A Comprehensive Guide to Personal Branding In 2022

Introduction

The conversation on branding has evolved over time. Branding is not just exclusive to products, services, and companies anymore. Now, it encompasses personal brands, corporate brands, online branding, offline branding, and many more.

With the rise of social media platforms like Facebook and Instagram, a particular type of branding has grown in prominence and significance: Personal Branding. Instagram influencers are the best successful example of such personal branding.

Everyone has a personal brand, regardless of whether they want to. Developing your personal brand means you control the narrative.

Source: Searchenginejournal

Who can have a personal brand?

So, what are personal brands and personal branding?? Believe it or not, Instagram influencers are not the only ones who have a brand. In fact, we all have a personal brand. Among our friends, colleagues, family, and even exes, we have a brand. How a particular group of people views or perceives us is our brand. We have to understand that our brand is our reputation. Personal branding is how your reputation, and by extension your personal brand, can be managed, shaped, and influenced in order to develop a personal asset that you can then use to shape perceptions and create opportunities.

Creating a personal brand is not about becoming famous or amassing a large following on social media. It’s about taking control of how you want to be perceived by others, differentiating yourself from the crowd, and becoming known for something specific. Essentially, personal branding is about showcasing and telling people who you are, what you stand you stand for, and why they should choose you over your competitors.

Why is personal branding important?

Each generation brings with it a change in perception and mindset, which in turn changes how your brand is perceived. This is why personal branding is so important in the world today.

“Your brand is what people say about you when you are not in the room”

-Jeff Bezos

Your personal brand exists whether you like it or not, or even if you are aware of it or not. 70% of employers today screen their employee’s social media during the hiring process and 43% use social media platforms to check on their current employees. Personal branding allows you to influence or shape that perception in a way that works favorably for you or your business.

In the world today, people have become very skeptical of advertisements and marketing strategies. They don’t easily believe any form of advertising or promotional material or content. 84% of Millennials trust neither advertisements nor the brands that create them. However, they are oddly trusting of people who advertise certain brands, products, or services, even if they are supplied by a brand that they don’t like.

This is the very crux of influencer marketing and a practical working example of how personal branding can influence the market today. This has brought a change and a major rethink in how businesses market themselves, creating a whole world of opportunities for you to develop a personal brand and open new doors for yourself.

Express Benefits of Having a Personal Brand

Here are a few express benefits of developing your personal brand:

  • Builds credibility, trust, and relatability: Personal branding requires you to be authentic and transparent about who you are, what you do, and what you stand for. This builds trust and relatability with your audience, which is essential if you want to convert them into customers or clients.
  • Increases your online presence: A personal brand will require you to maintain a larger and longer online presence. This will go a long way in extending your reach. This will enable you to attract new leads and help you grow your business. People are more likely to do business with someone they know, like, and trust – and a strong personal brand will help you build that relationship with your target audience.
  • You can leverage your personal brand to promote your business or you can leverage your network: In order to build a strong personal brand, you will need to have a large and engaged network. This network can be leveraged to promote your business or products/services.
  • A personal brand will make you more memorable: If you want to stand out from the competition, you need to be memorable. A personal brand will help you do just that.
  • Helps you take advantage of relationships: what is seen as a competitor in business is now seen as a peer you can potentially collaborate with in personal branding.

Now that you know the benefits of personal branding, let’s take a look at how you can create a strong personal brand in 2022.

How do you create your personal brand?

You cannot create your personal brand because it already exists in some form or the other as a result of all the relationships in your life. What you can do is learn how to develop and nurture this personal brand into an asset that is valuable and which will facilitate your success.

Here is a step-by-step guide on how to develop your personal brand:

Set well-defined and viable goals for developing your personal brand, and ensure that you reach them.

Source: Yorba Lin

Step 1: Determine your goals:

It does not matter who you are or what phase of life you are in—be it a businessman at the age of 50 or a young working professional in their early 20s—if you have decided to develop your personal brand, then you need to have some goals. You need to determine what you are trying to achieve and how you are trying to achieve it. Once you have clarity on what you are trying to achieve, it will help facilitate the development of your brand.

You can modify these goals at any time or chalk out new goals. That is the beauty of your personal brand as it can be as flexible as you want.

Step 2: Uncover your audience:

Who are you trying to target with your brand? This is an important question that you need to answer. You need to determine who your audience is and what needs or wants they have. Essentially, you are trying to determine who you can help, who you can add value to, or who will potentially resonate with your message.

Then, you can start to zero in on this audience and identify how exactly you can help them or how receptive they will be to what you want to say. Once you know your audience, you can start to craft messages that will resonate with them.

Step 3: Analyze your peers:

This is where there is a key difference with business branding. In personal branding, you are not exactly competing with your peers or would-be competitors. You are not vying for a specific target audience, where you are trying to aim for exclusivity.

Personal branding is all about relationships and sharing and that is how you can facilitate the growth of your personal brand. If you can maintain relationships of any kind with your peers then you can aid the growth and influence of your personal brand.

An age-old adage seemingly applies here: ” Your friends are my friends”. Facilitating it the right way allows you to benefit from your relationships with your peers and their influence.

Step 4: Define your difference:

Again, unlike business branding, you are not looking to completely separate yourself from your competing market. However, you do need to communicate to people why they should listen to you or view your content. You are not necessarily aiming to promote your content over others, but you are telling people that you are worth listening to as well.

A key aspect here is to discover your niche. In fact, a niche within a niche will be even more beneficial. In other words, the more specialized you are, the more focused your branding strategy can be and the better you can reach your target audience.

So, the best way is to identify a specific target area you can focus on. Design your content and develop the attributes you need to best deliver your content to your target audience.

Step 5: Work toward being your most authentic self

Authenticity is key in personal branding. It is the most essential attribute that will allow you to differentiate yourself in the market. People today hate fakes, hypocrites, and phonies. You need to take time to develop your personality and develop your unique voice. This means that you need to find your own perspective and unique voice within your marketplace.

People relate to other people because of who they are. The key here is becoming more comfortable with yourself. This will allow you to create and then deliver content in the most authentic way possible. Understandably, it will take time and that is okay. Finding the right balance of authenticity for your personal brand so that your audience can relate to who you are and be engaged with your content.

Step 6: Give value:

This is the substance behind your personal brand. It is what you do for others, not what they can do for you. This is all about delivering content and value to your audience without expecting anything in return. Of course, you can (and should) ask for things like shares and comments, but don’t make these the primary focus. Instead, focus on giving value first and build a relationship of trust with your audience.

Collaborating with peers to increase your reach

Source: Inc.com

Step 7: Collaborate with your peers

There is no need to go it alone when building your personal brand. Find other like-minded individuals in your niche and collaborate with them on projects, guest posts, or even just social media interactions. The more people you interact with, the more likely you are to get noticed- and make a positive impression.

Not only will collaborating with others help you gain more exposure, but it will also help you develop new skills and ideas, as well as forge new relationships. All of these things will contribute to making your personal brand more successful.

So there you have it- a guide to personal branding in 2022.

Tips to build your personal brand:

Here are some tips to keep in mind while you plan your branding strategy:

Nurture and harness your personality:

In personal branding, you are your best communication tool and your ace in the hole. Your personality is what will set you apart. Maximize all the facets of your personality to best create and deliver your content.

For example, if you are a people person, use that to your advantage. If you’re more introverted, find creative ways to get your message across without feeling like you’re “selling yourself.”

Additionally, you should be deeply intimate with your strengths and weaknesses, and use that knowledge to build a personal brand strategy that works for you.

Get creative and consistent with your content:

One way to stand out from the crowd is to get creative with the content you’re putting out there, and making sure that your message is consistent across all channels. This means having a clear vision for what you want your brand to be and then sticking to it.

If you’re not a natural-born writer, try using visuals or audio to get your message across. And don’t be afraid to experiment – the only way to find out what works is to try something new.

Also, personal branding is all about creating a positive image for yourself. You want to be known as an expert in your field, and someone who is worth listening to. This means creating content that is both inspiring and informative.

Don’t be afraid to show your vulnerability:

In a world where we are constantly bombarded with content, it can be easy to fall into the trap of thinking that we need to be perfect. This couldn’t be further from the truth. In fact, people are far more likely to engage with content that is relatable and authentic.

So don’t be afraid to show your vulnerability. Share your struggles and your successes. Be real, and people will respond.

Choose the right social media platform:

Not all social media platforms are created equal. Some are better for certain purposes than others. Do your research to find the right platform for you and your brand.

Once you find the right audience and the right platform to best develop and share your content, don’t forget to engage with your audience. Personal branding is all about building relationships. The more you engage with your audience, the stronger those relationships will be.

Provide value at every opportunity and never share without a purpose:

The most successful personal brands are those that provide value at every opportunity. Whether it’s through content, conversation, or connection, make sure you’re always giving more than you’re taking. Take advantage of social events, major discoveries, or chances to deliver an opposing opinion. Additionally, always make sure that what you are sharing has a purpose. This is to keep your audience always engaged. This toes into being consistent and providing value.

Prominent examples of Personal Brands

Oprah Winfrey:

The world-renowned talk show host and philanthropist loves to share her wisdom with others. This has allowed to influence and connect with audiences worldwide. This in turn has built her brand equity, measuring at an estimated net worth of $2.5 billion.

Elon Musk:

The tech mogul is known for constantly innovating and taking risks. He isn’t afraid to share his thoughts on the future of technology, which has gained him a following of over 32 million people. This has helped him build his many businesses, including Tesla and SpaceX.

Richard Branson:

The business magnate is known for his outgoing personality and his willingness to try new things. He has used this to build his Virgin Group, which includes over 400 companies.

Gary Vaynerchuk:

The serial entrepreneur is known for his social media expertise and his no-holds-barred approach to business. This has helped him amass a hige following and build VaynerMedia, a social media-focused marketing agency.

Conclusion:

Personal branding today is so widespread that some employers are now more interested in a candidate’s social media presence than their resume. Many young people understand the power of personal branding and are using it to their advantage. The same way, consumers will have an easier time trusting a product or service from someone who has a strong personal brand because they have build up a trust and relationship with that person, making it far more easier to sell a product or service.

There’s no one-size-fits-all answer to personal branding, but if you want to be successful in 2022, these tips should help get you started. Always remember to provide value, be consistent, and stay engaged with your audience. With a little bit of effort, you can create a strong personal brand that will help you achieve your goals.

As a branding agency ourselves, Pixelstreet has years of experience helping clients create and build strong personal brands. If you’re looking for help getting started, feel free to reach out to us for a consultation.

How Can Your Branding Become Relevant for GenZ Audiences

Introduction:

As the world continuously evolves with one generation overlapping and replacing the next, brands themselves have to evolve and adapt to ensure that they remain relevant.

Demographically, the GenZ audience refers to people who are born between the mid to late 1990s and 2010. However, realistically, GenZers are those who have been born into the age of the Internet, social media, and information sharing.

This is the first generation that doesn’t know a world without the Internet, and they are true digital natives. They grew up with social media platforms like Facebook, YouTube, and Instagram. For them, technology is not just a part of their everyday lives, but it is something that shapes how they interact with the world around them.

This generation is often referred to as “digital natives” because they have never known a world without the Internet and digital technologies. They are comfortable with digital and mobile communications and they have high expectations when it comes to their interactions with brands.

Branding for GenZ audiences statistics

Source: Infegy

Why is branding for GenZ audiences different?

Unlike older generations, Gen Z is not loyal to one brand or another. They are more likely to switch brands if they feel like they are not being engaged with in a way that is relevant to them. This generation is also very savvy when it comes to marketing and advertising. They can see through traditional marketing techniques and they are not afraid to call out companies that they feel are trying to take advantage of them.

There is a statistic that says that GenZers have an 8-second attention span. While this is more exaggeration than fact, it does have a layering of truth behind it. This generation is used to being bombarded with content and they have learned to quickly scan and assess what is in front of them. This means that brands need to work harder to capture their attention and keep them engaged.

GenZ filters information much faster than older audiences and this means that if your content does not grab them or seem relevant to them, then they are more than likely to move on.

Finally, GenZers use several different platforms. Each of the different platforms cater to different audiences in different ways. So, brands need to keep this mind and fine-tune their branding strategy and their content, especially if they are planning to use influencers in their marketing strategies.

Branding for GenZ Audiences

Source: Bloomberg

What makes brands appealing for GenZ audiences?

There are a few things that make brands appealing for GenZ audiences. Some brands have been remarkably successful in adapting to this and thriving and some haven’t. It is important to note that GenZers comprise 40% of the consumer population. They are the driving force behind some of the largest cultural and behavioral shifts in modern society.

Brands like Nike, Adidas, and Supreme have managed to stay ahead of the curve by constantly innovating and staying true to their core values. Other brands like Louis Vuitton and Gucci have also managed to stay relevant by targeting a high-end market.

So what can brands do to become more appealing to GenZ audiences? To discuss this, we need to understand the GenZ audience and what appeals to them. We can illustrate this with the 3 Cs:

Choice:

Companies and brands need to understand that the GenZ audience is an audience that has been born into an age of choice, an abundance of choice. Information is so accessible in this day and age and GenZers have information and access available to them at the click of a finger—and not just one source, they ahve multiple sources. Be it sharing information or accessing information, they have so many avenues that they take their time to make their choice or they have a very specific set of criteria in their choices.

Culture:

GenZ are extremely particular about culture and community. If something is not relatable to them, then they are going to be looking somewhere else for what they want. It is not like they are limited for platforms or avenues or even providers for what they want.

Hence, when you want to target GenZ audiences for your brand, you need to be very specific in your communication as well as your branding. You need to stand out and be different, but also be relatable to them. Be it in the way you communicate or the way you position your brand, make sure that you are doing it in a way that is relatable to your GenZ audiences.

