Ultimate Guide To Rebranding In 2022

In metaphorical terms, a rebrand is an effort to reevaluate and reenergize the core of your business. It’s the opportunity to take a step back, look at the way you’re doing things and figure out how you can upgrade and improve.

There are various reasons for a rebrand: to evolve, to challenge constraints, to avert crisis, etc. However, whatever the reason for rebrand, it’s important to remember that ultimately it should be a strategic process, backed by research and insights, with the goal of achieving your business goals by addressing the reasons for your rebrand.

In this article, we will explore possible reasons for a rebrand, how it benefits your business, and how to identify if your business needs a rebrand. Additionally, we will guide you through a stepwise instruction manual of the rebranding process and cite some examples of successful rebrands.

pixel branding

What is a Rebrand?

According to the Economic Times, rebranding is a marketing strategy that businesses use to reIt may involve keeping certain elements of the brand intact, while updating others—maybe keeping the same mission statement, but freshening up the logo and tagline—or maybe completely revamping your visuals, values and story—allowing you to stand out from the crowd in a major way.vamp and reinvent their identity and corporate image.  It can involve changes in product, logo design, packaging, or even the company mission. A rebrand is a strategic process that requires careful consideration of the current brand and its goals, as well as research and insights into connecting with the target audience.

Types of rebranding

Rebranding provides multiple benefits for companies looking to stay competitive  in their industry. Depending on the approach and, of course, the reasons, rebranding can of two types: Proactive and Reactive. As their name suggests, the type of rebrand depends on the initiative taken by the business in question: whether in an effort to achieve something or in response to something.


Proactive rebranding

Source: az.design

When the goal is to rebrand with intention and confidence, proactive rebranding brands voluntarily choose to redefine their purpose, modernize their look, or seek a new market through comprehensive research and a strategic plan

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Reactive rebranding

Source: economist

Often as a result of a crisis (such as negative press), changes in the industry landscape, or shifts in customer needs, reactive rebranding allows companies to react quickly, redirect messaging, and/or boost brand credibility and trust.


branding refresh

Brand refresh:

From modernizing the visual identity to aligning the company’s mission, values, vision, and message, brand refreshes are carried out with prior planning and research, often requiring evaluating customer feedback, surveying competitors, changing your approach to operations, and getting internal buy-ins.

Partial rebrand:

Through a partial rebrand, you are able to refresh some elements of the brand without having to go through the whole process. This can be as small and simple as updating your logo or website design and changing your messaging or something more in-depth like revamping your mission statement, values, or brand story.

Total rebrand:

Arising from a foundational need to  redefine the company’s image and make it more relevant to its target audience, a total rebrand is a comprehensive overhaul of your entire brand. 

For some companies, it may become necessary as they transition from one industry or product line to another, while for others it may simply be time for a refresh that will help keep them competitive in their current field.

When do you rebrand?

There is such a thing as the right or wrong reason for a rebrand. If your sales are low or you are not seeing the results you expect, a rebrand might not be the only solution. 

Market repositioning:

A market reposition is a viable solution when your brand needs or chooses to approach a new audience. The state of the market now requires that most professional services have a compelling reason to attract their target audience and strong differentiators that identifies them from the crowd of their competitors. A market reposition to target a fresh consumer profile might be the solution to  get the attention of your audience, and you might have to rebrand to enable you to do that.

Company mergers:

Company mergers or acquisitions often necessitate a rebranding. This is because the newly formed entity will need to market the new corporate identity and create a unified brand experience that appeals to their target audience. It makes sense to go for a rebrand in this case, as it will help you create an identity that your customers can easily recognize and connect with.

Change in location:

Customs, culture, lifestyle, and  language can all influence consumer perceptions. An effective rebranding will help you create a new look and feel that reflects the change of environment, while still conveying the values of your business. It’s also important for international businesses who are entering a local market because it allows them to  create a sense of familiarity and trust with their new customers.

Change in ownership or leadership

A change in ownership or leadership is often followed by a rebrand to emphasize the transition and change.  This is a great opportunity to rethink your brand identity and create something that stands out in the market, allowing you to differentiate yourself from competitors. It also helps to get customers on board with the change, showcasing your commitment to growth and progress.

New Philosophy

Your brand values normally permeate through all decisions and activities taken with regards to the brand. However, the moment this ceases to be true then, and your mission, vision, and values are directing your business in a different direction, then your brand needs to be rethought.


Sometimes, all you need is a little makeover to boost the image of your brand and its products or services. A few strategic tweaks such as changing up the visuals, updating copy and content, refreshing color palettes, and modernizing logos can be enough to give your brand a cool and current vibe and catch the eye and attention of the audience you are targeting.

Negative publicity or public scandal

Public scandals, controversies surrounding products, or even data leaks can also be addressed with a rebrand. If your company’s reputation has been damaged in the eyes of customers, acting swiftly and decisively by cleaning up your image and starting with an urgent relaunch and reintroduction of your brand might help showcase your determination and active effort to change, which might win back the trust of your audience.

Perks of Rebranding

Improved brand recognition and perception:

Rebranding helps you create a brand new identity and in essence affords another chance for you to connect or reconnect with your target audience. An alternate approach to gain your audience’s attention might in effect create a different and  fresh perception of your brand or product.

You can incorporate and respond to more customer feedback and incorporate this into the creation of your new brand identity, which in turn  can help improve customer loyalty and satisfaction.

Improved SERP Ranking:

Revamping your branding also gives you a chance to inject new life into your web presence and website. More content, better on-page SEO, updated design features can all result in an improved SERP ranking, which will broaden the reach of your brand.

A greater audience, visibility, and presence on social media platforms could also be a direct result of your rebranding efforts, helping to give you the edge over competitors.

New Audience:

The process of rebranding can also help to attract new audiences that you may never have been able to reach before. A new identity will give your current and potential customers the chance to see your business in an entirely different light, giving it the opportunity to appeal to a fresh set of eyes.

More often than not you ‘ll find that a rebranding can open up new possibilities for your company, and by tapping into the potential of new markets – you could be looking at increased awareness and revenue.

Commanding new price bracket:

Rebranding isn’t always just about getting a facelift, it can be used to signify that your business is offering something extra. Adopting the right approach to rebranding could see you move up into a higher price bracket, giving you more opportunities to increase profits and gain even more customers in the process. 

Rebranding can be a great way to ensure your business is seen as modern and forward-thinking – giving customers more reasons to do business with you, and sometimes pay more for the privilege.  With the right rebrand, you could be looking at a whole new level of success. So don’t be afraid to take your business to the next level – it could be worth its weight in gold!

How to rebrand?


A rebrand starts with the reason. It determines the extent, type, and process of rebranding. Evaluating the following elements is a vital step in beginning the rebranding process.

Identifying problems:

Based on the purpose of your rebrand, you need to start from the bottom up and identify what is working and what is not with the brand you already have. Auditing every aspect of your brand, from positioning and messaging all the way to your brand guidelines has to be put under the scanner and analyzed. The following elements of your brand need to evaluated:

  • Name and slogan.
  • Logo, color palette, and typography.
  • Positioning, voice, marketing campaigns, partnerships, and social media presence.
  • Content creation, web and app design, and in-store decor.


  • Mission: This defines the purpose of your company. Especially for a total rebrand, this is the first element that you have to rethink as it is determined by your audience, products or services, and even your location.
  • Vision: Your company’s vision determines your brand direction. Unlike your mission, which is mostly called into question in case of a total rebrand, your vision needs to be re-evaluated even in case of a partial rebrand as it dictates the direction your brand needs to take henceforth and hovers over all brand decisions as well.
  • Values: Your values encompass your reason. The reason for your vision and why you are on the mission that you are. Values are subject to societal trends and shifts in thoughts and decision-making.
  • Requirements:  Rebranding should begin with a clear definition of what the new brand will require. This should include, amongst other things, the study of market trends, customer feedback and competitor analysis. A
  • Expectations: Based on the requirements, there are  certain expectations that the rebranding should meet. These include those set by the individual, owners, board and shareholders, and even the customers. Expectations from the benchmark for evaluating  the success of the rebranding and help to determine whether it was worth the effort.


Research and identify market and audience:

Before you start the rebranding process, it’s important to understand who your target audience is and how they interact with your brand. Conduct extensive research on the market, competitors and customer feedback so that you can determine what needs to be changed in order to meet their expectations.

At every step of the way, evaluate how the rebranding is resonating with your audience. Are they responding positively? Is it making an impact on the market or customer base? If not, make adjustments accordingly to ensure that your rebrand will be successful. Focus groups, market surveys and A/B testing can be valuable tools in the rebranding process.

Analyzing competition

Looking at what others are doing can also provide great insights on the elements they are using that you may want to consider incorporating into your rebranding process. You can learn from your competitors on what not to do  as well. Keeping up with the competition is always important for staying ahead of the game, and that’s especially true when you’re rebranding a business.

That being said, differentiating yourself from the competitors is just as important. Make sure that your rebranding showcases the unique qualities and features of your company, so customers can easily recognize why you’re the best choice for them. For this, you need to study and  understand the competition. Their approach, products,  and overall strategy should give you an idea of what works and what doesn’t.

Rethink approach to target audience:

The most successful rebranding efforts are those that focus on the customers. Make sure your new look appeals to them and resonates with their unique needs, wants, and values. Social media campaigns, experimental product packaging designs, focus groups, surveys, and analyzing that data  help you ascertain what your audience wants, expects, can relate to, and even what they don’t know they need. With this information, you can create a brand identity that stands out and grabs attention.

Positioning and Message to develop brand strategy:

The clarity in positioning  is key to making sure your messaging strategy resonates with your target audience. Using this, you can determine and create a brand voice that speaks to the needs and preferences of your target customers while at the same time projecting the values, personality and benefits associated with your rebrand.

Develop a message that communicates your value to customers, making sure you are consistent across all channels of communication, including social media, print ads, website copy, and more. This will, in time, evolve into  an instantly recognizable brand voice that stands out from the crowd and helps you differentiate your business, even from your previous identity.

Rethink Presence


In today’s world, the website is the heart of a  business’s online presence. A great website serves as the hub of all your brand messaging, and should be updated to reflect the latest changes in branding. Make sure that every element on your site is firing on all cylinders, from font choices to striking imagery.

Any rebranding plan has to have  its foundations in a well-crafted website. That means easy navigation, beautiful design, and content that resonates with visitors.

Social Media Strategies:

Social media is the perfect place to showcase your brand identity and engage with potential customers. Develop an editorial calendar for each of your social platforms, including relevant content that resonates with your identified audience. Strategically use visuals, videos, copywriting,  and other branded elements to create a cohesive and consistent presence.

Marketing collateral:

When relaunching your brand, you want to make sure that all of your marketing materials are up to date and in line with the look and feel of the rebrand. From business cards, flyers, brochures, ads – all materials should be redesigned to reflect the new branding effort. Keep the messaging unified across all platforms and make sure each piece of collateral effectively tells your story. And don’t forget to include a witty element here and there – a bit of humor can go a long way when trying to get your message across!

Establishing brand identity:

Now that you have done all your planning and strategizing, its time to put it all together and define your a unique brand identity. Creating strong visuals such as logos, fonts, colors, and other elements to help reinforce the message you’re trying to convey.

  • Brand name: The risks here are great, including loss of brand recognition and organic traffic, so a plan of recovery is mandatory in such a case. The same goes for taglines as well, although they are less riskier to revamp than the brand name.
  • Brand logo: Make sure to choose a logo design that resonates with your target market and the values you’re trying to communicate. Sticking to a simple design that offers a fresh look yet incorporates elements from the old design helps with brand recognition.
  • Brand colors:  Select colors that help convey your story and evoke the right emotions in your target market. Additionally, make sure they are properly integrated into all communication and marketing materials.

Track brand sentiment:

Tracking brand sentiment  is a great way to understand how your target audience is responding to your rebrand and its message. Utilizing tools like surveys, interviews, and focus groups can help you gauge the public’s opinion of your brand and make changes if necessary.

With the right tools, tracking and responding to customer feedback is an invaluable part of staying connected with your target audience. Understanding what they think and feel about your rebranding efforts can help you make necessary adjustments and address any potential issues before they become a bigger problem.

Rebranding examples

Pixel Street:

rebrand example

Pixel Street is a great example of successful brand refresh. The need for the  rebrand was identified by the company’s management decided that they were not reaching the kind of audience that resonated with their brand values and  goals. To do this, we created a modern logo and developed an updated website with a slick design and simplified navigation. This rebranding allowed us to reach new customers, build brand loyalty, and increase their overall sales.


airbnd old vs new

Source : money.cnn

Airbnb is one of the most well-known examples of successful rebranding. The need for a rebrand was identified when the company realized that their brand had become too generic and lacked a unique identity. To remedy this, they updated their logo to a more modern one, created new colors and fonts to stand out from competitors, and designed promotional campaigns that highlighted the user experience. As a result of this rebranding, Airbnb has become an industry leader and a household name.


uber old vs new

Source : officechai

Uber also took a successful approach to rebranding. After gaining immense popularity, the company noticed that their logo was being heavily imitated and their colors hadn’t aged well. To fix this, they opted for a modern and iconic look with bold colors and sleek typefaces. Additionally, they launched campaigns showcasing how convenient and easy it is to use their services, further boosting their visibility. As a result of this rebranding, Uber is now synonymous with ride-sharing and has become one of the most recognizable companies in the world.


Rebranding  can be a daunting task, especially for small businesses. However, if carefully planned and executed well, rebranding can bring your business to the next level and attract a new audience. From changing up your logo to updating your website’s content or even just being an active member of online forums, there are plenty of ways to ensure that you successfully rebrand your business.

With the right strategy and a little bit of creativity, you’ll be ready to introduce your new brand to the world in no time! Just remember: it all comes down to understanding who you’re targeting, how they think, and what resonates with them. Good luck!

How do branding and design impact ROI

Over the last few years, the way information is shared and consumed has changed dramatically. The internet, social media and mobile technologies have made information accessible like no other time before it. Content is being consumed at an unimaginable pace—The average person spends around 7 hours consuming content daily (Source: Forbes).

This is where design and branding have made their mark. In order to stand out in such a saturated market, businesses need to create not just compelling content, appealing visuals, excellent customer relationships, but the sum total of all these things, in order to be successful.

In this article, we will discuss how branding and design have helped businesses capitalize on this “Attention economy.” We will also discuss how personal brands have begun to leapfrog over corporate brands in terms of engaging their audience and making a significant ROI.

What is the Attention Economy?

The “attention economy” is the term given to the growing trend of people’s diminishing attention spans in the information age. We have an endless supply of content available at our fingertips, on our social media feeds and on our favorite websites. This has made it difficult to focus on any one thing for more than a few minutes at a time.

As a result, this has altered human behavior, perception, and even culture. This change leads to a massive shift in how businesses approach and treat their customers and clients. In the past, businesses could get away with a “spray and pray” approach to marketing. This would involve simply casting a wide net and hoping that something stuck. But in today’s world of content overload, businesses are competing for people’s attention.

This has forced businesses to be “put their best foot forward.” You can do this with the following:

  • Web design that’s user-friendly and easy on the eyes
  • Well-crafted and informative content
  • Social media presence that’s engaging and interactive.

Focus shift from Quality to Emotion

Maybe you haven’t noticed yet, but people don’t buy just based on quality anymore, we expect it. In fact, we buy more based on emotion and then go about justifying that decision based on logic. Although this might seem ludicrous, celebrated Harvard professor, Gerald Zaltman, has claimed that 95% of our purchase decisions happen unconsciously.

The truth, however, is a bit more complex. According to Michael Harris, in his Harvard Business Review article “, people make decisions subconsciously. Now, these subconscious decisions are formed in the mind of a person intuitively. It is very close to how instinct, which is a combination of innate tendencies and past learning, works. Whereas instinct is mostly about avoiding danger or pain, intuition deals with more ambiguous situations. Here, the options are not clear and the risks are higher. So once this intuitive decision is made, it is conveyed through an emotion to your conscious or rational mind. Your conscious find then wraps the rationale around your emotional decision and that is how we arrive at how the modern customer thinks and buys products.

