WordPress vs PHP Website: Which One Is Better in 2023?

WordPress and PHP are two of the most popular web development platforms. Both have their own pros and cons, and choosing one over the other depends on your specific needs and preferences.

PHP is a server-side scripting language that enables you to create dynamic websites and web applications. WordPress, on the other hand, is a content management system (CMS) that allows you to create a website or blog with ease. At the end of the day, both WordPress and PHP are great options for website development. When it comes to making the choice of WordPress vs PHP, there is no clear winner. It really depends on your individual needs and preferences. If you need a simple website or blog, WordPress may be the better option. However, if you need a more complex website or web application, PHP may be a better choice.

In this article, we aim to do a comparative study of both these tools by discussing their strengths, weaknesses and applications. By the end of this read, we hope that you have a clear on which  framework would be a better fit for your requirements.

What is a WordPress Framework?

WordPress interface

Source: colorlib

A WordPress framework is a foundation that you can use to build your own themes and plugins. It includes a combination of PHP files, CSS files, JavaScript files, and other assets. One of the benefits of using a WordPress framework is that it can help you save time and money. This is because you don’t have to start from scratch every time you want to create a new theme or plugin.

Pros:

  • Open-source platform that can be found on WordPress.org website.
  • Large community with very active developers behind it.
  • Innumerable themes that are created by third-party companies.
  • Has different tools for users including Plugin Directory, Theme Directory, Widgets Management, etc.
  • Has built-in blogging functionalities for user convenience.
  • Is easier to learn than other platforms.

Cons:

  • Limited theme customizability.
  • Theme customization needs knowledge of HTML, CSS, and jQuery.
  • Require plugins for many other standard functionalities.
  • Difficulty finding a plugin to meet your needs due to a large number of plugins available.
  • Difficulties with updating the WordPress version.

What is a PHP Framework?

PHP Interface

Source: matexbts

A PHP framework is a foundation that you can use to build your own web applications. It includes a basic structure that simplifies the creation of web application and graphic user interfaces by embedding code written in this framework easily into a HTML code through the script tag. The recent versions are even object oriented, which makes frameworks dynamic and reusable. This, along with its extensive library, has allowed to be one of the most used server-side programming languages today.

Pros:

  • Speed up custom web application development
  • Simplify web application maintenance
  • Work with databases more efficiently
  • No need to write additional code
  • Automate common web development tasks
  • Perform unit testing efficiently

Cons:

  • Programmers need to learn PHP frameworks instead of PHP
  • Lack of option to modify core behavior
  • Affect Speed and performance of website

WordPress vs. PHP: Comparative Study

Who is it for?

WordPress

If you would like to create your own blog without writing any code, then you should look into using WordPress. Even if your website only consists of static pages or simple lists of links, a WordPress site will allow you to update its content from anywhere in the world. In addition to creating your own blog or website, it is also possible to use WordPress as a tool for managing an existing website.

For example, you can use WordPress to automatically post updates from your Twitter feed or Facebook wall onto your website.

PHP

If you need more control over the output of your website or want to create a more complex application, then PHP is the way to go. PHP is a server-side scripting language which means that the code is executed on the server before the page is sent to the visitor’s browser. This makes PHP more flexible than HTML as you can do things like generate dynamic content based on user input or connect to databases.

Although you can use WordPress to create a complex website, it is not as easy to do so as with PHP. For example, if you want to create a membership system where users can log in and access exclusive content, you would need to use a plugin or custom code in WordPress whereas this could be easily accomplished with PHP.

Which do you choose?

The difference between WordPress and PHP websites can be adequately expressed in that each serve their own target customers. Generally, WordPress websites focus on easy usability; so in a few areas, it is quite rigid in its functionality. However, it makes up for it in being very simple to use. This makes it ideal for people who are getting started with web development and those who just want to design a website very quickly. PHP websites, on the other hand, provides flexibility in use; however, it takes time to be proficient in its usage. This makes it preferable by experienced web developers who create all kinds of complex applications.

User Experience

User experience is key when deciding on a favored platform

Source: bitcoinist

Website friendliness can be attributed to two aspects: Accessibility and navigability. This can be termed as usability. What this means is that the website should be easy to use and should be able to provide a good user experience. Accessibility refers to the ability of the website to be accessed by everyone regardless of their physical abilities or disability. Navigability, on the other hand, is the ability of the website to be easy to use and navigate. There is stark difference in usability between WordPress and PHP websites depending on the two abovementioned factors.

WordPress

WordPress is a very accessible platform. It is designed to be used by everyone regardless of their physical abilities. The user interface also is very easy to use and navigate and there are numerous resources that you can access to seek help if you are stuck anywhere. WordPress also has numerous accessibility plugins that it uses that make it so popular among majority users.

PHP

PHP, on the other hand, is not as accessible as WordPress. It is not designed to be used by everyone and the user interface can be confusing and difficult to use for some people. Additionally, it does not allow any changes to the frameworks of the core behaviour of  web applications.

Which do you choose?

When it comes to accessibility and navigability, if you need a platform that is more accessible and user-friendly, then WordPress is the better choice. However, if you need a platform that is more powerful and customizable, then PHP is the better choice.

Budget

Budget is also an important factor when deciding between WordPress vs PHP, especially for businesses

When is money not a factor in making a choice!!. Both WordPress and PHP are free and open source. However; there are a few key differences in their usage.

WordPress

While WordPress core development is free, organizations frequently end up paying more for premium plug-ins and themes. WordPress website development can be cheap or very expensive. However, if WordPress keeps updating its services and adds new features that we can’t live without – we would have to keep paying for them.

PHP

PHP is more consistent in this regard and can provide premium tools at a lower cost than WordPress. Its development is also more affordable since it’s an open-source platform. However, there are easier to use and understand programming languages out there that are most versatile in their usage.

Which do you choose?

WordPress is better for fewer complex websites but PHP is the better option if you are looking for a cheaper development process and greater flexibility and customization.

Features

There are many different features that are specialized to the two platforms like extensions, add-ons, etc.

WordPress

WordPress features include:

Themes: You can find a theme for almost anything on WordPress. And if you can’t find one you like, you can always create your own custom theme.

Plugins: WordPress has a huge library of plugins available for download. And just like themes, if you can’t find a plugin to do what you want, you can always create your own.

Widgets: WordPress widgets are a great way to add content and features to your sidebar or other widget-ready areas.

PHP

PHP website features include:

Themes: While not as widely available as WordPress themes, you can still find a decent selection of PHP themes online.

Extensions: PHP websites often rely on extensions to add features and functionality.

Modules: Like extensions, modules are used to add features and functionality to PHP websites.

Which do you choose?

When it comes to choosing between a WordPress website and a PHP website, it really depends on your needs and preferences. However, WordPress seems to be the better option if you are just starting out with discovering the various features and implementing them. However, if you have prior experience, PHP gives you more customization ability.

Security

Security is different between WordPress and PHP, each with their own salient points.

Security is vital as it protects your site from attacks. Both platforms have their own security features and there are also plugins/extensions that you can use to further secure your website. Both platforms are free to use, however, and that comes with a vast amount of security concerns.

WordPress

WordPress is fairly secure out of the box but it’s still vulnerable to attacks since it’s such a popular platform. The good news is that there are always new security features being developed and there are also many plugins that can help to secure your website. Some of the security features include automated background updates, two-factor authentication, user activity logging, and malware scanning.

PHP

PHP is a more secure platform than WordPress as it’s not as widely used. However, it’s still possible to develop insecure PHP websites if the coding is not done properly. Some of the security features include the use of prepared statements and input validation. The main drawback here is that your code is viewable by other coders and they can see all the bugs in your code. They can then use it against you so security is a concern with this framework.

Which do you choose?

It really depends on what you need your website to do and how much experience you have with coding. If you’re not sure, then it’s probably best to choose WordPress as it’s easier to use and there are plenty of resources available to help you.

Flexibility

Flexibility is important to consider as your website grows. If you want to add new features or design changes down the line, you’ll need to make sure your platform can accommodate them.

WordPress

WordPress is a great option for small businesses or bloggers who are just getting started because it’s easy to use and relatively cheap to set up. It’s not as flexible as PHP, but it has a huge range of plugins and themes available to make your website look and feel professional. To make up for a lack in flexibility, WordPress has a veritable plethora of templates that are easily customizable to build your website.

PHP

PHP is a good choice for businesses who want more control over their website’s design and functionality. It’s also more affordable since it doesn’t require any additional plugins or themes. However, it can be more difficult to use if you’re not familiar with coding languages.

Which do you choose?

Overall, both WordPress and PHP have their pros and cons. It really depends on your specific needs as to which one would be better for your business.

Programming Knowledge

Programming knowledge is quite optional. some developers have extensive knowledge of programming languages and others do not.

WordPress

WordPress allows you to build your website without much coding. Even though some might argue that it’s not as flexible as coding from scratch, it still gives you a lot of power to create a beautiful and functional website in the form of drag and drop builder, different menu options listed in the sidebar, loads of plugins to assist you, and a vast amount of tutorial resources that make it easy to navigate through any problematic areas.

PHP

On the other hand, PHP is a scripting language that is used to code everything from contact forms to eCommerce platforms. If you want complete control over your website, then you need to have a good understanding of how PHP works. PHP is a good choice for businesses that need more control over their website’s design and functionality. With PHP, you can create custom features and add them to your website.

Which do you choose?

It really depends on your needs. If you’re looking for a simple website that you can create quickly, WordPress is a good choice. If you need more control over your website’s design and functionality, then PHP is a better choice.

Software integrations

Integrations are an integral part of any website builder platform.

Software integrations are a vital requirement because it allows businesses to manage multiple departments and software with one platform.

WordPress

WordPress has a wide range of integrations that are available through plugins. These plugins allow businesses to connect their WordPress website to other software, including e-commerce platforms, accounting software, live chat support, and more.

PHP

PHP websites also have a wide range of integrations available. However, these are not as simple to set up as they are on WordPress. This is because these websites generally require more customization than WordPress websites.

Which do you choose?

The answer to this question depends on your needs. If you need a simple website that can be set up quickly and easily, then WordPress is the better option. However, if you need a more complex website that requires more customization, then PHP is the better option.

Easier Uploads and Updates

Uploads and updates need to be simpler with little to no need for coding. This is because a lot of businesses do not have the time or resources to invest in learning how to code.

