What Should You Choose Between SEO & Google Ads In 2022

Choosing between SEO and Google Ads can be tricky- on the one hand, both are essential for getting your website seen by potential customers, but on the other, they can be quite different in how they operate.

SEO is all about optimizing your website so that it appears higher in organic search results, while Google Ads allows you to pay for placement in search results.

SEO

Firstly, make absolute sure that your website is optimised for search engines. This means ensuring that your site is mobile-friendly, uses relevant and keyword-rich titles and descriptions, and has a fast-loading speed. You should also create fresh and unique content on a regular basis, as this will help to keep your site visible in the search results.

Google Ads

As well as optimizing your website, you also need to create effective Google Ads campaigns. This involves research into which keywords are most likely to convert, and then creating adverts that target these keywords. You should also make sure that your adverts are relevant to your landing pages, as this will help to improve your conversion rate.

How do they differ?

Pros and Cons

SEO:

Pros:
  • Takes less money to sustain in the long run: Once your SEO campaign is successful, it will take less money to maintain your position on SERPs. Builds trust and credibility: Over time, as you rank higher for certain keywords, people will begin to trust your website more. This can lead to an increase in organic traffic even when you’re not actively working on your SEO.
  • Can eventually lead to organic traffic even after you stop investing in it: Even if you stop working on your SEO, you may still get some organic traffic from the rankings you’ve built up over time.
  • Builds brand awareness: The higher you rank in organic search results, the more likely people are to see your brand and become familiar with it.
Cons:
  • Takes longer to see results: SEO can take months or even years to show results, depending on the competitiveness of your industry and the keywords you’re targeting.
  • Needs constant work: Once you rank for a keyword, you need to continuously work to maintain that ranking. If you stop working on SEO, your rankings will eventually drop.
  • Can be unpredictable: The algorithm updates can cause your rankings to fluctuate, and it’s often difficult to predict why or when these changes will happen.

Google Ads:

Pros:
  • Can produce results more quickly than SEO: You can start seeing traffic and leads almost immediately after your Google Ads campaign goes live.
  • More controllable: Unlike SEO, you have more control over when and where your ad appears.
  • You have more control over your results: With SEO, you can only do so much to influence your rankings. However, with Google Ads, you can directly control your results by setting a budget and bid.
  • Your results are more predictable: Because you’re in direct control of your Google Ads campaign, your results are more predictable than with SEO.
Cons:
  • You have to pay for results: With Google Ads, you have to pay for each click on your ad. With SEO, you can get traffic without paying anything.
  • Can be expensive, depending on your industry and the keywords you’re targeting: With Google Ads, you can control your budget and bids, but depending on your industry and the keywords you’re targeting, it can be expensive.
  • You need to constantly monitor and optimize your campaign: If you want to get the most out of Google Ads, you need to constantly monitor and optimize your campaign. This can be time-consuming.

Traffic:

Website traffic is important for your website for many reasons. The number of visitors on your website determines your website’s popularity. If you have a high number of visitors, it means that your website is useful and popular. This can lead to more sales and conversions as people are more likely to buy from a popular website.

SEO

The kind of traffic SEO generates is different from that of Google Ads. The main difference is that SEO brings in organic traffic, which is users who find your website through search engines. Although this takes time, it is worth it as it is high-quality traffic. This is because users who find your website through search engines are usually looking for something specific and are thus more likely to convert.

Google Ads

Google Ads generate paid traffic. Paid traffic is the traffic you get when you pay for ads while organic traffic is the traffic you get without having to pay for it. It differs from SEO in that you don’t have to wait for your website to rank high on search engines before getting traffic. You can start getting traffic as soon as your ad is live.

The main advantage of Google Ads is that it is immediate. You can start seeing results within a day or two while it can take months for SEO to start working.

Cost

The cost of marketing will differ depending on the approach you take. The main factors that determine the cost are the competitiveness of your keywords and your marketing budget.

SEO

SEO is a long-term marketing strategy and generally requires a larger budget than AdWords. However, once your SEO campaign starts to generate traffic, it will continue to do so for the long term without additional costs.

Google Ads

Google Ads is a paid marketing strategy that allows you to bid on keywords so your ad appears in the search results when someone enters those keywords. AdWords is a pay-per-click system, which means you will be charged every time someone clicks on your ad. The amount you pay per click depends on how competitive your keywords are. The more competitive they are, the more you will have to pay per click.

Conversions

A conversion is a visitor who takes the desired action on your website, such as making a purchase or signing up for a newsletter. How conversions happen can vary depending on your website and business goals, but they usually involve someone completing a form or taking some other action.

SEO

Organic traffic has a lower conversion rate than paid traffic because it takes longer to get results from SEO. However, organic traffic is more likely to convert in the long run because it is more targeted. This is because people who find your website through SEO are already interested in what you have to offer, whereas people who see your ads may not be.

Google Ads

Paid traffic has a higher conversion rate than organic traffic because you can get results more quickly. However, paid traffic is less likely to convert in the long run because it is less targeted. This is because people who see your ads may not be interested in what you have to offer.

Placement

The placement is another big difference between SEO and Google Ads. The main purpose behind the placement in marketing is to make sure that your target audience sees your content.

SEO

With SEO, your content appears organically on search engine results pages (SERPs). This helps you avoid the cost of Google Ads while still getting your content in front of people who are looking for it.

Organic traffic is also more likely to convert than paid traffic because it is more targeted. This is because people who find your content through a search engine are already interested in what you have to offer.

Google Ads

Google Ads, on the other hand, is a paid advertising platform. This means that you will have to pay for your content to appear on SERPs. The main advantage of Google Ads is that it allows you to get your content in front of people who are already interested in what you have to offer.

In terms of placement, Google Ads generally appears above organic results. This means that your content is more likely to be seen by people who are looking for it.

Time

Marketing is highly dependent on time. You need to be able to commit the necessary time to see results from your marketing campaigns.

SEO

SEO generally takes longer to see results than Google Ads. This is because SEO is a long-term strategy that focuses on building up your website’s authority over time.

Google Ads

Google Ads, on the other hand, is a shorter-term strategy that can produce results more quickly. This is because you are essentially paying for your website to be seen by people. The advantage here is that you can turn your campaigns on and off as needed, which gives you more control over the durations of your campaign.

Effectiveness

Both approaches can be effective in their own ways. Effectiveness can be judged by looking at some key metrics. These include :

  • The number of impressions (views) your website receives
  • The specific click-through rate of your website (CTR)
  • The conversion rate of your website
  • The overall cost per acquisition (CPA)

SEO

Based on the above factors, SEO can be more effective than Google Ads in certain situations. For example, if you have a low budget and you need to generate leads over a long period of time, SEO might be a better option. This is because it can take some time for your website to rank high enough in the search engines to start receiving significant amounts of traffic.

Google Ads

If you’re looking for immediate results, Google Ads may be the better option. Based on the above options, it’s clear that Google Ads can be more expensive than SEO. However, you will get guaranteed results much faster with Google Ads. In the end, it really depends on your specific needs and goals as to which one is better for you. I

So, which one should you focus on in 2022?

Well, the answer may surprise you- a recent study by Microsoft found that, while SEO still has its place, Google Ads is actually becoming more important for businesses. In fact, the study found that Google Ads now accounts for 63% of all clicks on mobile devices, while SEO only accounts for 27%.

So, if you want to make sure your website is seen by potential customers in 2022, you need to focus on both SEO and Google Ads. Investing in a good SEO strategy allows you to improve your organic search results. This is while also making sure that your Google Ads campaigns are as effective as possible.

Here are a few tips to use SEO and Google Ads together

  • New businesses should focus on SEO first: If you’re just starting out, it’s important to focus on SEO before turning to Google Ads. This is because it can take a while to see results from an SEO campaign. However, your organic listings will be more sustainable in the long run.
  • Use keyword research to inform both your SEO and Google Ads campaigns: Keyword research is essential for both SEO and Google Ads. Understanding keywords that are valuable to your business is important. This lets you create content and ads that are more likely to be seen by your target audience.
  • SEO and Google Ads complement each other: While they are two separate strategies, SEO and Google Ads can actually complement each other quite well. For example, if you’re running a Google Ads campaign, you can use SEO to help improve your Quality Score. This, in turn, can lead to lower costs per click and higher ad positions. Investing in both SEO and Google Ads can help you achieve your marketing goals more quickly and effectively than relying on one or the other.

Conclusion

No matter which you decide, marketing your business to grow and succeed needs both SEO and Google Ads. They both have their utilities, so it’s important to understand the difference between the two before deciding which one is right for your business.

At Pixel Street, we offer both SEO and Google Ads services to our clients. Contact us today to learn more about how we can help you grow your business.

The Ultimate SEO Tutorial Step by Step Guide 2022

Search engine optimization (SEO) is one of the most important factors in driving traffic to your website. It is also one of the most misunderstood and misinterpreted terms in the industry. In its simplest form, SEO is the process of making sure your website appears as high up as possible in search engine results pages (SERPs).

The higher your website appears in SERPs, the more likely people are to click on it, and the more traffic you will generate. However, SEO is not just about getting clicks from search engines – it’s also about generating quality traffic that will convert into leads and sales.

This guide is designed to give you a solid understanding of what SEO is, how it works, and what you need to do to make it work for your business.

What is SEO?

SEO stands for “search engine optimization.” It is the process of optimizing a website to rank higher in search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely people are to find it and click on it.

SEO is important because it can help you get more traffic from search engines. Traffic from search engines is valuable because it is targeted – people are already interested in what you have to offer.

If you can get more traffic from search engines, you can get more leads and sales. That’s why SEO is so important for businesses.

How Does SEO Work?

Search engines use algorithms to rank websites. These algorithms are constantly changing, but they generally look at factors like the quality of the content, the website’s design and user experience, the authority of the website, and the popularity of the website.

If you want to rank higher in search engine results pages (SERPs), you need to make sure that your website meets all of the criteria that search engines are looking for.

This can be a lot of work, but it’s worth it because SEO can help you get more traffic and convert more of that traffic into customers.

Here is a step-by-step tutorial that will help you commence your SEO efforts:

Keyword research and selection:

In an SEO plan, the first thing you need is a strategy and keywords are instrumental to that strategy. Depending on your niche, you need a set of keywords that will allow your website to rank when users input them into a search engine.

You need to do some research and figure out which keywords are most relevant to your business. Once you have a good understanding of that, you can start working on incorporating those keywords into your website’s content.

How do you find these keywords?

Well, you can start by generating a list of questions or trending topics. Tools like Answer The Public can help in that regard. By typing the name of your niche or a related word, you can generate a list of questions and trends, which will give you an idea of the type of keywords you might need to search for along with their associated metrics. Additional tools you can use can be Ubersuggest or Google trends.

Well, there are many ways to find keywords based on your idea or a seed keyword that you chose from the earlier step. There are numerous free and paid keyword research tools available like Google Keyword Planner, Term Explorer, Moz’s KeywOrd difficulty tool, and SEMrush, that will help you spit out multiple keywords along with their monthly search volume, CPC, difficulty score, and several other metrics that will help you analyze the several factors and narrow down your choices.

  • Take Google keyword Planner, for instance. You can use the method mentioned above or you can even type in the site URL in the “Start With a Website” portion pop in your competitor’s URL. This will generate an entire keyword for you along with their metrics.
  • You can also use Google’s autocomplete feature to find some good keywords. Simply start typing in a seed keyword related to your business and see what Google suggests. These are usually pretty good keywords that you can target.

There are a ton of other keyword research methods out there. The important thing is that you find a method that works for you and stick with it.

Tips to help with keyword selection
  • If you are new at SEO, it might be prudent to focus in trending topics and keywords. You can use tools like Exploding topics to find dozens of trending topics and keywords in your niche.
  • Now that you have your list, you need to choose your set of keywords. There are numerous ways that you can do that. Every major keyword research tool on the market has a keyword difficulty score that takes the first-page competition into account. You can either analyze each keyword individually or rank them all at once. Either way, you get to judge their Keyword difficulty.
  • It might be smart to focus on high cost per click (CPC) terms rather than focusing on searches. The key here is to focus on commercial intent. This helps you understand if the searcher is looking to make a purchase. To do this, you need to understand what each keyword in your list means. You can do that by using Google’s Keyword Planner or other tools like Ubersuggest. Once you have your list of keywords, it’s time to start optimizing your website.
  • Choosing keywords with a solid search volume is essential to any SEO strategy. However, you also need to make sure that the keywords you target have low competition. This way, you stand a chance of ranking higher on SERPs. The best way to find low-competition keywords is by using a keyword research tool like SEMrush, KWFinder, or Moz Keyword Explorer. When you’ve found a keyword with decent search volume and low competition, it’s time to start optimizing your website for that keyword.

All of these steps will help you lay your foundation for creating your content.

Create content around your selection of keywords:

Before you begin creating your content, you need to figure out your keyword’s search intent. Once you know what someone is looking for when they search for your keyword, it will be much easier to create content that satisfies that need.

  • There are four main types of keyword intent that you need to target. Our advanced research guide will guide you through the different types of search intent and how they are applicable.
  • Then, it is vital that you create content that is a 1:1 match for your search intent.
  • Once you have aligned your content with your search intent, it is time you create the actual content. Here, make sure that you research your topic well and create content that is at least 5-10x better than what exists on the market. This helps you stand out and establish credibility.

Use different content creation techniques to create content that will tick all the right boxes.

Optimize content for UX

Ultimately, it is people who are going to be viewing your content. As such, you need to make sure that your content is optimized for UX. This includes making sure that your content is easily scannable, using appropriate font sizes and colors, using images and infographics, etc.

If your content is not optimized for UX, people will simply not bother reading it.

And if they don’t read it, it doesn’t matter how good your content is – it will not help you rank higher in search engines.

Tips to optimize UX design

  • Make sure to use relevant keywords: In order for your content to rank high in search engines, you need to make sure to use relevant keywords throughout your content. But beware – if you stuff your content with too many keywords, it will not only turn off your readers, but it will also get you penalized by Google. The best way to use keywords in your content is to use them naturally, as they fit in the context. Do not try to force them in, especially where they don’t belong.
  • Keep your content updated: Another important factor in ranking high in search engines is to make sure your content is always up-to-date. If you have a blog, for example, and you write a post that is relevant today but will not be relevant in a year from now, it’s time to update that post. Google and other search engines love fresh, relevant content, so the more often you can update your site, the better.
  • Chunk your content: If you want people to actually read your content, make sure it’s easy to read. That means breaking it up into smaller paragraphs with headlines. This is called “chunking” your content and it makes it much easier for people to digest.
  • Optimize your images: Images are an important part of any piece of content, but they’re often overlooked when it comes to SEO. Make sure you’re optimizing your images by giving them descriptive file names and alt text.
  • Use Big font: If you want people to actually read your content, make sure it’s easy on the eyes. Use a big font size and make use of whitespace to break up your content.
  • Have an eye-catching tag title that catches your viewer’s attention: Your title is the first thing people will see when they find your content, so make sure it’s eye-catching and descriptive.

These steps will help your content to be easy on the eyes and engaging for your target audience.

Implement on-page SEO best practices

On-page SEO is the explicit process of optimizing your website content ad well as structure to expressly improve your search engine ranking.