For example, when an average customer shops at an online store, say Amazon. Amongst the various limiting factors like reviews, star ratings, and budget, they also look for familiarity. If they recognize a brand name favorably or if they associate the product with a positive emotion, the chances are they will add it to their cart. That is how we use our intuition in decision-making.

Nowadays, with more and more technology available to customers, brands have been able to further enhance this intuition-based experience. Providing personalized experiences via AI and machine learning algorithms allows customers to easily find their products and make decisions more quickly.

What does this mean for marketing?

What this means for marketing though is that we need to target the emotional side of a person’s brain if we want to influence their decision making. Branding does exactly that!!

Prominent brands now target people’s need to feel emotion, inclusivity, and like they are part of something so much bigger. And it’s working. A study conducted by NeuroMarketing scientists found that when people see a brand, their brains automatically and unconsciously assign it certain characteristics. For example, if they see a luxurious car brand, they might associate it with power or prestige.

A classic example can be Rolex. Rolex has built a brand that is synonymous with luxury, status, and wealth. People expect quality from any watch purchase. From Titan to G-Shock, Seiko to Swatch, there is a wide range of watches catering to different budgets. But when people are buying a Rolex, what they are actually buying is the class and status that comes with it.

How do branding and design tie into business profit?

You might think this is all well and good but I am more focused on quality and that secures my profits. Why should I invest in something that is so intangible?

The answer is that the consumer market has now expanded to become much more intangible. People are more interested in a connection than in an advertisement. They want consistency rather than a one-off purchase, and they are more likely to buy from a company that is seen as accessible and trustworthy.

For example, let’s consider the brand Cadbury. Their repeated advertisements about celebrating happiness, celebrating family, and spreading joy. This has allowed consumers to think of this brand during happy and joyous occasions. They have created a connection with consumers that is based on an intangible asset – trust and emotion.

Through investing in these intangible assets, Cadbury has been able to build long-term relationships with their customers. This has led to securing repeat purchases, leading to more overall profits. Investing in intangible assets can help any business stand out from the competition and build a strong reputation in the long run.

In this new economy, design and branding help us to gain access to these intangible asset investments. While the actual product might be physically tangible, the intangible benefits such as brand loyalty, customer trust and emotional connection can greatly contribute to a company’s bottom line.

What commands your attention (Why is branding and design important)

The attention economy naturally requires brands to have a presence in order to stand out from competitors. It is more than just having a logo or nice website; it is all of them together. Websites have become more than just platforms for information and logos have become more than identifiers printed on marketing collaterals.

To command attention subconsciously, a clear expression of a brand’s identity must work together with stimulating an emotional connection with the audience through their senses and experiences. Great design can contribute to consumer engagement, encouraging them to interact with a brand in meaningful ways that ultimately lead to customer loyalty and stronger customer relationships.

branding importance


What attracts attention more than a striking visual? For example, if you see an amazing ad that grabs your attention, you’re likely to remember the brand or product. Psychologists say that in order to be memorable, visuals need to evoke an emotion of some kind. They can use color and contrast to draw attention and make sure the audience knows what they’re looking at.

Whether you are a business brand or a personal brand, it’s important to have visuals that will help you stand out from the competition and make an impact with your audience. Visuals like logos, slogans and videos can be used to capture attention, differentiate your brand and create a memorable experience for consumers.

So, be it on your website, advertising, or packaging, visuals are the key to creating a lasting impression. They help bring your product or service to life and make it easier for consumers to remember you. Additionally, visuals have been proven to increase engagement and lead conversion rates – so make sure your visuals reflect who you are and what you stand for!

Design principles that help influence decisions

Although design choices don’t directly affect a consumer’s purchase decision, it can still influence their perception of your brand and product. Design essentially acts as a carrier to communicate ideas, values and other characteristics of your brand. As such, here are a few design principles to help guide your visuals:

Here are some key principles to keep in mind when designing visuals:

  • Contrast: Highlighting the most important elements of your visuals by ensures they stand out from the rest.
  • Balance: Achieving visual balance creates a sense of harmony by proportionately distributing all elements.
  • Repetition: Repeating a visual element like a color, pattern, or shape unifies the design and creates consistency across platforms.
  • Alignment: Properly aligning objects on your visuals creates structure and order and makes them easier for viewers to comprehend.
  • Proximity: Grouping related elements together within your visuals helps to visually separate them from other elements.



In terms of catching attention, fonts play a huge role in design. The choice of font for your logo, website, or even packaging can make or break a product’s look and feel. Make sure to consider the shape and weight of the font you choose – it should be easy to read with bold lines that capture attention.



The colors used in design can affect people emotionally. Different colors convey different feelings, and it’s important to use colors that reflect the tone of your brand. Use colors that compliment each other as well as your overall visual aesthetic.



In terms of grabbing user’s attention, typography – in the way text looks, right from the font size and color to line height and spacing, as well as using the right amount of white space between letters – interacts with other elements in your design to imprint your content into the user’s mind.

This goes for not just your website and packaging content, but also any other forms of content, such as posters, brochures and flyers.

Interactive elements


Interactive elements such as videos, sliders, motion graphics, and animation should be used to create a visually stimulating experience during showcasing your content. These elements are especially helpful when you want to explain complex aspects of your brand or product. Not only does this make the content far more engaging for visitors, but it is also an opportunity to communicate your message in a concise and creative manner.



Hierarchy is essential for organizing your content in a clear and logical way. It helps visitors to quickly find the information they are looking for, as well as reduces confusion and clutter on the page. You can use font size, colour, and white space to create an effective hierarchy of content that flows naturally from one section to another. This is not necessarily only applicable only for websites, but can instead be applied a rule of thumb conceptually to other forms of multimedia, such as brochures or presentations, and even when editing your video content.


Navigation is just as important as hierarchy when it comes to creating effective content. It should be easy for visitors to find their way around your website or blog, and navigation should be consistent throughout the different pages.


Space, both positive and negative, is crucial for affecting perception and creating an easy-to-read format. Both whitespace and spacing between elements are important for increasing the legibility of the content and helping to guide readers’ eyes through the different sections of said content. In this respect, guides, like Gesalt’s principles, are great tools when it comes to deciding how best to arrange elements and use whitespace.

Content givers

It is not for nothing that content is considered “king” when building your brand. Great content is needed to drive organic traffic and maintain user engagement. This can be done through the use of blog posts, videos, or other forms of creative content givers that allow users to gain relevant information related to their interests. Quality needs to be key in all aspects when creating content, both visually and contextually.

Your content, i.e., your perspective, product, service, or anything else related to your brand, is the heart of what you need to convey. Taking into consideration visuals such as photography and video, layout structure, and typography are important factors in delivering a strong message across each communication channel that your audience has access to.

Quality content adheres you to your customers and helps to build relationships. Low attention spans have necessitated the need to keep content concise and easily consumable. It’s important to remember that the words we use, especially in digital media, are the most powerful tools at our disposal when it comes to engagement. The usage of text should be minimal, but impactful and relevant.


Websites are often used as the face of a brand and it is important to create content that correctly reflects the identity of your company. Content should be created with care and attention, keeping in mind any business objectives you might have. Incorporating certain words and phrases can trigger emotions and help guide readers towards understanding more about your mission, products or services.

Social media platforms

On social media, content creation is a constant process. Regular updates should be posted in order to keep your audience engaged and informed. The content itself should be carefully crafted and tailored specifically for each platform. Different types of content can be used such as text, images, videos or interactive elements, depending on the type of message you are trying to communicate. Additionally, hashtags can be used to increase visibility.


Collaborating with other businesses or influencers can be an effective way to put more content out there and reach new audiences. Collaborations can take many forms such as co-hosting an event, releasing a joint product or project, or doing a promotion together. This type of content creation is often mutually beneficial and helps to build relationships with potential partners.

Case Study

Case study 1: Liquid Death Mountain Water

In the case of Liquid Death Mountain Water, it seems inconceivable that a brand that literally sells packaged drinking water could have a cult following. Yet, Liquid Death has managed to captivate people’s attention and gain traction in the marketplace. They have done this through the use of bold and witty designs on their cans.

By designing packaging that is playful, edgy, and memorable, Liquid Death stands out from its competitors. Along with making an impression with consumers, this has led to the growth of the brand, as people are more likely to purchase and interact with a product that resonates with them. On top of that, Liquid Death also leverages creative marketing campaigns such as “Liquid Death Tuesdays” which offer customers discounts on multiple cans of their signature drink every week.

Liquid Death has also taken a unique approach to its distribution model, relying heavily on online sales and direct-to-consumer delivery. This strategy allows the company to connect directly with customers while also offering convenience that is not always available when purchasing canned water from traditional grocery stores or retail outlets.

Overall, its simple, no one would even think to imagine to the capitalize on the irony of calling water liquid death, couple that innovative visuals and inspired marketing, to create a million dollar brand. But, it is exactly that which has allowed them to be successful.

Case Study 2: KSI and Logan Paul’s Prime

This is a brand that is relatively recent. Although not world renowned on the level of Liquid Death, they have managed to establish a strong presence in their field. KSI and Logan Paul are two of the most popular YouTubers today and they used this popularity to create their own merchandise brand—Prime.

Thus far, Prime is an energy drink that comes in 7 flavours. It has capitalized on the massive following of these two personalities. Although both are involved in various other ventures like Boxing, music, WWE, among more, they primarily have an immense viewership of their YouTube channels. First off, they set the tone for their brand by capitalizing on the rivalry between them both. They leveraged the controversial “Pros vs Joes” series which showcased their differences in fighting styles. They also took advantage of social media to build hype and draw attention to their brand.

At present, Prime is available in stores across the US and UK. It  is expand its reach even further soon. With the backing of two of the biggest YouTube personalities in the world today, Paul’s Prime has a bright future ahead of it and is likely to become a household name in the beverage industry. The company strives to provide customers with a product that is of the highest quality and consistency. It uses natural ingredients such as coconut water and is slated to be healthier than Gatorade.

Case Study 3: MrBeast’s Burger

YouTube sensation, MrBeast, created MrBeast’s Burger, as a fast food virtual chain, provides people with an affordable and delicious alternative to traditional fast food restaurants and an alternate source of income for restaurant owners. The restaurant has expanded rapidly across the US and Australia, delivering burgers, french fries and canned beverages to customers.

MrBeast’s Burger is popular for its unique approach to fast food by including ingredients that are both fresh and of high quality. The chain focuses on providing customers with an enjoyable experience, while still offering a quick and convenient option to satisfy their hunger. The burgers on the menu are made-to-order and customized with different toppings such as cheese and bacon.

Now, MrBeast Burger is being valuated at over $1 billion and is expected to continue growing in the years ahead. As a result, more restaurants are looking to capitalize on MrBeast’s success by adopting similar strategies when it comes to their menu offerings as well as customer service.

Case Study 4: Kylie Jenner Cosmetics

Kylie Jenner Cosmetics values at over $1 billion dollars and is one of the fastest growing beauty brands in the world. Kylie Jenner has been able to utilize her influence on social media platforms such as Instagram, Twitter, and YouTube to promote her brand and successfully launch new product lines.

In addition to leveraging her existing influence, Kylie Jenner Cosmetics also offers exclusive product launches on social media. This enables her following to buy products before they are available in stores. This strategy has been successful in creating demand for the brand’s products and driving sales.

The success of Kylie’s brand, though owing some success to the Kardashian family and their influence in media, has also been attributed to her ability to create an aspirational lifestyle that captures the interest of her fans. Kylie’s content on Instagram features tutorials and product reviews. This makes it easier for new customers to get started with products from her brand.

Kylie Jenner’s success with her cosmetics company is a great example for other businesses looking to promote their own products or services. By leveraging influence and creating exclusive product launches, businesses can create consumer demand and drive sales. Additionally, by using social media platforms to reach a large audience, businesses can build relationships with their customers and increase brand loyalty. With Kylie Jenner’s success as an example, any business can use her strategies to promote and sell their products.


The biggest takeaway is that influence translates to success and that businesses can use it to their advantage. By either partnering with influencers and leveraging their reach, or creating your own personal brand, brands can create demand for their products or services.

Additionally, by utilizing social media platforms, businesses can build relationships with their customers, increase brand loyalty, and ultimately drive sales. With Kylie Jenner as an example of success, any business can learn from her strategies and use them to promote and sell their products.

This article has attempted to explain why intangibles like design and branding affect a brand’s ROI and how businesses can use them to their advantage. Design and branding are essential tools for businesses, as it can help them create an identity that will drive sales. Furthermore, by leveraging influencers or creating a personal brand, companies can increase their reach and build relationships with customers.

Top 14 Social Media Tools To Help Build Your Brand 2022

In today’s world,  social media is an integral part of any business’s marketing strategy. It allows businesses to connect with their target audience, build relationships, and increase brand awareness. To bring things into perspective, as of 2022, 4.70 billion people around the world (59% of the world’s population) use social media, of which 227 million users have come online in the past 12 months.

An average user engages with an average of 6.6 social media platforms. Knowing this, it becomes quite the task  to identify which social media platform will work best for your business. In this article, we are going to explore the various tools  that can help you not only identify which social media platform is best for your business, but also how to create and gradually proceed to implement an effective and evolving social media marketing strategy.

What are the different types of tools that are used on social media platforms?

Popular tools like Canva and InVision have been used for a number of years to create innovative and engaging posts for various social media platforms, especially Instagram. Now, there are a host of tools for various purposes, like collages, background removal, video editing, etc, that are used to prepare content for many platforms, particularly the major social media hubs. We can categorize them according to purpose as:

  • Curating content
  • Scheduling and managing content
  • Creating content
  • Hashtag research
  • Social listening
  • Influencer management
  • Automation

Some of these tools perform more than one function from this tool, which is what makes them so multifaceted. Nevertheless, they have their open specializations. Let us discuss our list of 14 social media tools that will help build your brand.

14 Social Media Tools To Help Build Your Brand:

Our Pick: Pocket

pocket website

The great thing about Pocket is that its functionality literally embodies its name. Instead of  having a bunch of tabs open in your browser, only to lose track of them, you can “pocket” images, articles and videos to read or watch later. It’s great for when you find something interesting but don’t have the time to check it out right then and there. Plus, you can access your content from any device, even if you’re  offline.


  • The content is available offline
  • It is easy to sync with apps such as Evernote, allowing for convenient syncing and easy team access.
  • You can save content from any device
  • Available as a browser extension
  • Built-in search function makes it easy to find the content you need.


The app can be a bit glitchy at times.


  • Normally free to use
  • Pocket Premium is $4.99 per month.


flipboard website

Flipboard allows you to  curate your own content from your favorite news stories, blog posts, and websites,  and then read it in an attractive, magazine-style format. It’s available on iOS, Android, and as a website. On creation, you can open up these to the public so that people can follow your content and then follow them on social media platforms.  


  • Integrates well with social media accounts.
  • You can share articles easily and also derive inspiration from other people.
  • Creating an account is simple and straightforward.
  • Makes relevant content much more visually appealing and easy to digest.


  • You can only view articles that have been shared with you or that you have found through the search engine. 
  • There is no way to save articles for offline reading.


Flipboard is free to use.


curate website

Curata’s USP is that it allows you to discover and recommend relevant content suitable for respective audiences with any wasted effort. It crowdsources content from various platforms like blogs, websites, and social media, allowing you to personalize content before you share it.


  • You can use the in-built publishing, promotion tools, and marketing integrations to repurpose curated content across blogs, social media accounts, and other marketing platforms.
  • You can use relevant royalty-free stock images
  • browser plugin is available to add content to curated lists
  • Fine-tune, search and categorize content using the relevant keywords, news sources, industry names or authors, and shared content.


  • The user interface could be more user-friendly.
  • Some users have been complaining about the effectual lack of customer support.
  • A little pricey (mainly for enterprises)


Contact Curata for further pricing details.

Developing content

Our Pick: Piktochart

piktochart website

Piktochart is an online tool that helps you create beautiful infographics and visuals for your content. With Piktochart, you don’t need to be a design expert to create stunning visuals. The platform offers a wide range of templates and tools that make it easy to create professional-looking visuals, even if you’ve never designed anything before.