WordPress

WordPress websites are much easier to upload and update than PHP websites. This is because WordPress has a built-in media uploader and updater. This means that you can simply drag and drop your files into the media uploader. In the case of updates, this means that you can simply click a button and the updates will be installed automatically.

PHP

PHP websites, on the other hand, require you to use FTP in order to upload files. This can be quite difficult for those who are not familiar with coding or do not have much experience with it. In the case of updating, PHP websites require you to manually update the code. This can be quite tedious and time-consuming, especially if you are not familiar with coding.

Which do you choose?

There is no clear answer as to which one is better. It really depends on your needs and preferences. If you need a simple website that does not require much coding, then WordPress would be a good choice. However, if you need a more complex website that requires more coding, then PHP would be a better choice.

Hosting

Hosting is another important factor to consider when choosing between WordPress and PHP websites. WordPress websites are hosted on WordPress.com, while PHP websites can be hosted on any server that supports PHP.

WordPress

WordPress.com is a reliable and secure hosting platform that offers a number of features, including automatic backups, security updates, and support for custom domains. However, it is not as flexible as other hosting platforms, and you may not be able to install certain plugins or themes.

PHP

PHP websites, on the other hand, can be hosted on any server that supports PHP. This gives you more flexibility in terms of choosing a hosting platform and installing plugins and themes. However, you will need to take care of your own website security and updates.

Which do you choose?

So, which one is better? It really depends on your needs. If you need a simple website that is easy to set up and maintain, WordPress.com may be the best option for you. However, if you need more flexibility and control over your website, a PHP website may be a better option.

Conclusion

Both WordPress and PHP websites have their own advantages and disadvantages. It really depends on your needs as to which one is better for you. If you need a simple website that is easy to set up and doesn’t require much maintenance, then WordPress is probably the better option. However, if you need a more complex website with more features and functionality, then PHP is probably the better choice. Whichever route you decide to go, just make sure that you do your research and choose the platform that is best suited for your needs.

Most web development companies use a combination of both WordPress and PHP to create dynamic and robust websites. So, if you’re looking for a truly custom website, it’s best to hire a professional web development company that can create a tailor-made solution for you. If you need us, we at Pixel Street are happy to help!!

Top 10 Digital Marketing Companies In Kolkata

Digital marketing is the process of promoting a company or product online. It can be done through various means, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing.

In 2022, you can be hard pressed to find a company that does not  have a digital marketing budget. The reason is simple: the internet has become an integral part of our lives.

In fact, according to a report by We Are Social and Hootsuite, there are 4.57 billion active internet users in the world as of January 2020 – that’s 59 percent of the world’s population!

Therefore, it is imperative that  companies have a strong online presence in order to reach out to their target audiences. And that’s where digital marketing agencies comes in.

Qualities of a good digital marketing agency

Kolkata is not only the capital of West Bengal, but it is also a hub for digital marketing agencies. There are many digital marketing agencies in Kolkata that offer a wide range of services.

Choosing  the right digital marketing agency is a daunting task. There are many things to consider, such as the size of the agency, its location, its areas of expertise, and most importantly, its track record.

Here are 10 qualities of a good digital marketing agency:

Good communication

A good digital marketing agency will have excellent communication skills. This is important because the agency will need to communicate with clients on a regular basis.

Grasp of modern technology and trends:

A good digital marketing agency will have a good grasp of modern technology and trends. This is important because the agency will need to use modern technology and trends to market their clients’ products or services.

Innovative Workforce:

A good digital marketing agency will have an innovative workforce. This is important because the agency will need to come up with new and creative ideas to market their clients’ products or services.

Track Record:

A good digital marketing agency will have a track record of successful campaigns. This is important because it shows that the agency is capable of delivering results.

Emphasizes continuity over campaigns:

A good digital marketing agency will emphasize continuity over campaigns. This is important because it shows that the agency is more interested in long-term results rather than short-term gains.

Has more to offer than just advertising:

A good digital marketing agency will offer more than just advertising. This is important because it shows that the agency is interested in helping their clients grow their businesses.

Top 10 Digital Marketing companies in Kolkata

1. Pixel Street

Pixel street digital marketing company

Pixel Street is one of Kolkata’s premier digital marketing agencies, delivering a consistent stream of quality results for each of their clients across their range of offered services, from designing stellar websites to creating innovative and effective marketing campaigns that have helped their customers grow their businesses and target a greater audience. It is no wonder that their stock has grown over the years to where it is now.

Pixel Street offers a series of services, all designed to ensure that their clients can create, grow, and reap the rewards of a burgeoning online presence through a combination of increased leads, sales, and conversion. The digital marketing team at Pixel Street makes a concerted effort to craft marketing campaigns uniquely suited to their clients in the form of user friendly and stunning websites to attract their target audience, targeted social media and ad campaigns that ensure that a client’s target audience can easily interact and communicate with them, and a consistent SEO strategy that ensures that their clients will have a very visible online presence beginning from the first page of Google

Pixel Street has worked with some noteworthy clients like The Hindu, ITC, and Nutricious. Let us look at a case study of their work on one such client: RIS Immigration

RIS Immigration is a full-service Canada immigration consultancy that aims to help as many people as possible complete their immigration plans and settle in Canada. Towards this end, Pixel Street designed a stunning and efficient website for them so that their target audience might have access to all the available information on their services. They also designed and executed an efficient social media campaign using a combination of organic and paid campaigns on both Facebook and Instagram that is steadily growing their customer base and creating several tangible leads for their clients.

Contact Info:

Address: Martin Burn Business Park, Salt Lake, Sector – V, Kolkata – 700091

Contact Number: +91 90072 95096

Email: info@pixelstreet.in

Website: www.pixelstreet.in

2. Meraqi

meraqi digital marketing company

Meraqi is a leading digital marketing agency in Kolkata that helps businesses to grow their online presence and improve their ROI. They offer a wide range of services such as SEO, PPC, SMM, web design and development, email marketing, content marketing, and more. With the help of their team of experienced professionals, they have been able to deliver results for their clients time and again.

Their noteworthy clients include Frontech, Jindal Group, and Himalaya Opticals. Meraqi has been phenomenal for creating great branded content for their clients, from promos to documentaries, event films, animations, and more. They employ great content with targeted marketing campaigns to grow their client’s target audience.

Contact Info:

Address: Haute Street Corporate Park, Wing A – 1st Floor, 86A, Topsia Rd, Kolkata,- 700046

Phone number: +91 93305417930

Email: hello@meraqi.in

Website: https://www.meraqi.in/

3. PromotEdge

promotedge digital marketing agency

PromotEdge is a Kolkata based digital marketing agency that offers a bouquet of services like SEO, PPC, web design and development, email marketing, content marketing, and more. With the help of their team of experienced professionals, they have been able to deliver results for their clients time and again.

Noteworthy clients like TATA Steel, Tarsons, and JAYPEE enjoy their array services including SEO, PPC campaign, social media marketing, conversion rate optimization, creative content, email marketing, digital brand identity, digital marketing strategy consultancy and more.

Contact Info:

Address: 508, Ambuja Neotia EcoCentre, Sector V, Kolkata – 700091

Phone Number: (+91) 9836334345

Email: marketing@promotedge.com

Website: https://www.promotedge.com/

4. Kreative Machinez

kreativemachinez digital marketing agency

Kreative Machinez is a full-service digital marketing agency that specializes in providing tailor-made solutions for their clients. Their services include SEO, SEM, SMM, web design and development, content marketing, and more. They have a team of highly skilled and experienced professionals who are always up for a challenge and strive to deliver the best results.

Their end-to-end services ensure a holistic growth and wholesome experience for their clients by providing everything from search engine optimization and social media marketing to paid search ads and content marketing. This has allowed them to work with several clients like The Lindsay Flannel Clothing, and The Fit Expo.

Contact Info:

Address: 10F, S. P. Mukherjee Road Near Purna Cinema, Bhowanipore Kolkata – 700025, West Bengal

Phone : +91 8272908210

Email: pramod@kreativemachinez.com

Website URL: https://www.kreativemachinez.com/

5. Marko & Brando

marko and brando digital marketing agency

Marko & Brando is a creative agency that specializes in digital marketing. They have a team of professionals who are experts in their respective fields and use the latest technologies to get the best results for their clients. Their services include SEO, SEM, SMM, web design and development, content marketing, and more.

They have worked with clients like AIFF, Coca Cola, and Haldia Petrochemicals to craft and execute effective digital marketing campaigns that have borne increasingly favorable results. Their Ad campaign is especially detailed consisting of Google search, display, and Video ads, Social media ads for Facebook, Instagram, and Linkedin, and ads on eCommerce platforms like Amazon and Flipkart.

Contact Info:

Address: DL-209, Salt Lake, Sector 2, Kolkata-700091, West Bengal.

Phone Number: +91 98301-53821

Email: info@markobrando.com

Website URL: https://www.markobrando.com/

6. Techshu

techshu digital marketing company

Techshu is a data-driven digital marketing agency based in Kolkata. Their forte lies in SEO and they have helped several small and medium businesses to rank on the first page of Google search. They use a unique mix of on-page, off-page, and technical SEO to get their clients the desired results.

Based in Mumbai, Kolkata, Delhi, Chennai, and Bangalore, India, they provide a 360-degree B2C and B2B Digital Marketing Services which include search engine optimization (SEO), pay per click (PPC), content + social media marketing, email marketing and creatives and apps

Their noteworthy clients include names like SUN Pharma, Cipla, and Greenply.

Contact Info:

Address: 2nd Floor, SDF Building, Saltlake Electronic Complex, Kolkata 700091

Phone Number: +918017111542

Email: hr@techshu.com

Website: https://www.techshu.com/

7. Webmaddy

Digital Marketing agency

Webmaddy is one of the leading digital marketing agencies in Kolkata. They offer a wide range of services which include Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Branding & Identity, Website Design & Development, and Mobile App Development.

Their digital marketing services fall into four categories: SEO, Online promotions, SM marketing, and Content strategy.  In essence, they use a range of organic and paid campaigns to ensure that their clients can maximize their reach and effectively boost their business sales.

Their clients are spread across a range of industries, including prominent names like the Drunken Chicken, Coca Cola, and Raymond.