Some on-page SEO best practices include:

  • Optimizing your title tags and meta descriptions: Your title tag is the main text that describes your web page. Meta descriptions are short summaries of your page content that appear below your title in the search results.
  • Using keyword-rich headlines and subheadings: Headlines and subheadings are a great way to break up your content and include relevant keywords. Additionally, using the keywords in the first 100 words of the content helps it to rank better
  • Use related keywords: Using LSI keywords helps your searches to be more refined and relevant.
  • Internal and external links: Include links to other related websites and blogs as well as internal links to other pages on your own website. This helps to improve the user experience on your site and also provides another avenue for people to find your content.
  • Use an on-page SEO analyzer: This can help you to optimize your page for specific keywords and ensure that you are using the correct tags, titles, and metatags.
  • Using alt tags for images: This helps Google to index your images and improve your site’s SEO.

These are a few ways you can optimize your on-page content to help you rank better in search engines. For more tips, be sure to check out our ultimate SEO checklist.

Promote content:

If you want people to find your content, you need to promote it! There are a number of ways to do this:

  • Social media: This is one of the most effective ways to promote your content. Share your own content on numerous social media channels like Twitter, Facebook, and Google+.
  • Email marketing: Use email to promote your content to your subscribers.
  • Guest blogging: Write articles for other blogs in your niche. Be sure to link back to your own website in your bio.
  • Forum marketing: Find relevant forums in your niche and participate in the discussions. Include a specific link to your website in your specific signature.
  • Paid advertising: Use Google AdWords or other paid advertising platforms to promote your content.

By using a combination of these methods, you can get people to see your content and then click through to your website.

Backlinks:

A backlink is when another website links to yours. This is a valuable way to increase traffic to your site because it helps your site show up in search results.

To get backlinks, you can:

  • Build links from broken links: Use a tool like Ahrefs to find websites that have broken links. You can then contact the website and offer to replace the link with a link to your website.
  • Create great content: By creating helpful, informative, and engaging content, you increase the chances that other websites will link to yours.
  • Participate in forums and Q&A sites: You can answer questions related to your industry on forums and Q&A sites. If you provide helpful answers, people will be more likely to link to your website.
  • Publish stats: If you have data or statistics that would be of interest to your audience, you can publish them on your website. This will give other websites something to link to.

Technical SEO

Technical SEO is the process of making sure that your website is accessible and easy to find for both search engines and users. It includes optimizing your website’s structure, code, and content.

  • Optimize your website’s structure: Your website’s structure includes its hierarchy, URL structure, navigation, and internal linking.
  • Find indexing issues in the GSC: The Google Search Console (GSC) is a free tool that shows you how your website is performing in Google search. If there are any indexing issues, you can find them in the GSC and fix them.
  • Submit a sitemap: A sitemap is a file that tells search engines about the pages on your website. Submitting a sitemap helps search engines crawl and index your website more effectively.
  • Optimize your website’s code: Your website’s code includes the HTML, CSS, and JavaScript that make up your website. Optimizing your code can help improve your website’s performance in search.
  • Audit your own site for SEO problems: Use an SEO audit tool to find and fix common SEO problems on your website. This can help improve your website’s performance in search.
  • Monitor your website’s performance in search: Use Google Search Console or another tool to track your website’s performance in search. This can help you identify and fix any potential SEO issues.

 Conclusion:

This guide covers the basics of SEO and how to get started, but there’s a lot more to learn. Stay up-to-date on the latest SEO news and best practices by following some of the top SEO blogs and forums. And be sure to keep an eye on your website’s performance in search using Google Search Console or another tool.

By following this guide, you can get started with your SEO efforts. And, that can mean more traffic and more customers for your business. These are guidelines that our team at Pixel Street systematically follows in our SEO efforts. So, don’t hesitate and contact us now if you need help!

The Ultimate SEO Checklist for 2022 & Beyond

It’s no secret that SEO is becoming increasingly complex and time-consuming. As Google continues to evolve its algorithm, and new technologies enter the marketplace, the landscape of SEO is constantly changing.

To help you stay ahead of the curve, we’ve put together an ultimate SEO checklist for 2022 and beyond. This comprehensive list covers everything from technical SEO to content marketing to link building, and more.

SEO Checklist

Basics checklist:

Set up Google search console:

Google Search Console is a free platform that allows you to monitor your website’s performance in Google search results. You can use it to track your website’s organic traffic, understand what keywords your site is ranking for, and troubleshoot any errors that may be preventing your site from ranking.

To set up Google Search Console, simply go to google.com/webmasters and sign in with your Google account. Once you’ve verified ownership of your website, you’ll be able to start using all of the Search Console’s features.

Verify with Bing webmaster:

Bing also has its own webmaster platform that’s similar to Google Search Console. By verifying your website with Bing, you can track your site’s performance in Bing search results and get insights into the keywords that people are using to find your site.

To verify your website with Bing, go to bing.com/toolbox/webmaster and sign in with your Microsoft account. Once you’ve verified ownership of your website, you’ll be able to start using all of the webmaster tools’ features.

Tag manager:

Google Tag Manager is a free tool that helps you manage and deploy marketing tags (snippets of code or tracking pixels) on your website. By using tag manager, you can avoid having to edit your website’s code every time you want to make a change to your tracking setup.

If you’re not familiar with code, then tag manager is a great way to make sure that your website’s tracking is set up correctly without having to ask a developer for help.

To get started with Google Tag Manager, go to tagmanager.google.com and sign in with your Google account. Once you’ve created a container, you can add and manage your tags from the web interface.

Google Analytics:

Google Analytics is a free website tracking tool that provides valuable insights about your website’s traffic and visitors. By understanding how people are using your site, you can make better decisions about where to focus your marketing efforts.

To get started with Google Analytics, sign up for a free account at google.com/analytics. Once you’ve set up your account, you’ll need to add the Tracking ID to your website.

SEO tools and Plugins:

There are a number of free and paid SEO tools that can help you improve your website’s ranking in search engines. Some popular tools include:

Check for Google penalties:

If you think your website may have been penalized by Google, you can check the Google Search Console for messages from Google about any penalties that have been applied to your site.

Keyword research checklist

Research topics:

Researching relevant topics helps you determine the best keywords to use in your content. It also allows you to understand your audience better and produce content that appeals to them. When researching topics, consider using keyword research tools such as Google AdWords Keyword Planner, Google Trends, and Moz Keyword Explorer.

These tools will help you determine which keywords are most popular and how they are being used. Additionally, consider using Google search results to get an idea of what topics are being searched for the most. By understanding what topics are being searched for, you can produce content that is more likely to be seen by your target audience.

Know your competitors:

In order to rank higher in search engine results, you need to understand what your competition is doing. Use a tool like SEMrush to research your competitors’ backlinks, keyword usage, and more. This will give you an idea of the strategies they are using to improve their ranking. Additionally, consider using Google AdWords Competitive Analysis tool to see how your competitors are bidding on keywords.

Identify primary keywords:

Identifying primary keywords is an important step as it will help you focus your content around topics that are most relevant to your business.

To identify primary keywords, start by thinking about the products or services you offer. What terms would someone use to search for these products or services? Once you have a list of potential keywords, use a tool like Google Keyword Planner to research the monthly search volume for each keyword.

Discover long-tail keywords:

Long-tail keywords are inherently longer, with more specific phrases that are less commonly searched. While they may have lower search volumes than primary keywords, they can be a valuable addition to your SEO strategy as they are often easier to rank for and can help you accurately target a more specific audience.

To discover long-tail keywords, start by brainstorming a list of potential terms related to the products or services you offer. Then, use a keyword research tool like Google Keyword Planner or Ubersuggest to find longer, less common phrases that are relevant to your business.

Determine search intent by tapping into online communities:

When it comes to SEO, understanding user intent is key. After all, if you want your content to rank, it needs to be the right kind of content that meets the needs of searchers.

One way to get a better understanding of user intent is to join relevant online communities related to your industry or niche. For example, if you’re in the eCommerce space, you could join forums like Shopify’s ecommerce discussion board or subreddits like /r/ecommerce.

By taking the time to understand user intent, you’ll be better equipped to create content that meets the needs of your target audience and ranks well in search engines.

Map keyword to buyer’s journey

The key to mapping keywords to the buyer’s journey is to understand what type of content searchers are looking for at each stage of the journey. For example, someone who is in the awareness stage is likely looking for general information about their problem or topic, whereas someone in the consideration stage is looking for more specific information that will help them narrow down their options.

Once you understand what type of content searchers are looking for at each stage, you can create content that meets their needs and ranks well in search engines.

Identify low-competition keywords:

To get started, you’ll need to identify some low-competition keywords that you can target. You can use a tool like Google Keyword Planner or Ahrefs’ Keywords Explorer to find keywords with high search volume and low competition.

The key here is to find keywords that you can realistically rank for without too much effort. You should also make sure that your target keyword is included in your page title, meta description, H1 heading, and throughout the body of your article.

Use Google Trends and Zero in on question keywords:

Google Trends is a great way to see how popular a given keyword is. You can use it to find out whether interest in a particular keyword is increasing or decreasing, and you can even compare the popularity of different keywords side-by-side.

This is valuable information because it can help you determine which keywords are worth targeting and which ones you should avoid. You can then zero in on the keywords that are most likely to help you achieve your desired results.

Technical checklist

XTML Sitemap:

Sitemaps are files that help Google and other search engines crawl and index your website. XML sitemaps are specifically designed for this purpose, and they are typically generated by SEO plugins like Yoast SEO.

If you don’t have an XML sitemap, it’s a good idea to create one and submit it to Google Search Console. This will help Google find and index all of the pages on your website, which is crucial for getting your website ranked in search results.

Robots.txt file:

The robots.txt file is a text file that tells search engines which pages on your website they should and shouldn’t crawl. This is important because you don’t want search engines to crawl pages that are either irrelevant or duplicate content.

If you want to make sure that your website is being crawled and indexed correctly, you should create a robots.txt file and submit it to Google Search Console. Doing so will help ensure that all of the pages on your website are being found and indexed by search engines.

Domains:

Make sure you’re using the right domain name for your website. Choose a specific domain that is optimally short, really easy to remember, and specifically relevant to your business.

If you have an existing website, you should also consider buying a second domain name that is more branded. This can help you get more traffic from people who are searching for your brand specifically.

URL Canonicalization:

Canonicalization is the specific process of choosing the best suited URL from among multiple choices. It is important to do this because search engines index only one version of a website.

If you have multiple versions of your website (for example, www.example.com and example.com), you need to specify which one you want to use.

You can do this by adding a rel=”canonical” tag to the HTML code of your pages.

Check and optimize website’s speed (pagespeed insights):

It is important to have a fast website because people are impatient and will leave if your site takes too long to load. Google also penalizes slow sites in their search rankings.

To fix speed issues, you will need to optimize your images, minify your HTML and CSS, and reduce your server response time.

404 pages:

A 404 page is an error page that is displayed when a user tries to access a page that doesn’t exist. It is important to have a custom 404 page that is informative and helpful to users, as it can help reduce the number of people leaving your site.

Crawl errors:

Crawl errors are problems that prevent Google from being able to access and crawl your website. They can be caused by a variety of factors, including broken links, incorrect redirects, and pages that are blocked by robots.txt.

To fix crawl errors, you will need to identify the cause of the error and then correct it. You can use Google Search Console to find and fix crawl errors.

Check for broken links:

Broken links are one of the most common causes of crawl errors. To find and fix broken links, you can use a tool like Screaming Frog or Xenu’s Link Sleuth.

Duplicate content:

Duplicate content is another common cause of crawl errors. It can be caused by a variety of factors, including pages with similar content, incorrect redirects, and pages that are blocked by robots.txt.

To fix duplicate content errors, you will need to identify the cause of the error and then correct it. One way to find and fix duplicate content is to use Google Search Console.

Mobile-friendliness:

Make sure your website is mobile-friendly. Mobile-friendliness is a ranking factor for Google, so it’s important to make sure your website is optimized for mobile devices. You can use Google’s Mobile-Friendly Test to test your website.

To fix mobile-friendliness errors, you will need to make sure your website is responsive and that all the pages on your website can be accessed from a mobile device.

Do a check for an SSL certificate:

SSL is a specific security protocol that thoroughly encrypts data between your website and visitors’ browsers. Google has said that HTTPS is a ranking factor, so it’s important to have an SSL certificate installed on your website. You can use a free SSL service like Cloudflare to get started.

On-page SEO Checklist

Include keywords in URL and complete keyword to page mapping

It is vital to include keywords in the URL because it not only helps with the on-page SEO but also makes it easier for people to remember your website. The next step is to map out which keyword goes to which page by filling in the meta descriptions, headings, titles, and body. This will help Google understand your website better and rank it accordingly.

Competitor gap analysis

One way to make sure you are ahead of the game is by doing a competitor gap analysis. This will help you figure out what your competitors are doing and how you can improve upon it. You can also use tools like Google AdWords Keyword Planner and SEMrush to do this.

Use shorter URLs:

Google has stated that shorter URLs tend torank better than longer ones. This is because they are easier to read and comprehend. Furthermore, shorter URLs are also more likely to be shared on social media.

Use keyword-rich titles:

Your title should include your target keyword, but it should also be catchy and clickable. A good way to do this is by using power words such as “ultimate,” “best,” and “guide.”

Use meta tags:

Meta tags are HTML elements that help describe your website to search engines. They are used to provide information about your website, such as its title, description, and keywords.

Embed title tag modifiers:

Title tag modifiers are words or phrases that you can add to your title tag to help improve your click-through rates. Some examples of title tag modifiers include “how to,” “best of,” and “top 10.”

Optimize content:

Your content should be well-written and relevant to your target audience. It should also include your target keyword, but it shouldn’t be stuffed with keywords.

Use synonyms and LSI keywords:

LSI keywords are specific words and phrases that are closely related to your target keyword. Using them can help you rank for your target keyword, as well as for other related keywords.

Use internal and external links:

Linking to other relevant websites can help improve your SEO. And linking to your own website’s internal pages can also help boost your rankings.

Add text to accompany non-text content:

If you have any images or videos on your website, be sure to include accompanying text. This will ensure that your specific content is properly indexed by search engines.

Use social media channels  to promote your content:

Social media can be an excellent method to promote your content and help it reach a larger audience. Be sure to post links to your website’s content on social media sites, and encourage others to share it as well.

Optimize content for EAT:

When creating content, be sure to keep EAT (Expertise, Authoritativeness, and Trustworthiness) in mind. Your content should be well-researched and written by experts in your field in order to be seen as trustworthy and authoritative.

Use Schema markup:

Schema markup is a code that you can add to your website to help the search engines understand your content better. This can be anything from adding your address and phone number to your website to more complex things like product reviews and event information.

Off-page SEO Checklist

Research link building:

Before embarking on a link building campaign, it’s important to do your research and identify the most effective ways to build links. There are a multitude of ways to quickly build links, and some are more effective than others..

Link reclamations:

Link reclamation is the process of claiming back links that you are entitled to. This can be done by contacting the site owner and asking them to add your link, or by adding the link yourself.

Create backlinks for ghost posting:

One way to create backlinks is to ghost post on other blogs. This means writing a blog post and having it published on another site. In exchange for the blog post, you will usually be allowed to include a link back to your own site.

Reverse competitors backlinks:

You can also reverse engineer your competitor’s backlinks. This means finding out who is linking to your competitor and then asking them to link to you as well.