  • Offers more than 600 templates and 4,000 icons and images. Many are designed just for social media.
  • Piktochart offers a wide range of templates that you can use to create visuals for your content. There are templates for infographics, presentations, reports, and more.
  • Piktochart offers a wide range of tools that you can use to create your visuals. These include a drag-and-drop editor, a library of icons and illustrations, and a wide range of charts and graphs.
  • Once you’ve created your visual, you can easily share it with others or export it to a variety of formats. You can also embed your visual on your website or blog.


  • Some users have reported that the free version of Piktochart is quite limited.
  • Piktochart can be quite expensive if you need to use more than the basic features.


  • Free
  • $15 per month
  • $29 per month (Annual subscriptions are 17 percent cheaper.)


animoto website

Animoto allows you to easily create high-quality videos for social media. It helps you  turn your photos and videos into professional-looking video slideshows. You can also add music to your videos to make them more engaging. It offers a free limited plan; however, the premium plan is quite affordable with 3k plus licensed music tracks.


  • Drag and drop interface with a wide variety of editing tools and features.
  • Great for creating short videos
  • Great selection of templates and soundtracks available with the premium plan.


  • The free plan is quite limited
  • There can be a bit of a learning curve to get the most out of the tool


  • $16 per month
  • $42 per month
  • $64 per month 

Planning and scheduling

Our Pick: Agorapulse

agorapulse website

Agorapulse is a great CRM tool for managing all your social media accounts in one place. It’s simple to use and has a wide range of features, making it perfect for teams and agencies of all sizes. With Agorapulse, you can schedule and publish content, track who’s talking about your brand, measure your results, and collaborate with your social networks. You can also upload images and videos, and schedule your posts for later. To track your results, Agorapulse includes a handy  dashboard that shows you how many people have seen your posts, how many have engaged with them, and more. You can also see detailed reports for each social account.


  • You can pre-schedule content to be delivered at the best times to reach your target audience and reschedule evergreen posts, with just a few tweaks to cater to a specific platform.
  • Social inboxes are also included in Agorapulse, so you can see all your mentions and messages in one place. This makes it easy to keep track of conversations and respond quickly. 
  • You can assign messages to your clients along with a customized note or comment for them to handle directly.


  • Agorapulse reporting feature is quite underdeveloped.
  • The user interface is not instinctive
  • Features are limited, especially compared to other social media sharing tools.


  • Free
  • Pro: $79/mo
  • Premium: $199 dollar
  • Enterprises: Customized price


buffer website

Buffer allows you to build up  a queue of content to be shared across your social media channels. You can also share content directly to Buffer from over 2,000 apps through its integration feature.


  • Buffer is very user-friendly and the interface is quite intuitive.
  • You can connect an impressive number of social media accounts (Facebook, Twitter, LinkedIn, Pinterest, and Google+) to Buffer.
  • The app offers great features such as scheduling, reporting, URL shortening, and more.
  • Available as a mobile app or as a browser extension, which makes it easier to add webpage, links, and titles to your buffer schedule.


  • The free version of Buffer is quite limited in terms of the number of social media accounts you can connect and the number of posts you can schedule.
  • The app doesn’t really offer many customization options.

Hashtag research

Our Pick: Hashtagify

hashtagify website

Hashtagify is a great tool for doing hashtag research. It helps you discover the most trending hashtags and other relevant hashtags. With its basic mode, you can monitor the popularity and correlation from the main hashtag. The advanced mode allows you to dig deeper into related hashtags, or check out the Table mode showing popularity, weekly trends, or even correlations.


The ability to quickly see what is happening with a hashtag, find related content, and identify influencers makes this a valuable tool for marketing on social media.


  • The interface can be overwhelming, and it does not provide as much detail as some of the other options on this list.
  • Easy to read dashboards and charts to monitor aggregated analytics and build custom reports.


ritetag website

RiteTag is  a hashtag research and management platform that provides users with insights into how their hashtags are performing. It also offers suggestions for similar or related hashtags, and lets users see how popular a hashtag is in real-time. It sends hashtag alerts if there are popular hashtags trending emerging about your chosen topic in the form of email alerts. You can also group together your hashtags and monitor metrics including reach, impressions, retweets, and exposure.


  • Easy integration with browser extensions
  • Instant feedback option
  • The platform offers a wide range of features and options for hashtag research and management.


  • The interface can be confusing and overwhelming for some users.
  • Some features are only available to paying customers.


  • Momo Free
  • Free dinner outside: Essentials: $5/channel
  • For teams: Enterprises: 10%/month/channel


Our Pick: Socialbakers

emplifi website

Socialbakers is a popular platform that helps you measure your online influence. It takes into account your social media activity and assigns you a score based on your engagement levels, reach, and other factors. You can use this platform to research popular hashtags and see how they’re being used by influencers in your industry .


  • Aids in measuring online influence and social media activity
  • Gives you a score based on your engagement levels, reach, and other factors
  • Helps research popular hashtags and understand how they’re being used by influencers in your industry


  • The algorithm for scoring is not perfect. At best,  it’s an approximation
  • The score does not guarantee online success or reflect real-world influence
  • Socialbakers scores can be gamed by artificially inflating engagement metrics


Socialbakers has a free plan that gives you access to your Klout score and some basic insights. If you want more detailed analysis, you’ll need to sign up for a paid plan starting at $99/month.

Sprout Social

sproursocial website

Sprout Social is a platform that provides users with tools to help them better manage their social media accounts. It’s great for businesses and organizations who want to optimize their social media presence and get the most out of their online interactions.

Sprout has a lot of features, but some of the most popular ones include:

  • Publishing: Sprout helps users schedule and publish content across all of their social media channels.
  • Analytics: Sprout provides detailed analytics so users can see how their social media campaigns are performing.
  • Engagement: Sprout’s engagement tools users reply to comments and messages, track mentions, and monitor social media activity.

The platform enables you to track customer feedback, social media ROI, and measure audience sentiment.


  • Sprout is very user-friendly and has a lot of features.
  • The analytics are detailed and help users track their social media performance.
  • The engagement tools are helpful for businesses and organizations who want to interact with their online audience.


  • Some users have reported that the customer support is not very responsive.
  • There is a monthly fee for using Sprout, which may be a deterrent for some users.

Social media listening and analytics

Our Pick: Brandwatch

brandwatch website

Brandwatch is a social media monitoring and analytics platform that enables users to track their brand’s performance and analyze social media data. It mainly caters to medium-to-enterprise-size companies.

You have a global audience that you can track and engage with while still filtering extensively, and accessing and viewing data by source, keyword, influencers, demographics, and content type. In addition, you can also set up automated reports of trending topics and mentions. This allows you to react preemptively to negative publicity.


  • Flexible. It allows you to track anything from brand names, topics, and keywords to phrases, refining your queries with advanced parameters.
  • Offers sentiment analysis in multiple languages, while grading them to help you prioritize engagement.
  • Allow you to identify and interact with influencers and thus create strategies for collaboration and brand growth.


  • No multi-channel posts.
  • It presents a confusing array of products and services from three different companies.


Mention starts at $29/month and goes up to $499/month for the Enterprise plan.


  • Essentials $108/month
  • Full Suite Custom Pricing.
  • 14-day free trial


talkwalker website

Talkwalkers is more inclined toward enterprises. The platform is designed to bring together brands to share insights and data from within their respective companies and outside social media platforms, thereby driving business. 


  • One-stop platform
  • A comprehensive learning experience utilizing  AI.
  • Image recognition technology to help you pick up social media posts of your brand or product even when not actually actively mentioned.


  • There is no limit to the amount of people you can follow
  • The platform can be overwhelming for beginners


Plans available are Starter, Business, Premium, and Strategic. Prices are provided once you select the plan upon registration.


hootsuite website

Hootsuite is a social media management platform that gives users the ability to track all their social media accounts in one place. The platform also provides users with analytical tools to help them measure their performance and progress. With it, you can start managing your accounts, scheduling posts, and stay up to speed with your content’s performance and brand mentions and monitor the activities of your competitors via Hootsuite streams.


  • Highly customizable social feeds that make it easy to take part in social conversations. This helps with  building relationships with customers and followers.
  • The platform offers a wide range of analytical tools that can help users measure their performance and progress.
  • The ability to schedule posts in advance. This is great for content planning and ensuring a consistent social media presence.
  • The inbox  feature allows you to see all your social media messages in one place. This is handy for keeping on top of customer service enquiries and other important messages.


  • The interface can be overwhelming for beginners. The features and options take some getting used to.
  • The platform is geared more towards businesses and professionals, so it might not be the best choice for personal use.


  • Professional $49/month
  • Team $129/month
  • Business $739/month
  • Custom pricing for Enterprise Plan.
  • 30-day free trial

Influencer management

Our pick: Influencity:

influencity website

Influencity is a comprehensive influencer management software that enables you to find, analyze, and organize influencers. It allows brands to set up workflows, manage campaigns, and measure results. Its key features include:

  • A wide range of analytical tools that help track influencer campaigns’ progress and ROI—influencer’s engagement rate, top posts, average likes, and top hashtags used.
  • A self-service platform that makes it easy to create your own process of finding, connecting with, and engaging with the most relevant influencers by bringing together a comprehensive list of prospective ambassadors, and you can filter them by language, location, audience size, or niche.
  • The ability to run multiple campaigns all at once.
  • The ability to source and connect with local influencers


  • Full control of your relationship with influencers with no intermediaries
  • One of the biggest influencer databases in the market
  • Great customer service for both clients and influencers
  • Create and share influencer assignments (project management)


  • Communication with influencers has to be done out of the platform for the moment


Starts at $48/month.

A 7-day free trial is available.


upfluence website

Built on a massive database of 3 million influencers, Upfluence allows you to collaborate with creators, create high-quality content, and influence relationships. Its key features include

Integrating with Google and Outlook to contact influencers and collaborate them on campaign briefs and drafts.

Finding influencers, keep track of campaign progress, and manage influencer payments in over 100 countries.

On a single dashboard, you can keep a track of all influencers and filter them by location, campaign, and ratings. 


  • You can monitor your competitors along with their activities and mentions.
  • Social listening function allows you to hear the conversation, understand what people are saying, and identify potential influencers.
  • The ability to apply a weight to certain keywords when filtering results.
  • On a single dashboard, you can keep a track of all your various influencers and filter them by campaign, location as well as ratings. 


  • The user interface is a little bit difficult to use     


Three different pricing plans are available; however, the exact prices are only available upon contacting them.                                                                        


creatoriq website

Clearly built for big enterprises, CreatorIQ utilizes an AI-powered algorithm to analyze even the remotest parts of any content across over 1 billion public social media accounts, including the image, mentions, and location, to make detailed inferences. It utilizes an “Integrity Quotient” as a unit of measurement to display how authentic a content is.


  • Building a private community of influencers.
  • Making accurate and detained predicts about content based on extensive analyses
  • Gives users the ability to communicate, annotate, and otherwise share information.
  • A streamlined automated payments system increases the efficiency for both creators and finance teams.


  • The search function is not as robust as some other platforms, making it difficult to find old content or specific influencers.
  • The platform can be expensive for companies who are not using it to its full potential.


Customized pricing depending on the scale of the business.


Our Pick: CoSchedule

coschedule website

CoSchedule is targeted toward marketing agencies and solo entrepreneurs. This is because it provides a comprehensive management of your content across all your marketing channels and allows you a bird’s eye view of all your published and scheduled content in one place for you to track your progress and analyze your marketing material. For CoSchedule, the focus is on content and social performance, as evidenced by the “Top Content Report” that gives users insights into the social engagement of the campaigns that you send out on social media.


  • Tweaking calendar to match preferences
  • You can create a read-only calendar for your whole team to view all the content in one place.
  • You can also requeue, allowing users to reschedule their best content.
  • Additionally, you can automate content approval workflows and social media drip campaigns.


  • If you change your mind about scheduling posts, you have to change templates manually.
  • Massive amount of data users are entering has caused system to become sluggish.


  • The basic version of the marketing calendar is free.
  • The more advanced Pro version starts at $29/month
  • Marketing Suite requires a custom quote.


brand24 website

Brand24 is a social media platform that provides real-time data about online mentions of your brand. You can use Brand24 to track your brand’s reputation, measure the effectiveness of your marketing campaigns, and find opportunities for customer engagement.

It is the ideal automated social media monitoring tool, enabling  you to track online conversations about your brand and react quickly to any negative sentiment. Brand24 provides you with instant access to:

  • Mentions of your brand across all social media platforms
  • Real-time data and alerts
  • Comprehensive analysis and reporting
  • Influencer identification


  • Brand24 provides detailed insights into online conversations about your brand.
  • You can use it to track competitors and industry trends.
  • The platform offers a free trial period.


  • Brand24 is not as user-friendly as some other social media monitoring platforms.
  • The platform doesn’t offer a built-in CRM system.


  • There are several pricing tiers starting at $49/month.
  • Free trial available for 14 days.


We have established how social media platforms have changed  over the years. It is now more important than ever to be present on social media. If you are not using social media for your business, you are missing out on a great opportunity to connect with your customers and create a community around your brand.

There are many different social media platforms to choose from, each with its own strengths and weaknesses. The tools were mentioned because  they are the most popular social media platforms today. It’s important to remember that what works for one business might not work for another, so it’s important to experiment with different platforms and see what works best for you and your business.

How Local Influencers Can Help You Grow Your Brand Globally

To understand influencers, you have to understand the growth and importance of social media first. In the past decade, we’ve seen a rapid increase in the adoption of social media platforms globally. And with that growth has come a new breed of online celebrities, known as influencers.

An influencer is somebody who has built up a large following on social media, and who is considered an expert in their field. Influencers can help you to reach a larger audience with your brand message, and they can have a big impact on your bottom line.

Studies have shown that influencer marketing is one of the most effective forms of marketing, In this article, we will explore the impact local influencers have on businesses, and how you can tap into this valuable resource.

What are local influencers?

Local influencers are people with a loyal following—usually between 1,000 to 10,000 followers—in a specific city, town, or region. They may have built up their following through years of hard work, or they may have become popular more recently. Either way, they have a lot of influence over their followers, and they can use this influence to promote your brand.

Local influencers have a huge impact on businesses in their area. They are seen as trusted experts by their followers, and they can help to promote your brand to a wider audience. The great thing about local influencer marketing is that it is very targeted. You can reach a large number of potential customers who are interested in your product or service.

What local influencers lack in reach, they make up for in engagement. Their followers are more likely to trust their recommendations, and they are more likely to take action as a result.

Why should you include local influencers in your global marketing strategy?

Human engagement

Brands no matter the size are still businesses. With the volume and sheer frequency of content on social media, how do you get people to notice your brand on a consistent basis? The best way to gain notice and receive the attention of people is through other people. Influencers possess a certain credibility and authority among their following, and their endorsements are generally taken seriously.

Simply speaking, people find it easier to believe and trust people that they know and can see, and the human engagement factor is crucial to even convince people to take a chance on your brand. This is invaluable for brands looking to expand their reach, especially the ones looking to have a global impact. It is inevitable for those brands to partner with local influencers when they are looking to break into new markets as it allows them to quickly get on the radar of people in that particular region.

Capitalizing on emotion:

When it comes to social media, people are more likely to engage with and remember content that provokes some sort of emotion. This could be anything from happiness and laughter to anger and sadness. The key is to find the right balance for your brand – you don’t want to be too negative or too positive, as people will quickly lose interest.

Across various social media platforms, there are millions of influencers who have people following them for various reasons, some of which might not even because of their content but because of their personality and the way they deliver their content. Brands can capitalize on this when deciding to partner with local influencers as these people have already built trust with their following.

According to a study, compared to ads, influencer marketing is seen to have 64% more emotionally intense and 182% more memorable response. Micro-influencers are especially good at creating these kinds of responses as

When looking for local influencers to partner with, it’s important to consider their reach, engagement, and audience demographics. Make sure that their target audience matches up with your brand’s target audience. You should also take a look at the type of content they produce and see if it’s a good fit for your brand.

What makes brands attractive to local influencers?

Local influencers spend a lot of time and effort building up their personal brand. Their field of influence is usually more niche and they have fewer followers than celebrities or macro-influencers. But, their followers are more likely to be interested in what they have to say and are more likely to take action as a result. However, they also want to work with brands that will help them to maintain their image and grow their audience.