Contact Info:

Address: Merlin Infinite, DN Block, Suite 708, Sector V, Bidhannagar, Kolkata 700091, India

Phone Number: +91 801 702 7777

Email: hello@webmaddy.com

Website URL: https://www.webmaddy.com/

8. Oxedent

Digital Marketing agency

This Kolkata based agency has been in the digital marketing business for a number of years, racking up 250+ happy clients and a huge sum of money in consumer sales. Thney mostly work with eCommerce platforms and focus on PPC for eCommerce, Google Ads management, and Social Ads management.

They are a young team, but on a terrific growth curve and they don’t look like stopping. They have a 96% client retention rate and have a foundation based on data-driven actions. Their clients include prominent names like Higo and Sons, Dusk, and Ekam.

They are ambitious and aim to grow your business using targeted marketing campaigns across multiple fronts with an obsession for sales and ROI. Due to their data-driven decisions, they peel away wasted effort and effectively grow their client’s business.

Contact Info:

Address: Oxedent Technologies Pvt. Ltd. 605, 6th Floor, Merlin Matrix, Block –DN Plot-10 Sector-V, Salt Lake City, Kolkata-700091

Phone Number: + 44 20 81570771

Email: hello@oxedent.com

Website URL: https://www.oxedent.com/

9. Excellis IT Solutions

Digital Marketing agency

Excellis is an IT solution provider that helps you stay ahead of the competition with their digital marketing services. They are a one-stop-shop for all your website development, eCommerce development, and digital marketing needs.

They have a team of skilled professionals who are experts in their respective fields and have years of experience under their belt. Their digital marketing services include SEO, social media marketing conversion rate optimization, content marketing, promotions and contests, PPC management, email marketing, and monitoring and reporting.

Their clients are taken on very carefully and always have an inspiring cause like Nadax Media, Flightmantra, and Bill Experts. All round, they are experts at growing their client’s customer base and their reach.

Contact Info:

Address: 51 DN Block Merlin Infinite Building, 9th Floor, Unit, 907, Sector V, Bidhannagar, Kolkata, West Bengal 700091

Phone Number: 033 4060 1168

Email: info@excellisit.com

Website URL: https://www.excellisit.com/

10. Orange Bulletin

Digital Marketing agency

Orange Bulletin is a Kolkata based digital marketing agency which was started in the year 2012. It has catered to many big and small brands all over the country and provided them with excellent results.

They are a team of hard-working individuals who are always on their toes to get the best results for their clients. Their  services include SEO, SMM, SEM, web development, and graphic design.

Some of their satisfied clients are Honda, Win pens, and Nupur Kanoi. They have helped these brands to grow their online presence and reach a larger audience.

Contact Info:

Address:  23, Rustamjee St, Ballygunge Place, Ballygunge, Kolkata, West Bengal 700019

Phone Number: 9883166666

Email: hello@oxedent.com

Website: www.theorangebulletin.com/

Conclusion:

A digital marketing agency can help a business grow their online presence. A good digital marketing agency will have a track record of successful campaigns, emphasize continuity over campaigns, and offer more than just advertising. When choosing a digital marketing agency, businesses should consider these factors to ensure they are getting the best possible service.

These 10 digital marketing agencies in Kolkata are some of the best in the business and should be able to help businesses grow their online presence. Their approaches are similar in some ways and vastly different in others, allowing you to choose one that best suits your business’s needs.

Top 10 SEO Companies In Kolkata

The SEO industry in India is growing at a very rapid pace and Kolkata is one of the leading contributors to this growth. An efficient SEO strategy is vital for any business that wants to make a mark online and become visible in the eyes of their target audience.

SEO or Search Engine Optimization involves optimizing a website for Google searches with the exclusive goal of earning higher volume of web traffic and improving the visibility of the site.

There are numerous benefits that come along with investing in SEO. Not only does it help improve your website ranking on SERPs (Search Engine Results Pages), but it also drives quality traffic to your site, increases brand awareness, and can even lead to increased sales and conversions.

That being said, it is important to partner with a reputable SEO agency that can help you achieve all of these goals.

Qualities of a Good SEO Company:

The city has some of the best SEO companies that offer quality services to their clients. However,  with so many options to choose from, it can be difficult to determine which one is the right fit for your business. While choosing an SEO company, it is crucial to consider the following factors:

The company’s past experience and track record:

A good SEO company will have a solid track record of success. You can research the company’s past projects and clients to get an idea of their experience and expertise. The most important deciding factor is client recommendations.

The company’s approach to SEO:

The best SEO companies use ethical, white hat methods to improve their clients’ sites. Avoid companies that use black hat or spammy techniques, as these could get your site penalized by Google. SEO is a time-taking process and results are only seen in the long term.  Any company that promises instant results is likely using one of these unethical methods.

The company’s transparency:

The best SEO companies are transparent about their pricing, services, and results. They should be able to provide you with a detailed proposal outlining what they will do for your site and how much it will cost. An SEO agency should be able to communicate to their clients every aspect of the insight collected. Although there are several tools available to measure KPIs, you need a SEO specialist to explain the results in terms of simple language.

The company’s customer service:

The best SEO companies have excellent customer service. You should be able to get in touch with someone at the company easily and have all of your questions answered. Smooth exchange of messages eases out the process and allows for smooth communication between the agency and clients. An agency with whom clients can communicate smoothly is crucial.

In this article, we will list out the top 10 SEO companies in Kolkata that you can approach for your business needs.

Top 10 SEO Companies In Kolkata

1. Pixel Street

SEO agency in Kolkata

Pixel Street is a creative agency that offers a wide range of services, including SEO. The company has a team of experienced professionals who are well-versed in the latest trends and techniques in the digital marketing industry. They work closely with their clients to understand their business needs and goals and develop tailor-made solutions to help them achieve their desired results.

Pixel Street’s approach to SEO is to build credibility, allowing for higher rankings on Google, more search traffic, and, therefore, leading to more sales. They help to create SEO-friendly content that is informative and engaging. Their services include keyword research, link building, on-page optimization, content marketing, and creating customized SEO strategies for each client based on their business goals and target audience.

Their highlighted deliverables include:

  • Website Audits: This is a comprehensive analysis of your website to identify issues and brainstorm for solutions.
  • Keyword Research: Identifying relevant keywords based on their search volume, completion and relevance.
  • Content Writing: Writing SEO-friendly and engaging content for your target audience.
  • Link Building: Quality backlinks from high-authority sources to build credibility.
  • Local SEO: Optimize website for local searches

pixel street branding agency

Here, let’s discuss one of their most notable clients:

Applied Professional

Applied Professional is an air hostess training institute based in Kolkata. Their target audience comprises GenZ and they wanted to leverage digital marketing to help them reach their target audience. Pixel Street revamped their website to improve page speed and engagement, and created company-, service- and city-specific content for the website to show relevance. As a result, the company started ranking #1 for all their relevant keywords, which increased their business by 400% in just 1 year.

Contact Info:

Address: Martin Burn Business Park, Salt Lake, Sector – V, Kolkata – 700091

Contact Number: +91 90072 95096

Email: info@pixelstreet.in

Website: www.pixelstreet.in

2. Plan D

pland seo agency

 

Plan D is one of the leading digital marketing agencies in Kolkata. They offer a wide range of services, including SEO, social media marketing, web design and development, and more.

They have a team of experienced professionals who have a 95% organic market success rate and come up with multi-disciplinary approaches to digital marketing. The goal is to create efficient, measurable and affordable solutions for reaching your goals.

Their most notable clients include Eurooptic, SRMB, and Anderson, India. Their services include SEO services, influencer marketing, and PPC management, among others.

Contact Info:

Address: Rajarhat, 2A, 6TH Floor, AWFIS, Ecospace Business Park Premises, AA II, Kolkata, West Bengal 700156

Phone Number: +91 8777018187

Email: info@pland.in

Website: https://pland.in/

3. PromotEdge

promotedge seo agency

Promotedge is one of the most popular and trusted digital marketing agencies in Kolkata. They have worked with a variety of clients, including big names such as TATA Steel, Utkarsh, and BOXMYSPACE.

Promotedge’s sole purpose is to nurture and deliver idea services. Their services in SEO include an experienced team that works with some ROI focused and result-driven unique tactics to convert organic site visits to potential sales leads, through implementing UX and UI improvement scopes, website information architecture, keyword research, keyword-focused content & pages creation, key development and technical fixing, and authentic link building, and conversion rate optimization (CRO).

Contact Info:

Address: 508, Ambuja Neotia EcoCentre, Sector V, Kolkata, West Bengal 700091

Phone Number: (+91) 9836334345

Email: info@promotedge.com

Website: www.promotedge.com

4. Kreative Machinez

kreativemachinez seo agency

Kreative Machinez has a team of SEO specialists who are constantly updated with the latest trends and techniques in the industry, in order to deliver the best possible results to their clients. The company strives to achieve sustainable growth for their clients by improving their online visibility and generating more traffic to their website.

Their most notable clients include Body Line, Discovery holidays, and Amlaki. Kreative Machinez’s SEO services include search ranking of websites for targeted keywords, SEO strategies around UX optimization, content creation, link building, and technical SEO. Their SEO services extend to the US, UK, and Australia.

Contact Info:

Address: 10F, S. P. Mukherjee Road Near Purna Cinema, Bhowanipore Kolkata – 700025

Phone Number: +91 8272908210

Email: pramod@kreativemachinez.com

Website: www.kreativemachinez.com

5. DotCreative

dotcreative seo agency

Dot Creative is a Kolkata based SEO agency that has helped over 500 companies increase their online visibility and traffic. Dot Creative’s SEO services include on-page optimization, link building, keyword research, PPC, organic search, map search optimization, and competitor analysis. They also offer social media marketing, web development, and web design services.

Their notable clients include IIPS (Indian Institute of Paramedical Science), INQUBE, Cafe 369. They have helped numerous businesses with their SEO needs and continue to do so with combination of cost-effective solutions and transparent reporting.

Contact Info:

Address: 43B, Nandram Sen Street, Kolkata 700005, West Bengal

Phone Number: +91 798035 8244

Email: info@dotcreative.in

Website: www.dotcreative.

6. Digital Googly

digital googly SEO agency

Digital Googly is an innovative SEO agency based in Kolkata, India. The company has a team of experienced and certified digital marketing professionals who are experts in their respective fields. They offer a wide range of digital marketing services such as SEO, SMM, SEM, ORM, web design and development, content marketing, and email marketing.