Citizenship:

As a consequence of their abundance of choice, GenZ are very particular about their choice. In simple words, they like what they like and there is no way around it. They like being in control and to appeal to them you cannot do things on your terms or your way. You need to understand them and appeal to them with relatable, efficient, and quality content. Be prepared for comparisons and evaluations. GenZ have an insatiable desire to be surprised, to be captivated, or at least to be made curious. Only then will your content be appealing to them.

How do brands reach GenZ audiences?

If GenZ are your majority consumers, then you have no choice but to appeal to them and adapt your branding and marketing strategy to make your content more tailored to them.

There is so much content on YouTube and so many other platforms on how brands can be more appealing to GenZ. One particular point that is common to all is AUTHENTICITY. It is no secret that GenZers can spot phoniness or hypocrisy from a mile away. It is like they have a scent for it, and as a brand, if you are not authentic across all the platforms that you express yourself. then you can expect to be unilaterally skipped on across all these platforms because GenZers will not give you the time of day.

This authenticity is not just limited to the content that you put out but also in your day-to-day activities, including your company values and beliefs, and your interactions with your consumers. If there is a lack of relatability or clarity, you can expect that GenZers are going to call you on it.

In saying, there are 5 things that brands can focus on in order to be more appealing to the GenZ audience:

Brand values are becoming more prominent with the GenZ audiences because they want to relate brands

Source: Haiilo

A clear set of values and beliefs and a core mission for your brand:

Be very clear about what your company stands for. If you have a set of core values, these are communicated across all your channels and your team should be living and breathing these values in their interactions with consumers.

49% of GenZ audiences believe that brands should have a social responsibility. It does not matter what it is but you should have one. As long as you do, you will have a GenZ audience that connects with you.

For example, Nike’s social responsibility is to “bring inspiration and innovation to every athlete* in the world.” This means that they are focused on making products that will help people achieve their dreams, whether it is becoming a professional athlete or just being able to live a healthier lifestyle.

Brands like parade and Mad Happy also focus on social responsibility by donating to causes that their target audience cares about such as mental health, LGBTQ+ rights, and racial injustice.

So, as a brand, you need to know how your values can have a social impact and ensure that you communicate that to your GenZ audience.

Transparency and accountability

These qualities are also important to this generation. So much so that 78% of young people would not buy from a company if it was dishonest about its practices or if it had a bad reputation. This means that companies must be more transparent about their business practices, from where they source their materials to how they treat their employees.

To a GenZ audience, brand trust is second only to price. This means that if a company has to hold true to its brand values both externally as well as internally. this applies to how you communicate with your audience as well as how you handle internal matters

Furthermore, brands need to be accountable for their actions and take responsibility when they make mistakes. This can be done by owning up to mistakes, apologize, and make changes to ensure that the mistake is not repeated.

For example, Nike, when embroiled in a controversy over their use of child labor, took responsibility and made changes to their supply chain to ensure that such a thing would not happen again.

Brands also need to be responsive to the needs and wants of their target audiences. This means that they should be constantly listening to feedback and adjusting their offerings accordingly.

Source: Businessoffashion

Personify your personality

In order to stand out in today’s crowded marketplace, brands need to embrace personality. This means having a distinct voice and point of view, which is reflected in everything they do.

It also means being unafraid to take risks and push boundaries. Brands that are boring and safe will have a hard time resonating with Gen Z audiences. Steve Jobs once said:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”

Brands should embody this if they want to make an impact on GenZ audiences. Embrace the weird, the quirky, the disruptive and you will find a portion of the GenZ that respond to you.

For example, take a look at the fast-food chain, Wendy’s. They have built a social media presence by being unapologetically themselves. From their sassy Twitter account to their funny commercials, Wendy’s has found a way to connect with their target audience in a way that other brands haven’t.

Entertainment over marketing

What GenZ wants is entertainment, not marketing. They can see right through traditional advertising and they are turned off by it. In order to reach them, you have to be creative and authentic. You have to find a way to tell your story in an interesting way that will capture their attention.

GenZ breezes through information while Millenials are still processing it. This is why it’s so important to find a way to tell your story quickly and effectively. If you can’t capture their attention within the first few seconds, you’ve lost them.

For example, one way to reach GenZ is through social media influencers. These are people who have a large following on social media and who can help promote your brand. You can also use platforms like Snapchat and Instagram to reach GenZ. These platforms are visual and allow you to tell your story in a creative way.

Another way to reach GenZ is through experiential marketing. This is a type of marketing that focuses on creating experiences for consumers. This can be done through events, pop-ups, and activations. Experiential marketing is a great way to connect with GenZ because it allows them to interact with your brand in a real way.

The role of influencers in branding for GenZ audiences`

The role of influencers in branding for GenZ audiences is monumental in the world today. In fact, 92% of GenZers say they trust influencers more than traditional celebrities. This is likely because they feel that influencers are more relatable and authentic. This is a major boost in influencing the shaping the perception of your brand among GenZ audiences.

For example, let’s say you’re launching a new product. You could host an influencer event where top influencers in your industry come and try out your product. This would not only create a buzz around your product launch, but it would also help to shape the perception of your brand as being innovative and on the cutting edge.

There are a few things to keep in mind when working with influencers.

Firstly, make sure that they align with your brand values: their content should reflect the same values that you want to communicate through your brand.

Secondly, be sure to set clear expectations: what kind of content do you want them to create, and when do you need it by? Their audience should overlap with your target audience.

How is the GenZ shifting the essence of branding?

The traditional rules of branding no longer apply to GenZ audiences. In order to reach and connect with this target market, brands need to be more authentic, transparent and personal. Gone are the days of one-way, top-down communication; GenZ expects brands to enter into a two-way dialogue, and they are quick to call out inauthenticity.

This generation is more swayed by peer recommendations than by traditional advertising, so word-of-mouth marketing is key. Finally, GenZ is always connected and constantly bombarded with marketing messages. Therefore, brands need to cut through the noise by creating content that is truly original and relevant.

This especially applies to old, monolithic, traditional brands like Pepsi who have not managed to efficiently adapt their marketing strategies to the new landscape.

A great example of a brand that is popular among GenZ audiences is Nike. Nike understands the power of branding and has built a strong connection with its young consumers through effective marketing campaigns, innovative product designs, and a commitment to social responsibility.

Nike is also a great example of how important it is to be agile and adaptable in today’s ever-changing market landscape. In order to stay relevant and engage with young consumers, brands need to be willing to experiment with new marketing channels and strategies.

Conclusion:

As the world increasingly becomes more digital, so too does the way that we consume information and experiences. In order to appeal to young audiences, businesses need to make sure they are keeping up with the latest trends and technologies. From social media to virtual reality, there are a multitude of ways to reach young people where they are already spending their time. In order to build a strong connection with GenZ audiences, brands need to be innovative, agile, and committed to social responsibility. This is the age of GenZ, and brands need to step up their game if they want to stay relevant and thrice.

On a final note, brands should also consider their impact on society and the environment, as young people are increasingly looking for companies that share their values. In order to appeal to young consumers, businesses need to make sure they are doing their part to make the world a better place.

By following these tips, companies can create powerful branding campaigns that will resonate with GenZ audiences and help them connect with the brand on a deeper level. In today’s competitive marketplace, it is more important than ever to stand out from the crowd and create a brand that young people can believe in.

At Pixelstreet, we are branding company that intimately understands the importance of branding for businesses and we are committed to helping our clients connect with young audiences. If you want to learn more about how we can help you, contact us today.

Understand and Building a Disruptive Brand in 2022

Introduction

“There is no greater thing you can do with your life and work than follow your passions—in a way that serves the world and you”

Sir Richard Branson

In many ways, disruptive brands are the very embodiment of this statement and ideal. The concept of seeing the world through your unique perception and having the courage to find a way to make others see what you see through your innovative technological solutions is the very essence of disruptive innovation and disruptive brands.

Oxford dictionary defines disruption as a “radical change to an existing industry or market due to technological innovation.” Pioneering disruptive brands like Uber and Musical.ly have accurately identified gaps in the market where the customer demand could potentially be high, yet there was no move toward a supply. They accurately identified this problem and came up with an innovative solution to effect this change.

While these companies have disrupted their respective industries, they have also managed to create a brand that people can trust and feel loyal to. In order to achieve this level of success, it is essential to first understand what your potential customers are looking for and then be able to provide them with a solution that meets their needs.

IBM is one of the frontrunners for disruptive branding

Source: Fabrik Brands

What makes a disruptive brand stand out?

“Brands that stand out from the competition are purposefully disruptive or different.”

-Bernard Kelvin Cline

When you can provide a customer with a product or service that they need, it is important to also build a relationship with them that instills trust. This can be done by ensuring that you are always providing the best possible experience and by constantly communicating with your customers.

“The customer is always right” is the common motto of all disruptive brands. Disruptive brands work continuously to develop their services and evolve their marketing methods, and each of these processes is executed with the specific goal of meeting the needs and wants of their customers.

Building a strong brand takes time and effort, but it is essential if you want to achieve success in the long run. With the right strategy, you can create a disruptive brand that will be remembered and trusted by your customers for years to come.

A graphical look at the relationship between disruptive brands and their audiences

Source: Viima.com

What are the qualities of a disruptive brand?

By nature, disruptive brands are those that aim to break the mold, disrupt stagnancy and ignite change, and, most importantly, understand the people’s needs and wants.

Some of the most successful brands today started out as disruptive brands. They had a clear mission and vision, and they were not afraid to challenge the status quo. In many ways, these brands defined themselves by their ability to stand out from the crowd and offer something different.

Disruptive brands place their customers at the heart of their thinking. This includes their product developments, customer care services, and overall marketing strategies. Unlike traditional companies that tend to focus on their own objectives and goals, disruptive brands always have their customers’ exclusive interests in mind.

Let us list down those qualities that make a disruptive brand stand out:

Audiences resonating with brands

They resonate with their customers:

Disruptive brands always know how to stay relevant to their target audience and are laser-focused on their customers. They are in tune with the latest trends and understand the needs of their customers. This allows them to build a strong relationship with their customers and create a loyal following. They also accurately notice gaps in the market where there is a scope to provide a solution to something. This allows them to produce products or services that are truly valuable to their customers.

A unique point of view is crucial in branding

Source: Buffer

They have a strong point of view:

Disruptive brands are not afraid to have a strong point of view. They are conviction-driven and have a clear set of values that they stand for. This allows them to connect with their customers on a deeper level and create a loyal following.

Challenging the status quo is the norm for disruptive brands

They challenge the status quo:

Disruptive brands are not afraid to challenge the existing norms and push boundaries. They are innovators and early adopters of new technologies and trends. This allows them to create new experiences for their customers and stay ahead of the competition.

You need to be fearless and relentless to be a disruptive brand

Source: Web3designers

 

They are fearless and bold:

Disruptive brands are not afraid to take risks. They are constantly experimenting and pushing themselves to the limit. This allows them to create new products, services, and experiences that can delight their customers.

Disruptive brands at ahead of their competition in terms of appealing to their target audience

Source: Digital Marketing

They are always on:

Disruptive brands are always on the lookout for new opportunities. They are constantly innovating and expanding their reach. This allows them to stay ahead of the curve and keep their customers engaged.

Authenticity is vital for disruptive brands

Source: Corporate communication experts

They are authentic:

Disruptive brands are always true to themselves. They are transparent and honest with their customers. This allows them to build trust and credibility with their customers.

How You Can Build A Disruptive Brand with a Disruptive Marketing Campaign?

Disruptive brands don’t just change the industry, they change the game. They’re fearless, constantly evolving, and always on the lookout for new opportunities to reach their customers. Whether it be introducing a new product, or reinventing an existing product, if you want to build a disruptive brand, you need to be authentic, transparent, and always on the lookout for new ways to reach your customers.

Here is what you need to start a disruptive campaign and build a disruptive brand:

understanding your industry is vital for a disruptive brand to make an impression in their audiences.

Source: iime

Understand your industry and study the market:

To create something that is truly disruptive, you need to have a firm understanding of the industry and market you’re entering. This means studying the competition, understanding the needs of your target audience, and having a clear vision for what your brand will offer that is different from anything else out there.

For example, when Airbnb was first starting out, they took the time to understand the hotel industry and formulate a business model that would be truly disruptive to the status quo. They did this by studying the needs of their target audience (budget-conscious travelers) and offering a unique solution (short-term rentals in private homes) that met those needs in a more affordable and convenient way than traditional hotels.

Understanding your target audience is vital to appeal to them

Source: wbcomdesigns

Understand your customers or target audience:

One of the most important aspects of any business is understanding who your target audience is and what they want or need. In order to create a disruptive brand, you need to be able to identify unmet needs or desires within your target market and develop a solution that meets those needs in a new or innovative way. The entire disruptive process hinges on knowing your customers and understanding their needs or wants. An excellent way to do this is always keeping up with and studying customer feedback.

For example, Lego Ideas is a platform that allows Lego fans to submit their own design ideas for new Lego sets. If a design idea gets 10,000 votes, then Lego will review the idea and potentially put it into production. This is an excellent way for Lego to stay connected with its target audience, understand what they want, and develop new products based on those wants.

Another example is the recent trend of subscription-based companies. This business model has been popularized by companies like Netflix, Spotify, and Dollar Shave Club. The key to these companies’ success is understanding their customers’ needs and providing a solution that is convenient and easy to use.

Being transparent is crucial in today's world in order to gain your audience's trust

Source: Fabrik Brands

Be authentic and transparent:

Disruptive brands are usually built on a foundation of authenticity and transparency. In order to gain the trust of your target audience, you need to be honest about who you are and what you do. Transformation follows disruption. However, this should be relevant and of value to consumers, otherwise, it doesn’t mean much.

For example, when Airbnb first started, it was a way for people to find unique lodging options that were more personal and affordable than traditional hotels. Now, Airbnb is a platform that offers travelers an end-to-end experience, from finding a place to stay and getting recommendations for things to do in their destination, to booking experiences and activities.