This can be done by using a tool like BuzzSumo, which allows you to see who is linking to a particular piece of content. Once you have a list of potential linkers, you can reach out to them and ask them to link to your site as well.

Contextual backlinks with link roundups:

A link roundup is a blog post that rounds up the best content from around the web on a particular topic. For example, if you’re a web design company, you might have a weekly link roundup of the best web design articles.

If you can get your article featured in one of these roundup posts, you’ll get a high-quality backlink to your site.

Use influencers in blog posts:

An influencer is someone with a large following on social media or in their niche. You can use influencers to promote your content, which will help you get more backlinks.

To find influencers, you can use Google or social media search. For example, if you’re in the tech industry, you can search for “tech bloggers” on Twitter.

Once you’ve found some potential influencers, reach out to them and ask if they’re interested in promoting your content.

Social media and promotions:

Social media is a great way to get more backlinks. When you share your content on social media, make sure to include a link back to your website.

You can also promote your content on forums and other websites. For example, if you have an article about SEO, you can post it on a forum about SEO and include a link back to your website.

If you want to get more backlinks, you need to create great content.

Content checklist

Review Keyword’s search intent:

When creating content, you should always start with keyword research. This will help you understand what people are searching for and how you can create content that meets their needs.

The first step is to identify relevant keywords that you want to rank for. Once you have a list of keywords, you can use a tool like Google’s Keyword Planner to get search volume data and other metrics.

Review top-ranking content for patterns:

Once you have a list of target keywords, take a look at the content that is currently ranking in the top positions. This will give you an idea of the type of content that is most successful in your niche.

Some things to look for include:

  • The length of the content
  • The structure of the content
  • The format of the content
  • The specific tone and style of the given content

Publish long and in-depth content that is chunked together:

One of the best things you can do for your SEO is to publish long-form, in-depth content that is chunked together. This type of content is not only great for your readers, but it also helps you rank higher in the search engines.

Use multimedia:

Another great way to improve your SEO is to use multimedia in your content. This can include things like images, infographics, videos, and more.

Mobile SEO Checklist

Run Google mobile-friendly test:

The first step in optimizing your website for mobile devices is to run the Google mobile-friendly test. This will help you identify any areas of your site that need to be improved for mobile users.

Check on different resolutions:

After you’ve made your site mobile-friendly, it’s important to test how it looks on different screen sizes. This can be done by using the Google Developer Tools.

Use different tools to check responsiveness:

There are a number of different tools you can use to check the responsiveness of your website. Some of these include:

  • BrowserStack
  • Ghostlab
  • me

Check popup usage:

Popups can be extremely annoying for mobile users. If you are using popups on your site, make sure they are triggered by user interaction and not automatically when the page loads.

You can also try using a modal window instead of a popup. This way, users won’t be able to close the window until they interact with it.

Check for visibility of all CTAs:

All of your CTAs should be visible on mobile devices. This includes your main CTA, as well as any secondary CTAs.

Make sure your CTA buttons are large enough to be tapped on a small screen. You can also try using a different color for your CTAs to make them stand out more.

Advanced SEO Checklist and tips:

  • Use a tool like Google PageSpeed Insights to get insights on how to improve your site’s speed.
  • Optimize your images and make sure they are of good quality.
  • Use AMP pages for your website and blog posts.

Conclusion

This is your ultimate SEO checklist for 2022 and beyond. If you want to stay ahead of the curve and rank higher in SERPs, then make sure to use all the tips and tricks mentioned above. Also, don’t forget to keep an eye on Google’s algorithm updates so that you can make the necessary changes to your SEO strategy. Stay tuned for more such helpful articles!

At Pixel Street, we are an SEO agency that offers result-driven SEO services that can help you achieve your desired results. Contact us today to learn more!

Most Effective SEO Strategy In 2022

SEO is the express practice of effectively optimizing a website, thereby increasing its rank in the search engine results pages for certain queries. The primary objective of SEO is to improve the visibility of a website, allowing it to attract more visitors from the online space, via organic or unpaid search results. It is to be noted that SEO strategies may vary from one business to another, depending on the nature and goals of the business. SEO is a dynamic and ever-evolving field, and it is important to keep up with the latest trends and changes so as to maintain a high ranking in the SERPs. In this article, we will discuss a simple SEO strategy that businesses can follow, which will allow them to get a headstart on setting up an SEO strategy for 2022.

Setting up an SEO Strategy in 2022

If you are looking to set up an SEO strategy for your business in 2022, there are a few things that you need to keep in mind.

  • The first thing that you need to do is to understand your audience. You definitely need to know exactly who your target audience is and what it is that they are looking for. Once you have a clear understanding of this, you can start to create content that is relevant to their needs.
  • The next thing that you need to do is to keep your keywords in mind. When you are creating content, you need to make sure that you are using keywords that are relevant to your business and that are being used by your target audience.
  • You also need to make sure that you are using the right tools to help you with your SEO strategy. There are a number of different tools that you can use to help you with your SEO, and you need to make sure that you are using the right ones for your business.
  • Finally, make sure that you are acutely monitoring your progress. You need to keep an eye on your rankings and make sure that you are making progress. If you are not seeing the results that you want, then you need to make changes to your strategy.

Step 1: Analyze your competition

Source: Buffer

It’s important to understand who your competition is and what they are doing. Using this way allows you to create a highly effective SEO strategy. Use tools like Google Search Console and Ahrefs to get an idea of where your competitors are ranking and what keywords they are targeting.

Step 2: Creating keyword-rich quality content

As any SEO analyst will tell you, the most important part of an effective SEO strategy is creating quality content. Now, quality is subjective; however, generally, quality content is that which is relevant, informative, engaging, keyword-rich, and possesses the authority and credibility that allow it to be ranked highly on Google rankings.

Make your list of topics

Prior to creating any content, you need to have a list of topics that you want to write about. This list should be based on what your target audience is looking for, what your business is about and what services you offer, or what you are about. Once you have an idea on what kind of content you wish to showcase, let’s begin creating your keywords:

Keyword research

The first step in any SEO strategy is to perform keyword research. This involves understanding what potential customers are searching for and how those terms can be incorporated into your website. There are three reasons why you should perform keyword research:

  • To find new opportunities for website growth: Keyword research can help you identify new areas where your website can rank in Google search.
  • To improve existing rankings: Keyword research can also help you improve your existing rankings in Google search.
  • To understand your customers better: Keyword research can also help you to understand your customers better. This is important because it allows you to create content that is relevant to their needs and interests.
  • To create more targeted ad campaigns: If you are running paid advertising campaigns, such as Google AdWords, then keyword research can help you to create more targeted ad campaigns.

An important term to consider here is keyword intent. It is important to research and target keywords that have the potential to bring in conversions. There are mainly 4 types of search intent that you have align your keywords and your content with:

Types of Keywords

There are three types of keywords that you need to be aware of:

  • Short-tail keywords (also known as head terms): These are general, one or two word keywords that have a high search volume. They are also highly competitive and extremely hard to rank for. For instance, “Design” is a short-tail keyword.
  • Long-tail keywords: These are more specific, three or four word keywords that have a lower search volume. They are usually easier to rank for and can be a good way to get started with SEO. For instance, “Design tips for beginners” is a long-tail keyword.
  • Local keywords: These are keywords that include a location, such as a city or state. For instance, “Web design company in Los Angeles” is a local keyword.
LSI Keywords

LSI keywords are related keywords that Google uses to determine the topic of a web page. For example, if you have a blog post about Samsung TVs, Google will look for other related words, such as “Sony”, “LG”, “4K”, “OLED”, etc.

The reason they are important is because they help Google understand the topic of your page. If you use them in your content, it will signal to Google that your page is about that topic.

  • Navigational: Each user is looking for a specific website. For instance, if someone types in “Instagram”, they are looking for the Instagram website.
  • Informational: Each user is looking for information on a topic. For instance, if someone types in “how to bake a cookie”, they are looking for information on how to bake a cookie.
  • Transactional: Each user is looking to buy something. For instance, if someone types in “buy socks”, they are looking to buy socks.
  • Commercial Investigation: Each user is comparing different products or brands before making a purchase. For instance, if someone types in “Samsung vs Apple”, they are trying to decide which brand of mobile phone to buy.

These four categories can help you determine what kind of content to create in order to attract your target audience by aligning your content with the search intent of your target audience.

How to Research Keywords

There are a number of different ways to research keywords

  • Google AdWords Keyword Planner: This is a free keyword research tool offered by Google. You can use it to find keywords related to your business and also get estimates on how often these keywords are searched for.
  • Moz Keyword Explorer: This is a paid keyword research tool that provides more in-depth data than the Google AdWords Keyword Planner.
  • Google Trends: This is a free tool that shows how popular a keyword is. You can use it to compare different keywords and also see how interest in a keyword has changed over time.

You can narrow down a list of short and long-tail keywords, along with LSI keywords, that you can then use in your content. Using these keywords, you can then proceed to create your content. You can use a combination of spreading your keywords throughout the content used on your website pages, your blogs, Google Ads, etc. This content should be rich in keywords, structured, engaging, and filled with both inbound and outbound links.

Step 3: Set up Blogs

This is one of the most important steps you can take to improve your website’s SEO. By regularly publishing high-quality blog content, you are increasing the chance that your website will be found by potential customers. This will help attract organic traffic to your site, as well as improve your search engine rankings.

Make sure that every page on your website is optimized for SEO: This means that each page should have its own unique title and meta tags. In addition, the content on each page should be keyword-rich and relevant to your business.

Blogging can be an incredible way to rank for keywords and engage your target audience. In creating your blog, make sure you do these five things:

  • Don’t include long-tail keywords more than 3-4 times throughout the page as Google does not consider exact keyword matches as it used to. In fact, too many keywords can be a red flag to search engines that you are keyword stuffing to gain rankings.
  • Make sure your blog posts are informative, interesting, and offer value to your readers. No one wants to read a post that’s nothing but a string of keywords. SEO is a long-term game and the best way to rank for competitive keywords is to produce high-quality content that your readers will love.
  • Always link out to the pillar page that you created for these topics. Not only will this help Google understand what your post is about, but it will also give your readers the opportunity to learn more about the topic.
  • Include social media sharing buttons on each blog post so that your readers can easily share your content with their followers. This will help you get more exposure for your posts and could lead to more traffic.
  • Lastly, once you publish each blog post, make sure to promote it through your email list and social media channels. This will help you get more eyes on your content and could lead to more traffic and links.

Step 4: On-page and off-page SEO

On-page SEO and off-page SEO are vital to making sure that your content is noticed by Google and ranked highly by Google crawlers. The various aspects of On-page and off-page SEO have been described in detail in the previous blogs so we will not dive too much into them. However, there are a number of questions to keep in mind:

Does your content fully cover the topics?

Even if your content is doing quite well, there still might be topics that you’ve missed or glossed over. This is easily rectified:

Paste your page URL on Ahref’s site explorer

  • Check the Content Gap report
  • Enter the URLs of similar pages that outrank you.
  • Hit “show keywords”

This will allow you to see what you are missing compared with your competitors

  • Is your on-page SEO on point?

It’s worth having another look at how your page looks in the context of the SERP and checking these:

  • Does it align well with the intent?
  • Are either of them truncating?
  • Could it be more compelling?
  • Is your internal linking relevant and up-to-date?

Check that your most important pages are being linked to other pages on your website. One of these easiest ways to find links that you’ve missed is through the link opportunities tool on Ahref’s site audit. This page shows the source page, the keyword (which can be used as anchor text), and the context of that keyword on the page, among other things, thus, making it convenient to locate and subsequently add the internal links to the page.

  • Is it difficult getting backlinks?

If you are having trouble getting backlinks for your content, consider checking this video out.

Step 5: Mobile Friendliness

One test you should definitely run is the mobile-friendliness test on Google. With over 60% of searches now being done from mobile devices, it’s important that your website is accessible and easy to use on these devices. The test will tell you if there are any problems with your website’s design or functionality on mobile devices.

Some key points you should keep in mind are:

  • Website has a responsive design
  • Large font sizes make for easy readability on small screens
  • Icons and other visual elements help guide users through your content
  • Short, concise sentences and paragraphs make for an easy and organized read.

Step 6: Use social media as a medium and channel for your SEO efforts

Social media can be a great way to connect with potential and current customers, as well as promote your brand and content. In fact, social media signals are becoming increasingly important for SEO.

Make sure you have social media accounts set up on the major platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and that you are regularly sharing links to your website and content. You can make express use of social media ads to further promote your content to a wider audience.

Step 7: Monitor and track your results

After you’ve implemented your SEO strategy, it’s important to track your results to see how well your website is doing. You can do this by monitoring your website’s traffic and Rankings in Google Search Console.

If you want to see if your SEO efforts are paying off, you need to track your progress. Google Analytics is a free tool that you can use to track your website traffic and see how users are finding your site.

To start up Google Analytics, create a free account and then add the tracking code to your website. Once it’s set up, you’ll be able to see how many visitors your site gets, what pages they’re looking at, and where they’re coming from.

You can further use Google Analytics to subsequently track your SEO progress over time. Then, set up goals in Google Analytics, following which  you can track your progress towards those goals.

  • To track your website’s traffic, go to the Traffic tab in Google Search Console. Here you’ll be able to see how much traffic your website is getting and where it’s coming from.
  • To track your website’s Rankings, go to the Search Results tab in Google Search Console. Here you’ll be able to see where your website ranks in Google search results.
  • By monitoring your website’s traffic and Rankings, you’ll be able to see how well your SEO strategy is working and make necessary adjustments.

SEO trends to follow in 2022

Core Web Vitals

Page experience has already become a ranking factor in Google Search in 2022. This means that website owners need to pay attention to their Core Web Vitals – load time, interactivity, and visual stability – to ensure they’re providing a good user experience. Here are three specific web page experience metrics that Google considers important now:

  • Largest contentful paint: Measures exactly how long it takes for the main content of a page to load.
  • First input delay: This measures how long it takes for a page to become interactive.
  • Cumulative layout shift: This measures how much visual stability a page has while loading.

How to improve your core web vital scores? 

There are a number of ways to improve your core web vitals scores. Some common methods include:

  • Minimizing HTTP requests: This can be done by reducing the number of images, videos, and scripts on a page.
  • Improving server response time: This can be done by optimizing your hosting, using a content delivery network (CDN), or caching static resources.
  • Lazy-loading images and videos: This can be done by loading images and videos only when they are visible on the screen.
  • Minimizing file size: This can be done by compressing images and videos, or using file format that is more efficient.
  • Implementing AMP: This can be done by using the Accelerated Mobile Pages (AMP) framework to create faster, lighter-weight pages.

These are just a few of the many ways you can improve your core web vitals scores.

Visual search engine optimization (VSEO)

This is the process of optimizing images and videos for search engine ranking. It can be done by using keywords and metadata, as well as optimizing the file size and format.

Once you start using it, you will then quickly notice that visual searches are super helpful for:

  • Finding specific products on ecommerce websites
  • Identifying landmarks and locations
  • Searching for images that are similar to ones you already have
  • Directions
  • Translation
  • Recipes

This is why 62% of users now want more visual search tech.

So, how do you optimize for visual search?

Mobile-friendly pages: 

Google Lens results tend to redirect to content-rich pages

Traditional image SEO still applies

The rise of visual search is why we’re also seeing an increase in powerful tools, like Google Lens.