The company has a team of experienced SEO professionals who have in-depth knowledge of the latest trends and algorithms. They use advanced tools and techniques to improve the organic visibility of your website. Digital Googly is one of the few companies that offer monthly reporting with detailed analysis. Their most notable clients include AMRI Hospitals, Apollo Clinic, S Newz.

Contact Info:

Address: P-534, Raja Basanta Roy Road. 3rd Floor, Near Southern Avenue, Lake Kali Bari., Kolkata – 700029, India

Phone Number: +91 9674605724

Email: info@digitalgoogly.com

Website: www.digitalgoogly.com/

7. Indus Net TechShu

techshu SEO agency

Indus Net Techshu is a holistic digital marketing agency that offers a wide range of services, including SEO, SMM, PPC, content marketing, and web design and development. As the Kolkata branch of the digital marketing agency TechShu, they have helped numerous brands to achieve their online goals. Their team of experts stays up-to-date with the latest trends and changes in the digital marketing landscape to ensure that their clients are always ahead of the curve.

Their SEO services include quick SEO for short-term returns, focusing on local area keywords, brand keywords, and pushing already ranking keywords, building SEO profit block, where you put all the SEO infrastructure in place like the right page structure, right URL, a plan for links, and a plan for content, and SEO as a GREAT organic growth channel

Contact Info:

Address: 2nd Floor, SDF Building, Saltlake Electronic Complex, Kolkata, West Bengal 700091

Phone Number: +918017111535

Email: solutions@techshu.com

Website: www.techshu.com

8. FavFly

favfly SEO agency

Favfly is an India-based ROI-focused SEO company that endeavors to help small businesses reach their potential through SEO and other digital marketing solutions. Favfly’s services include on-page optimization, off-page optimization, link building, and content marketing. The company also offers social media marketing, pay-per-click (PPC) management, and reputation management services.

Favfly has a team of experienced SEO professionals who are up-to-date with the latest trends and algorithm changes. The company prides itself on its transparency, communication, and customer service. Their most notable clients include RIG Photography, Events Gyani, and Blessy Fisheries.

Contact Info:

Address: 617, RN Guha Rd, Ramgarh, South Dumdum, West Bengal, 700028

Phone Number: +91 8250382300

Email: hello@favfly.com

Website: https://favfly.com/

9. Brandstory

brandstory SEO agency

Brandstory is a branding and creative creative and that encompasses services from creating your Brand identity to defining your ideas and aiming to get your products and services to the ever-growing digital market. They offer a wide range of SEO services including link building, on-page optimization, and keyword research.

Some of their satisfied clients include Skylark, New Horizon college of engineering, and Hashedin.

Contact Info:

Address: No 5, 3rd Floor,1st Cross, Krishna Reddy Colony, Domlur Layout, Bangalore, Karnataka-560071

Phone Number: +91 9008504821

Email: info@brandstory.in

Website: www.brandstory.in

10. Excellis ITSolutions

excellist SEO agency in kolkata

Excellis is an IT solutions provider that has its main branch in Kolkata. It has been in business for 6+ years and worked over 600 projects in 15+ countries. They offer a wide variety of services such as web development, e-commerce development, digital marketing, and SEO.

They have a team of experienced professionals who are up-to-date with the latest trends and technologies, as evidenced by 12+ industry-prestigious awards for excellence.

Their most notable clients include Kavanya Foundation, FM Ostello, and Feelfresh. Their SEO services include on-page and off-page SEO Services, keywords research, website audit and optimization, traffic generation, and reporting.

Contact Info:

Address: 51 DN Block Merlin Infinite Building, 9th Floor, Unit, 907, Sector V, Bidhannagar, Kolkata, West Bengal 700091

Phone Number: (+91) 861 772 4646

Email: info@excellisit.com

Website: https://www.excellisit.com/

Conclusion

SEO is vital for any business that desires to be visible online. Without a solid SEO strategy, your website will be buried on the search engine results pages, making it difficult for potential customers to find you. There are many SEO companies out there, but not all of them are created equal. The 10 companies on this list are some of the best SEO firms in Kolkata, and they will be able to help you take your business to the next level. Contact them today to get started!

Top 10 Branding Companies in Kolkata

Branding is crucial for companies to carve out their own space in the market. The key here is to create differentiating experiences that customers can connect with. The value added by and the application of marketing techniques to a unique product, service, or even a point of view helps companies create these experiences and manage them over time.

Brands like TATA and Reliance have been very successful in India by virtue of their aggressive marketing and branding initiatives. In fact, many global brands are now looking to set up shop in India precisely because of the vast potential that exists here.

Thus it is vital for growing companies to focus on branding and marketing in order to stay ahead of the competition. But with so many branding and marketing companies out there, how does one choose the right one?

Features of a good branding company:

There are many aspects of branding like identity, strategy, and communications, among others. But to create a strong brand identity, you need to focus on 3 key elements –

  • Relevance: Is your brand relevant to your target audience? Do they see you as a trusted resource for the products or services you offer?
  • Authenticity: Does your brand stay true to its promise? Are you consistent in your messaging and delivery?
  • Differentiation: What makes your brand unique? What can you possibly offer up that nobody else can?

There are many branding companies in Kolkata that offer different services. Some focus on creating brand strategies, while others focus on designing and implementing creative campaigns.

However, every good branding company must have the following qualities:

  • They must be able to understand your business goals and objectives:

The first step in creating a strong brand is to understand what your company wants to achieve. Without this understanding, it would be difficult to create a branding strategy that works.

  • They must have a team of experienced professionals who are creative and innovative:

A good branding company should have a team of experienced professionals who can think out of the box and come up with creative ideas that will help your brand stand out from the rest.

  • They must be able to provide a comprehensive range of services:

A good branding company should offer a comprehensive range of services, from brand strategy and development to creative design, advertising, and digital marketing.

  • They should use the latest technology and tools to create or improve your brand identity:

A good branding company should use the latest technology and tools to create or improve your brand identity. This will ensure that your brand looks modern and stays relevant in the ever-changing world of marketing and advertising.

  • They should be able to develop a unique brand strategy that will help you achieve your business goals:

A good branding company should be able to develop a unique brand strategy that will help you achieve your business goals. This includes understanding your target audience, your competition, and the overall market landscape.

Top 10 Branding Agencies in Kolkata:

Branding agencies in Kolkata help businesses form a brand identity, which is the overall look, feel, and message of a company. They do this by conducting research, developing marketing strategies, and creating visual branding materials like logos, website design, and print collateral.

Branding agencies usually have a team of designers, writers, and strategists that work together to create a comprehensive branding strategy. Here is our list of the top 10 Branding agencies in Kolkata:

1. Pixel Street

pixel street branding company in Kolkata

As far as efficiency, quality of work, and results go, Pixel Street is the crème de la crème of branding agencies in Kolkata. Yes, they have a wealth of experience with various kinds of projects but they are also a young team that is always willing to improve themselves and try new technologies and strategies. Pixel Street has worked on all manner of clientele and they have established a reputation in the industry for quality work and timely completion.

One of the reasons they have been so successful is that they focus on specific set of services and they complete it utmost expertise. They focus on branding, UI/UX design, web development, eCommerce development, and SEO services. Although each of their services are headed by a good team, it is their branding that takes the edge. They have worked with some prominent companies like ITC, The Hindu, and Nutricious.

  • ITC: It needs no introduction as it is one India’s foremost private sector conglomerates operating across numerous states and various sectors of business.
  • The Hindu: The fortnightly English language magazine from The Hindu group of publications, “Frontline” has regularly hired Pixel Street to design email templates and pop-ups among other work.
  • Nutricious: Nutricious is a D2C brand selling natural vegan nut butter online. Pixel Street designed a custom e-commerce website for the client that educates the benefits of vegan butter with graphical content. The client’s primary concerns were to develop a website that can enable him to increase conversions. The branding team then orchestrated the design of a website by identifying elements that would resonate with the brand to illustrate ‘healthy and vegan’ ideas and mapped out a three-step checkout process for them to take on the website to eventually purchase a product to increase conversions. The result was a 35% increase in sales from the website.

Their approach to branding has always been more of a relationship rather than a service, which is exactly the nature of their interactions with clients, which is why they have such client high retention over a considerable period of time.

Contact Info:

Address: Martin Burn Business Park, Salt Lake, Sector – V, Kolkata – 700091

Contact Number: +91 90072 95096

Email: info@pixelstreet.in

Website: www.pixelstreet.in

2. Zero Budget Agency 

zero budzet agency

In a world where everyone is trying to do more with less, it’s refreshing to know that there are companies out there who are willing to invest in their brand. Zero Budget Agency is one of those companies. Despite their name, they have a team of experienced professionals who are dedicated to helping their clients succeed.

Their approach to branding is simple: they start with a blank slate and build from there. This allows them to really get to know their clients and understand their needs. From there, they develop a custom branding and advertising strategy that is designed to help their clients achieve their goals.

Their notable clients include Sureka Sunrise, SVF, and STORY, a Primarc initiative. Interestingly, they have also worked with activists to design a branding strategy for a public campaign against women trafficking.

Contact Info: 

Address: 103, Tivoli Court Complex, Circular Road, Ballygunge, Kolkata, West Bengal 700019

Phone: +91 9830958002

Email: talk@ZeroBudgetAgency.com

Website: www.zerobudgetagency.com

3. Design Brewing Co.

design brewing agency

Design Brewing Co. is a boutique branding and design agency based in Kolkata, India. They specialize in brand strategy, identity design, packaging design, and web design. Their mission is to help their clients reach their full potential by creating powerful brands that connect with their customers on a deep level.

Their prominent clients include Primarc, Aqua Java, and McNROE, among others. Their particulars have included everything from packaging, advertising, logo design, and even social media posting.

Contact Info: 

Address: 25A, Panditiya Rd, Dover Terrace, Ballygunge, Kolkata, West Bengal 700029

Phone: 033 46042373

Email: getcreative@designbrewingco.com

Website: www.designbrewingco.com

4. Meraqi

meraqi website

Meraqi is a Kolkata based branding agency that specializes in identity design, web design, and packaging design. They believe in the power of simple, elegant design to communicate complex ideas and connect with customers on a deep level.

Their clients include brands like Emami, P.C Chandra Jewellers, WOW Momo, and even Sreeleathers. Their clients stretch across various sectors, from corporates and D2C brands to even Healthcare and fashion brands.

