework. This means they need AMP structured data

  • Web stories are, in essence, pages on your website. Therefore be careful to adhere to SEO practices to ensure your pages are indexed and appear. This includes adding relevant metadata, alt text, and the videos need subtitles.
  • Story titles should not be longer than 90 characters.
  • Adding third-party content allows you to increase your engagement and dwell time.
  • Web stories should be part of a broader URL strategy. For example, using the same directory structure and URL syntax as your blogs and other page content.


  • Focus on storytelling, not just click-bait content, whether that be original or copyright content.
  • Include eye catching photos or video thumbnails on the cover page.
  • Try and use your own images and videos as much as possible instead of employing stock photos.
  • Try to keep text as minimal as possible (no more than 200 characters) and instead use along with images to supplement the use of video content.
  • Communicate the critical parts of your story at the most within the first 15 pages (users on average only view 11-15 pages of a story)

Web story Analytics:

Web story Analytics

Most web story editors provide a simple way to use Google Analytics to track the engagement of your content. Use these to measure and optimize the performance of your stories for better results. You can track how users are engaging with each page, which pages users think are most important and so on. Also, ensure that you have calls-to-action on each page in order to direct users to other parts of your  website or wherever you want them to go next.

 Key performance metrics that can be tracked Google Analytics include:

  • Story Starts:  Number of users who start reading your story. This is reported as pageviews on Google Analytics.
  • Time Spent:   The average amount of time users spend reading your story. This can be tracked using the ‘time on page’ metric.
  • Scroll Depth:  How far down each page do users scroll? Tracking this metric gives you an indication as to which parts of your content are engaging readers more and helps you optimize accordingly.
  • Story Pages Viewed:  This metric shows how many pages in your story users have read. It’s a great indicator of user engagement and interest. This is reported as story_pages_viewed on Google Analytics.
  • Story Completion:  This metric shows the percentage of users who have read all the pages in your story. It’s a direct indication of how engaging and captivating your storytelling is. This is reported as story_completion on Google Analytics.

The Events Overview report helps you analyze how users interact with different elements in your story. This report is useful to track how readers interact with specific actions, such as playing a video or clicking a link. Events are reported as events on Google Analytics.

You can also use the Time on Page metric to track how much time readers spend engaged in reading particular parts of your story. This metric is reported as time_on_page on Google Analytics.

Finally, the Referrals report helps you understand where your story views are coming from – which websites or links have users clicked to reach your story. This is reported as referrals on Google Analytics.


Web stories have thus  become an essential tool for engaging with readers and growing an audience. Tracking the performance of web stories is a crucial step to understanding how effective they are in telling your story. Although web stories are now only available in  the US, India, and Brazil,  we can expect the feature to expand quickly across other markets.

Our team at Pixel Street  understands the value of web stories and provides comprehensive analytics to help businesses track their performance, measure ROI, and make informed decisions in order to maximize engagement. With our analytics solutions, you’ll be able to gain an accurate overview of your website’s activity and get valuable insights on how to create more effective stories.