Identify a problem or need that isn’t being met and do something unexpected in finding a solution:

Once you understand the market, you need to identify a problem or need that isn’t being met. This is where you can start to think about how you can disrupt the status quo. Disruptive brands have made their mark on society by keenly identifying these gaps in the market where they can put forward a viable solution and make an impact.

For example, a disruptive brand like Uber saw that people were frustrated with the lack of options and high costs of traditional taxi services. They disrupted the market by offering a more affordable and convenient alternative.

Brand Values are crucial in establishing a foundation for your disruptive brand

Source: Fabrik Brands

Define your brand and values:

Once you have a clear understanding of your industry and target market, you need to define your brand. What makes you different? What is your unique selling proposition?

Think about the values that drive your business. What do you believe in? These values will shape how you position your brand and connect with your consumers. The key here is to stay relevant.

For example, when Uber first launched, they positioned themselves as a more affordable and convenient alternative to traditional taxi services. This resonated with consumers who were frustrated with the status quo.

Some other values that businesses might consider are: innovation, sustainability, customer service, etc.

An efficient marketing strategy ensures you reach your target audience

Source: Straymediagroup

Develop a marketing strategy:

Now that you have a better understanding of your brand and your consumers, it’s time to start thinking about how you’re going to market your business. You need to consider what channels will work best for you in order to reach your target market.

There are a number of marketing channels available, including:

  • Social media
  • Email marketing
  • Content marketing
  • Paid advertising

It’s important to consider which channels will work best for your business and your budget. You may not have the resources to invest in all of them, so it’s important to choose wisely.

For example, if you’re a B2B company, LinkedIn may be a better platform for you than Twitter. And if you’re a B2C company, Facebook might be a better option.

Breach the boundaries:

Do not limit your content to only what’s popular in your industry. Instead, try to be different and stand out from the rest. This will help you attract attention and stand out from the competition. A disruptive brand understands the existing rules of the industry, breaks them, and then helps redefine a new set of rules.

For example, Dollar Shave Club’s famous video that went viral was not about shaving. It was about how the company is different from the existing players in the market.

Be passionate:

When you’re passionate about something, it shows. It’s also infectious, and people are drawn to that positivity. A disruptive brand need to be passionate about your business if you want others to invest their time and money into it.

For example, the founders of Warby Parker were passionate about making stylish eyewear more accessible and affordable. They disrupted the market by selling high-quality glasses online at a fraction of the price of traditional retailers.

Top 15 Disruptive Brands.

Here is our list of our Top 15 disruptive brands:

Tesla logo

Tesla:

Tesla is an American electric vehicle and clean energy company based in Palo Alto, California. They are headed by Elon Musk. Tesla’s mission is to “accelerate the world’s transition to sustainable energy.”

What makes them disruptive?

Tesla has completely changed the way we think about electric cars. They have made them luxurious, fast, and practical.

Netflix Logo

Netflix:

Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph in 1997. They offer an online streaming service, as well as DVDs and Blu-rays by mail.

What makes them disruptive?

Netflix has disrupted the traditional TV and movie industry by offering a cheaper, more convenient alternative. They have also produced their own content, which has been very successful.

AirBnB Logo

Airbnb:

Airbnb is an online marketplace that connects people who need a place to stay with people who need to rent out extra space. Needless to say, they have been a controversial company because they have disrupted the age-old practices of the hotel industry, not to mention changing the whole face of travel and stay.

What makes them disruptive?

Airbnb has disrupted the hotel industry by offering a cheaper, more convenient alternative for travelers. They have also been criticized for not following the same regulations as hotels.

Smarter:

Smarter is a UK-based company that has brought the industry innovation of IoT to the consumer marketplace. They make a line of connected kitchen appliances. Their products include the Smarter Coffee machine and the Smarter Fridge Cam.

What makes them disruptive?

Smarter has made it possible to control your kitchen appliances from your smartphone. They have also made it possible to order groceries directly from your fridge.

Uber:

Uber is a transportation network company that was founded in 2009. They use an app to connect riders with drivers.

What makes them disruptive?

Uber has disrupted the traditional taxi industry by offering a cheaper, more convenient alternative. They have also expanded into other areas, such as food delivery and freight.

Purple Logo

Purple:

Purple is a mattress company that was founded in 2015. They offer top-of-the line high-tech mattresses that are designed to offer the best-in-class spinal support at a price that everyone can afford. They offer a 100-night trial and free shipping.

What makes them disruptive?

Purple has disrupted the mattress industry by offering a cheaper, more convenient alternative. They have also been criticized for their business practices. They opted out of selling to retailers and instead chose a direct-to-consumer model, which allows you to avoid distributors, wholesalers, and retailer markups.

Apple Logo

Apple:

Apple is best known for their line of consumer electronics, including the iPhone, iPad, and MacBook.

What makes them disruptive?

Apple has disrupted the technology industry by introducing innovative products that have changed the way we live and work. They have also been criticized for their business practices, including their use of proprietary software and closed platforms.

Facebook:

Facebook, a social networking service founded in 2004,  allows users to connect with friends and family, share photos and experiences, and stay up-to-date on what’s happening in the world.

What makes them disruptive?

Facebook has disrupted the social media industry by becoming the largest and most popular social networking platform. They have also been criticized for their business practices, including their use of user data.

ZhongAn Insurance Logo

ZhongAn:

ZhongAn, an online insurance company, founded in 2013, offers a variety of insurance products specifically for the Chinese market.

What makes them disruptive?

ZhongAn has disrupted the insurance industry by becoming the first online insurance company in China. They have also been praised for their use of technology, which allows them to offer a variety of innovative products and services. They offer you insurance against activities that have become frequent and normal in your life like returning a product you bought online or replacing your phone if you have an accident.

Amazon Logo

Amazon:

Started by Jeff Bezos, they are one of the most disruptive brands out there. They are an online store for basically everything.

What makes disruptive?

They are a one-stop online platform for all our retail products—from lawnmowers to even cars.

Aldi Logo

Aldi:

As a German company that is a low-cost supermarket chain, they offer a no-frills experience and have made a name for itself by offering affordable prices.

What makes them disruptive?

They offer a no-frills experience and have made a name for themselves by offering affordable prices. This disrupts the traditional supermarket experience by providing a more affordable option.

Nike brand

Nike:

This is a multinational corporation that is a major player in the athletic footwear, apparel, and equipment industry.

What makes them disruptive?

Nike is a major player in the athletic footwear, apparel, and equipment industry. This disrupts the traditional athletic wear industry by providing a more affordable option.

 

Virgin:

A United Kingdom-based conglomerate founded by Sir Richard Branson and they offer services all the way from air travel to entertainment.

What makes them disruptive?

They dip their toes in a variety of industries with an innovative set goal. Upon achieve it, they move on to the next one. This repetitive process has been known to repeatedly break industry norms.

Google Logo

Google:

As an American multinational technology company, they offer a variety of services such as advertising, software, and hardware.

What makes them disruptive?

Just Google it. The company name has become an adjective, referring to the act of searching for something you don’t know about. This should tell you about the extent to which Google has disrupted the way we used to live.

IBM:

As American multinational technology company, they offer a variety of services such as artificial intelligence, cloud computing, and cybersecurity.

What makes them disruptive?

IBM, formerly known for its mainframe computers and large enterprise software systems, have shifted their focus to artificial intelligence, cloud computing, and cybersecurity. This shift has made them a much more relevant and disruptive company in the tech industry.

Conclusion:

A disruptive brand is, quite simply, a brand that challenges the status quo. These brands don’t just come along and do things differently – they come along and change the game entirely. In this rapidly changing world, the one thing that remains constant is change itself. Disruptive brands are change-makers. They are the innovators, the rebels, the ones who challenge norms and break down barriers.

As a consumer, disruptive brands are a major reason for every wonderful turn in means and standards of living and working. As a business, being disruptive keeps you relevant and growing. It brings progress to our communities and enhances our experiences

As for us, we are a branding agency that loves working extensively with disruptive brands. We understand what it means to be disruptive and we know how to harness that power for good. We also know how to help brands that may not be disruptive by nature, but have the potential to be, find and achieve their disruptive potential. If you want to learn more about how to be a disruptive brand, or how we can help you become one, contact Pixelstreet today. We would be more than happy to chat with you about your branding goals and how we can help you achieve them.

Creating A Great Brand Name For Your Business Today

Introduction

Picking the right brand name can be a tricky endeavor, one that has a huge impact on your business. The name you choose will be one of the first things customers learn about your company, and it will stay with them long after they’ve forgotten your product or service.

A great brand name should be easily remembered, spellable, and pronounceable. It should evoke the feeling or image you want customers to associate with your company. And, if possible, it should be distinctive enough to help you stand out from the competition.

One of the most common pitfalls when selecting a name is believing that there is only one way every business should approach brand naming. Huge agencies tend to lean toward selecting offbeat and modern one-word names like Uber that tend to be intriguing. However, this isn’t always the best strategy, especially if you are a small company or startup.

It’s much more important that your name works for you and that it is aligned with your brand identity. Whether that means a descriptive name that states what your company does or a one-word name, it is the most suitable for your business.

A great brand image is crucial to making a great first impression

Source: Entrepeneur

Why is your brand name important and how does it reflect who you are?

Your company name is the first element of your brand that your customers come into contact with. Your name must be distinct, authentic, enduring, memorable, and resonate with your target audience. This will make sure you remain in their mind and give you the chance to build and maintain a healthy trust with your brand.

Lets look at three reasons why a brand name matters?

An excellent tagline for a brand

Language matters:

The words you use in your brand name are important. They have the ability to connect with people on an emotional level and create a sense of trust. If they are difficult to pronounce or remember, you run the risk of losing customers.

Your brand name is your identity and outlasts other brand assets:

This is the one asset that will be with you forever. It outlasts your logo, your website, and even your product. So it’s important to choose a name that is timeless and will stand the test of time.

The costs of rectifying or changing are exorbitant

Your brand name is the cornerstone of your identity. It’s what customers will remember and associate with you. So it’s important to get it right the first time. Making changes down the line is costly and confusing for customers.

A good brand name is like a fine wine, it gets better with age. It will become more valuable to your company as you build recognition and equity in the name. Therefore, choose your name carefully and make sure it has staying power.

Your name does not really need to say what you do. You can use taglines, headlines, imagery, and other design elements to showcase those things. In fact, it might be better if your name is more abstract and represents the feeling or essence of your brand rather than a literal description.

What kind of brand strategy should you have before you start the naming process?

Since the name is the identity and extension of your brand, it is important to have a system or strategy in place before you start your naming process:

Do you need to hire someone to help with the naming process:

If you are starting a business from scratch, it might be helpful to hire someone who specializes in branding to help with the naming process. A branding specialist will help you create a list of qualities that are important for your brand name to reflect and then come up with a list of potential names.

Generate plenty of potential names:

The goal is to come up with a list of as many potential names as possible. Try to think outside the box and be creative. This is not the time to be practical. The more options you have, the better.

Evaluate your list against the criteria:

Once you have a list of potential names, it’s time to start evaluating them against the criteria you came up with. The goal is to narrow down your list to a handful of names that you can then further consider.

Test your name and arrange safeguards to protect it:

You’ve probably heard the saying, “There’s no such thing as a bad idea, just a good idea that needs to be fleshed out.” The same is true for names. Just because a name sounds good in your head, doesn’t mean it will work in the real world. The best way to find out is to test it out.

Protecting your brand name means trademarking it to protect yourself from infringement.

Different types of brand names

Source: Threerooms

What are the different types of brand names?

There are four main types:

  • Descriptive: These names describe what the product or company does or what it is made of. Examples include “Baked by Melissa” and “Mulberry Silk.”
  • Evocative: These names evoke an emotional response or mental image. These are often abstract, like “Nike” or “Apple.”
  • Foundation: These names are based on the company’s name or founders. These include “Ben & Jerry’s” and “Rebecca Minkoff.”
  • Location-based: These names are just what they sound like: brands named after their location like “Austin” or “Boston.”

Apart from these four main types, there are a few others:

  • Clever: These names are often play-on-words or puns. They can be difficult to trademark because they are so unique. Examples include “I Can’t Believe It’s Not Butter” and “Taco Bell.”
  • Acronyms: These are often used for companies with long, complicated names like “3M” or “NASA.”
  • Pragmatic: These names are a type of descriptive as it states what a company does but presents it in a way that establishes a connection. Examples include “Dollar Shave Club” and “Blue Apron.”

Prominent brand names

Source: Thenextweb

What makes a good brand name?

Distinctive:

A good brand name should be distinctive and not confused with other brands. It is important to be clear of the competition, stand out, and be unique. it is completely different from differentiating from a different brand. For example, Adidas is completely different from Nike. What they focus on is being unique in the mark      et, and not just being different.

Simple:

A good brand name should be short and sweet. It should be easy to remember, spell, and pronounce. For example, Google is a perfect example: simple, yet effective.

Memorable:

A good brand name should be memorable. It should be easy to say, spell, and remember. The best ones are those that are easy to remember, and that stick in people’s minds.

Authentic:

A good brand name should be authentic. It should reflect the values and mission of the company. Consumers want to engage with a brand that accurately and authentically describes its vision, missions, and core values. For example, Nike is an authentic brand name because it represents the Greek goddess of victory.

Enduring:

A good brand name should be enduring. It should stand the test of time, and be relevant for years to come. One that is evergreen will not only survive changes in the marketplace but will also thrive. For example, Coca-Cola is an enduring brand name that has been around for over a century.

Defensible:

A brand name should be defensible. This means that it should be unique and not easily imitated by competitors. A strong name will give a company a competitive advantage. For example, Google is a defensible brand name because it is nearly impossible for competitors to copy.