Their approach to branding has always been that ideas should always be able to work everywhere. Towards this, they combine deep digital, experiential, and advertising expertise to create a culture of award-winning creativity towards their work.

Contact Info:

Address: Haute Street Corporate Park, Wing A – 1st Floor, 86A, Topsia Rd, Kolkata,- 700046

Phone number: +91 93305417930

Email: hello@meraqi.in

website: https://www.meraqi.in/

5. Three Fourth Solutions

Three Fourth Solutions

Three Fourth Solutions is a multi-disciplinary design consultancy that caters to all manner of clientele. They work with clients across industries, from retail and hospitality to education and healthcare.

They strongly believe in the power of design to create positive change and build brands that are loved by their customers. Their team of passionate designers works tirelessly to create beautiful and effective solutions that are rooted in strategy and deliver results. Their most notable clients include Carpe Diem, Uber, and Kwality Wall’s, among others and services include designing brand and corporate identities, branding business and professional websites, and outbound and inbound marketing.

Contact Info:

Address: 10C Middleton Row, 7th floor, Post Office building, KOLKATA – 700071

Phone number: +91 9007345252

Email: solutions@threefourth.in

Website: www.threefourth.in

6. Marko & Brando

Marko & Brando

Marko & Brando is a creative branding agency based in Kolkata, India. Their team of seasoned professionals has worked with some of the biggest brands in the world including JK Chandra Jewellers, Aurum Fashion, and NOVOTEL.

They offer a wide range of services including brand strategy, identity design, product packaging, and outdoor branding. Their work is driven by insights and a passion for creativity. The emphasis has always been on creating aesthetically superior designs that help communication be more effective. From strategy through execution, they help organizations, both large and small, uncover their secret sauce and tell that particular story in a consistent and compelling way.

Contact Info:

Address:DL-209, Salt Lake, Sector 2, Kolkata-700091, West Bengal.

Phone Number: +91 9830153821

Email: info@Markobrando.com

Website: www.markobrando.com

7. HIH7 Webtech

HIH7 Webtech agency

HIH7 Webtech is a Kolkata based Digital solution provider that has a creative team of designers, developers, and marketers. They excel in custom website design & development and have successfully completed projects for clients from various industries. Their branding services extend to brand identity design and strategy in all forms of branding including personal, product, co-branding, and cultural branding.

Their notable clients include Star Identity, Godai, and Pedra Bonita. Their clients span various industries including businesses, bars and restaurants, health and fitness, and even real estate.

Contact Info:

Address: Plot No. 146, 19/7, Sahapur Colony, BankimMukherjee Sarani, Block-J, Kolkata, 700053

Phone Number: +91 099038 66366

Email: support@hih7.com

Website: www.hih7.com

8. The Arham

The Arham agency

The Arham Branding Agency is a branding and design company based in Kolkata. Their services include corporate identity design, rebranding, packaging, brochure, and marketing collaterals. They have worked with clients from various industries like education, food and beverage, and healthcare. Their most notable clients include Mr Sales, Xtasy, and Lets Express.

Their approach to clients has always been strategic and they try to understand the client’s business model, target audience, and objectives before starting work on a project. This helps them deliver creative solutions that are not only on brand but are also effective. Be it uplifting an existing brand or creating space for a new one, standing out in traditional advertising or conquering the digital space, The Arham is down for the task in an enthusiastic manner because that is just their work culture, to be enthusiastic and passionate about your work.

Contact Info:

Address: 40/1 Tollygunge Circular Road, 3rd Floor, Kolkata 700053

Phone Number: +91 9831936630

Email: info@thearham.com

Website: www.thearham.com/

9. Verb Stories

Verb Stories agency

Verb stories is a Kolkata based design studio that works with brands to tell their story and engage with their customers in a more meaningful way. The team strives to understand the brand’s DNA and then craft an appropriate strategy for them which helps the brand connect with its audience on an emotional level.

They have worked with big names like MHRD (Ministry of Human Resource Development Government of India), TATA STEEL, and Jamshedpur F.C

Verb stories comprises stubbornly creative, strategy-obsessed, humanity-impelled group of digital natives who are obsessed with telling beautiful stories. They are known for building memorable campaigns that comprise creating strategy, design and production across all platforms by specializing in brand identities, campaigns, social strategy and content creation, commercials, websites, and corporate presentations.

Contact Info

Address: 7th Floor, Signotron Tower, Plot J1/6, EP Block, Sector V, Salt Lake City, Kolkata – 700091, India

Contact Number: +91 9836769474

Email: hello@verbstories.com

Website: www.verbstories.com

10. X-Factor Branding PR Events

X-Factor Branding PR Events

X-Factor Branding PR Events is a creative boutique agency that specializes in turnkey solutions for all your branding requirements. Be it product launches, corporate events, press conferences, exhibition management or any other type of event, they have the experience and expertise to make sure that your event is a grand success.

They have an interesting mix of experienced and young talent that gives us the necessary diversity to craft communication and design for a hybrid media landscape. Their clients span across a range of industries like Fashion and lifestyle all the way to health, exhibitions, and sports including notable names like Refinery 091, Fashion Street, and Forever Mark.

Contact Info

Address: 103/C, Block-F, New Alipore, Kolkata- 700053

Contact Number: +91 8017042218

Email: info@x-factor.co.in

Website: www.x-factor.co.in

Conclusion

There are a whole lot of options available to you when it comes to choosing a branding company in Kolkata. However, it is important to do your homework and understand what each company has to offer before making a decision. The above list includes some of the best branding companies in Kolkata that you can consider working with.

The companies that have been mentioned in this article are just some of the top ones operating in the city. The important task for you to do is to do your research, ask around, and then decide on the one that you think would be the best fit for your company. Good luck!

Top 6 Public Relations (PR) Companies in Kolkata

In order to maintain a good reputation, every business needs a proper communication strategy and that is where a Public Relations company comes in. A good PR agency will help you build and maintain relationships with your customers, shareholders, employees, partners, and other stakeholders.

Public Relations company

Businesses require PR agencies to manage their reputations, craft strategic communication plans, protect their brands, and respond to crises. There are many PR agencies in Kolkata that offer these services. But how exactly do you know which one  is the just right for your business? In this article, we will look at the top 6 PR companies in Kolkata so that you can make an informed decision.

Qualities of a good PR agency:

There are many qualities that make up a good PR agency. Some of these qualities are:

  • They should have a good understanding of your business: A good PR agency will take the time to understand your business, your products, your services, and your goals. They should also be up-to-date on the latest industry trends.
  • They should be creative: A good PR agency will come up with creative ways to get your message across to the public.
  • They should be able to build relationships: A good PR agency will have good relationships with the media and other influencers. This allows them to get your message out there in a positive light.
  • They should be responsive: A good PR agency will respond quickly to any inquiries or requests you have.
  • They should be able to handle crisis situations: A good PR agency will know how to handle crisis situations and damage control.

Top 6 PR Agencies in Kolkata

1. Three Fourth Solutions

Three Fourth Solutions website

Source: threefourth

Three Fourth Solutions is a competent brand management and digital media service provider. They offer different types of solutions ranging from digital media campaign planning and executions, brand planning and consultancy, to creating a fully Integrated experience for the consumers using the most relevant media and experiential marketing concepts.

Their PR services include online reputation management, thought-leadership programs, social media campaigns, and influencer outreach. Their noteworthy clients include Indian Super League, Novotel, and Manyavar.

Through structured PR campaigns, they help their clients to achieve their business objectives and improve their brand visibility. They follow a result-oriented and customer-centric approach to offer the best possible results to their clients.

Contact Info: 

Address: 10C Middleton Row, 7th floor, Post Office building, Kolkata – 700071

Phone Number: +91 9007345252

Email:  solutions@threefourth.in

2. X-factor Branding PR Events

X-factor Branding PR Events website

Source: x-facto

X-Factor Branding PR Events is a well-renowned branding and public relations agency in Kolkata. They are known for providing end to end communication solutions to their clients. Their services include strategic brand communication, product launches, media relations, crisis management, and more.

They have a team of experienced professionals who create customized solutions according to the specific needs of their clients. As a well-established PR agency, they have built strong relations with clients that span the length and breath of this country and have successfully been handling communication needs of brands across various categories. They help businesses or individuals cultivate a positive reputation with the resulting public through various unpaid or earned communications. This includes social media, traditional media, and in-person engagements.

They do this by various means, including preparing a media docket, influencer/ blogger activity, media coverage and tracking, preparing a guest list, maintaining media relations and outreach.

Contact Info:

Address: 103/C, Block-F, New Alipore, Kolkata- 700053

Phone No: 91 8017042218

Email: info@x-factor.co.in

3. Candid Communication

Candid Communication website

Source: Candidcommunication

This is one of the top PR agencies in Kolkata that has been operational for close to 20 years now. They have a team of experienced professionals who are well-versed in all areas of communication, be it traditional or digital. They offer tailor-made communication solutions that help their clients achieve their desired objectives.

Awarded India’s regional PR award for 2021, Candid communication offers its clients an enormous breadth of experience when it comes to Public Relations. They boast of 2500 happy customers with over 100 movie releases. They have worked with the biggest names including NASSCOM, VLCC, and LUX.

Their services include a strong research and development team that curates specific PR-activity plans to suit your needs, proper management and execution of events and promotions all over the country, publication and coverage of your brand/ event/ activity by well-known media houses, and provide tailormade PR activities for your brand, event, et al.

Contact Info:

Address: Merlin Infinite, 12th Flooor,DN-51 Sector V Salt Lake, Kolkata 700091

Phone Number: +91 33 40715643

Email:  info@candidcommunication.net

4. Communications 2.0

Communications 2.0 website photo

Source: comm20

Communications 2.0 is a public relations agency that has been in the industry for over 18 years. They have worked with big names like Michael Kors, Yuatcha, and Emporio Armani. Their services include media relations, influencer outreach, social media management, crisis communications, and more.

Their PR services involve curating innovative strategies to help brands create a connection with their audience and gain their trust through credibility in your brand. Through their integrated PR approach, they aim to successfully launch and strengthen the identity of several start-ups and top notch brands. They also release tailor-made stories that are meant to earn positive exposure for each of our clients by means of our established relationships with reputed contacts in the media universe

Their services can thus be grouped under Brand journalism, third-party endorsements, and content curation and publishing. This allows them to help their display appear in the best light in front of their target audience.