Optimize for featured snippets:

According to SEMrush, 5.6% of all search results have a features snippet. The main benefit from features snippets in terms of SEO is that:

  • Greatly increasing your click-through rate ( CTR ),
  • Since they occupy more real estate on the SERP .
  • Google is now using featured snippets to answer voice search queries.
How do you optimize for featured snippets?
  • Identify what type of featured snippet you want to rank for
  • Determine if you currently rank on page
  • To make sure your site is ready for this transition, you should: Conduct an audit of your website’s content.
Do you have the right type of content that could appear in a featured snippet?
  • Check your page’s code to make sure it’s clean and free of errors.

A featured snippet is most likely to come from a well-optimized and error-free page. Optimize your entire content for the specific keywords you want to rank for.

Video SEO 

If you’re not optimizing your videos for SEO, you’re missing out on valuable traffic that could be coming to your site.

Here are a number of useful tips to get you started:

  • Optimize your video titles for the keywords you want to rank for and create transcripts of your videos and include them on your website.
  • Optimize your video descriptions and include links back to your website and use keywords in your video tags.
  • Create playlists of related videos and embed them on your website and promote your videos on social media and other websites.
  • Include a video sitemap on your website and use Schema.org markup to improve your videos’ appearance in search results.
  • Optimize your website for other relevant keywords and keep your videos up to date and relevant to your audience.

By following these tips, you can create an effective SEO strategy for your videos that will help them rank higher in search results and get more views.

Mobile-First Indexing

Mobile-first indexing means that Google will index and rank your website based on its mobile version rather than its desktop version. If you want your website to be indexed and ranked by Google, you need to make sure that it is optimized for mobile devices.

  • To do this, you need to have a responsive design that looks good on all devices, and you need to make sure that your website loads quickly on mobile devices.
  • You also need to have a mobile-friendly version of your website that is easy to use on a mobile device.
  • In addition to optimizing your website for mobile devices, you also need to make sure that your website is optimized for search engines. This means that you need to use the right keywords on your website and in your content. You also need to make sure that your website is easy to navigate and that it has a good structure.

Conclusion:

A well-planned SEO strategy is crucial for any business that wants to be successful online. If you want to attract more visitors to your website, you need to make sure that your website is optimized for search engines and for mobile devices. You also need to make sure that your website is easy to navigate and that it has a good structure.

If you need help with your SEO strategy, at Pixel Street, we are an SEO agency that is always ready to help you. Visit our website or contact us today to learn more about our services.

How To Rank on Page 1 Of Google Fast A Complete Guide In 2022

Are you wondering how to rank on the first page of Google? Well, you’re not alone. In fact, this is really one of the most commonly asked questions. And it’s no wonder – according to data from Advanced Web Rankings, the top result on Google receives 33% of the traffic for a given search.

So, if you want to get more traffic to your website, it’s essential that you figure out how to get onto that first page. And luckily, we can help you do just that. In this article, we’ll share with you our complete guide on how to rank on the first page of Google fast in 2022.

Why is it important to rank higher on Google?

Before we dive into the guide, let’s first answer the question – why is it so important to rank higher on Google?

Well, as we just mentioned, the top result on Google gets 33% of the traffic for a given search. But what about the other 67%, you might ask?

The second result gets 18% of the traffic and the third result gets 11%. From there, traffic drops off significantly. The fourth result only gets 2.5% of the traffic and after that, each result gets less than 2%.

So, as you can see, if you want to get more traffic to your website, it’s essential that you figure out how to rank higher on Google.

Stepwise process

Step 1: Improve your on-page SEO

This includes many different aspects including keywords, content, page speed, etc. All these factors influence the performance of your on-page SEO efforts.

Keyword research and usage:

One way to improve your on-page SEO is by carefully selecting the right keywords. The goal is to select keywords that are relevant to your business, have a decent amount of monthly searches, and aren’t too competitive.

To get started with keyword research, you can use tools like Google AdWords Keyword Planner, KWFinder, and Ubersuggest. Once this is done, it is important to use these keywords efficiently throughout your page and to let Google know the keywords you’re using in a way that it understands. This means that your keywords should be used and positioned through its organized index to ensure that Google can scan, index, and retrieve your site. To do this, your keyword must be placed in the following places:

  • Meta title: This is the title of your page that appears in the search engine results pages (SERPs).
  • Meta description: This is the short description of your page that appears below your meta title in the SERPs.
  • Meta tags: Meta tags are pieces of code that help Google understand what your page is about. They are not visible to users, but they are read by search engine bots. The two most crucial meta tags for SEO are: title tag and the meta description tag.
  • Heading tags (H1, H2, etc.): Heading tags are used to structure and organize your content. Your primary keyword should be included in your H1 tag, while your secondary keywords can be included in your H2 and H3 tags.
  • Title tags: Title tags are used to provide a brief description of your page. Your keywords should be included in your title tags to help Google understand what your page is about.
  • Alt tags: Alt tags are used to provide a text description of your images. including your keywords in your alt tags can help Google understand what your page is about.
  • URL: Your URL should be short, descriptive, and include your keywords.

It is important here to note that it is beneficial to add LSI keywords to your page, apart from the general keywords that you add for the overall optimization of the page. LSI keywords are those that are related to your primary keyword, and adding them to your content helps Google understand the context of your page better. For example, if you are optimizing a page for the keyword “SEO”, some LSI keywords that you can include would be “search engine optimization”, “Google ranking”, “SEO tips”, etc.

Content

The content on your page should be high-quality, original, and informative. It should really also be somewhat relevant to the keywords that you are presently targeting. Remember to add LSI keywords here as well, to help Google understand the context of your content better. The following are a few guidelines for content to improve your ranking:

  • Get rid of thin content: If you have a page with only a few hundred words of content, it is likely that your content is too thin. This will not give Google enough information about your page to determine its relevance, and as a result, it will not rank well.
  • Add new content regularly: One of the best ways to keep your pages relevant and improve your ranking is to add new content regularly. This shows Google that your site is active and relevant, and as a result, it will be more likely to rank higher.
  • Make sure your content is relevant and audience-centered: In order for your content to rank well, it needs to be relevant to the keywords you are targeting. If you are targeting the keyword “dog food”, then your content should be about dog food. It should also be focused on your target audience. If you are targeting dog owners, then your content should be focused on them and their needs.
  • Use keyword-rich titles and meta descriptions: Your title and meta description are two of the most important elements of your page when it comes to ranking on Google. Make sure your title includes the keyword you are targeting, and make sure your meta description is interesting and relevant.
  • Large content: Google loves content. The more content you have on your page, the better. But make sure that your content is relevant and of high quality. Ideally, your content should be at least 1800 words.

Step 2: Match content to search intent

It is important to match content to search intent. If you want to rank for a keyword, make sure that your content is actually about that keyword. There are four different types of search intent:

  • Navigational: The user is looking for a specific website. For example, if someone types in “Facebook”, they are looking for the Facebook website.
  • Informational: The user is looking for information on a topic. For example, if someone types in “how to bake a cake”, they are looking for information on how to bake a cake.
  • Transactional: The user is looking to buy something. For example, if someone types in “buy shoes”, they are looking to buy shoes.
  • Commercial Investigation: The user is comparing different products or brands before making a purchase. For example, if someone types in “Sony vs. Samsung TV”, they are trying to decide which brand of TV to buy.

To rank on page 1 of Google, your content needs to be high-quality and relevant to what people are searching for.

Defining Factors

There are a number of factors that go into determining whether or not your content is high-quality, including:

  • The level of detail in your content: The more detail your content has, the better. Google wants to provide its users with content that is as comprehensive as possible.
  • The accuracy of your information: Your content must be accurate and up-to-date. If it’s not, you will lose credibility with both Google and your readers.
  • The amount of research you’ve done: Google loves content that is well-researched. The more research you’ve done, the more likely it is that your content will be high-quality.
  • The uniqueness of your perspective: Google loves content that is unique and offers a new perspective. If you can offer something that other people haven’t, you’re more likely to rank high in the search results.
  • The level of engagement your content receives: Google looks at things like the time people spend on your website, the number of social media shares, and the number of comments to determine how engaging your content is. The more engagement your content receives, the higher it will rank.
  • The formatting of your content: Google loves content that is easy to read and understand. Content that is well-formatted with headlines, subheadings, and bullet points will rank higher than content that is difficult to read.
  • The length of your content: Generally speaking, the longer your content is, the higher it will rank. This is because longer content tends to be more comprehensive and covers all the bases. That said, you don’t want to write for the sake of writing. Your goal should be to write comprehensive, high-quality content that is engaging and informative.
  • The topic of your content: Google will rank content higher if it is relevant to the searcher’s query. For example, if someone searches for “how to start a blog,” Google will rank articles about starting a blog higher than articles about, say, knitting.
  • The structure of your content: Google likes well-structured articles. This means that you use subheadings, headlines, and bullet points to really break up your text and make it really easy to read.

Step 3: Monitor your technical SEO

Monitor your technical SEO to make sure your website is easy for Google to crawl and index. A few things you can do to improve your technical SEO include:

  • Optimizing your title tags and meta descriptions: Make sure your title tags and meta descriptions are clear, concise, and keyword-rich.
  • Using keyword-rich URLs: Use keywords in your URLs to help Google understand what your page is about.
  • Increasing your website’s speed: Google favors fast-loading websites. Use Google’s PageSpeed Insights tool to test your website’s speed and get recommendations for improving it.Improving your website’s structure: Use a logical, easy-to-follow navigation structure. This will help Google understand your website and find the pages that are most
  • Improving the usability of your website: Google wants to send users to websites that are easy to use. Follow best practices for designing a user-friendly website.
  • Creating an XML sitemap: An XML sitemap is a list of all the pages on your website. It helps Google index your website and makes it easier for Google to crawl your site.
  • Submitting your website to Google Search Console: Google Search Console is a free tool that helps you monitor your website’s performance in Google search results.

Page speed

Page speed is a ranking factor on Google. Pages that load faster tend to rank higher than pages that take longer to load. There are a number of things you can do to improve your page speed, including optimizing your images, using a caching plugin, and minifying your code. A few ways to improve your page speed include:

  • Utilize an excellent web hosting service provider: This is the first and most important thing you can do to improve your website speed. Your hosting company will determine how fast or slow your website loads.
  • CDN (Content Delivery Network): Utilize a content delivery network to serve your website’s static content from multiple locations around the world. This will help reduce the distance between your visitors and your server, which can improve page load times.
  • Implement AMP: Google’s Accelerated Mobile Pages project is an open-source initiative that allows you to create lightweight versions of your pages for mobile devices. These pages load much faster on mobile devices and can improve your search ranking as a result.

Mobile-friendliness

With over 60% of searches now being done on mobile devices, it’s more important than ever to have a mobile-friendly website. Google has a “Mobile-Friendly” test that you can use to see if your site is mobile-friendly. If it isn’t, there are a number of things you can do to make it more mobile-friendly.

Take time to check core web vitals and PageSpeed insights score: These metrics measure the speed and usability of your site on both mobile and desktop devices. A high score means that your pages are loading quickly and effectively, which is important for both search engine ranking and user experience.

Step 4: Reduce your bounce rate:

Your “bounce rate” is the express percentage of people who really visit your site and then proceed to leave without clicking on anything. A greater bounce rate can really hurt your search ranking. There are really a number of things that you can do to reduce your bounce rate. This includes:

  • Make sure your pages are relevant to what people are searching for
  • Use catchy titles and descriptions
  • Have a really clear and easy-to-use navigation
  • Use images and videos providing fresh and original content
  • Make absolutely sure that your site is fast and responsive

Step 5: Build links to your website

Link building is one of the most effective ways to improve your SEO. In general, the greater the quantity of high-quality links that you have pointing to your website, the correspondingly higher your site will rank in Google search results.

There are a number of ways to build links to your website, but the best way is to focus on creating high-quality content that other people will want to link to.

One of the most effective ways to do this is to create an infographic or a listicle (a list of things) and then reach out to other websites in your niche and offer to let them publish it on their site in exchange for a link back to your website.

Another great way to build links is to guest post on other websites in your niche. When you do guest posting, make absolutely sure to include a link back to your website in your author bio.

3 ways to earn backlinks

  • Outreach: The process of contacting other website owners in your niche and asking them to link to your website Content: Creating high-quality content that other people will want to link to.
  • Guest posting: Writing articles for other websites in your niche and including a link back to your website in your author bio if you want to rank on page one of Google, you need to focus on building links. The greater the number of high-quality links you have connecting back to your website, the correspondingly higher your site will rank in the search engine results pages (SERPs). To build links effectively, you need to create content that other people will want to link to.
  • Social Media: Posting your content on social media sites and including links back to your website.

Step 5: Track and Monitor Results:

The final step is to track and monitor your results. Utilize Google Analytics to really track the traffic coming on to your website. Look at your organic traffic and your conversion rate to see if you are getting more visitors and if those visitors are taking the actions you want them to take on your website

If you follow these steps, you will be well on your way to ranking on the first page of Google. Just remember to be patient, as it can take some time for your efforts to pay off.

Tips to improve rankings:

Boost your click-through rate:

The click-through rate (CTR) is the percentage of people who click on your listing in the search results. A higher CTR means more people are interested in what you have to say, which can lead to higher rankings

Make sure your title tags and meta descriptions are compelling: Your title tag and meta description are what show up in the search results, so make sure they are compelling enough to really make people want to thoroughly click through to your website.

  • Use keyword-rich titles and descriptions:
  • Use alt tags on your images:
Use Internal links:

Linking to other pages on your website helps Google understand the structure of your website and how your pages are related to each other. This can help them rank higher in the search results.

Use external links:

Linking to other websites helps Google understand what your website is about and how it relates to the rest of the web. This can help them rank higher in the search results.

Use social media:

Social media signals (like likes, shares, and comments) can help Google understand what people think of your website. This can help them rank higher in the search results.

Use consistent high-quality content:

Google actually wants to show people the best and most accurate possible results. That means they’re more likely to rank websites with high-quality, consistent content higher in the search results.

Conclusion:

Google’s algorithm is constantly changing, which means that there is no one single magic formula for ranking on page 1 of the search results. However, by following the tips and advice in this guide, you can give your website the best possible chance of appearing on page 1 of the Google search results.

There are many organizations that provide complete SEO packages to help you get started. You can also hire an agency or a consultant to help you with specific tasks or areas of your SEO strategy. At Pixel Street, we are an SEO Agency that helps businesses increase their visibility and ranking on Google and we would be happy to help you with your website’s SEO. Contact us today for a consultation!

Advanced Keyword Research Guide – 2022

Introduction:

As you may know, keyword research is one of the most important aspects of SEO. The right keywords can make or break your SEO campaign. The significance of keywords can be described in that choosing the right keyword can result in increased traffic and conversions while choosing the wrong keyword can lead to wasted time and money.

With the ever-changing landscape of search engines, it can sometimes be difficult to keep up with the latest trends and techniques. That’s why we’ve put together this advanced keyword research guide. This guide is designed to help you learn advanced techniques for keyword research so that you can choose the right keywords for your SEO campaign.

By the end of this guide, you should have a good understanding of how to conduct advanced keyword research.

What is Keyword Research?

Keyword research is basically the process of finding and analyzing the words or phrases that people are using to search for information on major search engines like Google, Bing, and YouTube.

