Branding is one of the most important aspects of marketing and business today. As a result, it can make or break a company, and it’s essential to get right. Branding lets the world know who are as a company and allows them to perceive and form an opinion of you as a company or individual.

This means that it’s not something to be taken lightly, and if you want to stay ahead of the curve, you need to be always learning and investigating new branding methods, strategies, and ideas. The good news is that there are plenty of great books out there on branding. However, before we look at those books, let us know a little more about what types of branding are out there:

What are different types of branding strategies in the world today

Before we look at the 12 branding books, it’s important to understand that there are different types of branding strategies in the world today. Here are some of the most popular:

Personal Branding:

Personal brands are now becoming more appealing and relatable than corporate brands

Source: Hom Sweet Hom

Personal branding is the practice of marketing people and their careers as brands. It is a process that involves developing a clear and unique personal brand identity, promoting that brand through various channels, and managing the reputation of the brand over time.

For example, Elon Musk is a well-known personal brand. Through his work with Tesla, SpaceX, and SolarCity, he has built a reputation as an innovative thinker and leader in the technology industry.

Product Branding:

Product branding is the process of creating a unique identity for a product or service. This involves developing a name, logo, tagline, and other elements that will make the product or service easily recognizable and memorable to consumers. It also often includes creating an emotional connection between the consumer and the product or service.

For example, Red Bull is a well-known product brand. The company has built its brand identity around the idea of providing “energy and wings” to consumers.

Service Branding:

Service branding is the process of creating a unique identity for a service. This involves developing a name, logo, tagline, and other elements that will make the service easily recognizable and memorable to consumers. It also often includes creating an emotional connection between the consumer and the service.

For example, Paypal is a well-known service brand. The company has built its brand identity around the idea of providing “safe and easy” online payments for consumers.

Corporate Branding:

Corporate brands are slowly becoming more humanized in order to appeal to the target audience

Source: Aventivestudio

Corporate branding is the process of creating a unique identity for a company. This involves developing a name, logo, tagline, and other elements that will make the company easily recognizable and memorable to consumers. It also often includes creating an emotional connection between the consumer and the company.

For example, Adidas is a well-known corporate brand. The company has built its brand identity around the idea of providing “sportswear for athletes.”

Place Branding:

Place branding is becoming more prominent as the world is more connected than before.

Source: UpThereEverywhere

Place branding is the process of using a place’s name, slogan, mascot, or other elements to promote its products, services, and attractions. This can be done by a city, state, country, or other types of location.

For example, the city of Las Vegas is known for its casinos and resorts. The city’s slogan, “What happens in Vegas, stays in Vegas,” is a memorable way to promote its brand identity.

Co-branding:

Collaborations between brands are now being encouraged

Source: 99designs

Co-branding is the process of teaming up with another company to jointly promote each other’s products or services. This is often done with companies that complement each other, such as a hotel and airline.

For example, Marriott Rewards and United MileagePlus have a co-branded credit card that offers customers rewards for spending on both Marriott and United products and services.

No-brand branding:

Hyper-personalization has now given rise to no brand branding

Source: Tronvigroup

No-brand branding is a strategy that focuses on making a product or service unique and differentiating it from the competition, rather than using traditional marketing techniques such as a brand name, logo, or slogan.

For example, Apple’s iPod was a no-brand product that became one of the most successful consumer electronics products in history.

What is the relevance of branding for businesses?

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

What are Top 12 Branding Books That you Must Read 

There are many books on branding, but we have compiled a list of the 12 most essential reads for anyone looking to develop or enhance their brand strategy.

Start with Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek

Source: YouTube

This book is all about understanding your purpose, or “why” you do what you do. It’s a valuable read for anyone trying to build a brand because it helps you focus on the core message you want to communicate to your audience.

This book delivers a detailed description in answering one of the most fundamental branding questions in the world today: “Why are some people and brands more innovative, more influential, and profitable than others?”

What makes it a must-read is that it helps you understand that everything starts with an idea, and if you can tap into that, you can create something truly special. Sinek draws on a wide range of examples, including Steve Jobs, Martin Luther King Jr., and the Wright brothers, to explain how anyone can achieve extraordinary things by thinking differently.

The Brand Gap: How To Bridge The Distance Between Business Strategy And Design by Marty Neumeier

Source: YouTube

This book is essential reading for anyone who wants to understand what branding is all about. Neumeier does a great job of breaking down the complex subject matter into easy-to-digest chunks, making it one of the most approachable books on branding out there.

What makes it a must-read for branding is that it helps you understand the importance of simplicity and focus when it comes to creating a strong brand identity. Neumeier draws a clear line between what he calls “brand strategy” and “brand design,” and demonstrates how the two must work together in order to create a cohesive and successful brand.