Contact Info:

Address:  9 Dover Lane, Flat 1N, First Floor, Kolkata, West Bengal 700032

Phone Number: +91 9830111376

Email: info@comm20.com

5. Speaking Mirror

Speaking Mirror website image

Source: speakingmirror

The Speaking Mirror is a Kolkata-based boutique public relations firm that has been operational for 5 years. The company has worked with several notable clients in a variety of industries, such as education, FMCG, healthcare, lifestyle, etc. Speaking Mirror firmly believes that effective communication is the key to success in any business venture.

Speaking Mirror highlights their clients achievements through connected media houses and channels, which helps the business to grow and reach new heights. The company has a team of highly skilled and experienced professionals who use their expertise to create customized communication plans for each client.

Contact Info:

Address:  57F, Golpark, Hindustan Park, Gariahat, Kolkata – 700029

Phone Number: +919830471770

Email: team@speakingmirror.in

6. WYSIWYG

WYSIWYG website photo

Source: wysiwyg.

This is an agency that has been around for over 30 years. Their wealth of experience has seen them work with some of the biggest brands in India, such as Exide, HDFC Bank, and ITC, among others. WYSIWYG has a talented team skilled professionals who are experts in various aspects of communication, such as public relations, event management, digital marketing, and more.

They excel at creating communications that provide original, effective and memorable experiences. The team comprises young, talented individuals, each of whom bring a unique perspective, temperament, or ability to their design process from across the creative spectrum.

They have worked across a wide range of industries , including FMCG, retail, banking, financial services, manufacturing and more.

Contact Info

Address: 220 AJC Bose Road, 2nd Floor, Kolkata 700017

Contact Number: +91 33 22802154

Email: business@wysiwyg.co.in

Conclusion

A good PR agency is an important asset for any business. They can help you get your message out there in a positive light and build relationships with the media and other influencers.

Choose a PR agency that is creative, responsive, and able to handle crisis situations allows your business to stay ahead of the competition. Kolkata is a city with a lot of potential for businesses. There are many top PR companies in Kolkata that can help you get the exposure your business needs. These 6 agencies are the best of the best and will help you take your business to the next level.

Branding 101: A Comprehensive Guide to the Branding Process

It is common knowledge that consumers gravitate towards brands. As a consumer, it doesn’t matter where you are or what walk of life you are from, the concept of a brand signifies something positive to you. It can be something you can currently own or something you want to grow into.

As a business, your consumer’s perception of or feeling toward you or your business defines your brand. It is what customers, clients, and patients say about you when you’re not in the room. It’s also how they connect with you on an emotional level.

When starting a business or rebranding an existing one, it’s important to understand all aspects of the branding process. To create a strong, positive brand identity, your business needs to be aware of two approaches:

  • One is strategic, which comprises understanding who you are and defining your values along with researching your market to find chalk out your brand strategy
  • The other is technical and visual, which comprises creating your brand identity and developing your brand awareness.

In this article, we will be focusing on the process of conceptualizing and developing your brand identity and how to structure your brand awareness strategy.

Branding process:

branding process

Source: Think bold, Think brand

Once you have conceptualized your brand strategy and identified your market, it is time to convert your conceptual identity into a visual representation that people can then put a face to.

This is what we call your brand identity. It will be the most visible expression of your brand and can be thought of as your public persona. Your brand may be an intangible concept; however, your brand identity is very much composed of tangible visible elements that your audience can connect with, resonate with, and reinforces the perception that your audience has of your brand.

What are the elements of your brand identity?

A brand identity is the cornerstone of your entire branding process. Some common elements of a brand identity include:

Brand logo

How a great brand logos stands out

Source: wallpaper house

Your brand logo is the crucial element and the primary identity marker for your brand identity. It is the first thing that comes to mind when people think of your company or product. The logo is central to the other elements of the design and it needs to line up with the broader emotional appeal of your brand.

All in all, your brand has to convey your whole personality through an easy-to-recognize image. Your brand logo goes on every single asset your brand owns—from your business cards and merchandise to your business cards and social media. This means that it needs to be timeless, easy to reproduce, and needs to work in a range of different sizes.

It might be prudent to go for a logo that is simple and instantly recognizable. a simple logo has an open attractive canvas that customers can then fill with many positive experiences with the brand. Additionally, a simple logo allows it to be incredibly versatile.

For example, when you think of the brand logo for Apple, a few things probably come to mind— the bitten apple, the simple typeface, and the colors. Together, these elements create a strong and recognizable image that is associated with the company.

  • Shape:

A distinct shape to the brand logo

Source: wallpaper house

Shape is an important part of a prolonged branding strategy, the reason being that this does not refer to the shape of the logo but the shapes of backgrounds, layouts, and even packaging and business cards.

Keep in mind that you are not locked into a single shape or type of shape, as long as it conforms with and accommodate other essential elements of your design, then it can be anything you want.

For example, Apple uses a variety of shapes in its product designs, from the circles and curves of its devices to the sleek lines of its packaging. This allows their designs to convey a sense of fun and approachability, while still maintaining a feeling of sophistication.

  • Color scheme and palette:

brand logo color scheme

Source: Visme

The color scheme is an important element of any branding process and should be unique to your brand. It should be used consistently across all of your marketing materials. Additionally, your color palette should reflect the mood and feeling that you want your brand to evoke.

Colour psychology is intuitively understood by most people. Depending on the shade of colour used, you can adjust or evoke the emotions of your audience. For example, a lighter tint of red is associated with joy, while a darker shade is associated with anger.

Nike’s color scheme is black and white with accents of red. This color scheme is simple and elegant, and it perfectly reflects Nike’s brand values of being modern, stylish, and athletic. IN its audience, it evokes emotions of excitement and eagerness.

When you’re putting together your color palette, consider these three factors:

  • The emotions you want to evoke in your audience
  • The overall tone and feel of your brand
  • The colors that are most associated with your industry.

Brand voice

Source: YouTube

Your brand voice is the overall tone and personality of your communications. It’s what makes your brand relatable and human. When choosing a brand voice, consider what kind of personality you want your brand to have. Do you want to be funny or serious? Formal or informal? edgy or safe?

Your tone of voice is vital in conveying any kind of content you put out. It helps people understand what you’re saying, and how you want them to feel.

If you’re not sure where to start, consider these three factors:

  • The kind of relationship you want to have with your audience
  • How formal or informal your writing should be
  • The overall personality you want your brand to convey

Your brand voice is how your company speaks to its audience. It’s the personality of your company and should be consistent across all channels.

Your brand voice should be:
  • Consistent: across all channels
  • Appropriate: for your target audience
  • Memorable: so that people remember your brand
  • Distinct: so that you stand out from the competition

For example, take Coca-Cola, their brand voice is young, friendly and informal. This is incorporated into their entire branding process and shows in their advertising campaigns, which often feature young people enjoying themselves. It also translates into their taglines and social media presence.

Conversely, a company like Mercedes-Benz has a much more luxurious and formal brand voice. This is evident in their marketing materials, which often feature sleek images of their cars and use language that is more formal than friendly.

Positioning and style

Brand positioning

Source: Younix

Your brand positioning is the niche in the market that your brand fills. You have already determined this when you design your brand strategy and is crucial to the entire branding process. Your brand style is how you visually communicate your brand positioning.

Your brand style should be consistent with your brand strategy. It should be based on your target market, your brand personality, and your brand promise.

Once you’ve decided on a general personality for your brand, you need to choose the specific words you’ll use to communicate that personality. This is where a style guide comes in handy. A style guide is a document that outlines the specific language choices you’ll make for your brand. It should cover everything from the tone of your communications to the words you use to describe your products.

Style:

As you learn more about your customers and what resonates with them, you can update your style guide to reflect those changes in your branding process.

  • Creating a style guide can seem like a daunting task, but it doesn’t have to be. Start by thinking about the overall personality you want your brand to convey. From there, you can begin to flesh out the details.
  • Once you have a draft of your style guide, share it with your team and get their feedback. After all, they’re the ones who will be putting it into action!

Once you have determined your brand style, you should develop a set of guidelines that will ensure that your visual identity is used consistently. These guidelines should include specifications for your logo, typography, colors, and other design elements

For example, consider a brand like Kingfisher, which is known for its budget-friendly prices. Its target audience is people who want quality products without spending a lot of money. As such, the company’s branding includes low-cost items like its “Blue Light Specials.”

Typography

Branding process font and style

Source: 99designs

  • Font and imagery

Your font is the glue that holds together your logo and color scheme and effectively connects them to deliver the sort of visual effect you require upon your consumers. The font you use in your branding can say a lot about your company. For example, a more playful font might be used for a children’s toy company, while a more modern font might be used for a tech start-up.

Much like color, fonts display and evoke different emotions and traits. And just like with color, less is more when it comes to font. Using too many different fonts will make your branding look cluttered and confusing.

Choosing a font:

When it comes to choosing a font for your branding process, there are a few things you should keep in mind:

  • Readability: First and foremost, your font should be easily readable. This is especially important if you plan on using your branding on things like website headers and business cards.
  • Personality: As we mentioned before, font can play a big role in conveying the personality of your brand. So, take some time to think about what kind of personality you want your brand to have before settling on a font.
  • Simplicity: Less is almost always more when it comes to fonts. A simple font will be much easier to read and will help your branding look more professional.
  • Flexibility: When choosing a font for your branding, make sure to choose one that will be versatile. You want a font that will look good on a variety of materials and in a variety of sizes.
  • Memorable: Finally, you want to choose a font that is memorable. Your font should be unique enough that it will stick in people’s minds, but not so unique that it is difficult to read.
Choosing imagery:

The imagery you use is just as important as the font you select. The imagery you use, including your gradient and patterned backgrounds or even your packaging and banners, works closely with your brand colors and shape to convey the visual image of your brand to your audience.

Tagline or slogan

Brand process slogan

Your brand’s tagline or slogan is another key element that helps to convey your brand message. Your tagline should be short, memorable, and easy to understand. It should also be in keeping with the tone of your brand.

The tone, the message, and even the font used should convey what your brand offers and how you are planning to offer it.

For example, there are some well-known taglines out there like Subway’s “Eat Fresh” or Coca-Cola’s “Taste the feeling,” or even Nike’s ” Just do it”. All three aptly describe the company’s stance, their message, their personality, and the vibe they are trying to put out.