As we stated in the beginning, keyword research is the first and most important step in any SEO campaign. No matter what type of website you have or what business you’re in, if you want to rank higher in search engine results pages (SERPs), attract more visitors to your site, and convert those visitors into customers, you need to start with keyword research.

Why? Because without keywords, there would be no way to tell search engines what your site is about, and therefore, no way for them to rank your site in search results. Likewise, without keywords, there would be no way for potential customers to find your site when they’re searching for products or services like the ones you offer.

In other words, keywords are essential for both SEO and PPC campaigns. And while there are a number of different types of keywords, we’re going to focus on two in particular:

  • Broad keywords: These are general terms that describe your products or services as a whole. For example, if you sell men’s shoes, some of your broad keywords might be “shoes,” “men’s shoes,” and “footwear.”
  • Niche keywords: These are more specific terms that describe the individual products or services you offer. Using our previous example, some of your niche keywords might be “men’s dress shoes,” “men’s running shoes,” and “men’s casual shoes.”

Why are keywords important?

Keywords are important because they allow you to target specific audiences with your marketing campaigns. By targeting the right keywords, you can make sure that your ads and website content are being seen by people who are actually interested in what you have to offer.

Not only that, but keywords can also help you to track the performance of your marketing campaigns. By tracking the keywords that generate the most clicks and conversions, you can adjust your strategy to focus on the keywords that are giving you the best results

Keyword research forms the foundations for SEO and forms the basis for any marketing strategy. It impacts every other SEO task, including finding content topics, email outreach, on-page SEO, and content promotion.

Before we dive into ins and outs of keyword research, we need to know a few specifics about why it is so important and a key term related to it.

How does keyword research contribute to growing a site’s traffic?

In every SEO campaign, researching keywords helps you understand your target audience and what they’re actually searching for. It also allows you to find out how much competition there is for each keyword, and what type of content is ranking on the first page.

For example, you can follow the steps in this guide to uncover a low-competition keyword. Now this keyword will be the key for you to begin your growth. Once you create a piece of optimized content centering around that keyword, it will give you a chance to rank in the top three or even the first page of Google for that keyword. Due to the lack of search competition for that keyword, it will easily rank highly, bring a saunter of targeted traffic to your website, and help you grow your business.

Search Volume:

How many people are searching for this keyword every month?

The higher the search volume, the more traffic you can get from ranking for that keyword. That’s why it’s important to target keywords with a high enough search volume to justify the time and effort required to rank for them.However, search volume is one of the worst metrics to look at.

 A high search volume is very misleading for the following reasons:
  • There could be a high number of searches for a keyword, but if there are already a ton of websites ranking for that keyword, the chances of you ranking are slim.
  • The search volume could be artificially high because of people misspelling the keyword. For example, if you are expressly looking at the keyword “bicycle,” the exclusive search volume will be much higher than if you are looking at the keyword “bike.” But in truth, both of these keywords are searches for the same thing.
  • The search volume could be high because people are searching for that keyword for different reasons. For example, the keyword “bicycle” could be searched for because someone is looking to buy a bicycle, or because someone is looking for information on how to fix their bicycle.
To get an accurate idea of the true search volume for a keyword:
  • The competition for the keyword. If there are a lot of people bidding on the keyword, then the search volume is likely to be higher.
  • The quality of the keyword. If the keyword is something that people are likely to search for when they’re looking to buy something, then the search volume is likely to be higher.
  • The relevance of the keyword. If the keyword is relevant to your product or service, then the search volume is likely to be higher.
When you’re looking at the competition for a keyword:
  • The number of people bidding on the keyword: If there are a lot of people bidding on the keyword, then the competition is likely to be higher.
  • The quality of the ads: If the ads are well-written and relevant, then the competition is likely to be higher.
  • The relevance of the landing page: If the landing page is relevant to the keyword, then the competition is likely to be higher.
  • The history of the keyword: If the keyword has a history of being competitive, then the competition is likely to be higher.

This is why it is important to pay attention to the following factors to commence an effective keyword research and further selection.

Search Intent: 

The first and foremost factor to consider is the search intent. It is important to match the keyword to the searcher’s intention.

Search intent helps to determine what type of keywords you should be targeting. If you’re a website that sells products, then transactional keywords are going to be more valuable to you than navigational or informational keywords. Search intent tends to narrow down and tailor your keyword research

LSI and synonyms:

LSI keywords are words and phrases that are related to your main keyword. They help Google understand the context of your content. For example, if you were writing an article about ‘SEO tools,’ some LSI keywords could be ‘best SEO tools,’ ‘SEO reporting tools,’ ‘free SEO tools,’ etc.

They are vital to tell the search engines what your content is about, since there can be multiple meanings to the same keywords. Lets take the word BUS. There are few different “buses” you could be talking about:

  • The large vehicle that carries people from one place to another
  • A group of connected electronic components on a computer motherboard
  • The activity of transferring data between two devices

If you wanted to target the keyword “bus,” you would need to specify which “bus” you’re talking about. You can do this by including LSI keywords in your content.

Google’s Hummingbird algorithm update placed more emphasis on LSI keywords and related terms, so it’s now more important than ever to include them in your content. To find LSI keywords, you can use Google’s related searches feature at the bottom of the SERP, or you can use a keyword research tool like semrush.com

Using synonyms in your content also helps Google understand the context of your article. For example, if you were writing an article about ‘SEO tools,’ you could use the synonyms ‘SEO software,’ ‘SEO platforms,’ ‘SEO tools,’ etc. You can find synonyms using a thesaurus or a tool like SEMrush.

Keyword ideas

But how do you actually go about finding these keyword ideas? It is pretty simple There are plenty of platforms and plenty of tools to simulate a list of topics and keywords.

  • Search intent: One of the most popular ways to narrow down a list is by using search intent:
  • Informational: The searcher is looking for information. These keywords are generally longer in length. For example, say you consider a product, the possible searches could be:
    • What is [product name]
    • How does [product name] work
    • How do I use [product name]
  • Navigational: The searcher is looking for a specific website. These keywords are generally brand names or website addresses.
  • Commercial Investigation: The searcher is looking to buy a product or service. These keywords are generally transactional in nature. Possible search questions could be:
  • Best price for/buy/purchase
  • Compare prices for/discount/deals on
  • Coupons for reviews of item
  • Transactional: The searcher is ready to buy a product. These keywords are shorter in length and more specific. Possible searches could be:
  • How much does [product name] cost
  • [product name] in [location]
  • Order [product name] online
  • [product name] near me
  • Affordable [brand name] [product name]

Searching for a list of topics is important to give yourself a set of potential keywords to choose from. Here are a few ideas:

  • Using “searches related to”: Searches related to is a great place to start keyword research. To do this, simply type in your seed keyword in Google and scroll to the bottom of the SERP. You’ll see a section called “Searches related to”. These are all potential keywords that you can use in your content.
  • Reddit: Another great place to find potential keywords is Reddit. Simply type in your seed keyword and see what people are talking about. You can also use the “new” tab to find the latest posts about your topic.
  • News: Checking the news is also a great way to find potential keywords.
  • Google and YouTube Suggest: Google and YouTube Suggest are also great places to find potential keywords. Simply start typing in your seed keyword and see what suggestions come up.
  • Forums: Forums are a great place to find potential keywords. Simply search for your seed keyword and see what people are talking about. For example, if you’re in the weight loss niche, you could search for “weight loss” on Reddit and see what people are talking about.
  • Wikipedia table of contents: The table of contents for a Wikipedia page is a great place to find potential keywords. For example, if you’re looking for keywords related to “SEO,” you might want to check out the table of contents for the Wikipedia page on SEO.
  • Google Trends: Google Trends is a great way to see what keywords are trending. For example, if you’re in the fitness industry, you may want to target keywords related to “fitness” or “exercise.” When you’ve found a potential keyword, you can use Google’s Keyword Planner to get more data on that keyword. When you’ve found a potential keyword, you can use Google’s Keyword Planner to get more data on that keyword.

Keyword research tools:

There are a number of different keyword research tools available. Some of the most popular include Google AdWords Keyword Planner, KWFinder, and SEMRush.

Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a free tool that allows you to research keywords for your campaign. To use the tool, you’ll need to have a Google AdWords account. Once you’re logged in, you can enter a keyword into the “Find new keywords” field. Google will then provide you with data on that keyword, including search volume and competition.

Ahrefs

Ahrefs is a paid keyword research tool that offers a 7-day trial for $7. Once you’ve signed up, you can enter a keyword into the “Keywords Explorer” to get data on that keyword, including search volume, difficulty, and related keywords.

Moz Keyword Explorer

Moz Keyword Explorer is a paid keyword research tool that offers a number of features, including keyword suggestions and competitor analysis. To use the tool, you’ll need to create an account and enter a keyword into the “Find keywords” field. Moz Keyword Explorer will then provide you with data on that keyword, including search volume and competition.

SEMrush

SEMrush is a paid keyword research tool that offers a number of features, including keyword suggestions and competitor analysis. To use the tool, you’ll need to create an account and enter a keyword into the “Find keywords” field. SEMrush will then provide you with data on that keyword, including search volume and competition.

Ubersuggest

Ubersuggest is a free keyword research tool that offers a number of features, including keyword suggestions and competitor analysis. To use the tool, you’ll need to enter a keyword into the “Find keywords” field. Ubersuggest will then provide you with data on that keyword, including search volume and competition.

Challenges

Keyword difficulty is one of the main challenges you’ll face when conducting keyword research. This metric measures how difficult it would be to rank for a particular keyword in search engines. The higher the keyword difficulty, the more challenging it will be to rank for that keyword.

Generally, keywords are divided into:

  • Head terms: These are short, one or two word keywords. They have a high search volume but are also very competitive.
  • Body keywords: These keywords are usually three to four words long. They have moderate search volume and are not as competitive as head terms.
  • Long-tailed keywords: These are keywords that are more specific and usually longer in length. They tend to have less search volume but convert better because they are more specific. For example, ‘how to do keyword research for SEO.’ This is a long-tailed keyword.

You should aim to target a mix of both short and long-tailed keywords. That allows you to get traffic from both high volume, general keywords and also from more specific keywords that convert better. The best way to find long-tailed keywords is to use a tool like Google Keyword Planner or Ubersuggest.

  • Keyword Difficulty on Keyword Research Tools: To measure keyword difficulty, you can use a tool like Moz’s Keyword Difficulty Tool. Similiarly, there is an entire tool dedicated to keyword difficulty called CanIRank. What this tool does is evaluates a keyword’s competition level relative to your website.
  • Authority of Sites on Google’s First Page: The next metric we look at is the authority of the sites that rank on page one of Google. In this case, we’re looking for two things: the MozRank and Domain Authority of the sites. MozRank is a metric created by Moz that shows how important a page is on the web. The higher the express MozRank, the greater importance of the page. Domain Authority (DA) is a metric also created by Moz that shows how important a domain is as a whole. The higher the Domain Authority, the more important the domain is.

Step-by-step guide on how to choose a keyword:

Now that we’ve gone over all of the metrics you need to consider when choosing a keyword, it’s time to put it all together in a step-by-step guide.

Step 1: Brainstorm a list of potential keywords

Start by brainstorming a list of potential keywords that you think would be a good fit for your business. If you’re not sure where to start, try thinking of words or phrases that describe what you do or what you offer.

Step 2: Research the competition for each keyword

Once you have a list of potential keywords, it’s time to do some research on the competition for each one. Start by searching for each keyword on Google and taking a look at the results.

Step 3: Consider the search volume for each keyword

Another important factor to consider when choosing keywords is the search volume for each one. This is the number of times people are searching for a particular keyword each month.

Step 4: Choose keywords that are relevant to your business

When choosing keywords, it’s important to make sure they are relevant to your business. There’s no point in ranking for a keyword that won’t bring you any traffic or customers.

Step 5: Organic click-through rate

The organic click-through rate (CTR) is the percentage of people who click on your listing in the search results. A higher CTR means that your listing is more relevant to the keyword, which can help you to rank higher.

Step 6: Difficulty

The difficulty score is a measure of how hard it is to rank for a particular keyword. The higher the difficulty, the more difficult it will be to rank for the keyword.

Step 7. CPC

The CPC (cost per click) is the amount that you would pay for a single click on an ad for the keyword. This is a measure of how competitive the keyword is for paid advertising.

Step 8: Searches per month

The number of searches per month is a measure of the keyword’s popularity. The more searches that are performed for a keyword, the more popular it is.

Step 9: Business Fit

The business fit score is a measure of how well the keyword fits your business. The higher the score, the better the keyword will fit your business.

Step 10: SERP Features

SERP features are the different types of results that can appear on a Google search results page. The SERP features that are most relevant to your keyword will be displayed here.

Based on all the above factors and using the suggested keyword research tools, you can make your optimum list of keywords to begin your SEO campaign.

Tips:

Source: DemandJump

Optimize content around synonyms and related keywords: 

Google is good at understanding the relationship between words, so you don’t need to stuff your content with every single keyword on your list. Instead, focus on using a variety of related keywords and synonyms throughout your content to give Google a better understanding of what your page is about. This means that your content is more likely to show up in search results for a variety of different keywords, rather than just the one you’re targeting.

Shoulder keywords:

In addition to your main keywords, you should also include what are called “shoulder keywords” throughout your content. These are similar keywords that are related to your main keyword, but they’re not an exact match. For example, if you were writing a blog post about the best hiking trails in the Pacific Northwest, your main keyword might be “hiking trails” and some of your shoulder keywords could be “hiking”, “trails”, “Pacific Northwest”, and “outdoors”.

Using a combination of main keywords and shoulder keywords will help you cast a wider net and attract more readers to your content.

Analyze content based on searcher intent:

If you want your content to rank highly in Google, it’s not enough to just stuff it full of keywords. You need to make sure that your content is relevant to what people are actually searching for.

This is where searcher intent comes in.

Searcher intent is basically the reason why someone performs a particular search. When somebody types a query into Google, they’re looking for something specific – whether that’s information, a product, or a service.

If you can figure out what searcher intent is behind a particular keyword, you can create content that’s much more likely to rank highly in Google.

Advanced SEO Strategies:

Barnacle SEO:

The term “barnacle SEO” was first coined by Will Scott, and it refers to the process of piggybacking off of the authority of a well-established website.

The basic idea is to find popular, high-authority websites in your niche and get your content featured on them. This will help to boost your own authority and improve your chances of ranking highly in Google. The biggest advantage is that it doesn’t take much time or effort to get started with barnacle SEO.

To find good opportunities, just Google your main keywords + “guest post” or “write for us.” For example, if you want to write about SEO, you could search for “SEO guest post” or “write for us SEO.”

Once you find a website that accepts guest posts, study their content to get an idea of what they’re looking for. Then, pitch them a guest post that’s in line with their interests.

If your guest post is good, there’s a good chance it will be accepted and published. And once it’s published, you can start reaping the benefits of barnacle SEO.

GSC Research:

Google Search Console is a free tool, which allows you to expressly see how your website is overall performing in Google’s search results.

To use GSC, simply enter your website’s URL into the search bar. Then, click on the “Search Traffic” tab. From there, click on “Search Analytics.” This will bring up a list of the keywords your website is ranking for. You can then use this exclusive information to improve your website’s SEO.

Ahrefs content Gap:

Ahrefs content gap is a great way to find out what topics you should be writing about.

