Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is an important part of any digital marketing strategy and there are always new trends and changes in the industry.

It’s important to stay up-to-date with the latest SEO trends so that you can optimize your website accordingly and stay ahead of the competition. In this article, we’ll discuss some of the future trends in SEO that you should be aware of.

10 SEO trends that you should be aware of in 2022

Core Web Vitals:

One of the most important future trends in SEO is Core Web Vitals. These are a set of metrics that measure the performance of a website. Google has announced that they will be using these metrics as a ranking factor in their algorithm starting in May 2021.

This trend is slowly gaining prominence due to its potential impact on search engine rankings. The logic is simple – a website that loads faster and is more responsive will rank higher than a slow website.

3 ways to improve your Core Web Vitals

1. Largest Contentful Paint (LCP): This measures how long it takes for the main content of your page to load. For example, if you have a blog post, the LCP would be the time it takes for the main body of the blog post to load.

2. First Input Delay (FID): This term measures exactly how long it takes for your particular page to become interactive. For instance, should you have a button on your page that people can click, then the FID comprises the time it takes for that button to become clickable.

3. Cumulative Layout Shift (CLS): This term measures exactly how much your page layout shifts during loading. For instance, should you have an image that moves around while the page is loading, then that would contribute to a high CLS score.

Thus, it’s important to ensure that your website meets the criteria for Core Web Vitals.

4 ways to improve your improve your website’s performance include:

Reducing the size of your images

Make sure your images are no larger than they need to be. You can use an image compression tool to reduce the file size without losing quality.

Minimizing HTTP requests

Each time someone visits your website, their browser has to send an HTTP request to your server. Minimizing HTTP requests can help reduce the amount of time it takes to load your website.

Using a content delivery network

A CDN is a network of servers that deliver content to users based on their geographic location. Using a CDN can help improve website performance by reducing the distance between the user and the server.

Enabling browser caching

When a user visits your website, their browser downloads a copy of your website’s files. Enabling browser caching allows the browser to store a copy of your website’s files on the user’s computer, so the next time they visit your website, the browser can load the files from their cache instead of downloading them again.

These are just a few examples, but there are many other factors that can affect your website’s performance.

Potential benefits:

  • Improved website performance: By optimizing your website for better performance, you can provide a better experience for your users. This can lead to more visitors and potential customers.
  • Increased search engine visibility: By improving your website’s performance, you may also improve its visibility in search engines. This can lead to more traffic and potential customers.
  • Better customer retention: By providing a better experience for your customers, you may be able to keep them coming back. This can lead to more business and potential customers.

User Intent:

Another important trend that you should be aware of is user intent. This refers to the purpose behind a person’s search query. For example, if someone searches for “buy shoes online”, their intent is clearly to purchase shoes.

As a result, websites that are able to provide what the user is looking for are more likely to rank higher in search results. This is why it’s important to understand the intent behind your target keywords.

Defining features of User Intent

Relevant keyword-rich content

In order to satisfy user intent, your content must be relevant to the keywords you’re targeting. This means understanding the relationship between keywords and knowing how to target them to meet the search intent.

Mobile-friendliness

A large portion of searches are now conducted on mobile devices, so it’s important that your website is optimized for them. This includes having a responsive design and fast loading times.

A holistic approach to SEO

In the past, SEO was often about optimizing individual pages for specific keywords. However, this approach is no longer effective, as search engines are now looking at the bigger picture. This means that your website as a whole must be optimized, not just individual pages.

Some of the possible changes this will bring include:

  • Rise of voice search: As devices like Amazon Echo and Google Home become more popular, it’s likely that voice search will become more important. This means that your website needs to be optimized for voice search, as well as traditional text-based searches.
  • Increased focus on user experience: Search engines are increasingly focusing on the user experience when it comes to ranking websites. This means that your website needs to provide a good user experience in order to rank well.
  • Structured data: Structured data is a standardized format for providing information about a page. It’s used by search engines to understand the content on a page and provide richer search results.

Mobile-First Indexing: 

As more and more people use mobile devices to access the internet, it’s no surprise that Google is now using a mobile-first index. This means that your website’s mobile version will be used to determine its ranking, so it’s important to make sure that your mobile site is optimized for SEO.

Nearly 73% of users access the Internet solely via mobile devices. This trend is being followed by all major search engines who are now indexing the mobile version of websites before the desktop version.

Defining Features

AMP pages will be given more priority

Google has already started giving priority to AMP (Accelerated Mobile Pages) pages in its mobile search results. This is because AMP pages load much faster on mobile devices, providing a better user experience. Therefore, it’s important to make sure that your website has AMP pages if you want to rank higher in mobile search results.