Relevant:

A brand name should be relevant to the products or services that it represents. It should be clear and concise and convey the key benefits of the product.

Source: YouTube (Brand Master Academy)

How to create a great brand name?

There are a few aspects that you must consider when you determine what kind of brand name your business needs.

Story:

The one you choose must have a story that you can relate or connect to. This requires you to articulate your brand heart. This means that you need to establish and make clear your purpose, vision, mission, and, finally, your values. These aspects influence everything you do, particularly when you are choosing a name.

Research:

To grab a foothold in any market, you need to know and understand what your competition is and who our competitors are. You need to find a way to differentiate yourself from them and keep them in your mind as you are going through the naming process.

Eliminate and narrow down:

The brainstorming process should help you to come up with a long list of possible names. Once you have your list, it’s time to start eliminating. The key here is to be ruthless. If a name doesn’t meet one or more of your criteria, get rid of it.

Associate the name with your brand:

Once you have a shortlist of names, it’s time to start testing them out to see if they fit with your brand. The best way to do this is to create a quick visual of your brand using the name as part of the logo or design. This will help you to see if the name works with the look and feel of your brand.

Get feedback:

Once you’ve assessed how well the names fit with your brand, it’s time to get some feedback from others. Ask friends, family, and even strangers what they think of the names on your list. See if they can pronounce them easily and if they have any associations with the name.

Choose the best:

After you’ve gathered all of the feedback, it’s time to make a decision and choose the best name for your brand. Keep in mind that you may need to make slight adjustments to the spelling or pronunciation of the name to make it work better for your brand.

Creating a great brand name is important for any business. The name should be something that is easy to remember and pronounce, and it should have some meaning or association that is relevant to your brand. Follow the tips above to come up with a great name for your business.

Impact of brand names on the consumer decision-making process

Source: Beloved Brands

Influence of a Brand Name On The Consumer Decision-Making Process

This is undeniable. In fact, in many cases, the name is the first thing a potential customer learns about a new product or company. Research says that in modern society, brands not only represent the product or the company but also have a strong association with a consumer’s lifestyle, perceived quality,and even social class.

The influence that a brand name can have on a consumer or society as a whole, especially during the decision-making process, is undeniable. Creating a great is essential for any business, big or small. The right name can make all the difference in the world. However, about 46% of people think the brand name is very important attribute when deciding to purchase a particular product while just 11% think it is not important at all.

For this reason, it’s critical that entrepreneurs spend time developing a name that will set their product or service apart from the competition and resonate with their target market.

Evolution of brand names and logos from start-ups to prominent brands

Source: Firefish

Why is a brand name important for start-ups?

There are a number of reasons why having a strong brand name is critical for start-ups, including:

Helps you stand out from the competition

In today’s competitive marketplace, it’s more important than ever to have a brand name that sets you apart from the competition. A great one can help you build customer loyalty: If customers have a positive association with your brand name, they’re more likely to be loyal to your business.

Builds trust with potential customers

A strong brand name can also help build trust with potential customers. If your brand name is associated with quality and positive customer experiences, it will be easier to win over new customers.

Having a great brand name can also generate word-of-mouth marketing, which is one of the most effective forms of marketing. If customers have a great experience with your brand and tell their friends about it, you’ll be able to reach new audiences without spending any money on advertising.

Help make your marketing more effective

A strong brand name can also make your marketing and advertising more effective. When customers see a familiar one, they’re more likely to pay attention to your message and be interested in what you have to say.

If you can create a brand name that’s memorable and relevant, it will make your marketing efforts more successful and help you build a stronger relationship with your customers.

Helps increase the value of your company

A great brand name can help increase the value of your company. If customers see your company as a leader in your industry, they’ll be more likely to invest in your business. And if you ever decide to sell your business, a strong brand name can make it more valuable to potential buyers.

Prominent Brand Names:

There are numerous titan brands in the world. Let us look at few of them:

Apple Logo

Apple:

It all started with two Steves in a garage. Today, Apple is the world’s most valuable brand. The name “Apple” was chosen because it sounded fun, friendly and not too serious – perfect for a computer company that was shaking up the stuffy world of business.

Armani Logo

Armani:

The Armani brand was founded in 1975 by designer Giorgio Armani. The name was inspired by the designer’s first initials (Giorgio ARMANI) and his desire to create a simple, elegant and timeless brand. Now, the Armani brand is synonymous with luxury, style and quality.

Nike Logo

Nike:

Nike is named after the Greek goddess of victory. The name was chosen to reflect the speed, power and agility of the company’s products.

Google Logo

Google:

Google was originally named “BackRub” because the algorithm used to index websites was based on the number of backlinks they had. The name was changed to “Google” – a play on the word “googol”, meaning a very large number – because it reflected the company’s mission to organize the world’s information.

Paypal Logo

Paypal:

Paypal was originally named “Confinity”. The name was changed to “Paypal” in 2001, before the company went public, because it better reflected the company’s core mission of simplifying online payments.

Conclusion:

There are many factors to consider when choosing a brand name. Most businesses will want to choose a name that’s memorable, relevant, and unique. Keep in mind that your brand name is one of the first things customers will notice about your business, so make sure it’s something you’re proud of.

If you need someone who deeply understands the relevance of a great brand name to promote your business, and you don’t mind working with a small but efficient team, then look no further than Pixelstreet. Trust me, as a branding agency, we don’t underestimate the importance of a great brand name! If you can create a name that is memorable, relevant, and unique, you’ll be well on your way to building a successful business. If you need advice or assistance on deciding your brand name, feel free to contact us.

A Comprehensive Guide to Branding Your Business in 2022

Introduction

The branding conversation has gone back and forth over the years. Branding techniques, strategies, viewpoints, channels, identity, etc over the years have been introduced, evaluated, practiced, challenged, overcome, and forgotten. Through numerous iterations and revaluations, inspired by numerous disruptive brands over the years, branding has arrived at the stage it has today.

This does not mean that the evolutions stop here. With each succeeding generation, we have to reassess what our branding strategy is, who our target audience is, how do we continue to reach them, and how do we remain relevant.

In 2022, we are coming to the latter stage of catering to GenZ audiences and beginning to welcome Generation Alpha. so, what do brands and branding mean in 2022.

A representation of the difference between brand and branding and how branding is a longer conversation

Source: Internal marketing tips

Brands and Branding

A brand is the most honest feeling a customer has about a product, a person, a business, or a company. It is a perception and an impression that exists in the mind of a consumer. Essentially, this means that there are numerous brands about maybe the same product existing in the minds of numerous customers because they each have their own feeling and emotions regarding the said product.

Branding involves influencing how a consumer feels about your brand—whether that be your company, product, or even yourself, as in the case of personal branding.

It is important to note that a brand cannot be something that you have created. It is the result of what is hopefully your best efforts at communicating who you are. Branding encompasses those best efforts.

The type of branding prevalent in 2022

Source: Inside Network

Branding in 2022

So, that being said, over the years, branding strategies and techniques have changed and evolved. This is kinda obvious considering our audiences have evolved over the years, our ideologies and principles have progressed over the years, and even our methods of communication and interaction have developed over the years because of technology.

In 2022, we are in an age of global communities, of accessibility at our fingerstips, and where visual appeal is more advanced than ever before. So, how does that affect branding?

To explain this, let us divide it into the following topics and trends that are proliferating branding in 2022.

Graphical representation of debranding

Source: Basedesign

Debranding:

The whole essence of debranding is removing the brands. While this seems like an oxymoron, it has a deeper meaning. Debranding will be next evolution in branding where real people and real tones of voice are intended to become the interface between consumers and products.

This is a result of the public becoming more aware of marketing and advertising ploys, as well as an overall increase in transparency. The goal of debranding is to create a more intimate connection between the consumer and product by removing any barriers that a brand might put up. Companies are now encouraged to fine-tune their product’s quality, design, and durability.

Some examples of debranding are companies like Everlane, who are transparent about their prices and where their products are made. Another example is Unilever, who has started to focus on sustainable living rather than just selling individual products.

What this does for the future is that consumers will start buying less but not necessarily spending less. They will shift to spending more on few quality essentials againsta fair-trade price. This will in turn make companies focus less investment on marketing and more on product development, allowing more people to be able to afford these quality products.

Human-centric branding process

Source: Toptal

Brand approach and marketing has to be more human-centric and infused with values that people can relate to:

This is what customers want in order to connect with a company. They want to know that their values are being represented and that they’re not just another cog in the corporate machine. This trend is only going to become more prevalent in the coming years, as companies increasingly realize that customers are looking for connection and authenticity over marketing gimmicks.

The key here will be making your consumers will like they are not just a number but even your communications should be shaped to how the consumers wished to be connected with.

Thus, for businesses who want to stay ahead of the curve, it’s important to start infusing their brand with values that resonate with customers. This can be done in several ways, such as:

  • Focusing on sustainable and ethical practices
  • Donating a portion of proceeds to charity
  • Fostering a community around the brand
  • Encouraging customers to be their best selves

By taking steps to align your brand with customer values, you’ll not only build a loyal customer base but also create an emotional connection that will help your business stand out from the competition.

A successful example of this is Toms, a footwear and eyewear company that gives away a pair of shoes or glasses to someone in need for every purchase made. Toms’ focus on giving back has helped them build a strong emotional connection with their customers, leading to long-term loyalty and brand advocacy.

What this does for the future is it creates a way for you to be more empathetic with customers, understand them on a deeper level, and develop messaging that will resonate. On the other hand, if your brand is all about “me” then you’re likely to turn customers off. In 2020 and beyond, customers are looking to support businesses that share their values.

The different components of brand storytelling

Source: tme.net

An unabashed authentic take on storytelling instead of branded content:

Gone are the days of inauthentic, self-serving branded content. In its place is a new wave of storytelling that is authentic, relatable, and helps customers see your brand in a new light.

This type of content can take many forms, such as:

  • Customer stories
  • behind-the-scenes looks
  • company culture videos
  • Product demos
  • How-tos

While each piece of content will be different, they all have one thing in common: they’re designed to give customers a look at your brand that they can’t get anywhere else.

This type of content is important because it humanizes your brand and helps customers see you as more than just a company that sells products or services. When done right, it can also be highly entertaining and informative, which will keep customers coming back for more.

A successful example of this practice is Dollar Shave Club’s YouTube channel. The company’s videos are designed to be both informative and entertaining, and they do an excellent job of showcasing the brand’s personality.

What this does for the future is allow customers to connect with the company on a more personal level, which can lead to loyalty and repeat business.

In order to brand your business successfully in 2022, you’ll need to focus on creating content that is both informative and entertaining. Showcase your company’s personality in a way that will allow customers to connect with you on a more personal level. Doing so will help to create loyalty and repeat business.

A graphical representation of hyper-personalization in brand marketing

Source: Rockcontent

Hyper-personalization and emotional intelligence:

As we become more and more reliant on technology, the need for human connection will only increase. This is where emotional intelligence comes in. Emotional intelligence is the ability to understand and manage emotions. It’s about being aware of your own emotions and the emotions of others.

In order to successfully brand your business in 2022, you will need to be able to connect with your customers on an emotional level. You will need to be able to understand their needs and wants and then craft your message in a way that resonates with them.

Some ways that this can happen is by using hyper-personalization and creating customer personas. Hyper personalization is the process of tailoring content and experiences to an individual. This could be something as simple as using their name in an email or showing them products that are similar to what they’ve purchased in the past.

Creating customer personas is another way to connect with your target audience on an emotional level. Customer personas are fictional representations of your ideal customer based on real data and research. They help you understand your target audience’s needs, wants, and pain points.

A successful example of this is Coca-Cola. For over a century, Coke has been one of the most recognizable brands in the world. The company’s success is largely due to its ability to connect with its customers on an emotional level. Coke’s marketing campaigns have always been based on emotion, from its early “It’s the Real Thing” slogan to its more recent “Share a Coke” campaign.

The role of influencers in the branding process

Source: Forbes

Influencer marketing is moving from engagement to ROI for its metrics and success:

And with 92% of people trusting an influencer more than an advertisement or traditional celebrity endorsement, it’s no wonder that so many brands are utilizing this strategy.

But as we move into 2022, the landscape of influencer marketing is going to change. And if you want to stay ahead of the curve, you need to be prepared for what’s to come.

What’s changing in influencer marketing?

  • The way we use social media is changing and there is a shift happening from traditional social media platforms like Facebook and Twitter to more visual-based platforms like Instagram and Snapchat.
  • And as the way we consume social media changes, so too will the way that brands use influencers to reach their target audiences.
  • We’re also seeing a move away from celebrity influencers and toward micro-influencers. Micro-influencers are everyday people with a smaller, but more engaged, following. And research shows that they’re more effective at driving conversions than celebrity influencers.

A successful example of this is the way that the fashion brand, PrettyLittleThing, uses Instagram influencers to reach its target audience. What is unique about their strategy is that they work with a mix of celebrities and micro-influencers through a tiered approach. For example, they’ll work with a mix of A-listers like Kylie Jenner and Cardi. This allows them to reach a wider range of people, while still maintaining a high level of engagement.

Humorous way of representing cookie-less branding strategy

Source: Medium

Cookie-less brand strategy:

In 2022, we’ll see a move away from cookies and toward privacy-centric advertising. This means that brands will need to get more creative with their marketing strategies.

One way to do this is by focusing on first-party data. First-party data is data that you collect yourself, such as through email sign-ups or customer surveys. This data is more reliable than third-party data, which is collected by cookies and other tracking methods.

Another way to get around the cookie issue is by working with micro-influencers. Micro-influencers are influencers with a smaller, but more engaged, following. They’re often considered more trustworthy than traditional celebrities, and their endorsement can go a long way.

Finally, consider using dark social. Dark social is social media activity that takes place outside of the platform, such as when someone copies and pastes a link into a chat window. It’s called “dark” because it’s difficult to track.