Some of the reasons why working with brands is so attractive to influencers include:

Help them to reach a wider audience

When an influencer partners with a brand, they are able to tap into the brand’s audience as well as their own. This can help them to reach a much wider audience than they would be able to on their own.

Create content

Influencers who work with brands often have access to resources that they wouldn’t otherwise have. This can include things like professional photography and videography services, which can help them to create high-quality content.


Influencers who work with brands are often able to make money from their partnerships. This can be in the form of sponsorships, product placements, or affiliate commissions.

Build relationships:

Influencers who work with brands often have the opportunity to build relationships with other influencers and industry professionals. These relationships can be beneficial for both parties involved.

Access to new products and services

One of the benefits of working with brands is that influencers often have the opportunity to try new products and services before they are released to the public. This can be a great way for them to stay up-to-date on the latest trends.

Exposure to new industry trends

Influencers who work with brands are often exposed to new industry trends. This can help them to stay ahead of the curve and be one of the first to try new things. It can also help them to learn about new products and services that they may not have otherwise been aware of.

Building their personal brand

Working with brands can help influencers to build their personal brand. This is because they are often able to use the products and services that they are promoting in order to show off their own personal style. In addition, working with brands can also help influencers to get their name out there and to be seen as an expert in their field.

How to evaluate influencers for your brand?

Social media reach

Social media reach is one of the most important factors to consider when evaluating influencers for your brand. This is because the number of followers that an influencer has will determine how many people will see your brand’s message when it is shared by the influencer. Therefore, you should look for influencers who have a large social media following.

In addition to social media reach, you should also consider the engagement rate of the influencer. The engagement rate is the number of people who interact with the influencer’s posts divided by the number of followers that the influencer has. This metric will give you an idea of how influential the person is and how likely their followers are to see your brand’s message.

Finally, you should also consider the quality of the content that the influencer produces. You want to make sure that the influencer is producing high-quality content that is relevant to your brand. If the influencer’s content is not up to par, it will reflect poorly on your brand.

However, it is also true that bigger is not always better. There are plenty of micro-influencers out there who have a smaller number of followers but produce high-quality content. These influencers can be just as effective, if not more so, than bigger influencers.

Create a database of potential influencers

The first step in any influencer marketing campaign is to create a database of potential influencers. This database should include both big and small influencers who are relevant to your brand. There are certain criteria that you should use to create a comprehensive database. You can go ahead and narrow down your choices from there. Some of these criteria include:

  • Name
  • Niche
  • Nature of target audience and following.
  • Following size
  • Social media channels
  • Notable recommendations
  • Strong points
  • Weaknesses
  • Observations: Additional factors like delivery, presentation, personality, existing endorsements, and competition.
  • Contact Info

Brand alignment

After you have created your database, you should start reaching out to the influencers. You can do this by sending them an email or connecting with them on social media. Brand alignment is important when working with influencers. You want to make sure that their values align with your brand. This will help create a more authentic relationship and content.

When you are reaching out to an influencer, it is important to be clear about what you are looking for. You should also be transparent about your brand values. Influencers are more likely to work with you if they feel like they understand your brand.

It is also important to consider the influencer’s audience. You want to make sure that their audience is relevant to your brand. If the influencer has a large following of people who are not interested in your product, then it is not going to be a valuable partnership.

It is also important to research an influencer before you reach out to them. You should know their audience, their existing endorsements, and their competition. This will help you create a more targeted pitch.


You should make sure that you are offering something of value to the influencer. This could be compensation, but it could also be something like exclusive content or early access to your product. Influencers are more likely to work with you if they feel like they are getting something out of the partnership.

When negotiating rates, it is important to keep the value of the partnership in mind. If you are offering something that is valuable to the influencer, you may be able to negotiate a lower rate. However, if you are not offering much in return, you will likely have to pay a higher rate.

It is also important to consider the influencer’s audience. If the influencer has a large and engaged following, they will be able to generate more leads and sales for you. However, they will also command a higher rate.


It is important that you narrow down what platforms that you want to visible and relevant. Your choice of influencer will be dependent on this. If you want to focus on Instagram, then you will need to find an influencer with a following on that specific platform.

Additionally, you should also consider what type of content performs well on each platform. For example, images perform well on Instagram but videos might be more effective on YouTube. Choose platforms that will allow you to share the type of content that you think will be the most effective.

Once you have chosen your platforms, it is time to start looking for influencers.

social media influencer

5 Hacks to Start a Conversation with an Influencer

Any influencer with a decent is constantly flooded with advertising requests, senseless offers, and spam. The first would obviously be to start researching the influencer and understanding their content, niche, and target audience. This will help you make sure that the influencer will a right fit for your brand. To get them to notice you, you have to stand out. Here are 5 easy hacks to start a conversation with an influencer:

Do instead of Ask

Influencers are constantly approached with job offers from businesses who want them to advertise something or do something for them. Unless you can overwhelm them with the remuneration, you have to be able to garner their attention instead. A good way to do this is to do them a favor. Here are a few ways you can do that:

  • Sharing and commenting on their posts
  • Endorse their skills on the platforms you are involved in.
  • Find and report errors on their content.

Personalize your pitch

Influencers, just like anybody else, respond better when addressed personally. This means you have to take the time to understand and appreciate their work, then craft a pitch that is tailored to them. Make sure it emphasizes your appreciation for their work by mentioning any unique accomplishments they may have in their field of expertise.

Maybe even give them a high-quality article or post that they can then post on their relevant platforms. For example, if you’re a fashion accessories brand, send them photos of your newest products that they can share on their Instagram.

Engage with their content and be active

This is essential if you want to make a lasting impression on these key influencers. Follow their posts, comment often, and repost their content when appropriate. This will help show that you’re interested in their work, that you value their opinion, and showing your appreciation for them.

Some of them even respond to questions that  you tag them in, so make sure to take advantage of this and ask questions that are relevant to your brand.

Conduct an expert interview

Invite your influencers to speak in an expert interview. Ask them some questions about their journey, insights into the industry, and their experience with working with brands. This will help you get to know them better as well as build a relationship with them while promoting your brand at the same time.

You can also use this interview as a way to gain some valuable insights from the influencer and position them as an expert in your field, thus increasing their credibility.

Transparent about remuneration

Make sure that your influencers are clear about what they will receive in return for their work and time. Transparency is key when it comes to working with influencers – be upfront about the remuneration you can offer them and make sure they understand any terms or conditions associated with the partnership. This will help ensure that both parties are on the same page and that your influencers are comfortable working with you.

Strategies for Working with Influencers to Build Links

When working with influencers to build links, it is important to create a clear strategy. This should start with identifying potential influencers for a given campaign or product, then outlining specific goals and objectives you want to achieve through the collaboration. One way to do this is through a personalized outreach campaign that outlines the specific benefits of working together and what you hope to achieve from the collaboration. This should also include an offer for compensation or incentives in exchange for their help in promoting your product or service.

  • Narrowing down your list of influencers and identifying the type of social media influencers that you want to collaborate with can be done with the help of the 3 Rs: Relevance, Reach, and Resonance. These will  help you determine which influencers are the best fit for the promotion of your product or service.
  • Once you have identified the right influencers, established your objectives, and compiled a list it’s time to start building relationships with them.  Finally, make sure to clearly outline the campaign timeline, expectations, and any other details that may be relevant.
  • From your list, check their individual social media activity for their engagement rate – likes, comments, and shares – and precise follower segments that will allow your brand to appealing to potential customers. From there, reach out privately and personally  to these influencers in order to create a mutually beneficial relationship. It’s also important to research an influencer’s history and their content strategies, as they might not be the best fit for your product or service.
  • Measuring results is key to the success of any influencer marketing campaign, so track and analyze the performance in terms of ROI to  determine the effectiveness of your campaign. In addition, ask influencers to provide hashtags or links that make it easy for followers to find out more about the product or service.

Tools to Find Influencers and Track Your Marketing Campaigns


This tool helps you to filter and identify influencers who are the best fit for your product or service. It also provides detailed analytics on an influencer’s activity, giving you an indication of their engagement levels with followers. For each influencer, HypeAuditor provides the following info:

  • Current ranking
  • Influencer’s Instagram handle
  • Audience country, followers, and estimation of authentic engagement
  • Main fields, topics, and posts of influence


BuzzSumo is a powerful influencer search tool that can help you find influencers for particular topics or industries. It allows you to filter the results based on criteria such as followers, engagement rate, and location. You can also track existing campaigns by monitoring content performance, analyzing industry trends, comparing competitors’ performance and discovering top-performing content ideas.


Followerwonk is an influencer discovery tool that helps you identify and track the most influential people in your niche by analyzing their social media data (Mainly for Twitter). It provides detailed analytics information such as Twitter followers, influence score, account type (personal or brand), and more. You can also use Followerwonk to analyze and compare your followers against the competition, track changes in follower growth over time, find influencers based on their interests or location, and more.


Upfluence is an influencer marketing platform that helps brands find and collaborate with the right influencers to promote their products or services. It provides advanced search filters, such as topic of interest, follower count, location and more, to help you find the perfect fit for your campaigns. Upfluence also offers organic content discovery tools so you can find influencers who have already posted about your brand or industry. Additionally, you can use the platform to manage and track campaigns, analyze performance data, create content calendars and more.

Post for Rent

Post for Rent is an influencer marketing automation platform that allows you to quickly find and engage with the right influencers for your campaigns. The platform offers advanced search filters, such as topic of interest, follower count, location, engagement rate and more. It also provides content recommendations based on the topics relevant to your brand or industry.

Post for Rent also enables you to track and measure the performance of campaigns. It provides detailed insights such as impressions, reach, likes, shares and more. Additionally, it offers a content calendar feature which helps you manage your influencer campaigns in an organized manner. With its intuitive interface and powerful analytics tools, it is easy to leverage influencer marketing strategies


Influencers  are the most effective way to promote your brand today. Through platforms like YouTube, Instagram, and TikTok,  influencers are able to reach millions of people around the world. Local influencers, in particular, are now becoming  increasingly popular as companies look for more localized and niche audiences.  As such, the use of influencer marketing platforms can help businesses maximize their ROI from these campaigns.

As a branding agency, Pixel Street  is well-equipped to help you create a successful influencer marketing strategy. Our platform provides all the tools and analytics needed to effectively measure and monitor your campaigns, making it easy for businesses to leverage influencer marketing strategies.

How Do You Build Your Personal Brand On Social Media?

People like Elon Musk and Gary Vaynerchuk have proven that their personal brands are extremely valuable, and have exceeded their businesses in many ways. Why? Because they have been able to build a following of people who trust them, and are interested in what they have to say. 

When you have a personal brand that is strong and respected, you can open up a lot of doors for yourself – opportunities for business deals, speaking engagements, or simply to network with other like-minded individuals.

Why should you create your personal brand on social media?

Building Trust

Social Media has been a powerful tool to create, build and boost personal brands. It has enabled a level of connection and authenticity that was not possible before. 92% of people trust recommendations from individuals rather than brands compared to 33% that trust messages from a company.

This is because it is easier to listen to, relate, connect with, and ultimately trust people who we can see on our social media platforms. This allows us to be more receptive to and accommodating of brands when we know the people connected to them or are recommending them (82% of people are likely to trust a company when their senior executives are active on social media).

Establishing authority and credibility:

When you post on social media, you are essentially vouching for the credibility of your content. If you share quality content that is valuable and relevant to your audience, they will begin to see you as an authoritative voice in your industry. Think about it – if you’re trying to decide between two brands and one has an influencer you follow and trust recommending it, you’re more likely to go with that one, right?

Higher recall rates

When your audience sees you as an authority, they are more likely to remember what you say. In fact, a study showed that when people see an influencer as credible, their recall rate of the message shared by the influencer was up to 69%! Think about it – if you only had a 10% chance of your message being remembered by your target audience, would you still bother? I know I wouldn’t. But with social media, that number skyrockets to almost 70%.

Building relationships

Through shares, comments, retweets, DMs, and other interactions, you can get to know your audience better and vice versa. The more you interact with them, the more they will remember you and think of you as a valuable source of information or entertainment.

Of course, this takes time and effort to build up – but it is well worth it in the long run. Not only will your audience appreciate your content more, but you will also find it easier to sell products or services, as your personal brand will be much stronger.

Creating and sharing content

One of the most important aspects of social media is creating and sharing content. This content can be in the form of blog posts, infographics, videos, or anything else that is shareable and interesting. There are so many types of content that you can share through social media that allows you to establish authority in your personal brand and build an audience.

Stepwise guide on how you build your personal brand

When you are building your personal brand, it can be helpful to have some sort of strategy or guide to follow. This will help you stay on track and ensure that you are taking the necessary steps to build a strong personal brand.

Identifying yourself

Creating your personal brand begins with understanding who you are. This allows you to identify what you can offer. So, the first step to creating a personal brand is asking yourself why you want to create the personal brand. Articulating and establishing your purpose allows you to streamline so much of the content you put out. Your purpose is your “why” and should be at the heart of everything you do.

Some questions to get you started in thinking about who you are:

  • Who am I?
  • What do I want to be known for?
  • What are my strengths?
  • How can I use my strengths to further my career/business goals?
  • Who are my role models and why?
  • What makes me unique?
  • What is my story?

Once you have answered these questions, your answers will help you narrow down what you want to be perceived as. This is where brand archetypes come in. People are better able to understand complex concepts if they can relate it to something they already know. There are 12 brand archetypes that most people identify with. These archetypes can help you identify your brand voice, tone, messaging, and positioning. Lets just briefly have a look at each of them

  • The Lover: The lover is all about connection, intimacy, and passion. The brands that identify with this archetype are focused on creating an emotional connection with their customers. 
  • The Hero: The hero is all about courage, strength, determination, and inspiration. It is the nature of the Hero to never give in and always keep trying till achieve mastery over your goals and to inspire others to do the same.
  • The Outlaw: The outlaw is all about being disruptive, non-conforming, and edgy. The rebel is all about being removed from the masses and to be a frontrunner even if you have no following. But in being so independent, you inevitably inspire a following.
  • The Caregiver: The caregiver is all about nurturing, caring, encouraging, and protecting. It is in the nature of the caregiver to want to help others and make sure they are okay. You often have caregivers being a strong support system and inspiring support.
  • The Explorer: The explorer is all about adventure, independence, and discovery. Curiosity, fearlessness, and a pioneering spirit are what drive the explorer. They are always seeking out new things and experiences.
  • The Creator: The creator is all about imagination, innovation, and artistry. The creator is all about the next venture and is always looking for new ways to express themselves. They live for their art and are constantly driven to create something new.
  • The Jester: The jester is all about fun, playfulness, and lightheartedness. The jester makes light of even the most serious situations, and is always up for a good time. They live in the moment and enjoy every minute.
  • The Sage: The sage is all about knowledge, wisdom, and understanding. All they seek to do is to acquire and disburse knowledge to the best of their ability. You often find sages being neutral even in the face of controversial situations, seeking only to acquire all the facts.
  • The Innocent: The innocent is all about purity, naivete, and hope. The innocent believes in the best of people. It seeks to see the silver lining in situations and aims to celebrate the best in every situation.
  • The Magician: The magician is all about power, transformation, and creation. The magician believes in believing in dreams and seeking to bring them to reality. The magician dares achieve the impossible.
  • The Ruler: The ruler is all about authority, control, and order. The ruler aims to be confident and aims to be confident, responsible, and organized.
  • The Regular Guy or Gal: The regular guy or gal is all about being down to earth, relatable, and approachable. The regular guy or gal is about being a normal person who just happens to have an interesting story or perspective.

The archetypes are like reference points that you can relate to or model yourself around. The best part about personal brands is that you do not have to conform yourself to any one type rigidly. You can identify with a primary archetype, but also blend in other qualities from the others.

For example, you can be primarily a regular guy and be completely relatable to people but still seek to be a bit rebellious at times and talk about controversial topics and have an opinion about them. Brand archetypes give you a reference point around which to combine the kind of content you want to create with the way you want to come across to your audience.

When you understand what your goal is with social media and personal branding, you can start to look at which archetype or archetypal you most identify with.