Responsive design will become even more important

With more and more people using mobile devices to access the internet, it’s important to make sure that your website is designed responsively. This means that your website should be able to adapt to any screen size, providing a good user experience no matter what device someone is using.

Content will need to be optimized for mobile devices

As users are increasingly using mobile devices to access the internet, it’s important to make sure that your content is optimized for these devices. This means creating content that is easy to read and navigate on a small screen.

User experience will be a major ranking factor

User experience has always been a important ranking factor, but it’s becoming even more important as Google continues to focus on delivering the best possible results to its users. This means that creating a good user experience on your site is essential if you want to rank well in the search results

People Also Ask:

Google has been increasingly featuring the “People Also Ask” section in its search results, which gives users a quick way to find answers to their questions. This is another area where having well-written and informative content can help you stand out from the competition.

Some of the examples include: 

  • What are the future trends in SEO?
  • What will be the next big thing in SEO?
  • What should I do to make my website more visible in search engines?

Some of the benefits of this feature include:

  • It allows you to show up for more relevant queries: Your website can appear in the People Also Ask section for many different queries, which gives you more opportunities to be seen by potential customers.
  • It can help you rank for long-tail keywords: The People Also Ask section can also help you rank for long-tail keywords that you may not be targeting on your website.
  • It can give you ideas for new content: Seeing the questions that people are asking related to your business can give you ideas for new blog posts or other types of content that you can create to answer those questions.
  • It helps you get more exposure for your brand: The People Also Ask section can help you get more exposure for your brand since your website will be appearing in more search results.

AI-generated content:

In the near future, it is very likely that a large portion of content will be generated by AI. This could have a significant impact on SEO since it could change the way that keyword research is done and also the way that content is written.

Defining features

Automated content generation

As artificial intelligence gets more sophisticated, it will become more capable of generating content that is both accurate and informative. This could have a major impact on SEO since it would mean that there would be less need for human involvement in content creation.

More accurate keyword research

AI will also be able to do more accurate keyword research. This means that SEOs will be able to target their efforts more effectively and produce better results.

Better content analysis

AI can help to analyze content more effectively and provide insights that can help to improve it. This could lead to better-optimized content and improved search engine rankings.

Improved link building

AI can help to identify relevant and high-quality links, which will improve the quality of a website’s link profile and help to boost its search engine rankings.

Some of the benefits of this include:

  • Increased accuracy: AI can help to identify relevant and high-quality links, which will improve the quality of a website’s link profile and help to boost its search engine rankings.
  • Greater personalization: AI can provide a more personalized user experience by customizing the content and results that are displayed to users. This could lead to increased engagement and conversions.
  • More efficient link building: AI can help to automate the link building process, making it more efficient and effective.
  • Better targetting of keywords: AI can help to identify the most relevant and effective keywords to target, which can improve a website’s search engine rankings.
  • Automated reporting: AI can help to generate reports on a website’s SEO performance, making it easier to identify areas needing improvement.

Featured Snippets

Featured snippets are special boxes that appear at the top of the search results page. They are designed to give users quick and easy answers to their questions. Google is constantly changing the way featured snippets work, so it’s important to stay up-to-date on the latest trends

Defining features

  • Google is now showing more than one featured snippet per page: In the past, Google would only show one featured snippet per page. However, they recently started testing showing multiple featured snippets per page.
  • This change gives users more information and choices, which can be helpful if they’re looking for a specific answer to their questions.
  • Google is now showing featured snippets in different formats: Featured snippets used to only appear as text boxes. However, Google is now experimenting. With this change, users will start seeing featured snippets in different formats, such as lists, tables, and videos. This change is designed to give users a better experience by providing them with the most relevant information in the most convenient format.
  • Google is also testing a new feature that allows users to filter featured snippets by topic. This feature is designed to help users find the most relevant information more easily. These changes show that Google is constantly working to improve the user experience.

There are many different types of featured snippets, but some of the most common are:

  • Questions and answers: These featured snippets are pulled from websites that provide answers to common questions.
  • How-to guides and tutorials: These featured snippets are often pulled from websites that provide step-by-step instructions for completing a task.
  • Lists: These featured snippets often contain lists of information, such as a list of the best SEO tools or the most popular SEO blogs.
  • Product information: These featured snippets often contain information about a product, such as reviews, pricing, and availability.
  • Location-based information: These featured snippets often contain information about a specific location, such as a business address or directions to a nearby restaurant.
  • FAQs: These featured snippets are often pulled from websites that contain a FAQ section.

Long-form content

According to SEMrush’s State of Content Marketing Report, long-form content in excess of 3000 words gets three times more traffic and four times more shares. Additionally, they achieve 3.5 times more backlinks than articles of average length of 901-1200 words.