To use Ahrefs content gap, enter your competitor’s URL into the search bar. Then, click on the “Content Gap” tab. This will bring up a list of the topics your competitor is ranking for that you are not. You can then create content around these topics to try and rank for them.

Conclusion:

Keyword research is a crucial part of SEO. By doing keyword research, you can find out what keywords you should be targeting to improve your website’s SEO. There are a variety of methods you can use to conduct keyword research. In this guide, we’ve covered some of the most popular and effective methods.

We hope this guide has been helpful in teaching you how to do advanced keyword research. If you have any questions, feel free to approach to ask questions. Our web developers at Pixel Street will be happy to answer them.

Thank you for reading!

Future Trends In SEO 2022

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is an important part of any digital marketing strategy and there are always new trends and changes in the industry.

It’s important to stay up-to-date with the latest SEO trends so that you can optimize your website accordingly and stay ahead of the competition. In this article, we’ll discuss some of the future trends in SEO that you should be aware of.

10 SEO trends that you should be aware of in 2022

Core Web Vitals:

One of the most important future trends in SEO is Core Web Vitals. These are a set of metrics that measure the performance of a website. Google has announced that they will be using these metrics as a ranking factor in their algorithm starting in May 2021.

This trend is slowly gaining prominence due to its potential impact on search engine rankings. The logic is simple – a website that loads faster and is more responsive will rank higher than a slow website.

3 ways to improve your Core Web Vitals

1. Largest Contentful Paint (LCP): This measures how long it takes for the main content of your page to load. For example, if you have a blog post, the LCP would be the time it takes for the main body of the blog post to load.

2. First Input Delay (FID): This term measures exactly how long it takes for your particular page to become interactive. For instance, should you have a button on your page that people can click, then the FID comprises the time it takes for that button to become clickable.

3. Cumulative Layout Shift (CLS): This term measures exactly how much your page layout shifts during loading. For instance, should you have an image that moves around while the page is loading, then that would contribute to a high CLS score.

Thus, it’s important to ensure that your website meets the criteria for Core Web Vitals.

4 ways to improve your improve your website’s performance include:

Reducing the size of your images

Make sure your images are no larger than they need to be. You can use an image compression tool to reduce the file size without losing quality.

Minimizing HTTP requests

Each time someone visits your website, their browser has to send an HTTP request to your server. Minimizing HTTP requests can help reduce the amount of time it takes to load your website.

Using a content delivery network

A CDN is a network of servers that deliver content to users based on their geographic location. Using a CDN can help improve website performance by reducing the distance between the user and the server.

Enabling browser caching

When a user visits your website, their browser downloads a copy of your website’s files. Enabling browser caching allows the browser to store a copy of your website’s files on the user’s computer, so the next time they visit your website, the browser can load the files from their cache instead of downloading them again.

These are just a few examples, but there are many other factors that can affect your website’s performance.

Potential benefits:

  • Improved website performance: By optimizing your website for better performance, you can provide a better experience for your users. This can lead to more visitors and potential customers.
  • Increased search engine visibility: By improving your website’s performance, you may also improve its visibility in search engines. This can lead to more traffic and potential customers.
  • Better customer retention: By providing a better experience for your customers, you may be able to keep them coming back. This can lead to more business and potential customers.

User Intent:

Another important trend that you should be aware of is user intent. This refers to the purpose behind a person’s search query. For example, if someone searches for “buy shoes online”, their intent is clearly to purchase shoes.

As a result, websites that are able to provide what the user is looking for are more likely to rank higher in search results. This is why it’s important to understand the intent behind your target keywords.

Defining features of User Intent

Relevant keyword-rich content

In order to satisfy user intent, your content must be relevant to the keywords you’re targeting. This means understanding the relationship between keywords and knowing how to target them to meet the search intent.

Mobile-friendliness

A large portion of searches are now conducted on mobile devices, so it’s important that your website is optimized for them. This includes having a responsive design and fast loading times.

A holistic approach to SEO

In the past, SEO was often about optimizing individual pages for specific keywords. However, this approach is no longer effective, as search engines are now looking at the bigger picture. This means that your website as a whole must be optimized, not just individual pages.

Some of the possible changes this will bring include:

  • Rise of voice search: As devices like Amazon Echo and Google Home become more popular, it’s likely that voice search will become more important. This means that your website needs to be optimized for voice search, as well as traditional text-based searches.
  • Increased focus on user experience: Search engines are increasingly focusing on the user experience when it comes to ranking websites. This means that your website needs to provide a good user experience in order to rank well.
  • Structured data: Structured data is a standardized format for providing information about a page. It’s used by search engines to understand the content on a page and provide richer search results.

Mobile-First Indexing: 

As more and more people use mobile devices to access the internet, it’s no surprise that Google is now using a mobile-first index. This means that your website’s mobile version will be used to determine its ranking, so it’s important to make sure that your mobile site is optimized for SEO.

Nearly 73% of users access the Internet solely via mobile devices. This trend is being followed by all major search engines who are now indexing the mobile version of websites before the desktop version.

Defining Features

AMP pages will be given more priority

Google has already started giving priority to AMP (Accelerated Mobile Pages) pages in its mobile search results. This is because AMP pages load much faster on mobile devices, providing a better user experience. Therefore, it’s important to make sure that your website has AMP pages if you want to rank higher in mobile search results.

Responsive design will become even more important

With more and more people using mobile devices to access the internet, it’s important to make sure that your website is designed responsively. This means that your website should be able to adapt to any screen size, providing a good user experience no matter what device someone is using.

Content will need to be optimized for mobile devices

As users are increasingly using mobile devices to access the internet, it’s important to make sure that your content is optimized for these devices. This means creating content that is easy to read and navigate on a small screen.

User experience will be a major ranking factor

User experience has always been a important ranking factor, but it’s becoming even more important as Google continues to focus on delivering the best possible results to its users. This means that creating a good user experience on your site is essential if you want to rank well in the search results

People Also Ask:

Google has been increasingly featuring the “People Also Ask” section in its search results, which gives users a quick way to find answers to their questions. This is another area where having well-written and informative content can help you stand out from the competition.

Some of the examples include: 

  • What are the future trends in SEO?
  • What will be the next big thing in SEO?
  • What should I do to make my website more visible in search engines?

Some of the benefits of this feature include:

  • It allows you to show up for more relevant queries: Your website can appear in the People Also Ask section for many different queries, which gives you more opportunities to be seen by potential customers.
  • It can help you rank for long-tail keywords: The People Also Ask section can also help you rank for long-tail keywords that you may not be targeting on your website.
  • It can give you ideas for new content: Seeing the questions that people are asking related to your business can give you ideas for new blog posts or other types of content that you can create to answer those questions.
  • It helps you get more exposure for your brand: The People Also Ask section can help you get more exposure for your brand since your website will be appearing in more search results.

AI-generated content:

In the near future, it is very likely that a large portion of content will be generated by AI. This could have a significant impact on SEO since it could change the way that keyword research is done and also the way that content is written.

Defining features

Automated content generation

As artificial intelligence gets more sophisticated, it will become more capable of generating content that is both accurate and informative. This could have a major impact on SEO since it would mean that there would be less need for human involvement in content creation.

More accurate keyword research

AI will also be able to do more accurate keyword research. This means that SEOs will be able to target their efforts more effectively and produce better results.

Better content analysis

AI can help to analyze content more effectively and provide insights that can help to improve it. This could lead to better-optimized content and improved search engine rankings.

Improved link building

AI can help to identify relevant and high-quality links, which will improve the quality of a website’s link profile and help to boost its search engine rankings.

Some of the benefits of this include:

  • Increased accuracy: AI can help to identify relevant and high-quality links, which will improve the quality of a website’s link profile and help to boost its search engine rankings.
  • Greater personalization: AI can provide a more personalized user experience by customizing the content and results that are displayed to users. This could lead to increased engagement and conversions.
  • More efficient link building: AI can help to automate the link building process, making it more efficient and effective.
  • Better targetting of keywords: AI can help to identify the most relevant and effective keywords to target, which can improve a website’s search engine rankings.
  • Automated reporting: AI can help to generate reports on a website’s SEO performance, making it easier to identify areas needing improvement.

Featured Snippets

Featured snippets are special boxes that appear at the top of the search results page. They are designed to give users quick and easy answers to their questions. Google is constantly changing the way featured snippets work, so it’s important to stay up-to-date on the latest trends

Defining features

  • Google is now showing more than one featured snippet per page: In the past, Google would only show one featured snippet per page. However, they recently started testing showing multiple featured snippets per page.
  • This change gives users more information and choices, which can be helpful if they’re looking for a specific answer to their questions.
  • Google is now showing featured snippets in different formats: Featured snippets used to only appear as text boxes. However, Google is now experimenting. With this change, users will start seeing featured snippets in different formats, such as lists, tables, and videos. This change is designed to give users a better experience by providing them with the most relevant information in the most convenient format.
  • Google is also testing a new feature that allows users to filter featured snippets by topic. This feature is designed to help users find the most relevant information more easily. These changes show that Google is constantly working to improve the user experience.

There are many different types of featured snippets, but some of the most common are:

  • Questions and answers: These featured snippets are pulled from websites that provide answers to common questions.
  • How-to guides and tutorials: These featured snippets are often pulled from websites that provide step-by-step instructions for completing a task.
  • Lists: These featured snippets often contain lists of information, such as a list of the best SEO tools or the most popular SEO blogs.
  • Product information: These featured snippets often contain information about a product, such as reviews, pricing, and availability.
  • Location-based information: These featured snippets often contain information about a specific location, such as a business address or directions to a nearby restaurant.
  • FAQs: These featured snippets are often pulled from websites that contain a FAQ section.

Long-form content

According to SEMrush’s State of Content Marketing Report, long-form content in excess of 3000 words gets three times more traffic and four times more shares. Additionally, they achieve 3.5 times more backlinks than articles of average length of 901-1200 words.

This comes as no surprise given that Google’s featured snippets are often pulled from long-form content. In order to increase your chances of having your content featured in a Google snippet, focus on writing long, informative articles that cover all aspects of a topic.

The aim here is to provide shareable information to users, keeping them engaged. The best way to achieve this is by breaking your content into various sections with headings, which make it more scannable. You can also use lists, infographics and videos to break up your text and keep users engaged.

Visual Search and video content

The rise of visual searches (such as those conducted on Pinterest and Snapchat) means that optimizing your images is more important than ever. Include descriptive keywords in your image file names and fill out the ALT text field with a brief, keyword rich description of each image.

When it comes to videos, YouTube is currently the second largest search engine after Google. As such, it’s important to optimize your video titles, descriptions and tags to ensure that your videos are being discovered and watched by your target audience.

Google Lends is also becoming more popular as it offers users the ability to search for images and videos. Google discover allows users to search for content from specific websites.

The rise in popularity of visual search engines is due to the fact that they offer a more user-friendly experience. As users become more accustomed to this type of search, we can expect to see more businesses implementing visual search into their marketing strategy.

In the future, we can expect to see more businesses using video content to market their products and services. Video marketing is an effective way to engage with potential customers and promote your brand.

As the use of video search engines increases, we can expect to see more businesses using this type of marketing to reach their target audience.

With that in mind, it’s important to optimize your images for visual search. This can be done by using descriptive filenames and alt text, as well as tagging your images with relevant keywords.

More SERP Features

As SERP features become more common, it’s important for SEOs to optimize their content for these features. SERP features are becoming more common, as Google continues to personalize search results for users.

Some of the most common SERP features include:

  • Featured Snippets: Featured snippets are brief answers to user queries that are displayed at the top of the SERP.
  • Local Pack: The Local Pack is a map-based SERP feature that displays three local business listings.
  • Knowledge Graph: The Knowledge Graph is a knowledge base that provides information about entities such as people, places, and things.
  • Carousels: Carousels are a type of SERP feature that displays a series of images, videos, or articles.

Local SEO

Local SEO is the process of optimizing a website for local search results. There is an increasing trend that looks set to provide more traction for local businesses as users move towards more specific searches. This allows Google to give a definite push towards highly localized search results.

This means that if you own a local business, it is more important than ever to ensure that your website is properly optimized for local search. Country-specific content and businesses benefit from search results instead of global entities.

Some of the developing changes due to this trend include:

Having a strong backlink profile is also important in this form of SEO. Linking to websites that are within your country or region can help improve your website’s ranking for local keywords.

Including the country code top-level domain (ccTLD) in your website’s address is also a factor that can help improve your local search ranking.

Passage Indexing

A method of indexing where a search engine looks at the content of a webpage and uses it to determine the relevance of that page to a particular query. This is in contrast to traditional indexing, where a search engine looks at factors such as the title, meta tags, and backlinks to determine the relevance of a page. Passage indexing is thought to be used by Google in its search algorithm.

Defining Features

  • Indexing of larger blocks of text, not just individual keywords
  • Understanding the context and meaning of words, not just their literal definitions
  • Understanding the connections between words (semantics)
  • Using synonyms and related terms to broaden the scope of search results

Benefits

More accurate search results:

Because search engines are understanding the meaning of words and not just matching keywords, the results that are returned are more accurate. This helps to ensure that users find what they are looking for more easily and reduces the chances of them leaving the site due to frustration.

The ability to search for concepts, not just individual keywords

This is especially useful for searchers who may not be sure of the exact terminology to use for their query. It also opens up the possibility of finding related information that the user may not have thought to search for.

Improved search quality for longer, more complex queries

In the past, longer queries were often truncated by search engines due to the way they index content. This resulted in poorer search quality and a less than ideal experience for the user. However, with the advent of semantic search, longer queries can be processed more effectively and often provide better results.

The potential for more personalized search results

With semantic search, there is the potential for more personalized search results. This is because the search engine can take into account the user’s location, history and other factors to provide results that are more relevant to them.

Conclusion

The future of SEO is likely to be more focused on the user and their intent, rather than trying to game the system. Semantic search is likely to become more important as it gets better at understanding the user’s needs and providing relevant results. Personalized search results are also likely to become more common, as search engines get better at understanding the user’s individual needs.

At Pixel Street, we keep a close eye on all the latest SEO trends so that we can stay ahead of the curve and help our clients maintain their ranking position. If you’d like to chat to us about your SEO strategy, get in touch today

A Complete Guide To SEO Copywriting In 2022

The world of SEO is constantly changing and evolving, which means that the strategies and techniques that worked in the past may not be as effective today. One of the areas that has seen the most change is copywriting, which is now more important than ever for SEO success. In this guide, we’ll take a detailed look at what SEO copywriting is, why it’s important, and how you can use it to improve your SEO efforts.

SEO Copywriting: What is it?

SEO copywriting is the process of writing content for your website that is both Search Engine Optimized (SEO) and user-friendly. This means creating content that not only includes the relevant keywords that your target audience is searching for, but also reads well and provides value to the reader.

Why Is SEO Copywriting Important?

SEO copywriting is important because it helps you rank higher in search engine results pages (SERPs), which can lead to more website visitors. Additionally, well-written content will keep readers engaged, which can lead to more conversions (sales, newsletter sign-ups, etc.).

A post optimized for just SEO does not have any meaning because it is basically designed for machines. However, the meaning and essence of your writing will always be for people. You have to remember that even though you are targeting machines, you are catering to human readers first and foremost.