What kind of content do you want to create?

The kind of content you create conforms to the values you have and should revolve around certain content pillars. So, when thinking about how to be influential on social media, you should consider what values you want to portray and the topics or areas you want to focus on. 


One of the most widespread brands of content on social media is educational content. Anything from how to be a content creator to discussing fitness regimes and diet plans are informative and meant to impart knowledge and skills to the audience. This brand of content is often created by experts or those who have a lot of experience in their field and want to share what they know with others.

Most personal brands that impart educational content can come under either the Hero archetype or the Sage archetype or even the Explorer archetype. These are just a few examples of how you can be influential on social media and manage your own personal brand.


If you want to build a personal brand that is entertaining, you need to focus on creating content that is funny, interesting or both. This type of content is designed to make people laugh or think, and it can be a great way to get people engaged with your brand.

However, you need to be careful with humor, as it can sometimes backfire if it is not used correctly. Interesting content could be reaction videos on YouTube, memes and reels on Instagram, or even just really controversial posts on your Twitter feed.

Again as far as archetypes are concerned, you could be the Jester, the Outlaw, the Magician, or even the regular guy just talking about everyday stuff. Most influencers tend to be a mix of all these archetypes. 


These could be stories about overcoming adversity, feel-good news stories, or even just posts about things that make you happy. You want to avoid coming across as too “salesy” with your content, as this will turn people off. Instead, focus on creating content that will make people stop and think, “Hey, this is really cool!”

Fitness content creators often create content that is a good mix of educational and inspirational. They may post workout tips and tricks, healthy recipes, or even before-and-after photos to show their progress. And while they are certainly trying to sell their products and services, they also want to inspire their followers to live a healthier lifestyle.

Archetypes like the Creator and the Innocent are often good at this, as they are typically optimistic and have a sunny disposition. If you can tap into this positive energy, then you will be able to inspire others with your content.


Platforms like Instagram, Pinterest, and Behance are best known for creators and artists to showcase their skills and be seen. You can use hashtags to reach a wider audience, or even collaborate with other creatives in your field. If you’re more business-minded, LinkedIn is a great platform to show off your industry knowledge. This will allow you to be noticed by professionals in your field, including industry leaders.

Recruiters now use social media to find talent – 90% of recruiters said they conducted online research on potential candidates. So, your online presence on these platforms and the kind of content you create and post will help you position yourself as an expert in your field. You can use social media to create a personal brand that will make you more attractive to potential employers.

What platform do you choose:

Identifying your audience and market:

Think about where your target audience hangs out online and what kind of content they would be interested in. If you’re not sure, you can always do a little research by checking out the competition or using social media analytics tools to see which platforms have the most engagement for your industry.

For example, if you are a motivational speaker, you may want to focus on YouTube and Instagram, as these platforms are known for being more visual in nature. If you are a business consultant, you may want to focus on LinkedIn, as this platform is known for its professional user base.

Identifying your content distribution channels:

Identifying what kind of content you have and where you can best distribute this content is crucial to narrowing down what platforms work best for you. If you have a lot of written content, such as blog posts or articles, then platforms like Twitter and LinkedIn may be better suited for you. If you have more visual content, such as videos or infographics, then YouTube and Instagram may be better suited for you.

Creating content is only half the battle – you also need to make sure that your content is formatted correctly for the platform that you’re using. For example, if you’re using Twitter, then you need to make sure that your content is short and concise, as tweets have a character limit. On LinkedIn, on the other hand, you can be a little bit more detailed and in-depth with your content, as LinkedIn posts don’t have any character limit.

Identifying your expertise:

In order to be influential on social media, you need to identify your area of expertise. Once you’ve done that, you can start creating content that is relevant to your niche. Showcasing your expertise on the wrong platform might end up being a wasted effort. 

It is also important to understand the niche you are in. If you are in the branding or web design field, you are not going to garner as much a following as say international entertainer or sportsperson. However, that doesn’t mean your numbers are not significant for the niche you are in.

For example, Gary Vaynerchuk is a social media and branding expert. He has over 1 million followers on Twitter and 3 million on Facebook. But if you were to compare his numbers to someone like Justin Bieber, who has over 100 million followers on each platform, Gary’s numbers seem small in comparison.

But if we take a look at the engagement Gary gets on his posts, we see that he has a much higher engagement rate than Justin Bieber. Gary’s tweets get retweeted and favorited thousands of times, while Justin Bieber’s tweets get a few hundred retweets and favorites. So even though Gary Vaynerchuk doesn’t have as many followers as Justin Bieber, he is much more influential on social media.

You can take a lesser known content creator like Vanessa Lau, who has over 600k followers on YouTube and 267k followers on Instagram; small compared to Gary Vee, right?. However, Vanessa still has a multi-million dollar business because of the influence she has on social media.

The key to being influential on social media is to be authentic and true to yourself. Be consistent with your message and content, and always be helpful and engaging with your audience.

Popular Social Media Platforms:

When it comes to social media platforms, there are a few that stand out more than the others. LinkedIn, Facebook, Twitter and Instagram are some of the most popular social media platforms today. However, there are others that are specialized for other audiences.


Facebook is great for staying in touch with friends and family, sharing news and experiences, and connecting with like-minded people. It is also great for building and being a part of a community.

However, it is not useful if you are trying to build a professional network or establish yourself as an expert in your field.


Twitter is known for its quick updates and real-time conversations. It is perfect for sharing news, thoughts, and experiences in short bursts and for connecting with people in your industry and building a personal brand. Trends are also a big part of Twitter, so it is a great platform for staying up-to-date with what is happening in the world.

However, the character limit can be a bit restricting, and it can be easy to get lost in the noise of all the tweets.


LinkedIn is perfect for connecting with other professionals in your industry, building a personal brand, and sharing your experience and expertise with others. It is also a fantastic platform for job seekers as it allows you to connect with potential employers and recruiters. LinkedIn has over 460 million members, which makes it the largest professional network. The site is great for sharing articles, insights, and job postings. You can also use LinkedIn to connect with potential customers and clients.

However, LinkedIn can be a bit of a dry platform compared to other social media sites. It is important to keep your posts and updates professional, as this is not the place to share personal updates or photos. Additionally, LinkedIn can be quite slow paced, so it is important not to bombard your connections with too many posts or updates. Slow and steady wins the race on LinkedIn!


Instagram is perfect for sharing engaging and eye-catching content. It is also a great platform for promoting your products or services. Instagram stories and IGTV are also great ways to share behind-the-scenes content, personal updates, or product promotions. And, of course, don’t forget to use hashtags!

However, there are a few things to keep in mind when using Instagram for business. First, it is important to post high-quality photos and videos. Second, you need to use hashtags wisely in order to reach your target audience. Lastly, you should take advantage of Instagram Stories and live video features in order to connect with your followers in a more personal way.


Whether you’re a small business or a large corporation, you can benefit from creating and sharing videos on YouTube. For long and short-form content, YouTube has grown to be one of the best platforms. It’s estimated that YouTube now has over a billion users, which is around one-third of all people on the Internet. The platform also allows you to link back to your website or blog in the description under each video, which can help drive traffic to your site. And with new features like live streaming and 360-degree videos, YouTube is only going to become more popular.

However, YouTube only posts video-format content. So, if you want to share other types of content, like blog posts or infographics, you’ll need to post them on other social media platforms or on your website.


TikTok is extremely popular, especially among Gen Z users, as a short-form video app where users can share videos of themselves lip-syncing or dancing to popular songs, but is not limited to only that. People like Gary Vaynerchuk have found success on the platform by sharing helpful business tips in an engaging way.

It’s great for showing off your personality and connecting with other users in a fun and light-hearted way. Additionally, if you’re trying to reach a younger audience, TikTok is the perfect platform for you. However, it’s important to note that TikTok is known for its light-hearted and fun content. So, if you’re looking to share more serious content, TikTok might not be the best platform for you.


Pinterest is useful if you’re in the creative industry, as it allows you to share your work with a wide audience. Additionally, Pinterest is a great way to drive traffic to your website or blog.

However, it is vital that you have an established portfolio before you start using Pinterest to build your personal brand. This is because people will be visiting your profile to see your work, and if you don’t have anything to show, they’ll be less likely to take you seriously.

Tips to establish your personal brand on social media

Curating content and adding it your content:

Although posting original content is ideal, you can also curate content that is related to your niche. When curating content, make sure to provide value to your audience and add your own commentary to the post. This will help you establish yourself as an expert on the subject matter.

For example, repurposing blog content into an infographic or Twitter thread is a great way to get more eyes on your work. You can also share other people’s content as long as you add your own commentary or spin to it. This helps show that you are not just regurgitating content, but that you are actually engaging with it and providing value to your audience.

Establish Content Pillars

To be truly successful with content marketing, you need to have a clear strategy in place. Content pillars are the topics or themes that you will focus on in your content. These should be topics in your niche that you want zero in on. Once you have established your content pillars, create content that sticks to and revolves around these pillars. This way you stay focused and become more skilled at these specific topics of content.

Consistently align your brand values with your content pillars:

In every piece of content, apart from sticking to your content pillars, make sure you are also aligning your content with your brand values. This way you make a stronger connection with your audience and leave a lasting impression.

Start with one platform and consolidate your audience

Although you might be tempted to try and be everywhere at once, it’s important to focus your efforts on one or two platforms so you can really build a strong following. Once you have a solid base, you can start branching out to other platforms.

Stick to your niche and do not diversify:

When you first start out, it can be tempting to try and be everything to everyone. As humans, we might have varied interests or even have complex opinions on a wide range of topics. However, when it comes to your personal brand, you need to focus on one thing and be the go-to person for that particular thing.

It’s better to be known for one thing and be an expert in that field, than to try and be a Jack (or Jill) of all. It is vital to focus on a niche so you can build a strong following of people who are interested in what you have to say.

Be consistent with your content:

To be a personal brand and inspire trust and a following, you need to be consistent with your content. This means, if you blog, you need to blog on a regular basis and not just when the mood takes you. The same goes for social media posts, tweets, articles etc. Consistency inspires trust, which is essential if you want to build a successful personal brand.


Personal brands will quickly surpass traditional brands in the near future. It might be a bit crazy to say this, but Kylie Jenner’s personal brand is currently worth more than McDonalds. MrBeast’s burgers are more popular than Burger King. But it makes sense when you think about it. People trust people, not faceless corporations. When you have a personal brand, you are the face of your business

If you want to be ahead of the curve, start thinking about your personal brand and how you can make it work for you. With a little effort, you could soon be rivalling the biggest brands out there.

The Impact Of Brands On Human Behaviour And Culture

A study states that brands can influence our brains far beyond the point of sale. What this means is during the process of branding, companies, entities, and people, have a deep and lasting impact on their target audience in a way that is much more profound than just making consumers out of them.

A common definition of brands is that it is a “gut feeling” that people have toward a product, service or company. If a brand is more than just a name, a slogan, or a logo, and is in fact the sum total of how customers think, feel, and behave in relation to a company, then it stands to reason that a brand can become an embodiment of belief for people. 

In this article, we will explore how brands actually get under our skin to change our behavior and make us loyal, even addicted, customers.

Why Do Brands Affect How We Think?

When a brand occupies a “special place” in our brain, it can often drive us to do things we might not ordinarily do. That’s because the emotional part of our brain takes over and we become irrational. We’re not thinking straight because we’re not using the rational part of our brain. We’re not thinking, “Hmm, I wonder if that’s a good idea?” We’re thinking, “I have to have that!”

Well, why is that?

The study conducted by a team of researchers at the University of Toronto’s Rotman School of Management found that when we see a brand, it can affect how we process information and make decisions. In other words, brands not only change what we buy, but they also change how we think. The study was published in the journal “Nature Neuroscience” in which researchers say that when we see a brand, it can affect the way we process information and make decisions.

When you see a Nike swoosh or the golden arches of McDonald’s, your brain immediately begins to process information about those brands that you have stored in your long-term memory. This is because your brain has been conditioned to respond to certain cues (like logos) that are associated with specific brands.

The researchers found that when participants were shown a series of images that included brands like Nike, Coca-Cola, and McDonald’s, they were more likely to make decisions that were in line with the goals of those brands. 

This research has important implications for marketing and advertising. It suggests that when brands are trying to influence consumers, it may be more effective to focus on the goals that the consumers are trying to achieve, rather than the features of the product.

Brands and Identity

There are many reasons why people form attachments to brands. In some cases, it may be because the brand represents something that they identify with. For example, a luxury car brand might represent success and status. 

In other cases, it may be because the brand has been associated with positive experiences in the past. For example, a particular brand of coffee might remind someone of a pleasant morning routine.


We often find that among the same demographic, and even among the same interest group, brands often divide people into various subgroups depending on how they identify with the brand. It is much more complex than just simply liking or disliking a brand. Often, brands give us an outlet to express ourselves or find that they conform to our views and taste. 

Brands often give us a sense of community and belonging. They can be a source of comfort and stability in an ever-changing world. The way we interact with brands says a lot about who we are as people. It can be a reflection of our values, our interests, and our identity. And, while some people might see this as a bad thing, the truth is that it’s just another way for us to express ourselves. Ultimately, the brands we choose to associate with are a reflection of who we are as individuals. 

So, what does this mean for businesses?

It means that businesses can create something that people can believe in and can identify with, which provides an outlet for their emotion and provides a bridge for people to connect and interact with each other. For example, Coca Cola’s  “Open Happiness” campaign was about more than just selling soda. It was about creating a moment of happiness and connection between people. They tapped into  the emotion of happiness and created a campaign that was about sharing happiness with others.

The campaign was successful because it tapped into an emotion that is universally understood and desired. When people saw the ads, they could immediately connect with the sentiment and feel good about Coca Cola as a brand. And that’s something that people could really get behind.

Relating to (The familial nature of brands)

Think about the brands that you love and why you love them. What do they represent for you? How do they make you feel? Chances are, there are some emotional reasons behind your choice of brand loyalty. And, while you might not realize it, those emotions are powerful motivators.

A study showed that when talking about brands or receiving news about their favored brands, people had the same empathy response as they would have when talking about their family. This response is significant as it is the area of the brain that is linked with stress relief. In other words, people tend to feel good when they think or talk about their favorite brands in the same way they do when they think about their family.

So, what does this mean for businesses?

Simply put, it means that brands have allowed businesses to create relationships that extend beyond just emotion and into the realm of family-like bonds is what will really set a business apart.

Thinking about it – if your customers feel like they are part of your family, they are much more likely to be loyal to your brand and continue doing business with you, even when times are tough. For example, businesses have created ad campaigns, products, and even just social media content that celebrate special moments like festivals, or gifting you vouchers on your birthday, or even just a personalized message. These personalized  touches have allowed businesses to feel like  they are part of their customers’ lives, and in turn, the customers feel like the businesses care about them.

For example, sometimes even the smallest of gestures have made the biggest impact. Addressing customers by name – whether it’s in an email , on a social media post, or even in person – has made customers feel appreciated and valued. Similarly, social media influencers have taken the effort to shout out his top 10 fans by name on Instagram and YouTube to thank them for their support. This has allowed the fans in question to feel valued and for other fans and followers to feel like this  could be them one day too.

Embodiment (of human emotions)

Humans are complex creatures. The actual range of emotion we feel is much greater than what we can express. Feelings like aspirations, cathartic changes, achieving goals, or even simple things like a smile, can all be categorized as emotions.

For example, everyone has people who they admire, respect, and emulate. This feeling molds them, subconsciously influences their decision-making, changes them, and even determines aspects of their personality. The people we choose to associate with have a strong impact on our emotional state.

When brands tap into these emotions, they are able to create a much deeper connection with their audience, especially certain demographics. And as we all know, a deeper connection often leads to loyalty and brand evangelism. This connection with their customers goes beyond logic and reason. In essence you are allowing your audience to use your brand as an embodiment of their aspirations, achievements, desires, and even fulfillment.

So, what does this mean for businesses?

For business, simply speaking, they have the potential to allow brands to become significant milestones in people’s lives. For example, a successful entrepreneur who started from nothing might look at buying a brand like Rolex or Armani as  a significant marker that they’ve “made it”. Similarly, a young professional who just landed their first job might also see this as an opportunity to invest in a higher quality brand as a way to reward themselves for all their hard work.