This comes as no surprise given that Google’s featured snippets are often pulled from long-form content. In order to increase your chances of having your content featured in a Google snippet, focus on writing long, informative articles that cover all aspects of a topic.

The aim here is to provide shareable information to users, keeping them engaged. The best way to achieve this is by breaking your content into various sections with headings, which make it more scannable. You can also use lists, infographics and videos to break up your text and keep users engaged.

Visual Search and video content

The rise of visual searches (such as those conducted on Pinterest and Snapchat) means that optimizing your images is more important than ever. Include descriptive keywords in your image file names and fill out the ALT text field with a brief, keyword rich description of each image.

When it comes to videos, YouTube is currently the second largest search engine after Google. As such, it’s important to optimize your video titles, descriptions and tags to ensure that your videos are being discovered and watched by your target audience.

Google Lends is also becoming more popular as it offers users the ability to search for images and videos. Google discover allows users to search for content from specific websites.

The rise in popularity of visual search engines is due to the fact that they offer a more user-friendly experience. As users become more accustomed to this type of search, we can expect to see more businesses implementing visual search into their marketing strategy.

In the future, we can expect to see more businesses using video content to market their products and services. Video marketing is an effective way to engage with potential customers and promote your brand.

As the use of video search engines increases, we can expect to see more businesses using this type of marketing to reach their target audience.

With that in mind, it’s important to optimize your images for visual search. This can be done by using descriptive filenames and alt text, as well as tagging your images with relevant keywords.

More SERP Features

As SERP features become more common, it’s important for SEOs to optimize their content for these features. SERP features are becoming more common, as Google continues to personalize search results for users.

Some of the most common SERP features include:

  • Featured Snippets: Featured snippets are brief answers to user queries that are displayed at the top of the SERP.
  • Local Pack: The Local Pack is a map-based SERP feature that displays three local business listings.
  • Knowledge Graph: The Knowledge Graph is a knowledge base that provides information about entities such as people, places, and things.
  • Carousels: Carousels are a type of SERP feature that displays a series of images, videos, or articles.

Local SEO

Local SEO is the process of optimizing a website for local search results. There is an increasing trend that looks set to provide more traction for local businesses as users move towards more specific searches. This allows Google to give a definite push towards highly localized search results.

This means that if you own a local business, it is more important than ever to ensure that your website is properly optimized for local search. Country-specific content and businesses benefit from search results instead of global entities.

Some of the developing changes due to this trend include:

Having a strong backlink profile is also important in this form of SEO. Linking to websites that are within your country or region can help improve your website’s ranking for local keywords.

Including the country code top-level domain (ccTLD) in your website’s address is also a factor that can help improve your local search ranking.

Passage Indexing

A method of indexing where a search engine looks at the content of a webpage and uses it to determine the relevance of that page to a particular query. This is in contrast to traditional indexing, where a search engine looks at factors such as the title, meta tags, and backlinks to determine the relevance of a page. Passage indexing is thought to be used by Google in its search algorithm.

Defining Features

  • Indexing of larger blocks of text, not just individual keywords
  • Understanding the context and meaning of words, not just their literal definitions
  • Understanding the connections between words (semantics)
  • Using synonyms and related terms to broaden the scope of search results

Benefits

More accurate search results:

Because search engines are understanding the meaning of words and not just matching keywords, the results that are returned are more accurate. This helps to ensure that users find what they are looking for more easily and reduces the chances of them leaving the site due to frustration.

The ability to search for concepts, not just individual keywords

This is especially useful for searchers who may not be sure of the exact terminology to use for their query. It also opens up the possibility of finding related information that the user may not have thought to search for.

Improved search quality for longer, more complex queries

In the past, longer queries were often truncated by search engines due to the way they index content. This resulted in poorer search quality and a less than ideal experience for the user. However, with the advent of semantic search, longer queries can be processed more effectively and often provide better results.

The potential for more personalized search results

With semantic search, there is the potential for more personalized search results. This is because the search engine can take into account the user’s location, history and other factors to provide results that are more relevant to them.

Conclusion

The future of SEO is likely to be more focused on the user and their intent, rather than trying to game the system. Semantic search is likely to become more important as it gets better at understanding the user’s needs and providing relevant results. Personalized search results are also likely to become more common, as search engines get better at understanding the user’s individual needs.

At Pixel Street, we keep a close eye on all the latest SEO trends so that we can stay ahead of the curve and help our clients maintain their ranking position. If you’d like to chat to us about your SEO strategy, get in touch today

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Khurshid Alam
Founder

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.