A successful example of this is when Red Bull placed QR codes on the back of their product. When scanned, the QR code would take you to a landing page with exclusive content. This was a way to get around the algorithm and reach their target audience directly.

Consumers will hold you accountable for environmental impact but eco-branding is not the solution:

Eco-friendly or sustainable branding is no longer a nice-to-have — it’s a must. A study by Cone Communications found that 87% of consumers would purchase a product because of its environmental or social attributes.

However, eco-branding isn’t always the solution. In some cases, it can do more harm than good. For example, when Unilever tried to eco-brand its laundry detergent, the results were disastrous.

The company’s “Eco-Active” range was launched in 2010 with the promise of being “tough on stains while being gentle on the environment.” The problem was that the eco-friendly ingredients didn’t work as well as the traditional ones, and consumers quickly lost faith in the product. As a result, Unilever had to pull the range from shelves and issue a public apology.

To avoid making the same mistake, businesses need to make sure they are using sustainable practices throughout their supply chain. They should also be transparent about their eco-branding efforts and be clear about what the label means.

Eco-branding can be a great way to connect with consumers and build trust. But it’s important to do it right. By being transparent and using sustainable practices, businesses can create a label that consumers can trust.

A successful example of this is Patagonia. The company is very upfront about its sustainable practices, including the use of recycled materials and Fair Trade-certified factories. As a result, Patagonia has built a strong eco-brand that consumers can trust.

Staying ahead of branding trends

  • The right market research:

As with any business decision, it’s important to do your research before you make any changes to your branding strategy. Review your target market, competitors, and industry trends to ensure that your brand is positioned properly. With cookies and hyper-personalization being the new norm, you need to understand what your customers care about. This includes everything from the colors you pick to the way you write your content.

  • Use technology to develop a proactive and reactive brand strategy:

There are a number of ways to use technology to improve your branding strategy.

First, take advantage of data and analytics tools to understand how customers interact with your brand. This includes things like social media listening, web analytics, and customer surveys. Use this data to develop a deeper understanding of your customers and what they want from your brand.

Next, use technology to create a more engaging and interactive brand experience. This can be done through things like social media, website design, and mobile apps.

Finally, use technology to automate and streamline your branding process. This includes things like social media management, email marketing, and lead generation. By automating your process, you can free up time to focus on other aspects of your business.

  • Understand that it is always a balance between long-term branding strengthening and sales and ROI-driven implementation.

Medium and long-term branding will always require more time, effort and money than short-term gains from pure sales activation but the returns are also much higher.

A brand is not built in a day, but with the right planning and execution, it can be a powerful asset for your business.

When it comes to branding your business in 2022, there are a few things you should keep in mind:

  • Keep your branding consistent across all channels
  • Invest in content marketing to build trust and credibility
  • Use social media to connect with your audience
  • Focus on creating a memorable customer experience
  • Invest in brand awareness campaigns

Conclusion:

The future of branding is in some ways defined by the generation that we are welcoming. The way they interact with brands will be very different to how we are used to. They will not stand for anything less than complete transparency and will quickly see through any marketing ploy. This is the challenge for businesses in the coming years; to stay ahead of the curve and keep up with the ever-changing landscape, whilst still delivering an authentic and memorable customer experience.

In order to stay ahead of the curve, businesses need to be investing in brand awareness campaigns that are able to reach consumers on a variety of different channels

Pixelstreet is a branding company that believes that a successful brand awareness campaign in 2022 will need to focus on the following key areas:

  • Relevancy
  • Personalization
  • Authenticity
  • Timing
  • Multi-channel approach

Our team focuses on these points to strengthen your brand and allow it work in tandem with your marketing efforts. Contact us for more info on the same.

A Complete Guide to Creating an Excellent Brand Strategy in 2022

Introduction

Consider you are trying to build a brand. The first step is knowing who you are trying to reach, following which you can devise a plan to show this target audience that your business has exactly what they want in a way that best resonates with them. This is the brand strategy.

There are all sorts of methods to uncover who your target audience is, what they want, and how to reach them most effectively. The brand strategy encompasses all of these methods and ideas in order to create a comprehensive plan for building your brand.

In this article, we discuss the importance of having a branding strategy, why it is absolutely crucial for your business, and how you can create a successful branding strategy for your business.

An graphical representation of all the components that go into a brand

Source: Kalpins

What role does a brand strategy play in branding?

Your brand strategy will also consider what you want your brand to stand for. This is the emotional connection that you want people to feel when they think of your brand. This is what sets you apart from your competitors and will be the driving force behind all of your branding efforts.

Your brand strategy is meant to put all of this together into a cohesive plan that you can then execute. This includes everything from your messaging and tone to your visuals and overall aesthetic. It will also lay out a plan for how you can reach your target audience and build relationships with them.

A brand strategy is crucial, especially for this generation that is always connected.

Source: Latana.com

Why is your brand strategy so important?

Every professional team in the world takes time to study their market, their audience, and their competitors. They identify gaps in the market and weaknesses in their competitors, incorporating all of these into a working strategy and plan of action.

Not all teams that have a strategy succeed but every successful team needs to have a strategy. The same goes for brands.

Creating a branding strategy gives your brand direction, sets you up for success by helping you to make informed decisions, and ensures that everyone on your team is working towards the same goal.

Your brand strategy will also be a valuable asset when pitching your business to investors, partners, and customers. It will give them confidence in your brand and what you are trying to achieve.

All the elements of a good brand strategy

Elements of a brand strategy

Branding exists only in the mind of the customer. It does not exist in the company guidelines or framework. At the heart of a brand strategy is the need to develop a long-term plan to achieve certain long-term goals through radical differentiation.

There are many elements to consider when creating a branding strategy. Here are some of the most important:

  • Purpose:

Since branding depends on perception. A branding strategy must first and foremost be based on a strong sense of identity as its foundation. Defining the purpose of your brand will help you determine what your company stands for, what it wants to achieve, and how it wants to be perceived.

Positioning is all about differentiating your brand in the marketplace. It’s about finding a unique selling proposition (USP) that sets you apart from your competition. The purpose of a business is to make money. We know this but what else does your business stand for? Identifying this will help your business to stand out from your competition.

For instance, in the case of Toms and Warby Parker, their USP is that for every purchase made, they donate a pair of shoes or a pair of glasses to someone in need. In the case of Patagonia, its USP is that they are an environmentally conscious company.

  • Uniformity

Creating a brand identity is one of the most important aspects of branding. Your identity is what makes you recognizable and differentiates you from your competition. It’s made up of things like your name, logo, slogan, and other visual elements.

Your identity should be consistent across all of your marketing materials, from your website to your business cards to your social media profiles. This consistency will help customers recognize and remember your brand.

For example, when you see a Nike swoosh, you immediately think of the Nike brand. That’s because Nike has done an excellent job of creating a strong and consistent identity. Everything they do across all platforms is in the promotion of the brand.

The right fit is important in a good brand strategy.

Source: Forbes

  • Connection

An emotional connection is another important factor in branding. Your customers need to feel like they have a connection with your brand in order to remain loyal. This connection can be emotional or practical, but it needs to exist in order for your branding strategy to be successful. This kind of connection is what contributes to their perception or opinion of your brand.

A great example of an emotional connection is the way that people feel about Apple products. Many Apple fans are extremely loyal to the brand and feel a strong emotional connection to the company and its products. The reason for this is that Apple has done an excellent job of creating an emotional connection by instilling its brand values of innovation, design, and simplicity in everything it does.

Creating an emotional connection with your customers is an important part of branding strategy, but it’s not the only thing that you need to consider. You also need to make sure that your branding strategy is practical and relevant to your target market.

The right brand strategy ensures that you attract the right target audience and they are drawn towards you.

Source: askatteast

  • Loyalty:

It is important to reward consumers for their loyalty to your brand. It further develops that emotional connection with your target audience and gives them an incentive to keep supporting your brand.

There are a few ways to show customer loyalty, such as:

  • Creating a loyalty program where customers can earn points or discounts for continued business
  • Offering exclusive deals and coupons to loyal customers
  • Sending thank you notes or holiday cards to your best customers

It is also important to find ways to stay in touch with your customers and develop relationships with them. This can be done through:

  • Asking for feedback and engaging in conversations with customers on social media
  • Hosting events or meetups for customers and potential customers
  • Sending regular newsletters or email updates
  • Creating a blog or podcast that covers topics related to your industry

A good example of this is the Starbucks rewards program, which offers loyalty points to customers for every purchase they make. This encourages customers to keep coming back to Starbucks in order to collect more points and redeem them for freebies.

  • Versatility

When it comes to branding, being versatile is key. In today’s digital world, there are endless opportunities for companies to reach their target audiences. And with so many platforms to choose from, it’s important that your brand is adaptable and can be presented in a variety of ways.

Some of the most popular branding channels include social media, email marketing, content marketing, and paid advertising. But there are endless other options out there as well. The key is to experiment and find the right mix of channels that work for your company.

A good example of this is McDonald’s. The fast-food chain is one of the most recognizable brands in the world and they have a very versatile branding strategy. McDonald’s can be found on TV, billboards, social media, apps, and more. And they have different messages and campaigns for each channel.

How do you create a successful branding strategy?

A great branding strategy will give our business the best possible chance to succeed. Most businesses do know that they need some kind of branding strategy; however, most do not know how to devise a proper brand strategy.

Here is road map which will help you devise a great branding strategy for your business:

Internal branding is crucial in any branding strategy

Source: Skipprichard

Step 1: Discover your identity and develop your internal brand

We already discussed having a purpose as an important element of a branding strategy. This purpose is part of your identity and forms the foundation for your branding strategy.

Your internal brand encompasses your purpose and consists of your brand mission, vision, and your values. The communication of this must stem from the leadership, at every rung of the corporate ladder. The reason is that the leadership determines the direction of your brand

Step 2: Research your audience and understand their needs

The second step to creating an effective branding strategy is understanding who your target market is and what they need or want. This audience may be internal (employees) or external (customers, clients, etc.), but in either case, you must take the time to understand them.

To do this, you can conduct market research or simply ask questions. Try to get a feel for what they think of your brand and how they perceive it. You need to get into the mindset of the people you are trying to reach—demographics, psychographics, pain points, etc. This will help you get to the emotions of your target audience.

Market research is crucial for any branding strategy

Source: wffinancialsolutions

Step 3:Research your market

After you have a good understanding of your target market and what they want, it’s time to do some research on your competition. See what they are doing that works and doesn’t work. Look for any gaps in the market that you can fill. This will give you a good starting point for developing your branding strategy.

You need to understand exactly what your target audience already has in the market and make sure that you differentiate yourself enough to ensure you don’t just become part of the market noise.

Additionally, once you have mapped out the market landscape, you can establish how you can fit yourself in this market and what will give your customers a reason to turn toward you.

Source: Thehumancapitalhub

Step 4: Shape your brand personality

Once you have figured out how to impact your customers, be of value to them, and how your going to make a difference, you need to go about trying to devise a plan to convince them of that value and show them the impact your going to make in their lives.

Your brand personality is the way your brand speaks and interacts with the world. It’s what makes your brand relatable and human. When customers connect with your brand personality, they are more likely to become loyal, long-term fans.

To shape your brand personality, you need to think about the values that underpin your business. What your saying is important but how you are going to say it is even more important as it will make a big impact on how your message is being received.

The tone you put out in your marketing is crucial for your brand strategy

Source: Zionandzion

Step 5: The tone and vibe of your content

The next step is to think about the tone and vibe of your content. This is how you want your brand to come across to your audience. Do you want to be fun and friendly? Serious and professional? Clever and witty?

Understand the personality that your audience will be attracted to and use your tone and vibe to inject that personality across all your content. This will allow you to attract and establish that connection with the target audience that your reaching out to.

Your tone and vibe should be consistent across all your channels, from your website to your social media posts. This will help create a strong and cohesive brand identity that your audience can easily recognize.

Step 6:Develop your messaging strategy

Now that you know who your target audience is and what kind of tone and vibe you want to emit, it’s time to develop your messaging strategy. This will be the foundation for all your content, so it’s important to take the time to get it right.

Your messaging strategy is the “what” you going to say to your customers to communicate what kind of value you offer to your consumer. Any consumer on first contact with a brand will immediately think of “what is in it for me.”

Your message strategy needs to communicate two things. The value that you are going to offer before following up with the kind of relationship you want to establish with your consumer that is more than just transactional.

Every brand strategy must have a story and a storytelling process

Source: Larry Kim

Step 7: Have a compelling brand story

A compelling brand story is what will differentiate you from the competition and make your target market want to buy from you. Your story should be authentic, focus on customer needs and desires, and be aspirational.

Humans are more inclined to listen and retain story-based information rather than fact-based information. It is like putting a name to a face rather than just being another face in a sea of faces. It allows you to be more relatable and engaging to your target audience.

Some elements that make up a great brand story are:

  • Starting with a problem that your target market has
  • Featuring a hero (your customer) who overcomes this problem
  • Introducing your brand as the solution to this problem
  • Showing how your brand has helped other customers like the hero
  • Concluding with a call to action for the reader to buy from you

A compelling brand story is what will make your target market want to buy from you instead of your competitors. So start crafting your brand story today!

Some prominent brands and their taglines

Step 8: Create an engaging name and tagline

Your brand name is a culmination of all the information you have been able to discover and generate so far. It is the embodiment and representation of your brand.

So it is important to choose a name that is not only relevant to your industry but also one that is memorable and easy to pronounce. Your tagline, on the other hand, is a brief statement or claim that reinforces what your brand stands for. It should be catchy and able to capture the essence of your brand in just a few words.

Pick a brand name that utilizes and incorporates all the aspects we discussed earlier in your brand strategy.