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries and Laura Ries

Source: YouTube

This book is a classic when it comes to branding, and with good reason. Ries and Ries do an excellent job of explaining how to build a strong brand identity, and how to maintain that identity over time.

What makes it a must-read for branding is that it provides a clear framework for thinking about and managing your brand. Al and Laura draw a lovely framework for thinking about branding, based on the idea of “positioning”.

If you need help understanding how to focus your brand identity and make it more successful, then this is the book for you.

Personal Branding for Dummies by Susan Chritton

Source: YouTube

If you’re just getting started with personal branding, this is the book for you. Chritton does a great job of explaining what personal branding is and why it’s so important.

She also provides practical advice on how to create and maintain a strong personal brand. What makes it invaluable is her valuable insight into the importance of social media in personal branding.

Susan draws on her own experience as a branding consultant to show you how to use social media to build your personal brand.

The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio

Source: YouTube

This book is a must-read for anyone who wants to learn how to use visual storytelling to build a strong personal brand. The authors show you how to use images and videos to tell your story and connect with your audience.

They also offer valuable advice on how to use social media to connect with your audience and grow your personal brand.

The Brand You 50 by Tom Peters

Source: YouTube

Tom Peters is a legendary figure in the world of branding, and his book The Brand You 50 is a classic in the field. In this book, Peters shows you how to create a brand that is authentic and unique. He also offers practical advice on how to market your brand and connect with your audience.

What makes this book invaluable is Peters’ insights on how to create a brand that is true to who you are. His advice is based on his own experience in branding himself, and it is clear that he knows what he is talking about. If you want to create a strong personal brand, this book is a must-read.

Building a story brand: Clarify your message so that Customers will listen by Donald Miller

Source: YouTube

If you’re looking for a book that will help you clarify your brand message, look no further than Building a Story Brand. In this book, Donald Miller breaks down the elements of a good story and shows how you can use them to create a brand that customers will love.

He also includes plenty of examples to illustrate his points, making this an easy and enjoyable read.

Designing Brand Identity: An essential guide for the whole branding team by Alina Wheeler

Source: YouTube

Designing Brand Identity is a must-read for anyone who works in branding. It’s packed with useful information on everything from research to strategy to implementation.

Wheeler’s book is also filled with case studies and examples, making it a valuable resource for anyone who wants to create a strong brand identity. What makes this book invaluable is that it walks readers through the entire process of branding, from start to finish.

Sticky Branding: 12.5 Principles by Jeremy Miller

Source: YouTube

Sticky Branding is a great book for anyone who wants to learn more about branding. It’s packed with useful information and tips on how to create a strong brand identity.

This book is also filled with case studies and examples, making it a valuable resource for anyone who wants to create a strong brand identity. What makes this book invaluable is that it walks readers through the entire process of branding, from start to finish.

Identity Designed: The definitive guide to visual branding by David Airey

Source:YopuTube

Identity Designed is an essential guide for anyone who wants to create a strong brand identity. It’s packed with useful information and tips on how to create a strong brand identity.

This book is also filled with case studies and examples, making it a valuable resource for anyone who wants to create a strong brand identity.

Building Strong Brands by David Aaker

Source: YouTube

Building Strong Brands is a must-read for any designer who wants to create a strong brand identity. It walks readers through the entire process of branding, from start to finish.

The book is filled with insightful tips and practices, case studies, and examples that will help designers create a strong brand identity.

Logo Design Love: A guide to creating Iconic Brand Identities

Source: YouTube

by David Airey

Logo Design Love is a must-read for any designer who wants to create a strong brand identity. It walks readers through the entire process of branding, from start to finish.

The book is filled with helpful tips, case studies, and examples that will help designers create a strong brand identity. What makes this book invaluable is that it also teaches you how to think like a branding expert. You’ll learn how to come up with creative solutions to common branding problems, and how to think outside the box when it comes to branding.

If you want to create a strong brand identity, then this book is a must-read.

Conclusion:

Creating a strong brand identity is essential for any business. A well-designed brand can help you attract customers, build loyalty, and stand out from the competition. But designing a strong brand identity is not always easy. Thankfully, there are plenty of resources available to help, including books.

The twelve books on branding listed above are all essential reading for anyone looking to create a strong brand identity. Each one offers valuable insights and advice that can help you take your branding to the next level.

At Pixel Street, we are a branding and UI/UX design company that focuses on creating an excellent brand identity for your company. If need any advice or tips on how to create a strong brand identity, contact us now!!

 

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Khurshid Alam
Founder

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.