In both of these cases, the brands are being used as a way to signify an achievement or success. They act as a visible representation of how far the person has come and act as motivation to continue doing well. For businesses, this means that there is potential to create a lot of loyalty and good will among customers by becoming a part of their success story.

The popular adage “Show me your friends and I’ll show you who you are” can take on a whole new meaning when applied to brands: “Show me the brands you use and I’ll tell you who you are.”  In reverse,  it could also be said that if I want to know what kind of person you are, I’ll look at the brands you use. This is due to the fact that brands often take on the individual identity of their users. We become what we consume, and what we consume says a lot about us.

Brands and neuromarketing

Neuromarketing is a cutting-edge field that uses neuroscientific techniques to study consumer behavior. This type of research can provide insights into what consumers really want and how they make decisions. As neuromarketing becomes more widespread, we’re likely to see more brands using it to create marketing campaigns that resonate with consumers on a deeper level.

According to a mass market retail study, customers were fitted with technology that tracked their eye movement as they browsed through the several essential sections of a grocery store. These studies found that humans are not as rational as we like to think we are. In fact, emotional reactions play a much bigger role in our decision-making than we realize. And when it comes to marketing, this can be leveraged to create more effective campaigns.

McDonald’s ad campaign “I’m Lovin’ It” was all about making people feel good, and it was incredibly successful. This is much more impactful when we realize that even 5-year-old children could recognize the McDonald’s brand after just seeing the logo or looking at a commercial.

It’s not just about making people feel good, though. In many cases, marketers use fear to get people to take action. For example, car insurance companies often use scare tactics in their advertising, showing what could happen if you’re in an accident without insurance. This type of marketing works because it taps into our natural fear of losing something important, like our health or our possessions.

The effect on decision-making

Decisions to focus on quality over quantity, choices to  support local businesses, or to go green and buy organic, or even the decision to take a chance on the long term rather than be content with the short term has all come down to the way a brand has marketed itself to us.

For example, say we have a choice between two products. One is a brand that we know of but is currently not in stock, but the other is an unknown or lesser known brand but it is available. Which would we choose? For the ones who have heard of the known brand might choose to wait for the product to be restocked before purchasing it whereas those who have not heard of either of the brands might choose the one that is in stock simply because it is available.

Studies have shown that when we are presented with too many choices, we are more likely to make a decision based on impulse rather than logic. Brands have an influence on that very impulse . A study done by Sheena Iyengar, a professor at Columbia Business School, found that when faced with a larger array of choices, people are more likely to make a purchase based on brand name alone.

In another study conducted by Iyengar, it was shown that when given the choice between two similar products, one of which was a brand name and the other was not, people were more likely to choose the branded product. A strong brand carries with it a certain level of trust. We are more likely to believe that a branded product will live up to its promises than a non-branded product.

In the case of personal brands, we see people becoming brands themselves. In the case of influencers endorsing a product or service, we choose to avail of it not because it is being endorsed by someone we value or trust or also because we believe subconsciously that we get closer to the subject of our trust, in this case the personal brand of the influencer, by availing of what they are endorsing.

People crave familiarity and want to be given a reason to  believe what they are doing is correct. This is where personal brands come in to give us that sense of security. We see people we trust using a product or service and because of that, we are more likely to use it as well.

It’s not just about the products or services though – even our political choices can be swayed by personal brands. If we see somebody we trust and admire voicing their support for a certain candidate, we are more likely to vote for that candidate too.

Brands and self expressive value

Some brands take things a step further and allow consumers to express their own values and identities through their products. For example, consider the popular fashion brand Supreme. The brand has built a cult following by catering to young, hip consumers who see the brand as an extension of their own style and identity.

According to Simon Sinek, “people trust those who believe what they believe.” In a competitive marketplace, these types of brands can be incredibly appealing to consumers who are looking for ways to express themselves.

The power of meaning and purpose

When it comes to marketing, one of the most important things that brands can do is tap into what we call “the power of meaning.” This refers to the ability of brands to connect with consumers on a deeper level by offering products or services that have a higher purpose.

For example, consider the popular fitness brand SoulCycle. The brand’s mission is not just to sell workout classes, but to empower its customers and help them lead healthier, more fulfilling lives. This type of deeper connection can be incredibly powerful for brands, as it allows them to create a loyal following of customers who are not just interested in what they’re selling, but also in the brand itself.

In order to tap into the power of meaning, brands are clear about what their purpose is and make sure that this purpose is reflected in everything they do. From the way they market themselves to the way they treat their employees, everything aligns with the brand’s purpose. When customers see that a brand is living its values, it can create a strong emotional connection that goes beyond simply liking the product or service.

As a support system, brands can also help people feel connected to something larger than themselves. We all have a need to belong, and brands can provide a sense of community for people who might not otherwise have one.

Brands are personality markers

Personality markers are the things that we use to signal to others who we are and what we’re about. They help us stand out from the crowd and make it easier for people to understand us.

Brands can serve as personality markers in two ways: by helping us signal our own individual personalities, and by helping us identify with a larger group.

  • The former is pretty self-explanatory: if you like a certain brand, it says something about you. For example, people who wear a lot of black might be seen as more serious or edgy, while people who wear bright colors might be seen as more fun-loving and outgoing.
  • The latter is a bit more complicated. When we identify with a certain brand, we are also identifying with the values and ideas that that brand represents. For example, someone who buys a lot of luxury brands might be seen as materialistic or status-conscious, while someone who buys mostly eco-friendly brands might be seen as environmentally conscious or down-to-earth.

Brands have proven to have the power to establish as well as blur these personality markers in the minds of consumers. We see someone decked in Gucci and our first thought might be that they’re pretentious; however,  if we see someone wearing an “I Heart NY” t-shirt, we might think instead they’re friendly and approachable. 

Of course, this applies not only products, but to pretty much anything else that can be branded. The way you style your hair, the kind of car you drive, or even an ideal that you propagate – all of these things send out a message about who you are and what you’re like. And while we might not always be aware of it, the brands we choose to associate with often say a lot about us.

Think about it – when you see someone driving a Porsche, what is the first thing that comes to mind? Chances are, you’re not thinking “Oh, that person is probably really down to earth and approachable.” Instead, you’re probably thinking that person is successful, wealthy, and probably a little bit arrogant. Or, if you see someone wearing a designer suit, you might think they’re professional and put-together.

Now, this isn’t to say that all Porsche drivers are arrogant or that all people who wear suits are professional. But, the brands we choose to associate with often give others a glimpse into our personalities.

A similar instance is true for the food we eat. When you see someone eating a burger from McDonald’s, what is the first thing that comes to mind? Chances are, you’re not thinking, “That person is health-conscious and probably has a good sense of humor.” Instead, you might think that person is unhealthy, lazy, or doesn’t have much money.

Of course, exceptions to the rule always exist. However, brands target these “markers” to establish a vague message that over time may become part of our cultural subconscious.

Competition between social media platforms has been a boost to brands?

Social media has been a boost to brands because it allows them to connect with their customers on a more personal level. People are fast-forwarding through commercials and ignoring ads in magazines and newspapers.

For example, Instagram has given brands a platform to share behind-the-scenes photos and videos, which humanizes them and makes them more relatable. Customers are also more likely to engage with a brand on social media if they feel like they have a personal connection to it. In the case of personal brands, the following option has allowed people to curate their own content and get a more intimate look into the lives of others. 

Whereas, on a platform like TikTok, which is all about trends and creativity, brands have to be constantly on the lookout for new and innovative ways to stand out. For example, Nike was one of the first brands to jump on the TikTok bandwagon, and they did so by creating short, engaging videos that showcased their products in a creative way. The attention span is quick, short, and fast-paced, allowing for brands to make quick and lasting impressions. 

While personal brands can be built on both Instagram and TikTok, the latter presents more opportunities for creativity and innovation. On Instagram, users are more likely to consume content that is polished and perfect, which doesn’t always lend itself well to personal brands. TikTok allows for a level of authenticity that can be hard to come by on other social media platforms. 

This competition for attention is one of the main reasons why brands are active across multiple social media platforms. Some brands choose to focus on one platform, whereas others maintain a presence on multiple platforms. There is no one-size-fits-all approach to social media marketing, and the platform that’s right for your brand will depend on your goals and objectives.

What are some of the challenges that brands face when using social media?

The biggest challenge for brands is staying relevant. With so much content being created and shared every day, it can be difficult to make sure that your brand is being seen by the right people. Additionally, social media platforms are constantly changing. This can make it extremely tedious to keep up with the latest trends and best practices. Finally, negative comments and reviews can spread quickly on social media, so brands need to be prepared to respond quickly and effectively to any negative sentiment.


Brands have had an inestimable impact on not just marketing but also culture. In a world that is increasingly interconnected, brands have the opportunity to reach a global audience with their message. And through these efforts, consciously or otherwise, brands have tapped into something fundamental about what it means to be human: the need to belong. In a world that is increasingly fragmented, brands provide a sense of connection for people. They give us a shared identity and a common purpose.

So, while there will always be challenges associated with managing a brand, the rewards can be great. For brands that get it right, the result is not just commercial success but also the ability to make a real difference in people’s lives.

Brand Value 101 : The Guide To Creating Value For Your Brand In 2022

Brand today are not what they used to be. They are being forced to change and adapt at an unprecedented rate due to the ever-changing landscape of the business world. In order to stay relevant, brands need to continuously create value for their customers and stakeholders.

A valuable brand is one that is memorable, credible, and differentiating. Your brand should be able to stand out in a crowded marketplace and be easily recognizable by your target audience. The concept of “brand value” has been around for quite some time, but it has taken on new meaning in recent years. In the past, brand value was largely based on intangible factors such as customer loyalty and name recognition. However, in the new economy, brand value is increasingly being determined by tangible measures such as revenue growth and profitability.

As we enter a new era of branding, it is more important than ever for brands to focus on creating value. In this guide, we will discuss some of the ways in which brands can create value for their customers and stakeholders.

What is brand value?

Brand value is the measure of a brand’s strength and reputation. It is based on customer loyalty, name recognition, and other factors that contribute to the brand’s overall equity.

In order to have a successful business, it is important to have a strong and valuable brand. Your brand is what sets you apart from your competitors and tells your customers what they can expect from your company. In order to create value for your brand, you need to understand what makes up a valuable brand and how to create a strategy that will build your brand equity.

In the new economy, brand value is increasingly being determined by tangible measures such as revenue growth and profitability. This shift has been driven by the changing needs of customers, who are now more interested in purchasing experiences and products that offer them value rather than simply a brand name. As a result, it is important for companies to focus on creating a brand strategy that will generate long-term value for their business.

Components of Brand Value

Brand value is not just about creating a recognizable logo or slogan. It encompasses the entire customer experience, from the initial contact with the product or service to post-purchase follow-up. A company’s brand should be an accurate reflection of its core values and identity, and this should be communicated clearly to customers at every touchpoint.

There are three key components of brand value:

  1. Brand Equity
  2. Brand Loyalty
  3. Brand Awareness

Brand Equity

Brand equity is the portion of a company’s market value that is attributable to its brand name and identity. It reflects the perceived value of a brand in the marketplace and can be measured by consumer surveys or other methods.

Measuring brand equity can be tricky, but it’s important for companies to understand how their brand is perceived in the marketplace such as having a significant impact on a company’s bottom line and taking these factors into account when making strategic decisions about marketing and product development.

Brand Loyalty

Brand loyalty is the tendency of customers to continue to purchase a product or service from a particular company, even in the face of competing products or services. Additionally, brand loyalty can refer to the customer’s willingness to pay a premium price for a product or service, or to recommend it to others.

Brand loyalty is often built over time, through positive customer experiences and consistent delivery of quality products or services. It can be difficult to achieve, but once a company has established a loyal customer base, it can be a valuable asset.

There are a number of ways to measure brand loyalty, including customer surveys, customer retention rates, and customer lifetime value. Additionally, companies can track how often customers purchase their products or services, and how much they are willing to pay for them.

There are a few key strategies that companies can use to build brand loyalty:

  • Create a differentiated brand: This can be accomplished through a variety of means, such as an innovative product offering, a strong and recognizable brand identity, or superior customer service.
  • Foster customer relationships: This can be done through regular communication, providing excellent customer service, and offering loyalty programs or discounts.
  • Promote customer engagement: This can be done through social media campaigns, customer surveys, or other interactive marketing initiatives.
  • Create a positive brand image: This can be done through consistent marketing messages, a strong online presence, and positive customer reviews.
  • Offer value: This can be done by offering quality products or services, competitive pricing, and superior customer service.

Brand Awareness

Brand awareness is the extent to which customers are familiar with a particular brand and its identity. It can be measured by consumer surveys or other methods.

Brand awareness involves both top-of-mind awareness and brand recall. Top-of-mind awareness is when customers think of a particular brand when asked about a product or service category. Brand recall occurs when customers are able to remember a particular brand without being prompted.

Building brand awareness is important for businesses because it can lead to higher sales and greater customer loyalty. There are several ways to build brand awareness, including advertising, public relations, social media, and packaging.


Advertising is a form of marketing communication used to promote or sell a product, service, or idea. It involves paying for space in newspapers, magazines, television, or radio broadcasts.

Public Relations

Public relations is the strategic use of communication to build relationships between an organization and its stakeholders. It can be used to raise awareness of the organization and its work, influence public opinion, and build relationships with key stakeholders.

Social Media

Social media is a platform for sharing content, ideas, and opinions. It can be used to build relationships with customers, promote products and services, and connect with like-minded people. We will discuss how you can extensively build brand awareness through various social media channels. A few ways include:

  • Analyzing your target audience: Finding and understanding who your target audience is will help you determine what kind of content to create and which social media channels to use.
  • Creating interesting and shareable content: Once you know your target audience, you can start creating content that is interesting and relevant to them. This content should be shareable so that it can reach a larger audience.
  • Utilizing hashtags: Hashtags are a great way to increase the visibility of your content and help people find it more easily.
  • Using social media ads: Ads are a powerful tool for increasing brand awareness and reaching new audiences.
  • Measuring your success: It’s important to track your success and see how your content is performing. This will help you adjust your strategies and improve your results.


Packaging is a form of marketing communication that helps sell a product by making it more attractive and convenient to use. It can also be used to communicate information about the product, such as warnings and instructions.

Brand Recognition

Brand recognition is the extent to which customers are able to correctly identify a particular brand in the marketplace. It can be measured by consumer surveys or other methods.

Building brand recognition is one of the most important goals of marketing. It is also one of the most difficult, because it requires getting customers to remember a brand name in a crowded marketplace. This is different from awareness , which is the extent to which customers are familiar with a brand.

There are several ways to build brand recognition, including:

  • Use a distinctive logo or other visual identity element.
  • Use a consistent color scheme or other design element across all of your marketing materials.
  • Make sure your branding is consistent across all channels, including your website, social media, and offline marketing materials.
  • Use a memorable slogan or tagline.
  • Sponsor events or partner with other brands that share your target audience.
  • Invest in advertising, particularly if you can use creative or unusual methods to get attention.

Brand Positioning

Brand positioning is the process of creating an image or identity for a brand in the minds of consumers. It involves differentiating the brand from its competitors in the marketplace: essentially creating a unique selling proposition (USP) for the brand. 

There are many ways to position a brand. Some common methods include using price, quality, innovation, or even celebrity endorsements.

Some tips for creating a strong brand positioning strategy include:

  • Defining your target audience: who are you trying to reach with your brand?
  • Researching your competitors: what are they doing well and where could you improve?
  • Identifying your unique selling proposition: what makes your brand different and better than others?
  • Crafting a compelling brand story: tell consumers why they should care about your brand.
  • Creating consistent messaging: make sure your branding is reflected in everything from your website to your social media to your advertising.

A strong brand positioning strategy helps build experiences that resonates with consumers and differentiates you from your competitors. By taking the time to define your target audience, research your competition, and craft a unique brand story, you can create a lasting impression that will win over customers.

Building a Valuable Brand

Building a valuable brand is essential to the success of any business. A strong brand can help you to attract and retain customers, differentiate yourself from your competitors, and charge more for your products or services. 