Step 9: Creating your brand identity

The identity of your brand is what will make it recognizable and distinguishable from other brands in your industry. However, it is more than just a logo, color palette, font, or image style. It utilizes these aspects as tools to connect and bring to the visual all the conceptual concepts we have discussed so far.

Step 10:Brand collateral

Your brand collateral is anything that represents your brand visually. It is the dressing room to bring together everything related to your brand. This can be business cards, letterhead, product packaging, website design, vehicle wraps, and more. It is important to make sure that all of your brand collateral is consistent with each other and across all platforms.

All the elements needed in creating brand awareness

Step 11: Create your brand awareness strategy

Now that you have your brand identity complete, it is time to start getting the word out there. There are many ways to do this and the options are endless. You will want to sit down and brainstorm the best way to reach your target market.

You will also want to consider what kind of budget you have for marketing and advertising. Once you have a plan in place, start executing and tracking your results.

It is identifying the framework for your marketing strategy. It involves the tactics behind making sure your message reaches your target audience to generate the maximum impact.

 

Step 12: Launch your brand

This is completely the execution of your strategy. Now, this depends completely on your budget. A decent-sized budget means you can have Facebook and Instagram ads scheduled, your google ads generate leads and other such methods. If yoy dont have the budget, then you will be down to manually putting yourself out into the market via free platforms and other such methods.

it is also important to determine or set what success looks like to you in your brand strategy or what your position is meant to look like in a particular timeframe.

Step 13: Analyze, optimize, and evolve.

The purpose of this step is to make sure you are always fine-tuning your efforts, making changes when required based on your analysis of all the data that is available to you. It is meant to focus and maximize your efforts, and minimize waste of time and effort.

Conclusion:

A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A good brand strategy should include a market analysis, a target market, positioning, marketing mix, and a brand identity.

It is important to continuously monitor and evolve your brand strategy in order to stay ahead of the competition and keep your brand relevant. At Pixelstreet, we are a branding agency that is focused on guiding you with a framework to help evolve your branding strategy and giving your business the best possible chance to succeed.

Branding 101: A Comprehensive Guide to the Branding Process

Introduction

It is common knowledge that consumers gravitate towards brands. As a consumer, it doesn’t matter where you are or what walk of life you are from, the concept of a brand signifies something positive to you. It can be something you can currently own or something you want to grow into.

As a business, your consumer’s perception of or feeling toward you or your business defines your brand. It is what customers, clients, and patients say about you when you’re not in the room. It’s also how they connect with you on an emotional level.

When starting a business or rebranding an existing one, it’s important to understand all aspects of the branding process. To create a strong, positive brand identity, your business needs to be aware of two approaches:

  • One is strategic, which comprises understanding who you are and defining your values along with researching your market to find chalk out your brand strategy
  • The other is technical and visual, which comprises creating your brand identity and developing your brand awareness.

In this article, we will be focusing on the process of conceptualizing and developing your brand identity and how to structure your brand awareness strategy.

branding process

Source: Think bold, Think brand

Branding process:

Once you have conceptualized your brand strategy and identified your market, it is time to convert your conceptual identity into a visual representation that people can then put a face to.

This is what we call your brand identity. It will be the most visible expression of your brand and can be thought of as your public persona. Your brand may be an intangible concept; however, your brand identity is very much composed of tangible visible elements that your audience can connect with, resonate with, and reinforces the perception that your audience has of your brand.

What are the elements of your brand identity?

A brand identity is the cornerstone of your entire branding process. Some common elements of a brand identity include:

How a great brand logos stands out

Source: wallpaper house

Brand logo

Your brand logo is the crucial element and the primary identity marker for your brand identity. It is the first thing that comes to mind when people think of your company or product. The logo is central to the other elements of the design and it needs to line up with the broader emotional appeal of your brand.

All in all, your brand has to convey your whole personality through an easy-to-recognize image. Your brand logo goes on every single asset your brand owns—from your business cards and merchandise to your business cards and social media. This means that it needs to be timeless, easy to reproduce, and needs to work in a range of different sizes.

It might be prudent to go for a logo that is simple and instantly recognizable. a simple logo has an open attractive canvas that customers can then fill with many positive experiences with the brand. Additionally, a simple logo allows it to be incredibly versatile.

For example, when you think of the brand logo for Apple, a few things probably come to mind— the bitten apple, the simple typeface, and the colors. Together, these elements create a strong and recognizable image that is associated with the company.

A distinct shape to the brand logo

Source: wallpaper house

  • Shape:

Shape is an important part of a prolonged branding strategy, the reason being that this does not refer to the shape of the logo but the shapes of backgrounds, layouts, and even packaging and business cards.

Keep in mind that you are not locked into a single shape or type of shape, as long as it conforms with and accommodate other essential elements of your design, then it can be anything you want.

For example, Apple uses a variety of shapes in its product designs, from the circles and curves of its devices to the sleek lines of its packaging. This allows their designs to convey a sense of fun and approachability, while still maintaining a feeling of sophistication.

brand logo color scheme

Source: Visme

  • Color scheme and palette:

The color scheme is an important element of any branding process and should be unique to your brand. It should be used consistently across all of your marketing materials. Additionally, your color palette should reflect the mood and feeling that you want your brand to evoke.

Colour psychology is intuitively understood by most people. Depending on the shade of colour used, you can adjust or evoke the emotions of your audience. For example, a lighter tint of red is associated with joy, while a darker shade is associated with anger.

Nike’s color scheme is black and white with accents of red. This color scheme is simple and elegant, and it perfectly reflects Nike’s brand values of being modern, stylish, and athletic. IN its audience, it evokes emotions of excitement and eagerness.

When you’re putting together your color palette, consider these three factors:

  • The emotions you want to evoke in your audience
  • The overall tone and feel of your brand
  • The colors that are most associated with your industry.

Source: YouTube

Brand voice

Your brand voice is the overall tone and personality of your communications. It’s what makes your brand relatable and human. When choosing a brand voice, consider what kind of personality you want your brand to have. Do you want to be funny or serious? Formal or informal? edgy or safe?

Your tone of voice is vital in conveying any kind of content you put out. It helps people understand what you’re saying, and how you want them to feel.

If you’re not sure where to start, consider these three factors:

  • The kind of relationship you want to have with your audience
  • How formal or informal your writing should be
  • The overall personality you want your brand to convey

Your brand voice is how your company speaks to its audience. It’s the personality of your company and should be consistent across all channels.

Your brand voice should be:
  • Consistent: across all channels
  • Appropriate: for your target audience
  • Memorable: so that people remember your brand
  • Distinct: so that you stand out from the competition

For example, take Coca-Cola, their brand voice is young, friendly and informal. This is incorporated into their entire branding process and shows in their advertising campaigns, which often feature young people enjoying themselves. It also translates into their taglines and social media presence.

Conversely, a company like Mercedes-Benz has a much more luxurious and formal brand voice. This is evident in their marketing materials, which often feature sleek images of their cars and use language that is more formal than friendly.

Brand positioning

Source: Younix

Positioning and style

Your brand positioning is the niche in the market that your brand fills. You have already determined this when you design your brand strategy and is crucial to the entire branding process. Your brand style is how you visually communicate your brand positioning.

Your brand style should be consistent with your brand strategy. It should be based on your target market, your brand personality, and your brand promise.

Once you’ve decided on a general personality for your brand, you need to choose the specific words you’ll use to communicate that personality. This is where a style guide comes in handy. A style guide is a document that outlines the specific language choices you’ll make for your brand. It should cover everything from the tone of your communications to the words you use to describe your products.

Style:

As you learn more about your customers and what resonates with them, you can update your style guide to reflect those changes in your branding process.

  • Creating a style guide can seem like a daunting task, but it doesn’t have to be. Start by thinking about the overall personality you want your brand to convey. From there, you can begin to flesh out the details.
  • Once you have a draft of your style guide, share it with your team and get their feedback. After all, they’re the ones who will be putting it into action!

Once you have determined your brand style, you should develop a set of guidelines that will ensure that your visual identity is used consistently. These guidelines should include specifications for your logo, typography, colors, and other design elements

For example, consider a brand like Kingfisher, which is known for its budget-friendly prices. Its target audience is people who want quality products without spending a lot of money. As such, the company’s branding includes low-cost items like its “Blue Light Specials.”

Branding process font and style

Source: 99designs

Typography

  • Font and imagery

Your font is the glue that holds together your logo and color scheme and effectively connects them to deliver the sort of visual effect you require upon your consumers. The font you use in your branding can say a lot about your company. For example, a more playful font might be used for a children’s toy company, while a more modern font might be used for a tech start-up.

Much like color, fonts display and evoke different emotions and traits. And just like with color, less is more when it comes to font. Using too many different fonts will make your branding look cluttered and confusing.

Choosing a font:

When it comes to choosing a font for your branding process, there are a few things you should keep in mind:

  • Readability: First and foremost, your font should be easily readable. This is especially important if you plan on using your branding on things like website headers and business cards.
  • Personality: As we mentioned before, font can play a big role in conveying the personality of your brand. So, take some time to think about what kind of personality you want your brand to have before settling on a font.
  • Simplicity: Less is almost always more when it comes to fonts. A simple font will be much easier to read and will help your branding look more professional.
  • Flexibility: When choosing a font for your branding, make sure to choose one that will be versatile. You want a font that will look good on a variety of materials and in a variety of sizes.
  • Memorable: Finally, you want to choose a font that is memorable. Your font should be unique enough that it will stick in people’s minds, but not so unique that it is difficult to read.
Choosing imagery:

The imagery you use is just as important as the font you select. The imagery you use, including your gradient and patterned backgrounds or even your packaging and banners, works closely with your brand colors and shape to convey the visual image of your brand to your audience.

Brand process slogan

Tagline or slogan

Your brand’s tagline or slogan is another key element that helps to convey your brand message. Your tagline should be short, memorable, and easy to understand. It should also be in keeping with the tone of your brand.

The tone, the message, and even the font used should convey what your brand offers and how you are planning to offer it.

For example, there are some well-known taglines out there like Subway’s “Eat Fresh” or Coca-Cola’s “Taste the feeling,” or even Nike’s ” Just do it”. All three aptly describe the company’s stance, their message, their personality, and the vibe they are trying to put out.

The best part about taglines is that they can change and evolve. As your brand changes, so can your tagline.

Interactions

Even if you don’t have a physical storefront, your brand has to interact with people. It’s likely that you will have some sort of customer service, whether it is through email, social media, or phone. Therefore, as part of your branding process, your interactions should always be consistent with your brand’s message and persona. This is your chance to show the world what your brand is all about!

For example, take a well-known interactive brand like Google. Google is known for being helpful, so their customer service interactions always reflect that. No matter what Google’s customer service team is dealing with, they always try to be as helpful as possible. This is just one example of how a brand can reflect its message and persona through interactions.

role of UI/UX in the branding process

Source: Designrush

  • UX/UI:

Your brand’s message should also be reflected in your website’s design and user experience. This means that your website should be easy to use and understand, and it should reflect your brand’s message in its design.

For example, if your brand is all about being fun and friendly, your website’s design should reflect that. Your website’s user experience should also be consistent with your brand message.

  • Sound:

Your brand’s sound is another important element that reflects your message.

This includes the music you use in your advertising, as well as the voice you use in your videos and other marketing materials.

For example, if your brand is all about being fun and friendly, your sound should reflect that. A brand like Cadbury used a lively and fun sound like “Kiss Me” in their advertising to reflect their message, evoking cute, sweet, and warm fuzzy feelings in their audiences, which is exactly what the brand is about.

Conclusion:

All of these elements work together to create a consistent look and feel for your brand that will be easily recognizable by your target audience. And that’s what branding is all about: creating a recognizable identity for your business that can be easily communicated to your target market

When developing your brand, it’s important to keep in mind what you want people to think of when they see your logo or hear your company name. Do you want them to think of you as being modern and cutting-edge? Or maybe you want to be known for being reliable and trustworthy. Whatever it is that you want your brand to communicate, make sure all of your branding elements reflect that.

So, if you are in the lookout for a branding company that specializes in developing identities for businesses of all sizes, then Pixelstreet is here for you. We believe that every business, no matter how big or small, deserves to have a strong and recognizable brand. If you’re starting a new business or rebranding an existing one, we can help you create a brand that accurately reflects who you are and what you do.

Branding vs Marketing: A Complete Guide (2022)

Introduction

Although branding and marketing are ultimately communication tools for a brand, their objectives and how they go about achieving them are quite different. Although you might argue that both of them serve to communicate the brand to the consumers; however, their paths diverge from there.

Branding aims to influence and shape how customers perceive a brand whereas marketing aims to reach them as frequently, as effectively, and as convincingly as possible. In actionable terms, branding and marketing form a communication team, in which branding is the substance of the message that is intended to influence the consumer, and marketing is the channel/s that ensures that this message reaches the consumer and urges them to take action.

Every brand needs to understand this difference to ensure that its branding and marketing strategies work in tandem to ensure that you achieve a strong brand image in the minds of your consumers.

However, before we do, let us find out a bit more about these approaches:

The impact of a prominent brand like Nike

What is Branding?

“If people like you, they will listen to you, but if they trust you, they will do business with you.”

-Zig Ziglar

A brand is how consumers perceive a company and its products. It is born from how your consumers feel about and connect with your company. However, you need to give your consumers a reason to form an impression of you in their minds.

Branding is how you are going to influence your consumer’s perception of your brand. It encompasses how you are going to tell your consumers who you are, what you stand for, what your aspirations are, and what you seek to achieve. In doing so, you aim to help form an image and gut feeling about your brand in the minds and hearts of your consumers

A brand is akin to your reputation and branding is how you go about establishing your reputation. A reputation is formed from how others view you and a brand is the same.

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Good branding allows your brand to stand out and be distinct from its competition. It’s your unique story that you tell your consumers, and subsequently how you communicate who you are to the world.