The best part about taglines is that they can change and evolve. As your brand changes, so can your tagline.

Interactions

Even if you don’t have a physical storefront, your brand has to interact with people. It’s likely that you will have some sort of customer service, whether it is through email, social media, or phone. Therefore, as part of your branding process, your interactions should always be consistent with your brand’s message and persona. This is your chance to show the world what your brand is all about!

For example, take a well-known interactive brand like Google. Google is known for being helpful, so their customer service interactions always reflect that. No matter what Google’s customer service team is dealing with, they always try to be as helpful as possible. This is just one example of how a brand can reflect its message and persona through interactions.

  • UX/UI:

role of UI/UX in the branding process

Source: Designrush

Your brand’s message should also be reflected in your website’s design and user experience. This means that your website should be easy to use and understand, and it should reflect your brand’s message in its design.

For example, if your brand is all about being fun and friendly, your website’s design should reflect that. Your website’s user experience should also be consistent with your brand message.

  • Sound:

Your brand’s sound is another important element that reflects your message.

This includes the music you use in your advertising, as well as the voice you use in your videos and other marketing materials.

For example, if your brand is all about being fun and friendly, your sound should reflect that. A brand like Cadbury used a lively and fun sound like “Kiss Me” in their advertising to reflect their message, evoking cute, sweet, and warm fuzzy feelings in their audiences, which is exactly what the brand is about.

Conclusion:

All of these elements work together to create a consistent look and feel for your brand that will be easily recognizable by your target audience. And that’s what branding is all about: creating a recognizable identity for your business that can be easily communicated to your target market

When developing your brand, it’s important to keep in mind what you want people to think of when they see your logo or hear your company name. Do you want them to think of you as being modern and cutting-edge? Or maybe you want to be known for being reliable and trustworthy. Whatever it is that you want your brand to communicate, make sure all of your branding elements reflect that.

So, if you are in the lookout for a branding company that specializes in developing identities for businesses of all sizes, then Pixel Street is here for you. We believe that every business, no matter how big or small, deserves to have a strong and recognizable brand. If you’re starting a new business or rebranding an existing one, we can help you create a brand that accurately reflects who you are and what you do.

Branding vs Marketing: A Complete Guide (2022)

Although branding and marketing are ultimately communication tools for a brand, their objectives and how they go about achieving them are quite different. Although you might argue that both of them serve to communicate the brand to the consumers; however, their paths diverge from there.

Branding aims to influence and shape how customers perceive a brand whereas marketing aims to reach them as frequently, as effectively, and as convincingly as possible. In actionable terms, branding and marketing form a communication team, in which branding is the substance of the message that is intended to influence the consumer, and marketing is the channel/s that ensures that this message reaches the consumer and urges them to take action.

In this article, we explore both these concepts in the context of branding a business and the role that both these communication tools play in contributing to the growth of a brand.

What is Branding?

The impact of a prominent brand like Nike

“If people like you, they will listen to you, but if they trust you, they will do business with you.”

-Zig Ziglar

A brand is born from how your consumers feel about and connect with your company. However, you need to give your consumers a compelling reason to form an impression of you in their minds.

Branding dictates how you influence your consumer’s perception of your brand. It encompasses telling your target audience who you are, what you stand for, what your aspirations are, and what you seek to achieve. In doing so, you aim to help form an image and gut feeling about your brand in the minds and hearts of your consumers

Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Good branding allows your brand to stand out and be distinct from its competition – a unique story that identifies you to your consumers, and subsequent byproduct of how you communicate who you are to the world.

A real-world example would be a flagship store like Apple. Consumers are willing to pay a premium for the products and services because they believe that Apple is the best at what they do.

What is Marketing?

All the elements of a conceptual marketing strategy for your brand

Source: Guessing Forum

“It’s important to remember your competitor is only one mouse click away.”

-Douglas Warner III, Former CEO, J.P. Morgan Chase & Co

Companies spend billions of dollars every year on a marketing budget; all so that they can promote their products and services in an effort to create relevancy, establish presence, generate leads, and close sales. Marketing outlines how you are going to reach your target audience. It is the process of creating awareness and interest in your brand through various channels like advertising, public relations, social media, etc., using a set of tools, processes and strategies.

Targeted messaging and positioning helps you  reach the right people at the right time, and  being able to track and measure results allows you to optimize your campaigns for greater success. This includes leveraging technology in order to reach more potential customers, like using SEO, PPC, and other forms of digital advertising. It’s also about understanding how to use storytelling and other techniques to create an emotional connection with your audience.

At the end of the day, successful marketing centers around understanding your target market, creating valuable content and experiences for them, and constantly optimizing for higher conversions. When done correctly, it can help you generate more leads, drive traffic, increase brand awareness, and increase ROI.

What’s the Difference Between Branding and Marketing?

The comparison between elements of branding and marketing

Source: Mann-co

Branding and marketing have often been used interchangeably in the past. Even today, in many organizations, they do not clearly differentiate between the two; however, there is a stark difference based on what they seek to achieve. Yes, they are communication tools, but what they are communicating is entirely different.

Branding communicates who you are and marketing makes sure as many people as possible can hear you. Let’s bring up an analogy:

Having a strong social media presence is a solid marketing strategy. There are numerous ways to promote your brand on these platforms. Now, marketing constitutes what platforms you’re using, what tools you’re using on these platforms to distribute your content, and even what content you are publishing. Branding, on the other hand, comprises what content you are publishing, how you are distributing it, how you communicate with your audience, and even  how you design your profile. It’s all about establishing a distinct identity and making sure your audience can relate to you.

Who is it for?

Branding and marketing target different areas.

Source: Venture Harbour

Branding is for the audience whereas marketing is for your customers and the business. In other words, the focus of your branding strategy is your audience and creating an indelible impression on them. This means targeting their emotions and thoughts by providing value, building trust, and establishing credibility. As such you are attempting to shape your audience’s perception of your brand.

A marketing strategy, on the other hand, is made with the business itself in mind. It maximizes the strengths of the business to various channels such that it reaches the intended target audience.  As such. it revolves around the 4Ps – Product, Place, Price and Promotion. This means it emphasizes the promotion of products and services so that more people can know about them. Essentially, it is a blend of creative and analytical activities which involves understanding consumer needs, analyzing market trends, tailoring messages according to target audience behavior and leveraging various channels to maximize reach.

Influence

Branding inspires and cultivates audience loyalty whereas marketing expands reach, cultivates customers, and increases sales. A branding strategy describes your identity, your vision, and your essence. All these aspects are vital for any customer to build a connection and a relationship – 46% of consumers say they would pay more for a brand that they trust (Salsify, 2022). This means that a relationship is necessary to cultivate brand loyalty. 

A marketing strategy, on the other hand,  serves to identify the target audience, their behavior and needs. It then helps craft messages that speak to this particular audience in order to increase visibility and reach. This includes leveraging various channels such as print, digital, social media etc. in order to reach as many potential customers as possible.

To maximize success, it is essential for businesses to combine both relationship and marketing strategies in order to cultivate long-term relationships with customers while also ensuring they are being seen by potential leads

Branding is as much for your employees as it is for your consumers

Branding is as much for the employees as it is for the consumers whereas marketing is for your consumers only

Source: Dlinkers

Branding is how you instill pride in what you do and who you are as a company as well as being the sum total of how your customers, employees, investors, partners, and other stakeholders perceive you. Marketing is for your customers and prospects, it’s how you reach them and communicate your message.

Think of branding as the roots of a tree and marketing as the branches and leaves. The roots provide support and stability, while the branches and leaves reach out to the sun and rain. Marketing is important, but without a strong foundation (branding), you will never grow as tall or be as stable.

Your employees won’t really be affected by your marketing strategy and means. They will develop and implement. But that is where it ends. Your brand, on the other hand, definitely affects and impacts your employees. Your employees need to believe in your message if they are going to be passionate and committed to their work.

Branding first, Marketing second

Quite a few sources say that branding must come first and marketing second. However, is this completely true? Marketing strategies, trends, methods, and even channels might change with the times and technology; and even though our brand stays the same, how you are executing your branding strategy adapts to suit your audience. 

Without an established brand identity, your product or service would be just another marketing advert that most people ignore. Whereas, without marketing, your brand would be forgotten even before you get a chance to establish your identity. The ideal solution would be for your branding strategy and your marketing strategy to work in tandem.

How can marketing and branding work together?

Can branding and marketing work in tandem?

Source: Panorbit

The key to successful marketing and branding is finding a way to integrate them so that they reinforce each other.

Some ways to do this include:

Define your brand’s identity and purpose:

This gives you a clear direction for your marketing efforts that helps you create messaging that is aligned with your brand.

Developing a style guide will ensure that all of your marketing materials are consistent with your brand identity. Thereafter, using customer insights to inform your marketing strategy will help you better understand your target audience and help you create more effective marketing campaigns.

Develop a consistent visual style:

Your visual style should be consistent across all of your marketing channels. This includes the use of your logo, color palette, and typography. This will go hand in hand with creating compelling content. Your content should be interesting and informative, but most importantly, it should be aligned with your brand identity. Posting relevant and engaging content on a regular basis will help you attract and retain customers.

Make sure your marketing materials are on-brand:

All of your marketing materials, from your website to your business cards, should reflect your brand identity. This is important for both online and offline marketing efforts. Your branding should be evident in everything you do, from the way you answer customer inquiries to the design of your packaging. This will allow you to use your brand to guide your marketing decisions.

Summing up, your brand should be the north star that guides all of your marketing decisions. From the colors you use and the images you select to the messaging you craft, everything should be in alignment with your brand.

What is the impact of your marketing and branding working together?

Connecting with your audience:

Assuming your customers support your business, it means that they have shared values. When you align your marketing with your values, they will recognize it and feel more connected to your brand. This will allow you to find out what your target audience values and how best to reach them. This will allow you to resonate more closely with your existing and potential target audience.

Balances your priorities

Your business is affected when either your branding or marketing efforts get left behind. A continuous effort with both these approaches allows them to complement each other and send a more holistic and consistent message with the kind of reach you envisioned, if not exceeding it.

Conclusion:

To sum up, branding and marketing are both important tools for businesses to connect with their target audiences. Branding helps businesses build trust and loyalty, while marketing helps businesses reach new customers. Both branding and marketing are essential for businesses to grow and succeed.