The main purpose of SEO copywriting is to make your content engaging and interesting for both humans and search engine crawlers. This way, you can attract more readers to your site while also increasing your chances of ranking higher in SERPs. This higher ranking happens as a result of the following check-offs:

  • More backlinks
  • Lower bounce rate
  • High dwell time
  • social shares
  • A decent click-through rate

This is the reason why your SEO copywriting efforts should not just be focused on filling your pages with the right keywords. You also have to make sure that your content is well-written and informative enough to keep readers engaged.

Different types of SEO copywriting

SEO copywriting comes in various forms. An essential factor that determines the type of SEO content you are going to write is search intent.

Product Descriptions: 

The main purpose of product descriptions is to convince people to buy a certain product. When writing product descriptions, make sure to highlight the features and benefits of the product in a way that will appeal to your target audience.

Blog Posts: 

Blog posts are usually written to inform or entertain readers. When writing a blog post, make sure to include relevant keywords so that your post can be easily found by people who are searching for information on that topic.

Web Page Content: 

The content on your website’s pages should be well-written and informative. Make sure to include relevant keywords on your web pages so that they can be easily found by people who are searching for information on your products or services.

Ad Copies: 

Advertising copy should be well-written and persuasive. Include relevant keywords so that your ad can be easily found by people who are searching for information on that topic. Today’s digital marketing professionals work on writing copies for Facebook Ads, Instagram Ads, and PPC Ads.

Landing Pages: 

Landing pages are important for lead generation. The content on your landing page should be well-written and persuasive. Include a strong call-to-action so that visitors will know what to do next. For example, if you’re selling a product, your CTA could be something like “Buy Now” or “Add to Cart.”

Phases of Copywriting

The goal of SEO copywriting is not just to stuff your content with keywords. That would be counter-effective and make for a really bad user experience. Instead, the focus should be on creating quality content that is informative, helpful, and engaging.

Preparation Phase

The preparation phase happens just before you start writing. This phase is broadly categorized into two parts:

Keyword Research:

Before you start writings, you need to know what to write about. This is exactly where keyword research eventually comes into play. Keyword research helps you identify topics that are relevant to your business and have a good search volume.

An important requirement here is competitor analysis, which entails that in addition to researching keywords, it’s also important to take a look at what your competitors are doing. This will give you an idea of the type of content that is already out there and where your content can fit in.

You will want to target specific keywords that are relevant to your business. There are a few things you need to do here:

Formulate a mission statement

This will be your north star, so to speak. It will help you stay on track with your content and make sure that everything you write is in line with your business goals. The mission statement should encompass what your business does, who your target audience is, and what you want to achieve with your content. Some examples of mission statements are:

  • To educate people about the importance of _____
  • To provide valuable resources for _____
  • To help people make informed decisions about _____

Utilize keyword research tools: 

These will help you find the right keywords to target in your content. A few examples of tools you can use is Google Adwords Keyword Planner, Wordstream’s Free Keyword Tool, and Moz’s Keyword Explorer.

Create a keyword map

This is a helpful way to organize all the keywords you want to target. Include the keyword, the topic you want to write about, and where you want to use the keyword (in the title, in the body copy, etc.). This will help you stay focused when writing and ensure you are targeting the right keywords. Thus, keyword mapping is a very useful tool.

Once you have a list of keywords, you can start incorporating them into your copy. Remember to use them sparingly, however, as too many keywords will make your content sound unnatural and may even get you penalized by Google.

Search Intent:

One of the most important things to keep in mind when writing SEO copy is search intent. This is what the person searching is looking to accomplish by typing in a certain query. In tandem with your keyword research, it allows you to understand what your target audience is looking for and how you can best provide it.

For example, let’s take “SEO Copywriting” as the keyword.

What might be your list of topic searches:

  • How to write SEO copy
  • What is SEO copywriting
  • The benefits of SEO copywriting
  • 3 tips for effective SEO copywriting
  • How to improve your SEO copywriting
  • What to avoid in SEO copywriting

Knowing the search intent behind these keywords allows you to answer these questions in your content and provide value to the searcher.

Writing Phase

This is where you finally start writing. Well, not really. There are still a couple of things you need to do before you get to the nitty-gritty.

It is vital that before you begin actually writing, you need to plan what you want to write. If you start writing before you have a clear plan in mind, your writing will be unfocused, scattered, and you might even diverge from the topic altogether. There are three phases to this “preparation” stage: outline, doubt check intent, and structure,

Outline

An outline is like a map for your content. It helps keep you on track and makes sure you hit all the points you need to. Not to mention, it can make the actual writing process go much faster. To chalk out your outline, it might be prudent to answer the following questions:

  • What is the purpose of your article? Why are you even writing at all? and What do you want to achieve?

This helps you to determine the type of content you want to write and how in-depth your content should be.

  • Who is your target audience and what do you want from them?

This helps you determine who it is that you are writing for. This helps you focus your subject matter, context, tone, and even imagery.

  • What information do I provide? How do i provide it? and in what order should it be?

This helps you determine whether your content should tell a story or be fact-based. This also helps you with the next step, which is structuring your content.

  • Double-check Intent:

Make sure that your content aligns with the intent of the search. This means that if someone is searching for “SEO copywriting guide” they should be able to find a page on your website that provides a comprehensive guide to SEO copywriting.

This also helps you form the tone and context of delivery for your content. For example, are you informing users or amusing them? Are you being serious or humorous? If your keyword research clearly demonstrates that the intent behind the query is informational, then you will want to write a persuasive, informative, sales-centered piece that answers the searcher’s question as well as tempts them to complete some form of action, the case here being to buy something

Structure your content:

The next step is to structure your content in a way that is easy for users to consume and easy for search engines to understand.

Here are a few tips:

– Use headlines and subheadings to break up your content and make it easy to scan

– Use short paragraphs and sentences

– Use bullet points

– Use images and infographics

Structuring your content is triple-edged. It is not only as much for the search engine as it is for the reader, but it is also for you as a writer as it helps you always keep things in context and allows you to layer your content into a definitive direction. This is vital if you want to be persuasive but not forceful if you are telling your story, and especially if you want to be engaging.

Content creation:

Once the three tasks above are completed, you can finally start writing. Content creation is the simplest stage because it allows you to express yourself without keeping in mind too many restrictions. The earlier preparations are meant to streamline your work and allow the content to be written as soon as possible.

Editing Phase

Source: Digital Agency Network

This is a crucial phase, probably even more than the actual writing. This might sound nonsensical; however, SEO copywriting is all about high-quality content. This means that your story must be interesting, well-organized, and error-free. Here your research, typos, disorganization, and other errors will take a serious hit on your credibility. Ultimately, your content needs to create an impact and these errors dimnish that.

  • The first step is to read your text out loud: This will help you notice any errors in grammar or awkward phrases. If you stumble upon something while reading, chances are that your readers will have the same issue.
  • Edit for clarity: Make sure that your ideas are well-organized and easy to follow. Lastly, revise for style. This is where you can get creative with your word choice and sentence structure. Be sure not to sacrifice clarity for creativity though!!
  • When you’re finished writing: Put your text away for a while (at least an hour). This will help you come back to it with fresh eyes and catch any errors you may have missed.

Lastly, be absolutely sure to check for the essentials:

  • Spelling
  • Grammar
  • Punctuation
  • Active and Passive Voice
  • Transitions
  • Tone and readability

Once you are happy with what you have written, there are two more things you need to do:

  • Optimize your content:

Once you have your content structured in a way that is easy to read and understand, it’s time to optimize it for search engines.

There are quite a few things that you can do to really optimize your content:

– Use keywords throughout your content

– Optimize your title and meta tags

– Use alt text for images

– Add internal links to other relevant pages on your website

  • Promote your content:

After you have created and optimized your content, it’s time to promote it. There are quite a few ways that you can promote your content:

– Share it on social media

– Submit it to directories and forums

– Email it to influencers and other relevant people in your industry

– PPC (pay-per-click) advertising

Analyze and repeat phase:

The final step in the SEO copywriting process is to analyze your results and make changes accordingly. After you have published your content, track your traffic and conversions. If you see that your content is not performing as well as you had hoped, make changes to your title, keywords, or the content itself. Then, repeat the process.

Conclusion

SEO copywriting is a process that involves creating compelling, relevant, and keyword-rich content for your website. By following the steps in this guide, you can create content that will attract more visitors from search engines and convert them into customers.

There are numerous resources available online to improve your copywriting. If you need first-hand experience recounts or help with content creation for your website, then our team at Pixel street will be happy to help you. We are a web design company that is very familiar with content creations and our team will be happy to help you with your needs.

A Detailed Guide on On-Page SEO 2022

Search engine optimization (SEO) is the process of optimizing a website for Google search with the aim of earning higher web traffic levels and improving the visibility of the site. On-page SEO refers to all the tactics that you can use on your own website to improve its ranking in search engine results pages (SERPs). In other words, it’s all about optimizing your website’s design, content, speed, and mobile-friendliness with the goal of earning higher SERP rankings.

While there are many different SEO strategies out there, on-page SEO is one of the most important. That’s because your website’s ranking in SERPs is largely determined by on-page factors like keyword usage, title tags, and metatags.

If you want to earn higher SERP rankings, you need to make sure your website is optimized for on-page SEO. Thankfully, that’s not as difficult as it sounds.

Why is on-page SEO important?

On-page SEO is important because it helps search engines understand what your website is about and whether it’s relevant to a user’s search query. If you want your website to rank in SERPs, you need to make sure it’s optimized for on-page SEO. That means using the right keywords, having well-written and keyword-rich title tags and metatags, and having a well-structured website.

Some of the express benefits of good on-page SEO is:

  • Reach the top of SERPs
  • A good way to outrank your competitors –
  • It’s the first step in any SEO strategy –
  • More traffic and engagement from users-
  • Builds trust and credibility with search engines –
  • Better user experience-

Elements of ON-page SEO

Content elements:

Content

The first and most important thing in on-page SEO is the quality of your content. The content must be well-written, informative, keyword-rich, and unique. It should also be free of any grammatical or spelling errors.

Here it is vital to identify selective keywords and write high-value content based on these particular keywords. It is also important to identify what phase of the content funnel or content strategy that your content falls into.

  • Hero: The hero is the first thing that users see when they land on your page. It is the most important part of your page and should be given special attention. The hero should be keyword-rich, catchy, and relevant to the user’s needs.
  • Awareness: The awareness stage is the beginning of the customer journey. At this stage, users are just becoming aware of their problem or need. Content at this stage should be educational and informative. It should answer the user’s questions and help them to understand their problem better.
  • Consideration: In the consideration stage, users know they have a problem and are now considering their options for solving it. Content at this stage should be compared and contrasted. It should help the user to understand the different options available to them and make a decision about which is best for them.
  • Conversion: The conversion stage is when the user takes action. They have decided what they need to do and are now ready to do it. Content at this stage needs to be persuasive. It should convince the user to take the desired action and provide them with the information they need to do it.

HTML Elements:

Source: etutorialspoint

Title Tags

The title tag is the most important on-page SEO element. It tells search engines what your page is about and appears in the search engine results pages (SERPs).

Your title tag should:

  • Be unique and descriptive
  • Use relevant keywords
  • Be under 60 characters long

Meta description:

A meta description is a short description of your page that appears in the SERPs. It should convince the user to click on your result and visit your page. Meta descriptions are vital to on-page SEO as they give users information about your page before they even visit it.

Your meta description should:

  • Be unique and descriptive
  • Use relevant keywords
  • Be under 155 characters long

Headings:

Headings are used to structure your content and make it easy for users to navigate your page. They also help search engines understand the hierarchy of your content.

Your headings should:

  • Be descriptive
  • Use relevant keywords
  • Be concise

URLs:

URLs are one of the most important on-page SEO factors. They help search engines understand what your page is about and determine whether or not it’s relevant to a user’s search query.

Image ALT text:

Images are a great way to add visual interest to your content. But they also play an important role in SEO. When you upload an image to your website, you should always include ALT text. This is a short description of the image that tells search engines what it’s about.

Internal Links:

Internal links are links that point to other pages on your website. They help search engines understand the structure of your website and improve the crawling and indexing of your website.

External Links:

External links are links that point to other websites. They help search engines understand what your website is about and how it is related to other websites.

Anchor Text:

Anchor text is the text that appears in a hyperlink. It helps search engines understand what the linked page is about.

Mobile usability:

Mobile usability is the ability of a website to be used on mobile devices. It is important for search engines because more and more people are using mobile devices to access the internet.

Responsiveness is evaluated based on the following factors:

  • Layout: Is the layout of the website easy to use on a mobile device?
  • Size: Are the buttons and links easy to click on a mobile device?
  • Speed: Does the website load quickly on a mobile device?

Speed:

Website speed is the time it takes for a page to load. It is important for search engines because people do not want to wait for a page to load. They will go to another website if the website is taking too long to load. Speed is evaluated based on the following factors:

  • Time to First Byte (TTFB): TTFB is the time it takes for a browser to receive the first byte of data from the server.
  • First Contentful Paint (FCP): FCP is the time it takes for the browser to display the first content on the screen.
  • Speed Index: The Speed Index is a measure of how quickly content is visible during page load.
  • Largest Contentful Paint (LCP): The LCP is the time it takes for the largest content element on the page to load.
  • First Input Delay (FID): FID measures the time from when a user first interacts with a page (i.e. clicks a link, taps a button) to the time when the browser is able to respond to that interaction.

Optimize content for ON page SEO:

  • Write compelling and keyword-rich titles: The title of your page is one of the most important on-page SEO factors. It tells both users and search engines what the topic of your page is.
  • Use your target or primary keywords within the first 100 words.
  • Make sure your meta descriptions are compelling: A well-written meta description is like an advertorial copy. It should entice users to click through to your page.
  • Use keyword-rich headings: Heading tags (H1-H6) are used to structure the content on your page and show its hierarchy. They also send a strong signal to search engines about the topic of your page.
  • Optimize your images: Whenever you upload a photo to your website, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
  • Keyword frequency: How often should you use keywords on a page? This is an important question as using too many keywords on a page can result in search engine penalties for keyword stuffing. However, using it a few times at key locations and with a natural flow enables Google to better index your content and understand what your page is about.
  • Outbound links: Outbound links are a signal of trust and quality content to search engines. Linking to other relevant websites shows that you are knowledgeable and well-informed about your topic. As a result, search engines are more likely to trust your content and rank it higher.

The type of content you create for different topics is important to ensure quality in your content:

  • Awareness content is best spread through blog posts and videos, especially on the homepage.
  • Consideration content is best used on buyer’s guides, product pages, and service pages.
  • Conversion content is best used on landing pages and lead capture forms, including product demos and contact pages.

Here are a few tips for optimizing your content:

  • Incorporate long- and short-tail keywords naturally
  • Add engaging visual content
  • Actively solve audience problems
  • Write for a specific buyer persona
  • Optimize for conversions with CTAs to offers and product pages.