A real-world example would be a flagship store like Apple. Consumers are willing to pay a premium for the products and services because they believe that Apple is the best at what they do.

All the elements of a conceptual marketing strategy for your brand

Source: Guessing Forum

What is Marketing?

“It’s important to remember your competitor is only one mouse click away.”

-Douglas Warner III, Former CEO, J.P. Morgan Chase & Co

Marketing is all about how you are going to reach your target audience. It’s the process of creating awareness and interest in your product or service through various channels like advertising, public relations, social media, etc.

A real-world example of marketing would be a company that spends millions of dollars on advertising during the Super Bowl. An Ad creates awareness and interest in their product so that people will go out and buy it.

Marketing is about using all the sets of tools, processes, and strategies you possess to ensure that your existing and potential target audience can receive the message you are trying to deliver to them.

A real-world example is when a company that spends time and resources on making sure their website is optimized for search engines so that when people search for keywords related to their product, their website will show up as one of the top results.

The comparison between elements of branding and marketing

Source: Mann-co

What’s the Difference Between Branding and Marketing?

The main difference between branding and marketing stems from what they seek to achieve. Yes, they are communication tools, but what they are communicating is entirely different.

Branding communicates who you are and marketing makes sure as many people as possible can hear you. This difference is critical to understanding the differences between a branding strategy and a marketing strategy because it is vital to your business’ communication strategy and methodology.

A branding strategy is about creating an emotional connection with your target audience, while a marketing strategy is about reaching your target audience and getting them to take action.

When you’re thinking about your business’ communication strategy, it’s important to understand the difference between branding and marketing and how they work together. Let us discuss them under the following sections:

Branding and marketing target different areas.

Source: Venture Harbour

Who is it for?

Branding is for the customers whereas marketing is for the business. In other words, the branding strategy is made with the customer in mind and as the main focus. It targets the emotions and thoughts of customers to make a connection with them. Branding shapes the customer’s perception of a company.

A marketing strategy, on the other hand, is made with the business itself in mind. It maximizes the strengths of the business to various channels such that it reaches the intended target audience. This essentially means that the marketing strategy is made with the business in mind and as the main focus.

Influence

Branding inspires and cultivates customer loyalty whereas marketing reaches customers and increase sales

A branding strategy describes your identity, your vision, and your essence. All these aspects are vital for any customer to build a connection and a relationship. This relationship is necessary to cultivate brand loyalty. A marketing strategy, on the other hand, drives results, increase sales, and reach as wide and as influential a target audience as possible.

Marketing may be able to reach more people, but branding will have a more lasting effect because it builds trust and credibility. Although branding does drive sales to a certain extent, it does so in the long term. Marketing, on the contrary, is intended to drive sales in the short term until the impression of the brand is enough to take over.

Branding is as much for the employees as it is for the consumers whereas marketing is for your consumers only

Source: Dlinkers

Branding is as much for your employees as it is for your consumers

Branding is how you instill pride in what you do and who you are as a company as well as being the sum total of how your customers, employees, investors, partners, and other stakeholders perceive you. Marketing is for your customers and prospects, it’s how you reach them and communicate your message.

Think of branding as the roots of a tree and marketing as the branches and leaves. The roots provide support and stability, while the branches and leaves reach out to the sun and rain. Marketing is important, but without a strong foundation (branding), you will never grow as tall or be as stable.

Your employees won’t really be affected by your marketing strategy and means. They will develop and implement. But that is where it ends. Your brand, on the other hand, definitely affects and impacts your employees. Your employees need to believe in your message if they are going to be passionate and committed to their work.

Branding first, Marketing second

Quite a few sources say that branding must come first and marketing second. However, is this completely true?

Although it is true that without branding your marketing will have no substance, it is equally true that without marketing, your branding strategy will have no influence on your customer because it will never reach them.

Branding is what sets you apart from your competitors and makes you recognizable, relatable, and trustworthy. Your marketing strategy, on the other hand, is what you do to communicate your brand message to your target audience and promote your product or service. It’s the how of getting your brand in front of consumers and generating leads, sales, and customers.

Marketing strategies, trends, methods, and even channels might change with the times and technology; and even though our brand stays the same, how you are executing your branding strategy will definitely adapt to suit the times. Therefore, in terms of hierarchy and order, branding might come earlier than marketing; however, it certainly does not fall behind in terms of relevance or significance.

The ideal solution would be for your branding strategy and your marketing strategy to work in tandem.

Can branding and marketing work in tandem?

Source: Panorbit

How can marketing and branding work together?

The key to successful marketing and branding is finding a way to integrate them so that they reinforce each other.

Some ways to do this include:

Define your brand’s identity and purpose:

This gives you a clear direction for your marketing efforts that helps you create messaging that is aligned with your brand.

Developing a style guide will ensure that all of your marketing materials are consistent with your brand identity. Thereafter, using customer insights to inform your marketing strategy will help you better understand your target audience and help you create more effective marketing campaigns.

Develop a consistent visual style:

Your visual style should be consistent across all of your marketing channels. This includes the use of your logo, color palette, and typography. This will go hand in hand with creating compelling content. Your content should be interesting and informative, but most importantly, it should be aligned with your brand identity. Posting relevant and engaging content on a regular basis will help you attract and retain customers.

Make sure your marketing materials are on-brand:

All of your marketing materials, from your website to your business cards, should reflect your brand identity. This is important for both online and offline marketing efforts. Your branding should be evident in everything you do, from the way you answer customer inquiries to the design of your packaging. This will allow you to use your brand to guide your marketing decisions.

Summing up, your brand should be the north star that guides all of your marketing decisions. From the colors you use and the images you select to the messaging you craft, everything should be in alignment with your brand.

What is the impact of your marketing and branding working together?

  • Connecting with your audience:

Assuming your customers support your business, it means that they have shared values. When you align your marketing with your values, they will recognize it and feel more connected to your brand. This will allow you to find out what your target audience values and how best to reach them. This will allow you to resonate more closely with your existing and potential target audience.

  • Balances your priorities

Your business is affected when either your branding or marketing efforts get left behind. A continuous effort with both these approaches allows them to complement each other and send a more holistic and consistent message with the kind of reach you envisioned, if not exceeding it.

Branding and marketing must work in tandem for the future of any business

Source: Marketingevolution

Importance of Branding and Marketing In The Future

While some claim that branding is dead, we believe that the importance of branding will only continue to grow in the future. As technology and the world around us change at an ever-increasing pace, our need for connection and community will only increase.

Branding allows businesses to create that connection with their target audience and build a community of loyal customers. A strong brand will continue to be a valuable asset for businesses in the future. It will allow them to cut through the noise, differentiate themselves from their competitors, and build trust with their target audience.

The importance of marketing is in its ability to reach a large number of people with relative ease. Marketing helps businesses connect with their target audience and promote their products or services. It is an essential tool for businesses to reach new customers and grow their business.

Conclusion:

To sum up, branding and marketing are both important tools for businesses to connect with their target audiences. Branding helps businesses build trust and loyalty, while marketing helps businesses reach new customers. Both branding and marketing are essential for businesses to grow and succeed.

So if you need an agency that specializes in helping businesses create and strengthen their brand identity, Pixelstreet is your man. We would be happy to help you grow your business! Our team will help you outline a suitable branding process that will be customized to suit your business. Thank you for reading!!

DIY- Design A Website – Step By Step Guide 2022

Introduction

Designing and building a website is a process that requires both creative and technical skills. Previously, if you wanted to get a website designed and built, you needed to either learn how to do it yourself or hire someone with the necessary skills. Most often, you needed to hire a professional.

The options available to you were either to hire a freelancer or hire an agency. Now, each has its own pros and cons. Agencies assure you control over quality and timely deliverables but it comes at a hefty price. On the other hand, freelancers are quite cost-effective to hire but there is control over the quality of the end product.

With advancements in technology, there is now a solution that allows you to control the type and quality of a website while still being cost-effective, and this control is achieved in a simple manner—by doing it yourself. There are multiple website builders available in the market, and each has its own set of pros and cons. Here is a step-by-step guide on designing your own website.

Designing a website can be confusing at the start

Source: Penji.co

Preliminary Questions

  • What is the purpose of your website?

Is your website going to be a personal blog or portfolio, or do you plan to use it for business? The answer to this question will help determine the features you need and the overall design of your website.

  • Where will your website be hosted?

Your website will need to be hosted on a web server in order for it to be accessible to people online. You can either host your website yourself or pay a web hosting company to do it for you.

  • Who is your target audience?

Are you targeting a specific group of people with your website? Consider the age, gender, interests and location of your target audience when designing your website.

  • Why do you want a website?

Are you looking to sell products or services online? Do you want to share your knowledge or connect with like-minded people? Knowing the purpose of your website will help you determine its design and features.

  • How complex do you want your website to be?

This is the most preliminary question that you need to answer when you deciding to build your own website. A one-page website will be much simpler to design than an ecommerce site with dozens of pages.

These are the main questions that need to be answered to have a basic direction for designing your website.

Now that you’ve defined your website’s purpose and target audience, it’s time to start thinking about the design. Here are a few things to keep in mind as you begin the design process:

Now, designing a website is not limited to just building the website

Source: Onlinebizbooster

Defining your website’s purpose and strategy

The first step in designing your website is to define its purpose. That might sound like a no-brainer—of course you know why you’re building a website. But it’s important to take the time to think about your goals for the site and how you want it to help you achieve your business objectives.

Your website’s purpose will be the foundation for your entire design, so it’s important to get it right. Your strategy hinges on what you are trying to achieve. This has to be the focal point of your strategy because your website has to convey consistency throughout.

Research your competition

One of the best ways to understand what you should include on your website is to see what your competition is doing. This research will give you a good sense of the common features and elements that websites in your industry typically have.

It will also help you identify any areas where you could distinguish yourself from the competition with a unique feature or element on your website. Designing a website cannot be just based on the designers’ perception but a culmination of all the research into what is best for fulfilling the abovementioned purpose.

Set your goals:

Now that you have a good understanding of what your competition is doing, it’s time to start thinking about what you want your website to achieve. Some common goals for business websites include:

  • Generating leads
  • Increasing sales
  • Improving customer service
  • Building brand awareness

Choose your platform:

There are numerous DIY online tools that allow you to create and design your own website even without knowing a single line of code.

These platforms have numerous competencies, which we will discuss a little later in the article.

Source: Net2

Choosing a CMS platform

A content management system (CMS) is a software that helps you create, edit, publish and manage your website’s content. It is important to choose a CMS platform that is easy to use and has the features that you need for your website. Some of the popular CMS platforms are WordPress, Joomla, Drupal and Magento.

Deciding on a CMS platform quite early allows you to avoid potential headaches later on. If you are unsure about which platform to choose, we recommend WordPress as it is relatively easy to use and has a large community of users and developers.

Select a template/theme

After you have finalized the platform you want to use, it’s time to select a template or theme for your website. Most DIY website platforms offer a wide variety of both free and paid themes.

A template is the layout of your website. Similar to the structure of your house, a template forms the foundation for you to add the customizing elements and design your website.

Content is king in any website design

Source: Entrepreneur

Add and optimize your content

Once you have a design that you’re happy with, it’s time to start adding content. This is where most DIYers get stuck. They have a beautiful site, but they don’t know what to say.

The key is to think about your audience and what they want to know. Write content that is helpful, informative, and inspires them to take action.

Building the website:

Now that you have the over steps in mind. Lets discuss how you can make the actual website. Here are the following steps:

Your website design should be adaptable across a range of device sizes

Source: TheHackPost

Step 1: Choose the right website builder

A huge number of people use various website builders to design their websites. When it comes to designing a website, popular brands like Wix and Squarespace report 100 million and 3.79 million subscribers, respectively. Finding the right one for you depends on a number of factors:

  • Ease of use: If you’re not familiar with website design or coding, you’ll want a platform that is easy to use and doesn’t require any technical skills. With the help of drag-and-drop interfaces, you can focus completely on the design and layout without worrying about the technical details.
  • Budget: Choosing a plan that suits your needs and is favorable for your wallet takes a bit of searching. There are many platforms with various subscription plans.
  • Design Flexibility: If you want complete creative control over your website’s design, you’ll need a platform that gives you the ability to customize every element on your site. This includes colors, fonts, layouts, and more.
  • Features: Determine what features you need and make sure the platform you choose offers them. Some common features include e-commerce, contact forms, blog posts, and social media integration.
  • Help & Support: When you encounter an issue with your website, you’ll want to know that there’s someone to help you solve it. Look for a platform with comprehensive help and support resources, such as a knowledge base, FAQs, community forums, and live chat.
  • Customer score and reviews: Checking out what other customers have to say about a platform can give you valuable insights into its features, ease of use, customer support, and more.

Based on the above factors: Here are a few popular choices:

Wix

Wix is a popular website builder with a user-friendly platform, extensive features, and helpful customer support. With over 200m users, Wix is the biggest website builder out there. The key fact that most users like about Wix is its flexibility – you can create any kind of website with it– and its choice of themes– there are over 500 templates to choose from– for freelancers and small businesses.

The pricing options are varied:

  • For a basic working website, it is absolutely free to build a website.
  • For an ad-free website with a custom domain, there is Wix Combo option (Rs 125/month).
  • Finally, for more details on pricing, you can visit the Wix website.

Wix is not the cheapest website builder. Therefore, you need to be aware for your budget while using Wix. Additionally, it is not ideal for larger websites (excess of 30 pages).

Squarespace

is the second most popular website builder. It is a little bit more expensive than Wix, but it makes up for it in terms of design options. Squarespace has a limited but select number of themes– each one is absolutely gorgeous and can be used for any type of website.

The pricing starts at Rs 144/month. There is a 14-day free trial option that most users try.

Squarespace users need to invest a bit of time to get a great result. Additionally, it is not ideal for larger websites.