So if you need an agency that specializes in helping businesses create and strengthen their brand identity, Pixel Street is your man. We would be happy to help you grow your business! Our team will help you outline a suitable branding process that will be customized to suit your business. Thank you for reading!!

How Crucial Is Branding In The World Today?

Branding today is somewhat of a peculiar concept. Most people confuse branding with a brand and define it as the process of being notable or reputed or even influential. While those aspects are definitely a part of it, they do not wholly define branding, In essence, branding has everything to do with how you are being perceived or how your products or services are being perceived by people.

Branding is highly subjective in nature and is prone to massive fluctuations with respect to several factors. Companies take branding very seriously and they have tight regulations and guidelines with regard to maintaining or enhancing their brand.

Branding and Perception

Source: Wallpaperbetter

Products are made in a factory but brands are created in the mind

Walter Landor

For individuals, branding is about shaping public perception according to how you want to be seen. It could be argued that personal branding is more important now than ever before because of the increased importance of social media in our lives. Platforms like Twitter and Facebook provide individuals with a direct means of communication with a large number of people and this gives them a lot of power to shape public opinion.

In simple terms, branding is the process of creating a unique identity for a product or company. This identity is then used to differentiate the product or company from its competitors in the market. Branding can be applied to both physical products and intangible services. It is important to note that branding is not just about creating a name or logo for a product or company. It is much more than that. Branding is about creating an emotional connection between the customer and the product.

What Is A Brand?

All the components that go into establishing your brand

Source: kriarvikkoncepts

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”

Seth Godin

A brand is defined as a “name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.” In other words, a brand is anything that customers use to identify a product or company and distinguish it from its competitors.

However, this definition of brand leans toward and is similar to the word “trademark”. The simplest way to separate them is: Trademarking establishes ownership whereas Branding establishes perception and connection. Over time, marketers realized that there is a specific perception in customers’ minds associated with the qualities and attributes of each product or service.

A brand is much more than just a name or logo. It is the sum total of all the associations and emotions that customers feel when they think about a product or company. A strong brand has a clear identity and purpose that resonates with customers. It stands for something and has a unique personality. Customers should be able to tell at a glance what a company or product is all about.

Why Branding Is Important and how does it influence your business?

All the key elements of a branding process

Source: Techprevue

“Your brand is the single most important investment you can make in your business”

Steve Forbes

How important is it for someone to remember your name? All the efforts you take in speaking well, dressing well, getting yourself groomed, and your body language; isn’t it so that when you tell people your name, it occupies that impression you have created with all these other factors. Your brand is very similar to your name. Your brand is meant to be a representation of who you are and how you wish to be perceived. All the efforts you take to make that impression detail how you want your branding process to be.

How you brand yourself or your company influences how people perceive you. This can drive your business and your branding strategy determines whether it increases your brand value or decreases it. Branding has a very close correlation with reputation. Understanding and using this correlation to your advantage is critical for any business or individual.

Value in branding:

Branding increases business value

In many cases, a brand is worth more than the sum of its parts. For example, Apple was recently valued at $1 trillion. This value is not just based on the products they produce but also on the intangibles such as customer loyalty, positive customer experiences, and a strong emotional connection to the brand. A strong brand value has the reputation and value that comes with it. This reputation translates into value. This value can mean influence, high customer lifetime value, and customers who are willing to pay a premium for your product.

Branding builds trust

People are more likely to do business with brands they trust. In fact, studies have shown that up to 60% of consumers are willing to pay more for products and services from brands they trust. Ultimately, it translates to the more you trust your brand, the more you value it, and the better your perception of it. Branding searches for the right way to earn and maintain a requisite level of trust between the company and its consumers. For example, People know that Apple products are top-quality. This is a sort of blind trust that has been built over years, contributing to the longevity and relevance of the brand.

Branding creates customer loyalty

A strong brand can create customer loyalty that lasts a lifetime. In fact, studies have shown that up to 80% of customers are loyal to brands they trust. This is especially true in today’s social media-driven world, where customers can connect with brands and provide feedback instantaneously. A brand that is able to create a strong emotional connection with its customers is much more likely to inspire loyalty than one that simply offers a good product or service.

Branding differentiates your business

In today’s competitive marketplace, it’s more important than ever to differentiate your business. A strong brand can help you do that by communicating what makes your business unique. A well-defined brand also makes it easier to target your marketing efforts and attract the right kind of customers.

Branding improves advertising and drives sales

Branding and advertising are interdependent on each other. A solid and cohesive branding strategy lays the foundation for a strong advertising campaign. This, in turn, means that a strong brand can increase sales, both by attracting new customers and by motivating existing customers to buy more. In fact, studies have shown that up to 30% of customers are willing to pay more for products from brands they trust.

Branding improves employee satisfaction and pride

Employees who feel proud of the company they work for are more likely to go the extra mile to ensure customer satisfaction. Branding can also help attract and retain the best employees. Branding can make it easier to enter new markets: A strong brand can give you a competitive advantage when entering new markets.

How Can You Influence Your Brand?

” If you don’t give the market something to talk about, they’ll define your brand for you”

-David Brier

Influence refers to altering perception, which forms the basis for establishing a said brand. Here are a few ways you can influence your brand:

Brand and customer clarity:

Brand clarity is crucial for a customer to build a relationship with your brand

Source: Atfirstblink

In creating a customer base and inspiring loyalty through your brand, the first step is to have a clear brand story and message you want to tell them. The story should clearly tell the customer who you are and how you can help them get what they desire or want. Creating a customer persona is critical to reaching your ideal target audience.

To further illustrate this concept, let’s say you are a luxury watch brand. You want to be known for your exquisite craftsmanship and high-quality materials. You would not want to be known for having the lowest prices or being the most affordable option, as that is not what sets you apart from the competition.

When you know your target audience, you can speak to them directly and let them know what sets you apart from the rest. This allows you to create a connection with your consumers and turn them into lifelong fans of your brand.

Thus, defining your customer base, and knowing everything about them and what they need, allows you to refine your brand and maximize it to expand the influence and enhance your perception of your brand

Positioning your brand

Positioning your brand is crucial for laying a foundation for your branding process

Source: Marketing91

Brand positioning in the market is key to understanding how customers will react to it and what they will think of when they see it. You have to decide what you want your brand to represent and how you want it to be seen by potential customers.

Your brand’s positioning should be a strategic decision that takes into account your target market, your competition, and what you want your brand to achieve. Essentially, positioning your brand has everything to do with your purpose and your reason for being. This is a critical piece of information your customer needs to know in order to invest in you—whether it be monetarily, emotionally, their loyalty, etc.

Differentiating yourself from your competitors is very much a big part of brand positioning and your purpose is a critical part of it. Your customers need to know what makes you unique, what are your strengths, and why should they choose you.

Brand Personality and values

Brand personality is the cornerstone for marking your place in the market

Source: Medium

These are another big part of your brand. This is what makes you relatable and humanizes your brand. It’s the voice, tone, and messaging you use across all channels.

Your values are a North Star for your brand and act as a filter for the type of content you produce, the partnerships you form, and the overall tone of your marketing. As people resonate with your vibe, your personality, and your values, they begin to become curious and interested. Once they breed this interest, it translates into a form of loyalty toward your brand.

Therefore, values like what you stand for, what you are about, and what you stand against are values that your potential customer base might resonate with.

Brand Essence

Source: freepik

The heart and soul of your brand that you want to communicate to your audience. It’s the set of human characteristics that make up your brand’s personality. It lives in the hearts and minds of your employees, customers, and fans. Rather than what you do, it is how you do it that makes up your brand essence.

It can be a one- to three-word statement that defines what your brand is about. Here are a few examples to better understand this:

Apple: Think Different

Adidas: Relentless

Coco-Cola: Sharing happiness

What are the different types of Branding?

Your personal brand serves as your best protection against business factors you can’t control.” 

-Dan Schawbel

Different businesses will have different branding needs, and as such, there are a variety of different types of branding that can be employed. Below are some of the most common types of branding:

  • Corporate Branding: This type of branding is all about the image of the company as a whole. It is about establishing a certain reputation and associations in the minds of consumers.
  • Personal Branding: This type of branding is all about creating a certain image or reputation for an individual. This can be helpful for individuals who are looking to advance their careers.
  • Product Branding: This type of branding is focused on individual products or product lines. The goal is to make each product appear unique and differentiated from competing products.
  • Service Branding: This type of branding is focused on creating a strong, favorable reputation for the company’s services.

Branding & Design

Your branding and design across the board must communicate your brand message to your target audience.

Branding is the process of connecting good strategy with good creativity” 

-Marty Neumeier

A pretty face is not all there is to a strong brand. However, everyone loves a pretty face, which is pretty important to branding.

There are many different aspects to consider when developing a brand. The colors you use, the fonts, the style, the voice, everything matters and creates an overall feeling for your brand. You want to be sure that everything you put out there is an accurate reflection of who you are and what your business is about.

Your visual identity should be consistent across all platforms. This includes everything from your website to your social media accounts to your physical location. This includes using the same colors, fonts, and logos. Your overall aesthetic should convey the same message and feeling no matter where someone encounters your brand.

To create a visual identity that you just cannot ignore, you need a strategic intentional brand design.

One of the most prominent brands in the world today: Apple

Here are some indicators of a good brand design:

  • Well researched: Your color palette, typography, and iconography should all be carefully selected to represent your brand’s personality and target audience. More importantly, these selections should be informed by insights from market research, customer research, and internal research.
  • On-strategy: A great brand design is one that aligns with your business goals and objectives. Every design decision should be made with the intention of achieving your business goals.
  • Flexible: A good brand design is one that can be applied across a variety of touchpoints and mediums. Your brand should be recognizable whether it’s on a business card, a website, or a billboard.
  • Consistent: A good brand design should be flexible. However, it should also be one that is consistent across all touchpoints. Your brand should have one look and feel that is carried out consistently throughout your entire marketing initiative.

Conclusion:

A good brand design is one that is aligned with your business goals and objectives/ Furthermore, it should be flexible and consistent across all touchpoints. Branding is an important part of any business. This means that it should be given careful consideration to ensure that your brand is best representing your company.

If you’re not sure where to start, there are plenty of resources available to help you. There are branding experts who can help you develop a strategy, and there are also many books and articles on the subject. At Pixel Street, for example, we are a web design company that specializes in helping businesses with their branding, and we would be happy to chat with you about your specific needs. Feel free to contact us today!