Optimize title and description tags

  • Front-load title tag: The title tag is one of the most important on-page SEO elements. Start with your target keyword, then add a modifier (like “best” or “guide”), and end with your brand name.
  • Use keyword-rich Meta descriptions: The meta description is the short blurb that appears under your title tag in the search results. It should be no longer than 155-160 characters, and it should include your target keyword and a CTA.
  • Use keyword-rich H1 and H2 tags: The H1 tag is the largest and most important headline on your page. It should include your target keyword, and it should be no longer than 60-70 characters. H2 tags are secondary headlines that can be used to further elaborate on your content. They should be no longer than 60-70 characters as well, and they should include your target keyword or a closely related phrase.
  • Title tag modifiers: You can use a keyword modifier in your title tag to make it more clickable. For example, if you’re ranking for the keyword “SEO tips,” you could use a title tag like “Get the Top 10 SEO Tips for 2022.”
  • Structured markup: You can use structured markup to give search engines more information about your content. This can help your content appear in rich snippets, which are featured snippets that include additional information about your content.
  • User-friendly URL: Use a URL that’s easy for users and search engines to understand. Use your keywords in your URL, but don’t keyword stuff.

Optimize for click-through-rate:

  • Use question title tags: A question title tag is a type of title tag that’s formatted as a question. These types of title tags can increase your click-through rate because they stand out in the search results.
  • Use social media: Social media can help you promote your content and build relationships with other bloggers and influencers in your industry.
  • Adding some emotion to title tags: Backlinko’s CTR study found that emotional titles got clicked on 7% more times than titles that did not have a strong emotional sentiment.

Optimizing for On-page UX signals

  • Use short paragraphs: People are more likely to read your content if it’s broken up into small, easy-to-digest paragraphs.
  • Use images: In addition to breaking up your text, adding images can help make your content more visually appealing and easier to consume.
  • Use headings and subheadings: Headings and subheadings help to break up your content and make it easier to read.
  • Have an active community: If you have an active community, that can also help improve the user experience of your site.

Optimizing for Mobile responsiveness

  • Mobile-first indexing: Google announced that it would be moving to a “mobile-first” index in late 2016. This means that Google will now use the mobile version of your site for indexing and ranking, rather than the desktop version.
  • Make sure your site is fast: A slow site can frustrate users and cause them to leave. Make sure your site is as fast as possible.
  • Use AMP: AMP is a Google project that stands for Accelerated Mobile Pages. AMP pages are expressly designed to make sure they load quickly on mobile devices.
  • Use Schema markup: Schema markup is a code that you can add to your site to help search engines return more informative results for users.
  • Optimize your images: Large images can make your pages slow to load. Make absolutely sure that your images are optimized for the web.

Benefits of good on-page SEO

  • Helps you rank higher in search engine results pages (SERPs): On-page SEO is a means of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
  • Increases the chances of your website being clicked: Optimizing your on-page elements can give your website a better chance of being clicked when it appears in SERPs.
  • Improves the overall user experience of your website: By ensuring that your website is optimized for on-page SEO, you can improve the overall user experience of your website, making it much easier for all users to find the exact information they need.
  • Helps you build a foundation for off-page SEO: Optimizing your on-page elements can help you build a foundation for successful off-page SEO.
  • Can be done relatively easily and quickly: On-page SEO is relatively easy to do and can be done quickly, especially if you have a well-designed website.

Conclusion:

On-page SEO is a critical element of any successful SEO strategy. By optimizing your website for on-page SEO, you can improve your website’s overall user experience, making it easier for users to find the information they need. Additionally, on-page SEO can help you build a foundation for successful off-page SEO. And, best of all, on-page SEO is relatively easy to do and can be done quickly.

Now that you understand the basics of on-page SEO, it’s time to start optimizing your website! If you need help getting started, Pixel Street is a SEO agency that is always here to help. We offer a variety of SEO services, including on-page optimization, link building, and content marketing. So, go ahead and contact us today and let us know how we can help you improve your website’s SEO.

A Detailed Guide On Off-Page SEO 2022

Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). The main goal of off-page SEO is to build relationships and link signals that point back to your site, telling Google that others vouch for you.

When it comes to off-page SEO, the main aim is to get other websites to link back to yours. Links are like votes, and the more votes you have, the higher your site will rank in Google search results pages (SERPs). Of course, not all links are created equal. A link from an authoritative website will carry more weight than a link from a spammy website.

There are many ways to build links, and some of the most effective methods include guest blogging, directory listings, social bookmarking, forum signatures, and press releases.

How does off-page SEO impact your SEO efforts?

Source: Wordstream

Off-page SEO is a vital part of any SEO strategy and it is crucial in order to help your content build credibility and authority, both of these being important ranking factors for your content to rank highly on Google. Credible research has detailed the connection between total backlinks and Google rankings. For example, Google’s Quality rater guidelines relies on a site’s off-site reputation to establish credibility for the site.

If Google rates you highly in credibility because of your backlinks, then your site and your content gets to enjoy numerous benefits including higher website traffic, engagement, views, and even sales.

Off-page SEO fundamentals:

Backlinks

Backlinks or link building is a vital off-page SEO resource. It is important here to focus on quality rather than quantity when it comes to backlinks. In order for your website to rank highly, you need other credible websites linking back to your site. This tells Google that your site is trustworthy and relevant. You can increase your chances of getting high-quality backlinks by creating great content that other people will want to link to.

Here are a few primary factors that you need to consider:

Authority

The authority of the website that is linking to you matters. A link from an authoritative website will be more valuable than a link from a non-authoritative website. You can find the authority of any website using SEMrush’s Authority Score metric. The score is based on the following SEMrush data:

  • The domain’s quantity and quality (authority) of backlinks.
  • Quantity of referring domains and quantity of referring IPs.
  • Follow vs. nofollow links.
  • Organic search traffic (from our Organic Positions report).
  • The number of users (from our Traffic Analytics report)

Unique domains

The unique domains metric in the authority score report shows you how many websites link to your website. This points to the number of linking root domains that point to your site, even above the number of backlinks. Domain diversity is a key feature here.

The domain authority metric in the authority score report looks at the overall authority of the linking domain. This is important because a link from a high-authority domain will carry more weight than a link from a low-authority domain.

Topical relevance

The topical relevance metric in the authority score report looks at the topics of websites that link to your website. This is important because if you want to rank for a certain keyword, it helps to have websites linking to yours that are also talking about that same topic.

Link quality

The link quality metric in the authority score report looks at two factors: the PageRank of the linking page and the linking root domain, and the number of outbound links on the linking page.

Link velocity

The link velocity metric in the authority score report looks at how quickly links are pointing to your website. This is important because Google wants to see a steady flow of links pointing to your website over time, rather than a large influx of links all at once, which could be a sign of link schemes or manipulation.

Anchor text

The anchor text metric in the authority score report looks at the keywords that are being used in links pointing to your website. This is important because if you want to rank for a certain keyword, it helps to have that keyword included in the anchor text of links pointing to your website.

Guest Posting:

The guest posting metric looks at how often your website is mentioned on other websites, without a link back to your website. This is important because Google wants to see that your website is being talked about by others, even if they’re not linking to you. How it works is that if you’re mentioned on a website that Google trusts, your website’s authority is increased.

The best way to facilitate guest blogging is to reach out to other bloggers and website owners in your industry and offer to write a guest post for them. In return, you can ask for a link back to your website.

Some of the express benefits are:

  • Increased traffic
  • Improved SERP Rankings
  • Builds relationships

When conducting off-page SEO, it’s important to focus on quality over quantity. This means that you should focus on getting links from high-quality websites rather than trying to get as many links as possible. For more info into guest blogging tactics, click here

Brand signals:

Brand signals are what tells Google that your website is a credible and trustworthy source of information. There are many different types of brand signals, but some of the most common include:

  • Mentions: Any time your website is mentioned online, it’s considered a brand signal. This could be in the form of a blog post, press release, social media post, or even just a simple mention on another website.
  • Links: Links are perhaps the most important type of brand signal. Google looks at links as a way to determine the popularity and authority of a website. The more links you have pointing to your website, the better.
  • Social media: Social media is another great way to build brand signals. Whenever someone mentions or links to your website on social media, it’s considered a brand signal.
  • Reviews: Reviews are another important type of brand signal. Google uses reviews to help determine the quality of your website. The more positive reviews you have, the better.

Here are few things to keep in mind here:

  • Audit your brand searches: The first step is to audit your brand searches. This will help you see what people are saying about your brand, and where you need to improve. You can see this info in the Google Search Console Performance Report
  • Monitor your brand mentions: The second step is to monitor your brand mentions. This will help you see when people are talking about your brand, and how you can improve your online presence. There are various ways you can do this: either use Mention.com or BuzzSumo’s “Alerts” feature.
  • Invest in YouTube: YouTube marketing is one of the best ways to improve your website’s SEO. The best evidence is that YouTube is now the second largest search engine, after Google.
  • Use research-backed content: This is content that’s backed by data and research. This type of content is more likely to be shared and linked to, which will help improve your SEO.

Content Marketing:

Source: Asset Digital Communication

This is a broad term that covers many different aspects of creating and promoting content. In general, it’s about creating high-quality, valuable content that will help your audience. This could be in the form of blog posts, infographics, ebooks, etc.

Content marketing’s efforts in off-page SEO can best be detailed in the following points:

  • Creating shareable content: This is content that’s designed to be shared on social media and other websites. The goal here is to get your content seen by as many people as possible.
  • Getting natural links: This is when other websites link to your content because they think it’s valuable and relevant. This is a key ranking factor for Google, and it’s something that you should focus on.
  • Building relationships: This is about networking with other people in your industry and getting your name out there. The goal here is to build relationships and get people talking about you and your business.
  • Creating brand awareness: This is about making sure that people know who you are and what you do. The goal here is to get your name out there and build brand recognition.
  • Improving search engine visibility: This is about making sure that your website appears in the search engines for relevant keywords. The goal here is to get more traffic from the search engines.

Local SEO

  • Optimize your Google My Business listing: Your GMB listing is one of the most important parts of your local SEO strategy. Make sure that you fill out all of the fields and include relevant information about your business.
  • Get listed in local directories: There are a number of online and offline directories that you can list your business in. This can help to improve your visibility and get more leads.
  • Optimize your website for local keywords: Make sure that you include local keywords on your website and in your content. This will help the search engines to understand what your website is about and how it should be ranked.
  • Build links from local websites: One of the best ways to improve your local SEO is to build links from other local websites. This will help to improve your search engine rankings and get more traffic.
  • Make sure your website is mobile friendly: With more and more people using their smartphones to search the internet, it’s important that your website is mobile friendly. If it’s not, you could be losing out on a lot of traffic and potential customers.

PR:

Public relations can be a great way to improve your off-page SEO. If you can get your website mentioned in some high-quality articles or news stories, it will help to improve your search engine rankings. One of the easiest ways you can accomplish this is by reaching out to some of the top bloggers in your industry and offering them guest posting opportunities. The express benefits include:

  • Increased traffic
  • Improved search engine rankings
  • Increased brand awareness and exposure
  • Improved relationships with industry influencers.

Social Media and Forums:

Social media and forums can be a great way to improve your off-page SEO. If you can get people talking about your website on social media sites or in online forums, it will help to improve your search engine rankings. One of the best ways to accomplish this is by offering something of value on your website that people will want to share with their friends and followers. This could be a contest, an exclusive offer, or some other type of incentive.

Another great way to use social media and forums for off-page SEO is to participate in online conversations related to your industry. If you can become a known expert in your field, it will go a long way towards helping you rank higher in the search engines. Of course, you need to make sure that your participation is valuable and not just spam.

Improve EAT:

Google largely measures E-A-T-based signals that happen off your website. It is a lot more than just adding a bunch of author bios to your site. So what determines a site’s EAT?

  • Brand mentions on Authority Websites: Google loves when your site is being talked about on high-authority websites. It’s a solid signal that adds to your brand’s credibility.
  • Backlinks from Authority Websites: Links are still an important ranking factor, and backlinks from authority sites can help you rank higher.
  • Links from trusted “seed sites”: These are sites that Google trusts and considers to be high quality. Getting links from these sites can help increase your own site’s trustworthiness.

Podcasts

Source: Search Engine Journal

Podcasts present an interesting way to add to your site’s EAT. If you can be featured on a popular podcast, it could help improve your EAT score. Overall, it allows you to show off your expert knowledge in a fun and engaging way, which can help build trust with Google. Some of the express benefits include:

  • Increased brand awareness
  • Improved website traffic
  • Greater engagement with your target audience
  • The express ability to consistently build trust and credibility

To learn more about how to be featured on a podcast, check out this guide.

Reviews & Testimonials

Including reviews and testimonials on your site is a great way to show off the EAT of your company. When it comes to off-page SEO, getting high-quality reviews and testimonials can be a challenge. However, there are a few avenues you can take to get these:

  • Ask your current customers for a review or testimonial. You can do this via email, social media, or in person.
  • If you’re just starting out, ask friends and family for a review or testimonial.
  • Attend industry events and network with people in your field. Ask them for a review or testimonial after you’ve had a chance to chat with them.

When it comes to getting reviews, it’s important to make the process as easy as possible for the reviewer. This means having a link to your review page handy, or providing a form that can be easily filled out. You should also follow up with reviewers after they’ve submitted their review to thank them for their time. This not only shows that you appreciate their feedback, but it also helps build a relationship with them.

In addition to product and service reviews, you can also ask customers to leave reviews on your Google My Business page. GMB reviews are a great way to improve your SEO, since they’re one of the first things people see when they search for your business on Google.

To get started

  • Simply log into your GMB account and click on the “Reviews” tab.
  • From there, you can click on the “Write a review” button to leave your own review
  • Or you can click on the “Reply” button to respond to a customer’s review.

When writing a GMB review, be sure to include keywords that people might use when searching for your business, such as “great service” or “friendly staff.” These keywords will help your review show up in search results, which can attract even more customers to your business.

Advanced off-page SEO techniques and tips:

Roundup Posts

A roundup post is a blog post that includes a list of tips or advice from multiple experts on a given topic. For example, you could create a roundup post on “SEO Tips for Beginners” and include tips from multiple SEO experts.

To get the most benefit from your roundup post, be sure to promote it to your audience and reach out to the experts you featured to let them know about it. You can also submit your roundup post to relevant online directories.

Partner with bigger brands

One way to get more backlinks is to partner with bigger brands in your industry. For example, if you’re a small SEO agency, you could partner with a bigger web design agency and offer your services to their clients.

This not only gives you the opportunity to get more backlinks from their website, but it also helps increase your visibility and reach.

Submit your site to relevant directories

There are many online directories that can help increase your website’s visibility and backlink profile. Some of the most popular include Yelp, Foursquare, and Angie’s List.

To find more directories, simply do a Google search for “[industry] directory” or “[location] directory.”

For example, if you’re a plumber in Los Angeles, you could search for “plumbing directories LA” or “Los Angeles plumbing directories.”

Create visuals that other blogs can use

If you’re a visual person, creating infographics, images, or other visuals can be a great way to get more backlinks. When you create something that’s shareable and visually appealing, other bloggers and website owners are more likely to link to it in their own content.

To make your visuals more shareable, be sure to:

  • Use descriptive and keyword-rich titles
  • Include a call to action
  • Provide embed code so others can easily add your visual to their site

Conclusion:

Off-page SEO is a huge and ever-growing topic. By following the tips in this guide, you can start to see results from your off-page SEO efforts. Keep in mind that off-page SEO takes time and effort, but it’s worth it if you want to see your site rank higher in search engine results pages.

If you need further information, we are always here to help.

At Pixel Street, we are a SEO agency with years of experience in the field. We can help you create a custom off-page SEO strategy that will help you achieve your desired results. Contact us today to learn more.