There are four key components to building a valuable brand: 

A strong identity:

A recognizable logo, color scheme, and tagline that separate you from your competitors. A strong identity helps customers remember your brand and creates a lasting impression. What this does is make customers think of your product or service first when they need it, instead of your competitors. This is how you can start::

  • By creating a unique name and logo and that represents your brand
  • Then, using colors that are associated with your brand and make it recognizable
  • Finally, developing a tagline that is memorable and speaks to what your brand offers 

Understanding your audience:

Not all customers are the same, so it’s important to understand who your target customer is. This will help you determine what messaging and marketing strategies will work best in order to reach them. A few things to consider when understanding your audience are: 

  • Who is your target customer?
  • What are their needs?
  • What are their buying habits?
  • What motivates them to make a purchase?

Once you understand who your target customer is, you can start creating content that will resonate with them. This means creating content that is synchronous with their vision and needs. A few “To Do’s” to keep in in when creating content are:

  • What topics are your target customers interested in?
  • What type of content do they prefer? (e.g., blog posts, infographics, videos, etc.)
  •  What style and tone will appeal to them?
  •  What call-to-actions will encourage them to take the next step?

A compelling story:

People are drawn to stories, so weaving a narrative around your brand will help it stick in people’s minds. Your story should highlight what makes you different and why customers should care about your product or service. 

Your brand should have a unique story that sets you apart from your competition. This story should be reflected in your messaging, visuals, and overall tone. By sharing your story, you’ll connect with customers on a deeper level and build loyalty.

A clear message with a consistent tone:

Your brand’s message should be clear and concise. It should be easy for customers to understand what you do and why they should care. Your message should also be consistent across all channels, from your website to your social media posts.

Developing a clear brand message is essential to reach your target audience. This message should be reflected in all aspects of your brand, from your website to your social media posts. Keep your message concise and consistent across all channels for the best results.

Visuals that reflect your brand: 

Your visuals should be consistent with your brand’s message and personality. They should be high quality and reflective of your company’s standards. Your visuals will allow customers to see your message in a new way and help them understand your brand better.

Having high standards for the way your brand looks and is packaged will determine whether customers will take you seriously. Creating a style guide for your brand’s visuals is a great way to ensure that all of your materials reflect your company in the best light possible. 

Some ideas for visuals that reflect your brand:

  • Your company logo
  • Product photos or videos
  • Infographics
  • Customer testimonials or reviews
  • Company culture photos or videos
  • Behind the scenes photos or videos

Creating visuals that reflect your brand will help customers understand your message and what your company is all about. It’s important to put thought into the visuals you create, so take some time to brainstorm ideas that will perfectly capture your brand. 

Differentiation from your competition

One of the most important aspects of marketing is differentiating your company from your competitors. You want potential customers to understand what makes you unique and why they should choose your company over others. 

Some ways to differentiate your company include:

  • Focusing on a niche market: By targeting a specific type of customer, you can better focus your marketing efforts and stand out from the competition
  • Offering unique products or services: If you offer something that your competitors don’t, customers will be more likely to choose your company .
  • Having a superior customer service experience: If you provide outstanding customer service, word will spread and customers will be more likely to come to you rather than your competitors.

Improving consumer experience:

Consumer experience is key to creating a brand that customers will love. If you can find ways to improve your customers’ experience, they will be more likely to stay loyal to your company. This means that you need to focus on the entire customer journey, from their first interaction with your brand to post-purchase follow-up.

  • In today’s world, customers expect companies to be responsive to their needs and queries. If you can be quick to respond to your customers, they will appreciate it and are more likely to continue doing business with you.
  • You can also focus on creating a more seamless customer experience by providing self-service options, such as online chatbots or FAQ pages. This way, customers can quickly get the answers they need without having to wait for a human response.
  • Lastly, developing a strong social media presence to interact with customers is also key. By being active on social media, you can show that you care about your customers and their experience with your brand.

If you focus on creating a positive customer experience, you will be rewarded with loyal customers who are more likely to continue doing business with you.

Brand Value Chain 

The brand value chain is a framework that can be used to assess the health of a brand. It takes into account all of the elements that contribute to a brand’s equity, from advertising and marketing to customer service.

The goal of the brand value chain is to help businesses identify areas where they can improve their brand equity. By taking a holistic view of the brand, businesses can identify opportunities to create more value for their customers.

The abovementioned components are just some of the many factors that contribute to a brand value chain. The framework is flexible and can be adapted to any business or industry.

Brand value vs. Brand equity: What’s the difference? 

Brand value is the monetary worth of a brand, while brand equity is the intangible value of a brand. It can be calculated by looking at factors such as revenue, market share, and customer loyalty. Brand equity, on the other hand, is more difficult to quantify but includes elements such as reputation and name recognition.

While brand value is important, it’s the intangible brand equity that really determines the long-term success of a brand. A strong brand equity can help a company weather tough times and emerge stronger than ever. 

The bottom line: Creating a positive customer experience should be a top priority for any business, as it’s the key to building a strong brand equity. 

Let us take an example,

Nike is one of the most valuable brands in the world, with a brand value of $32.4 billion. But what makes Nike so valuable? It’s not just the products they make or the athletes they sponsor. It’s the emotional connection they have with their customers. 

Nike has built a strong brand equity by creating a positive customer experience at every touchpoint. From the ads they create to the way they interact with customers on social media, Nike goes above and beyond to make sure their customers have a positive brand experience.

And it’s working. Nike has a cult-like following of loyal customers who are passionate about the brand. In fact, Nike’s brand is so strong that it has transcended the world of sports and is now seen as a status symbol.


Brand value is important for any business, big or small. A strong brand equity can help you charge more for your products, attract new customers, and build loyalty among your existing customers.

If you want to build a strong brand equity, focus on creating an emotional connection with your customers. Make them feel good about your brand and they will be loyal customers for life.

Thank you for reading! I hope this article was helpful in understanding the importance of brand value. If you have any questions, please feel free to leave a comment below and I will be happy to answer them.

A Design Perspective On Approaching A Website Redesign

Website design is incredibly subjective but also incredibly objective. This might seem like an oxymoron in itself, however, the subjectivity of design is what makes it unique and the objectivity is what allows us to analyze and critique it. Websites redesigns are a necessary evil. It is important to keep up with the latest trends and technologies, but it can be difficult to approach a redesign from a design perspective. From a designer’s perspective, there are many things to consider when redesigning a website. This article will explore some of those considerations from my own perspective as a web designer.

Subjectivity and objectivity in a web design

Subjectivity is abundantly evident in the early stages of the design process when designers are exploring various concepts and options. Once a concept is chosen and the objectives are set, the subjectivity starts to dissipate and objectivity begins to take over. This is where a more scientific and methodical approach to design comes into play.

Objectivity in the form of guidelines, principles, and best practices are what help designers turn their concepts into reality. By adhering to these objective standards, designers can create designs that are not only aesthetically pleasing but also functional and user-friendly.

While subjectivity and objectivity might seem like two opposing forces, they actually go hand-in-hand in the design process. Without subjectivity, creativity and innovation would be stifled. But without objectivity, design would be nothing more than a whimsical exercise with no real purpose or meaning. The key is to strike a balance between the two, using subjectivity to come up with creative ideas and solutions and then using objectivity to turn those ideas into reality.

When it comes to a website redesign, this balance is especially important. Since there is already an existing website that either needs to be improved or completely replaced, the designer must first take an objective look at what’s not working and what needs to be changed. This could be anything from the overall user experience to specific design elements like the color scheme or typography.

Design Process

Before we get to the actual design process, we should first address one important question : Why does the website need a redesign?

Purpose of a website redesign 

There are many different reasons why a website might need a redesign. Maybe the existing design is outdated and doesn’t reflect the current branding of the company. Or maybe the website wasn’t designed with conversions in mind, so the new goal is to focus on generating leads and sales. It could also be that the website is functional but not aesthetically pleasing, so a redesign will be focused on making the site more visually appealing.

No matter what the reason is for redesigning a website, it’s important to have a clear understanding of the goals and objectives before starting the project. This will help ensure that the final product aligns with the company ’s goals and is successful in achieving the desired results.

Some common goals for redesigning a website include:

Improving the user experience:

A website redesign can be a great opportunity to improve the overall user experience. This could involve making the site easier to navigate, increasing the load speed, or simplifying the design. Some common ways to improve user experience include:

  •  Making the website easier to navigate
  • Improving the website’s load time
  • Making the website more visually appealing
  • Making it easy to find what users are looking for

Increasing leads and sales:

Of course, one of the primary goals of any website is to generate leads and sales. There are a number of ways to improve the conversion rate of a website, such as by providing compelling calls-to-action, offering discounts or coupons, and ensuring that the checkout process is as easy and smooth as possible.

For example, a common tactic employed is A/B testing, which involves showing different versions of a web page to different users and then measuring the results to see which version performs better.

increase traffic

Improving brand awareness or recognition:

Brand awareness is the express level of consumer recognition that a brand receives. Brand recognition is a key goal for many businesses, as it can lead to increased sales and profits. Website optimization can help to improve brand awareness by making sure that all website content is accurate and up-to-date, and by building high-quality inbound links.

A website redesign can help to improve brand awareness by making the website more user-friendly and easier to navigate. Everything from the layout to the color scheme can be updated to reflect the latest trends in web design. This will allow potential customers to find the information they need more easily, and make it more likely that they will remember your brand .

Generating more traffic from organic search:

A website redesign can also provide an opportunity to improve your website’s organic search traffic. By improving your website’s design and user experience, you can make it easier for potential customers to find the information they need on your site. This will help to increase your website’s ranking in search engine results pages (SERPs), and could result in more traffic to your site.


A responsive website design is essential in today’s mobile-first world. With more and more people using smartphones and tablets to access the internet, it’s important that your website is designed to work well on all devices.

Website redesign Principles

A website redesign can take several different directions depending on the designer.There are, however, some basic principles to keep in mind when redesigning a website. The following tips will help create a successful website redesign:

Keep it Simple

A website redesign should simplify rather than complicate a website. This means getting rid of anything that is unnecessary and making the site easier to navigate.

Pay Attention to Details

The devil is in the details and this is especially true when it comes to website design. Paying attention to small details can make a big difference in the overall look and feel of the site and can help to improve the user experience.


One of the most important aspects of a website redesign is making sure that the site is accessible to as many people as possible. This means taking into account different screen sizes, disabilities, and internationalization.

Update Your Content

In addition to the design, it’s important to update the content to make sure that the subject matter is relevant and up-to-date. This is especially true for sites that are focused on news and current events.

Redesign with the Future in Mind

One of the most important things to keep in mind when redesigning a website is to think about the future. Technology changes quickly, and you don’t want your site to become outdated.

Approaches to redesign

Radical Site Redesign:

A radical site redesign is a complete overhaul of the website. This approach is usually taken when the current website is outdated or not meeting the needs of the users.

  • The advantage with this approach is that it allows you to start from scratch and create a website that is tailored to your specific needs.
  • The disadvantage is that it can be expensive and time-consuming. It’s also important to note that there is a risk associated with this approach, as there is always the possibility that the new website will not be well-received by users.

Evolutionary site redesign:

An evolutionary site redesign is a more gradual approach to redesigning a website. This method involves making small, incremental changes to the website over time. What this does is allow you to test out new design elements on a smaller scale before making any major changes.

There are two major differences between ESR and RSR approaches:


ESR is a much faster process as you are only making small changes. This means that you are less likely to make any major changes that could have a negative impact on the website.

When it comes to deciding which approach to take, it really depends on the individual project. If you are working on a small website with only a few pages, then ESR may be the best option. However, if you are working on a large website with many pages, then RSR may be a better choice.


ESR has been proven to be more successful than RSR. This is because you are less likely to make any major changes that could have a negative impact on the website.

ESR works by implementing A/B split testing throughout the process. This means that there will be two versions of the website, and each version will be tested to see which one performs better. The winning version will then be used as the final website. This method tests everything in your designs including:

  • Site-wide design styles
  • Product page templates
  • Logo, tagline, and header
  • Landing page designs and content
  • Lead generation forms and service value proposition statements
  • Imagery, ads, and offers
  • Copywriting and calls to actions

 Overall, the advantages of using the ESR approach include:

  • Saving on time and money
  • Maintaining your team’s focus on important business metrics rather than “aesthetic” redesign
  • No lags in between redesigns
  • Continuous validated learning process

The phased approach:

The phased approach is a common way to redesign a website. You can use this approach when you have done some user research, but not enough to make decisions about the entire site. In this case, you would redesign specific pages or sections first, and then use what you learned from that to inform the rest of your redesign.

The advantages of the phased approach include:

  • You can implement changes incrementally, which can be less disruptive to your users.
  • You can test specific changes before rolling them out site-wide.
  • You have the flexibility to change your plans based on what you learn from your users.

The disadvantages of the phased approach include:

  • It can be hard to keep track of which changes have been made where, and what still needs to be done.
  • If users don’t see a consistent design across the site, they may get confused or frustrated.
  • You may end up doing a lot of extra work if you end up changing your plans halfway through.

Stepwise process

making plan

Evaluate current website performance metrics:

Before you begin the actual redesign, it is important to document all the existing performance metrics. This will help you narrow down and determine which areas of the website need improvement and what metrics will be used to measure success.

Analyzing monthly performance on the following areas will give you a broad understanding of how your website is currently faring:

  • Overall traffic (sessions, unique visitors)
  • Traffic sources (organic, direct, referral, social, paid)
  • Engagement (pages per session, average session duration)
  • Conversion rate (leads, sales, newsletter signups)
  • Revenue
  • Goal completions

To get more detailed insights, you can also track the following metrics:

  • Landing page performance
  • Conversions by device type, traffic source, country and city
  • Social media engagement
  • Email signups
  • Number of inbound linking domains

Make a plan:

Decide which changes will be made and in what order.

Test changes on a small scale:

Implement changes on a small section of the site first to see how they affect performance.

Measure results:

Track the metrics listed above to see how the changes have impacted the site. Be sure to measure results over a period of time to account for any seasonal fluctuations.

Make additional changes:

Based on the results of the first round of changes, make additional changes and continue measuring results.

The process of making changes to a website to improve performance is known as optimization. Through optimization, a site can be made faster, easier to use, and more conversion friendly. By following the steps outlined above, you can make continual improvements to your site that will result in better performance.

Content Audit and take inventory of high-performing content:

A content audit will help you take inventory of your existing content and identify which pieces are performing well and which could be improved.

It is vital to become familiar with the existing content on your site because it can provide insight into what your audience is looking for. You should also take a look at your analytics to see which pages are getting the most traffic and have the highest conversion rates. Knowing this information can help you understand what type of content is most successful so that you can replicate that success with other pieces of content.

When you are examining your content, ask yourself the following questions:

  • What is the purpose of this page?
  • Who is the target audience for this page?
  • What type of content is most successful on this page?
  • What can I do to make this page more successful?

Additional questions might include:

  • Does it represent the corporate culture, values, and commitments you now have?
  • Does it appeal to consumers on many levels, such as through appealing graphics, social media share buttons, and general usability?
  • Does it use submission forms and calls to action to encourage website visitors to become customers?

Answering these questions can help you understand what makes certain types of content successful on your website and how you can improve your overall website strategy.

Investigate your competition

Investigating your competition is a critical step in understanding what is working for your industry with regards to website design. You can learn a lot from what other businesses are doing right and adapt those practices to your own website. Additionally, you can avoid making the same mistakes that your competition is making on their websites.

  • Start by looking at the overall design of your competitor’s websites. Are they using an effective layout that is easy to navigate? Do they have engaging visuals that capture your attention? Is their content well-written and relevant to their industry? Take note of what you like and don’t like about their website design.
  • Then, take a look at how well their website is performing. Use tools like Google Analytics to see how much traffic they are getting and where that traffic is coming from. Are they getting a lot of organic traffic from search engines? Are people staying on their website and engaging with their content? Or are they quickly leaving?
  • Finally, take a look at how well their website is converting visitors into leads or customers. Are people filling out forms or taking other actions that indicate they are interested in what your competitor has to offer?

By taking all of these factors into account, you can get a good idea of how well your competitor’s website is performing and where there might be opportunities for you to improve upon their design.