Weebly

Weebly is the third most popular website builder. It has a very user-friendly interface and offers a lot of features for free.

The Weebly pricing starts at Rs 90/month, making it the most affordable website builder on this list. The free plan includes a Weebly subdomain, 500MB storage, and basic eCommerce features.

Weebly is a good option if you are on a budget and are looking for an easy to use website builder. Although if you want a website builder that looks a bit more modern or is frequently updated, your are better off going for Wix.

Step 2: Choose a unique and relevant domain name

The first step is to choose a domain name for your website. Your domain name should be reflective of your business or personal brand.

If you are a business, try to include keywords in your domain name that describe what you do. For example, if you are a plumbing company, you could include the word “plumbing” in your domain name.

If you are a personal brand, try to use your name as your domain name. For example, if your name is John Smith, you could use “JohnSmith.com” as your domain name.

If the domain name you want is already taken, you could try adding a dash in between words or using a different extension (such as .net or .co).

Picking a suitable template is vital when designing your website

Source: uicookies

Step 3: Picking a design template you love

The next step is to find a design template that you love and that reflects the style of your business or personal brand.

You can browse through the designs on your chosen website platform or look for inspiration elsewhere online. Once you’ve found a design you like, it’s time to start customizing it to make it your own.

Step 4: Customize your template

Now it’s time to add your own personal touch to your website. Depending on the platform you chose in step 1, this might involve editing the HTML or CSS code, or simply changing some colors and fonts in the built-in editor.

If you’re not comfortable working with code, don’t worry – there are plenty of other ways to customize your site.

You can upload your own logo, change the background image or color, and add your own photos and videos. Most website platforms also let you choose from a selection of pre-made themes, or even install third-party themes created by other designers.

Customization includes the following:

  • Adding new pages to your navigation
  • Changing size, colours, and font of buttons
  • Adding new elements like contact forms and menus
  • Editing the images on your homepage gallery
  • Choosing a different colour palette
  • Linking/embedding social media channels

Step 5: Add your content

Now it’s time to start adding your own content to the website. This is the fun part!

If you’re starting from scratch, you’ll need to write all the content for your website. This includes the text for your pages as well as any images or videos you want to include.

If you’re using a template, you can simply replace the existing content with your own. Most templates will already have placeholder text and images that you can easily replace.

When writing your content, keep the following in mind:

  • Write for your audience: Always keep your target audience in mind when writing content for your website. Write in a style and tone that appeals to them.
  • Keep it short and sweet: No one likes to read huge blocks of text. Keep your sentences and paragraphs short and to the point.
  • Use headlines and subheadings: Breaking up your content with headlines and subheadings makes it easier to read. It also gives you a chance to highlight important information that you want to emphasize.

There are a multitude of apps available that can be linked with your website

Source: ionos

Step 6: Choose and download apps

There are a number of different apps that you can add to your website to make it more interactive and user-friendly. Here are a few popular ones:

  • Content Management System (CMS): A CMS is an app that helps you manage your website content. It makes it easy to add, delete, and edit your content. There are a number of different CMS options available, including WordPress, Joomla, and Drupal.
  • E-commerce: If you want to sell products or services on your website, you’ll need an e-commerce app. Shopify is a popular e-commerce platform that allows you to set up an online store quickly and easily.
  • Form Builder: A form builder app lets you create forms to gather information from your website visitors. You can then use this information to contact leads or customers, or even generate sales.
  • Analytics: Analytics apps help you track your website’s traffic and performance. This information can be useful for understanding how well your website is doing, and for making changes to improve your results.In today's world, Mobile responsiveness is a vital requisite for your website design

Source: 99designs

Step 7: Mobile Responsive:

Make sure that your website is mobile responsive because a large portion of web traffic now comes from mobile devices. Ensuring the responsiveness of your website across a range of device sizes is crucial element of designing your website. There are multiple ways to make a website mobile responsive, but the most common method is to use CSS media queries.

Before you go live, preview your website to check for look, feel, and responsiveness

Source: Frontastic

Step 8: Preview and test your website

Now that you’ve added all of your content and design elements, it’s time to preview and test your website. This will help you make sure everything looks and works the way you want it to before you launch your site.

To preview your website, click the “Preview” button in the upper right-hand corner of the editor. This will open your website in a new tab, where you can scroll through all of the pages and click on all of the links to test them.

If you find any problems, go back to the editor and make the necessary changes. Once you’re happy with how everything looks and works, you can move on to the next step.

Step 9: Publish your website

Now that your website is complete, it’s time to publish it so the world can see it! To do this, click on the “Publish” button in the upper right-hand corner of the editor.

Conclusion:

While this may seem like a lot of work, once you get the hang of it, designing a website becomes much easier and more fun. Plus, it’s a great way to show off your creativity and learn new skills. So what are you waiting for? Get started today and design your very own website!

Although designing a website sounds very viable and exciting, without extensive experience, it is a bit difficult to develop that professional and refined touch that is exclusive to professionals. There are numerous top-rated web development companies, like Pixelstreet, that have a team of dedicated designers and web developers who are skilled in using various platforms and can help you develop an amazing website!!

A Complete Guide to White Label Development Services in 2022

Introduction

In business, the term “white label” refers to products or services that are produced by one company but are sold under the brand name of another company. A white label product or service is typically made by a manufacturer or service provider but is rebranded and sold by a reseller. The reseller is usually not involved in the manufacturing or delivery of the product or service.

These services are becoming increasingly popular due to the numerous advantages they offer to both businesses and consumers. For businesses, white label development services can be a cost-effective way to outsource the development of products or services. They can also provide a way to enter new markets without the need for significant investment in research and development. For consumers, white label products and services can provide access to high-quality goods and services at a lower price.

The different types of white-label services available

Source: weblineindia

What Is White Label Web Development?

In simple terms, white label web development is when a company or individual provides services to another company or individual, but without disclosing their own brand. The client is then free to rebrand the services as their own.

This type of arrangement is often used in situations where the provider has excess capacity and the client wants to outsource some or all of their web development work. It’s also common in cases where the provider specializes in a particular area of web development, and the client wants to tap into that expertise without having to hire someone full-time.

There are a few things to keep in mind if you’re considering white label web development services.

  • First, it’s important to find a reputable provider who has experience in the type of work you need.
  • Second, be sure to clarify who will own the final product and have a clear understanding of the terms of the agreement.
  • Finally, make sure you have a plan in place for how you’ll integrate the new service into your overall marketing and branding strategy.

One type of white-label web development services available
Source: myratechnolab

Why Is It Popular?

There are a few key reasons why white label web development is popular and widely used.

For the provider, it’s an opportunity to increase capacity without having to invest in additional infrastructure or personnel. It’s also a way to tap into new markets and grow their business.

For the client, white label web development can be a cost-effective way to get the services they need without having to hire someone full-time. It can also help them save time by allowing them to focus on their core business while outsourcing the web development work.

When done correctly, white label web development arrangements are beneficial for both parties involved. However, it’s important to find a reputable provider and have a clear understanding of the terms of the agreement before getting started.

The possible ways a white-label agency helps tp grow business

Source: Devwerkz

What Are The Types Of White Label Web Development Services?

There are a number of different types of white label web development services that can be provided by an external development team. These include:

Custom Web Development:

This refers to the development of bespoke websites or web-based applications that are built to specific client requirements. For example, a company may require a custom-built eCommerce platform in order to sell its products online.

Website Design and Development:

This involves the creation of both the front-end design and back-end development of a website. For example, a web development team may be responsible for designing and coding the HTML, CSS, and JavaScript that make up a website’s interface, as well as the server-side programming that powers the website’s functionality.

eCommerce Development:

This type of white label service focuses on the development of online stores and shopping carts. For example, an eCommerce platform such as Shopify can be used to create an online store that is fully integrated with payment processors and shipping providers.

Portal Development:

Portals are websites that provide a gateway to a variety of different types of information and resources. They are often used by businesses as an intranet or extranet. For example, an intranet portal provides employees with access to company resources, while an extranet portal provides partners with access to specific information and resources.

CMS Development:

A content management system (CMS) is a web-based application. It allows businesses to easily create, edit and publish content online. For example, a CMS platform like WordPress can be used to create a variety of different types of websites, from simple blogs to complex e-commerce stores.

UI/UX Design Services:

UI/UX design services create an enjoyable and intuitive experience for users when they visit a website or use a mobile app. This can involve anything from developing user-friendly interfaces to designing engaging and visually appealing layouts. For example, a good UI/UX design can make it easy for users to find the information they need on a website, or help them navigate an app without getting frustrated.

How Do You Find A Reputable Provider?

The above are some of the services that white label web development providers can offer. Each provider will have a different range of services and it is important to choose one that best meets your needs. When looking for a white label provider, be sure to ask about their experience, range of services, and pricing. Also, be sure to read reviews and check out their portfolio to get an idea of their work.

If you’re considering white label web development services, it’s important to work with a reputable provider. Here are a few tips on how to find a reputable provider:

Up-to-date Knowledge:

Choose a provider that keeps up-to-date with the latest trends and technologies. An agency’s developers cannot provide you with the desired product without upskilling themselves to industry standard. This will ensure that they are able to provide you with the best possible service.

For example, a provider that offers only HTML5 development services will not be able to provide you with a website that is responsive or fits all devices. In another case, where a provider only offers PSD to HTML conversion, they will not be able to provide you with a website that is compatible with all browsers.

Portfolio:

A provider’s portfolio speaks louder than anything else. By going through it, you will have an idea about the quality of their work and if they are a good fit for your project.

For example, if you are looking for a provider that can help you with an eCommerce website, then you should look for a provider whose portfolio has examples of similar projects. On the other hand, if you are looking for a provider to design a simple website, then you can go for a provider whose portfolio has examples of both simple and complex projects. It is also important to check the provider’s reviews and ratings before making a decision.

Reviews and Testimonials:

Checking out reviews and testimonials from past clients is a great way to get an idea of what it’s like to work with a particular provider. You can usually find these on the provider’s website, or by doing a quick search online.

When looking at reviews, pay attention to both the positive and negative aspects that are mentioned. This will give you a more well-rounded idea of what to expect. Also, look for reviews that are specific to the type of project you need help with. This gives you a better idea of whether or not the provider is a good fit for your needs.

Questions to Ask:

When you’ve narrowed down your options, it’s time to start reaching out to potential content marketing providers. Here are a few questions you should ask each one:

  • What is your experience with content marketing?
  • Do you have any examples of previous work?
  • How would you approach a project like mine?
  • What is your price structure?
  • When would you be able to start work?
  • Do you have any other questions for me?

These questions will help you get a better sense of each content marketing provider’s experience, process, and pricing.

Pricing:

Be sure to ask about pricing and compare it with other providers. It’s important to find a provider that offers competitive rates without compromising on quality.

For example, if you’re on a tight budget, you may want to consider a provider that offers lower rates for smaller projects or packages. On the other hand, if you have a large project, you’ll want to make sure the provider can scale up to meet your needs. A common issue is that businesses will outgrow their content marketing providers – so it’s important to find one that can accommodate your future needs.

Communication:

Good communication is essential for any project. Be sure to choose a provider that you feel comfortable communicating with and who is responsive to your needs. A good provider will work with you to ensure that your project is on track and that you’re happy with the results.

For example, if you’re looking for a provider to create blog posts for your website, be sure to ask about their process. How often will they communicate with you? How will they send you the blog posts? What format will they be in?

It’s also important to ask about their turnaround time. How long will it take them to write the blog post? And how soon after you approve it will it be published on your site? You should also inquire about their fees. How much will they charge per blog post? Are there any discounts available?

Asking these questions will help you find a blog post writer that is a good fit for your business.

Experience:

Choose a provider with experience in the specific type of project you need. This will ensure that they are able to understand your needs and provide you with the best possible service.

These are just a few tips on how to find a reputable white label web development provider. By following these tips, you can be sure that you’re working with a provider who can offer you the best possible service. For example, if you need a blog post written about web development, you should look for a provider that has experience in that area. This way, you can be sure that they understand what you need and can provide you with quality content.

White-label web development providers are responsible for some of the best-designed websites

Source: Minenohara

What Are The Benefits of White Label Web Development Services?

There are many benefits of using white label web development services. Perhaps the most obvious benefit is that it saves you time and money. You don’t have to spend the time and money to learn how to code or design websites yourself. And, you don’t have to hire a separate web developer or designer to do the work for you.

Some of the benefits include:

  • Ease in branding: White label providers are skilled and experienced in branding and marketing. By utilizing their services, it allows you to obtain a ready-made solution for your brand name. You can easily brand your website with your own logo, colors, and domain name.
  • Flexibility: White label providers can offer a wide range of services. This includes everything from simple API integration to more complex development and management. This allows you to choose the level of service that you need. Additionally, these services speed up your time to market, allowing you to deliver solutions quickly instead of spending weeks. This is  highly attractive to your clients.
  • Scalability: As your business grows, you can easily scale up the services you receive from your white label provider. Services like custom WordPress themes that companies find difficult to provide—due to either a lack of expertise or budgeting to hire a skilled employee—become possible now.
  • Quality: When you work with a reputable white label provider, you receive high-quality services. Customized development is a time-intensive process. This is where these services are best served. These providers use their resources to work on custom solutions from scratch and offer you affordable solutions that match your budget.

Conclusion

White label development services are becoming increasingly popular in today’s market. This includes being used by some of the biggest brands in order to meet their rising targets. Outsourcing your web development to a specialized white label agency provides you with number of advantages, from increased efficiency and quality to lower costs. When looking for a white label provider, be sure to consider their experience in your specific industry or field, as this will ensure that they can provide you with the quality content you need.

If you’re ready to take your brand to the next level, consider using white label web development services from Pixelstreet. We’re a team of experienced professionals who are dedicated to helping our clients succeed online. Contact us today to learn more about how we can help you achieve your goals.