Get input from your team and stakeholders

Before you start your redesign, it’s important to get input from your team and other stakeholders. This will help ensure that everyone is on the same page about the goals of the redesign and what needs to be included in the new website.

Some potential questions include:

  • What do you think is working well with our current website?
  • What do you think is not working well with our current website?
  • What are some goals you would like to see achieved with the redesign?
  • What content or functionality do you think should be included in the new website?
  • Do you have any specific design ideas or preferences?

Once you’ve gathered feedback, you can start putting together a general plan for the website redesign. This should include an outline of what content will be included on each page, what functionality will be included, and what the overall look and feel of the site will be.

Branding and messaging

Branding and messaging are two of the most important aspects of any website. Your branding should be consistent with the rest of your marketing materials, and your messaging should be clear and concise.

Some things to consider when revamping your branding and messaging:=

  • What colors, fonts, and imagery will you use?
  • What tone will you use? (formal, casual, etc.)
  • What kind of messaging will resonate best with your target audience?
  • What kind of call to action will you use?

Settling on a branding and messaging strategy can be tricky, but it’s important to get it right. Once you’ve decided on a direction, be sure to test it out with your target audience to ensure that it resonates with them.

Create visual and content structure

visual and content structure

Creating a visual and content strategy helps to ensure that your site is consistent, cohesive, and easy to navigate.

Some aspects to consider while creating your strategy include:

  • What kind of imagery will you use?
  • How will you organize your content?
  • What kind of calls to action will you use?
  • What kind of user experience do you want to create?

Once you have a clear vision for your site, be sure to design it in a way that will appeal to your target audience. Remember to keep things clean and organized, and use calls to action that are clear and concise. Most importantly, make sure your site is easy to navigate so that users can find what they’re looking for with ease.

Setting deadline and milestones

To ensure that your site launch goes off without a hitch, it’s important to set deadlines and milestones for yourself and your team. This will help you stay on track and make sure that everyone is on the same page.

Some things to consider when setting deadlines:

  • When do you want your site to be live ?
  • What needs to be done before the site launch?
  • Who is responsible for each task?
  • What is the budget for the project?

Answering these questions will give you a good starting point for setting your deadlines. Once you have a timeline in mind, start breaking down each task into smaller milestones. This will help you stay on track and make sure that each task is completed on time.

Some things to consider when setting milestones:

  • What needs to be done in order for the task to be considered complete?
  • Who is responsible for each milestone?
  • When do you want each milestone to be completed?
  • What is the budget for each milestone?

Breaking down your tasks into smaller milestones will help you stay on track and ensure that each task is completed on time.

Tips for designers

designing tips

Be methodical:

When starting a design project, it’s important to be methodical in your approach. Begin by clearly defining the goals of the project and who the target audience is. This will help you create a focused design that meets the needs of your users.

A mood board is a great way to visually communicate the overall tone and feel of your project. This can be a digital or physical board that includes images, colors, and fonts that you plan to use in your design.

Creating a style guide will help you maintain consistency throughout your design. This document should include your color palette, typography, and other elements that make up your brand’s visual identity.

Form a reasoning for any and all changes:

As your project progresses, you may find that some of your original design choices no longer make sense. For example, you may decide to change the color scheme based on feedback from users. Whenever you make a change to your design, be sure to document why you made the change. This will help you keep track of your design decisions and ensure that your design is always evolving in an intentional way.

Strategy first, Planning second

Before you start designing, it’s important to have a clear idea of what your goal is. What are you trying to achieve with your design? Once you have a goal in mind, you can start planning out your design. This may involve creating sketches or wireframes of your proposed design.

Your goal should always be the driving force behind your design. Whenever you make a change to your design, be sure to ask yourself if the change is helping you achieve your goal. If not, then it’s probably not a good idea to make the change.

Creating a plan for your design will help you stay on track and make sure that your design is going in the right direction. Without a plan, it’s easy to get sidetracked and end up with a design that doesn’t meet your original goal.

When you’re planning out your design, be sure to keep the user in mind. Your design should always be created with the user in mind. How will they interact with your design? What do they need


Website redesigns are a necessary evil. They can be a lot of work, but if done correctly, they can really improve your website and help you achieve your goals. As you can see, there’s a lot to consider when designing a website. But if you keep these things in mind, you’ll be well on your way to creating a successful design.

So what are you waiting for? Start planning your design today!

Top 10 Branding Companies in Kolkata

Branding is crucial for companies to carve out their own space in the market. The key here is to create differentiating experiences that customers can connect with. The value added by and the application of marketing techniques to a unique product, service, or even a point of view helps companies create these experiences and manage them over time.

Brands like TATA and Reliance have been very successful in India by virtue of their aggressive marketing and branding initiatives. In fact, many global brands are now looking to set up shop in India precisely because of the vast potential that exists here.

Thus it is vital for growing companies to focus on branding and marketing in order to stay ahead of the competition. But with so many branding and marketing companies out there, how does one choose the right one?

Features of a good branding company:

There are many aspects of branding like identity, strategy, and communications, among others. But to create a strong brand identity, you need to focus on 3 key elements –

  • Relevance: Is your brand relevant to your target audience? Do they see you as a trusted resource for the products or services you offer?
  • Authenticity: Does your brand stay true to its promise? Are you consistent in your messaging and delivery?
  • Differentiation: What makes your brand unique? What can you possibly offer up that nobody else can?

There are many branding companies in Kolkata that offer different services. Some focus on creating brand strategies, while others focus on designing and implementing creative campaigns.

However, every good branding company must have the following qualities:

  • They must be able to understand your business goals and objectives:

The first step in creating a strong brand is to understand what your company wants to achieve. Without this understanding, it would be difficult to create a branding strategy that works.

  • They must have a team of experienced professionals who are creative and innovative:

A good branding company should have a team of experienced professionals who can think out of the box and come up with creative ideas that will help your brand stand out from the rest.

  • They must be able to provide a comprehensive range of services:

A good branding company should offer a comprehensive range of services, from brand strategy and development to creative design, advertising, and digital marketing.

  • They should use the latest technology and tools to create or improve your brand identity:

A good branding company should use the latest technology and tools to create or improve your brand identity. This will ensure that your brand looks modern and stays relevant in the ever-changing world of marketing and advertising.

  • They should be able to develop a unique brand strategy that will help you achieve your business goals:

A good branding company should be able to develop a unique brand strategy that will help you achieve your business goals. This includes understanding your target audience, your competition, and the overall market landscape.

Top 10 Branding Agencies in Kolkata:

Branding agencies in Kolkata help businesses form a brand identity, which is the overall look, feel, and message of a company. They do this by conducting research, developing marketing strategies, and creating visual branding materials like logos, website design, and print collateral.

Branding agencies usually have a team of designers, writers, and strategists that work together to create a comprehensive branding strategy. Here is our list of the top 10 Branding agencies in Kolkata:

1. Pixel Street

pixel street branding company in Kolkata

As far as efficiency, quality of work, and results go, Pixel Street is the crème de la crème of branding agencies in Kolkata. Yes, they have a wealth of experience with various kinds of projects but they are also a young team that is always willing to improve themselves and try new technologies and strategies. Pixel Street has worked on all manner of clientele and they have established a reputation in the industry for quality work and timely completion.

One of the reasons they have been so successful is that they focus on specific set of services and they complete it utmost expertise. They focus on branding, UI/UX design, web development, eCommerce development, and SEO services. Although each of their services are headed by a good team, it is their branding that takes the edge. They have worked with some prominent companies like ITC, The Hindu, and Nutricious.

  • ITC: It needs no introduction as it is one India’s foremost private sector conglomerates operating across numerous states and various sectors of business.
  • The Hindu: The fortnightly English language magazine from The Hindu group of publications, “Frontline” has regularly hired Pixel Street to design email templates and pop-ups among other work.
  • Nutricious: Nutricious is a D2C brand selling natural vegan nut butter online. Pixel Street designed a custom e-commerce website for the client that educates the benefits of vegan butter with graphical content. The client’s primary concerns were to develop a website that can enable him to increase conversions. The branding team then orchestrated the design of a website by identifying elements that would resonate with the brand to illustrate ‘healthy and vegan’ ideas and mapped out a three-step checkout process for them to take on the website to eventually purchase a product to increase conversions. The result was a 35% increase in sales from the website.

Their approach to branding has always been more of a relationship rather than a service, which is exactly the nature of their interactions with clients, which is why they have such client high retention over a considerable period of time.

Contact Info:

Address: Martin Burn Business Park, Salt Lake, Sector – V, Kolkata – 700091

Contact Number: +91 90072 95096

Email: info@pixelstreet.in

Website: www.pixelstreet.in

2. Zero Budget Agency 

zero budzet agency

In a world where everyone is trying to do more with less, it’s refreshing to know that there are companies out there who are willing to invest in their brand. Zero Budget Agency is one of those companies. Despite their name, they have a team of experienced professionals who are dedicated to helping their clients succeed.

Their approach to branding is simple: they start with a blank slate and build from there. This allows them to really get to know their clients and understand their needs. From there, they develop a custom branding and advertising strategy that is designed to help their clients achieve their goals.

Their notable clients include Sureka Sunrise, SVF, and STORY, a Primarc initiative. Interestingly, they have also worked with activists to design a branding strategy for a public campaign against women trafficking.

Contact Info: 

Address: 103, Tivoli Court Complex, Circular Road, Ballygunge, Kolkata, West Bengal 700019

Phone: +91 9830958002

Email: talk@ZeroBudgetAgency.com

Website: www.zerobudgetagency.com

3. Design Brewing Co.

design brewing agency

Design Brewing Co. is a boutique branding and design agency based in Kolkata, India. They specialize in brand strategy, identity design, packaging design, and web design. Their mission is to help their clients reach their full potential by creating powerful brands that connect with their customers on a deep level.

Their prominent clients include Primarc, Aqua Java, and McNROE, among others. Their particulars have included everything from packaging, advertising, logo design, and even social media posting.

Contact Info: 

Address: 25A, Panditiya Rd, Dover Terrace, Ballygunge, Kolkata, West Bengal 700029

Phone: 033 46042373

Email: getcreative@designbrewingco.com

Website: www.designbrewingco.com

4. Meraqi

meraqi website

Meraqi is a Kolkata based branding agency that specializes in identity design, web design, and packaging design. They believe in the power of simple, elegant design to communicate complex ideas and connect with customers on a deep level.

Their clients include brands like Emami, P.C Chandra Jewellers, WOW Momo, and even Sreeleathers. Their clients stretch across various sectors, from corporates and D2C brands to even Healthcare and fashion brands.

Their approach to branding has always been that ideas should always be able to work everywhere. Towards this, they combine deep digital, experiential, and advertising expertise to create a culture of award-winning creativity towards their work.

Contact Info:

Address: Haute Street Corporate Park, Wing A – 1st Floor, 86A, Topsia Rd, Kolkata,- 700046

Phone number: +91 93305417930

Email: hello@meraqi.in

website: https://www.meraqi.in/

5. Three Fourth Solutions

Three Fourth Solutions

Three Fourth Solutions is a multi-disciplinary design consultancy that caters to all manner of clientele. They work with clients across industries, from retail and hospitality to education and healthcare.

They strongly believe in the power of design to create positive change and build brands that are loved by their customers. Their team of passionate designers works tirelessly to create beautiful and effective solutions that are rooted in strategy and deliver results. Their most notable clients include Carpe Diem, Uber, and Kwality Wall’s, among others and services include designing brand and corporate identities, branding business and professional websites, and outbound and inbound marketing.

Contact Info:

Address: 10C Middleton Row, 7th floor, Post Office building, KOLKATA – 700071

Phone number: +91 9007345252

Email: solutions@threefourth.in

Website: www.threefourth.in

6. Marko & Brando

Marko & Brando

Marko & Brando is a creative branding agency based in Kolkata, India. Their team of seasoned professionals has worked with some of the biggest brands in the world including JK Chandra Jewellers, Aurum Fashion, and NOVOTEL.

They offer a wide range of services including brand strategy, identity design, product packaging, and outdoor branding. Their work is driven by insights and a passion for creativity. The emphasis has always been on creating aesthetically superior designs that help communication be more effective. From strategy through execution, they help organizations, both large and small, uncover their secret sauce and tell that particular story in a consistent and compelling way.

Contact Info:

Address:DL-209, Salt Lake, Sector 2, Kolkata-700091, West Bengal.

Phone Number: +91 9830153821

Email: info@Markobrando.com

Website: www.markobrando.com

7. HIH7 Webtech

HIH7 Webtech agency

HIH7 Webtech is a Kolkata based Digital solution provider that has a creative team of designers, developers, and marketers. They excel in custom website design & development and have successfully completed projects for clients from various industries. Their branding services extend to brand identity design and strategy in all forms of branding including personal, product, co-branding, and cultural branding.

Their notable clients include Star Identity, Godai, and Pedra Bonita. Their clients span various industries including businesses, bars and restaurants, health and fitness, and even real estate.

Contact Info:

Address: Plot No. 146, 19/7, Sahapur Colony, BankimMukherjee Sarani, Block-J, Kolkata, 700053

Phone Number: +91 099038 66366

Email: support@hih7.com

Website: www.hih7.com

8. The Arham

The Arham agency

The Arham Branding Agency is a branding and design company based in Kolkata. Their services include corporate identity design, rebranding, packaging, brochure, and marketing collaterals. They have worked with clients from various industries like education, food and beverage, and healthcare. Their most notable clients include Mr Sales, Xtasy, and Lets Express.

Their approach to clients has always been strategic and they try to understand the client’s business model, target audience, and objectives before starting work on a project. This helps them deliver creative solutions that are not only on brand but are also effective. Be it uplifting an existing brand or creating space for a new one, standing out in traditional advertising or conquering the digital space, The Arham is down for the task in an enthusiastic manner because that is just their work culture, to be enthusiastic and passionate about your work.

Contact Info:

Address: 40/1 Tollygunge Circular Road, 3rd Floor, Kolkata 700053

Phone Number: +91 9831936630

Email: info@thearham.com

Website: www.thearham.com/

9. Verb Stories

Verb Stories agency

Verb stories is a Kolkata based design studio that works with brands to tell their story and engage with their customers in a more meaningful way. The team strives to understand the brand’s DNA and then craft an appropriate strategy for them which helps the brand connect with its audience on an emotional level.

They have worked with big names like MHRD (Ministry of Human Resource Development Government of India), TATA STEEL, and Jamshedpur F.C

Verb stories comprises stubbornly creative, strategy-obsessed, humanity-impelled group of digital natives who are obsessed with telling beautiful stories. They are known for building memorable campaigns that comprise creating strategy, design and production across all platforms by specializing in brand identities, campaigns, social strategy and content creation, commercials, websites, and corporate presentations.

Contact Info

Address: 7th Floor, Signotron Tower, Plot J1/6, EP Block, Sector V, Salt Lake City, Kolkata – 700091, India

Contact Number: +91 9836769474

Email: hello@verbstories.com

Website: www.verbstories.com

10. X-Factor Branding PR Events

X-Factor Branding PR Events

X-Factor Branding PR Events is a creative boutique agency that specializes in turnkey solutions for all your branding requirements. Be it product launches, corporate events, press conferences, exhibition management or any other type of event, they have the experience and expertise to make sure that your event is a grand success.

They have an interesting mix of experienced and young talent that gives us the necessary diversity to craft communication and design for a hybrid media landscape. Their clients span across a range of industries like Fashion and lifestyle all the way to health, exhibitions, and sports including notable names like Refinery 091, Fashion Street, and Forever Mark.

Contact Info

Address: 103/C, Block-F, New Alipore, Kolkata- 700053

Contact Number: +91 8017042218

Email: info@x-factor.co.in

Website: www.x-factor.co.in


There are a whole lot of options available to you when it comes to choosing a branding company in Kolkata. However, it is important to do your homework and understand what each company has to offer before making a decision. The above list includes some of the best branding companies in Kolkata that you can consider working with.

The companies that have been mentioned in this article are just some of the top ones operating in the city. The important task for you to do is to do your research, ask around, and then decide on the one that you think would be the best fit for your company. Good luck!