SEO is the express practice of effectively optimizing a website, thereby increasing its rank in the search engine results pages for certain queries. The primary objective of SEO is to improve the visibility of a website, allowing it to attract more visitors from the online space, via organic or unpaid search results. It is to be noted that SEO strategies may vary from one business to another, depending on the nature and goals of the business. SEO is a dynamic and ever-evolving field, and it is important to keep up with the latest trends and changes so as to maintain a high ranking in the SERPs. In this article, we will discuss a simple SEO strategy that businesses can follow, which will allow them to get a headstart on setting up an SEO strategy for 2022.

Setting up an SEO Strategy in 2022

If you are looking to set up an SEO strategy for your business in 2022, there are a few things that you need to keep in mind.

  • The first thing that you need to do is to understand your audience. You definitely need to know exactly who your target audience is and what it is that they are looking for. Once you have a clear understanding of this, you can start to create content that is relevant to their needs.
  • The next thing that you need to do is to keep your keywords in mind. When you are creating content, you need to make sure that you are using keywords that are relevant to your business and that are being used by your target audience.
  • You also need to make sure that you are using the right tools to help you with your SEO strategy. There are a number of different tools that you can use to help you with your SEO, and you need to make sure that you are using the right ones for your business.
  • Finally, make sure that you are acutely monitoring your progress. You need to keep an eye on your rankings and make sure that you are making progress. If you are not seeing the results that you want, then you need to make changes to your strategy.

Step 1: Analyze your competition

Source: Buffer

It’s important to understand who your competition is and what they are doing. Using this way allows you to create a highly effective SEO strategy. Use tools like Google Search Console and Ahrefs to get an idea of where your competitors are ranking and what keywords they are targeting.

Step 2: Creating keyword-rich quality content

As any SEO analyst will tell you, the most important part of an effective SEO strategy is creating quality content. Now, quality is subjective; however, generally, quality content is that which is relevant, informative, engaging, keyword-rich, and possesses the authority and credibility that allow it to be ranked highly on Google rankings.

Make your list of topics

Prior to creating any content, you need to have a list of topics that you want to write about. This list should be based on what your target audience is looking for, what your business is about and what services you offer, or what you are about. Once you have an idea on what kind of content you wish to showcase, let’s begin creating your keywords:

Keyword research

The first step in any SEO strategy is to perform keyword research. This involves understanding what potential customers are searching for and how those terms can be incorporated into your website. There are three reasons why you should perform keyword research:

  • To find new opportunities for website growth: Keyword research can help you identify new areas where your website can rank in Google search.
  • To improve existing rankings: Keyword research can also help you improve your existing rankings in Google search.
  • To understand your customers better: Keyword research can also help you to understand your customers better. This is important because it allows you to create content that is relevant to their needs and interests.
  • To create more targeted ad campaigns: If you are running paid advertising campaigns, such as Google AdWords, then keyword research can help you to create more targeted ad campaigns.

An important term to consider here is keyword intent. It is important to research and target keywords that have the potential to bring in conversions. There are mainly 4 types of search intent that you have align your keywords and your content with:

Types of Keywords

There are three types of keywords that you need to be aware of:

  • Short-tail keywords (also known as head terms): These are general, one or two word keywords that have a high search volume. They are also highly competitive and extremely hard to rank for. For instance, “Design” is a short-tail keyword.
  • Long-tail keywords: These are more specific, three or four word keywords that have a lower search volume. They are usually easier to rank for and can be a good way to get started with SEO. For instance, “Design tips for beginners” is a long-tail keyword.
  • Local keywords: These are keywords that include a location, such as a city or state. For instance, “Web design company in Los Angeles” is a local keyword.
LSI Keywords

LSI keywords are related keywords that Google uses to determine the topic of a web page. For example, if you have a blog post about Samsung TVs, Google will look for other related words, such as “Sony”, “LG”, “4K”, “OLED”, etc.

The reason they are important is because they help Google understand the topic of your page. If you use them in your content, it will signal to Google that your page is about that topic.

  • Navigational: Each user is looking for a specific website. For instance, if someone types in “Instagram”, they are looking for the Instagram website.
  • Informational: Each user is looking for information on a topic. For instance, if someone types in “how to bake a cookie”, they are looking for information on how to bake a cookie.
  • Transactional: Each user is looking to buy something. For instance, if someone types in “buy socks”, they are looking to buy socks.
  • Commercial Investigation: Each user is comparing different products or brands before making a purchase. For instance, if someone types in “Samsung vs Apple”, they are trying to decide which brand of mobile phone to buy.

These four categories can help you determine what kind of content to create in order to attract your target audience by aligning your content with the search intent of your target audience.

How to Research Keywords

There are a number of different ways to research keywords

  • Google AdWords Keyword Planner: This is a free keyword research tool offered by Google. You can use it to find keywords related to your business and also get estimates on how often these keywords are searched for.
  • Moz Keyword Explorer: This is a paid keyword research tool that provides more in-depth data than the Google AdWords Keyword Planner.
  • Google Trends: This is a free tool that shows how popular a keyword is. You can use it to compare different keywords and also see how interest in a keyword has changed over time.

You can narrow down a list of short and long-tail keywords, along with LSI keywords, that you can then use in your content. Using these keywords, you can then proceed to create your content. You can use a combination of spreading your keywords throughout the content used on your website pages, your blogs, Google Ads, etc. This content should be rich in keywords, structured, engaging, and filled with both inbound and outbound links.

Step 3: Set up Blogs

This is one of the most important steps you can take to improve your website’s SEO. By regularly publishing high-quality blog content, you are increasing the chance that your website will be found by potential customers. This will help attract organic traffic to your site, as well as improve your search engine rankings.

Make sure that every page on your website is optimized for SEO: This means that each page should have its own unique title and meta tags. In addition, the content on each page should be keyword-rich and relevant to your business.

Blogging can be an incredible way to rank for keywords and engage your target audience. In creating your blog, make sure you do these five things:

  • Don’t include long-tail keywords more than 3-4 times throughout the page as Google does not consider exact keyword matches as it used to. In fact, too many keywords can be a red flag to search engines that you are keyword stuffing to gain rankings.
  • Make sure your blog posts are informative, interesting, and offer value to your readers. No one wants to read a post that’s nothing but a string of keywords. SEO is a long-term game and the best way to rank for competitive keywords is to produce high-quality content that your readers will love.
  • Always link out to the pillar page that you created for these topics. Not only will this help Google understand what your post is about, but it will also give your readers the opportunity to learn more about the topic.
  • Include social media sharing buttons on each blog post so that your readers can easily share your content with their followers. This will help you get more exposure for your posts and could lead to more traffic.
  • Lastly, once you publish each blog post, make sure to promote it through your email list and social media channels. This will help you get more eyes on your content and could lead to more traffic and links.

Step 4: On-page and off-page SEO

On-page SEO and off-page SEO are vital to making sure that your content is noticed by Google and ranked highly by Google crawlers. The various aspects of On-page and off-page SEO have been described in detail in the previous blogs so we will not dive too much into them. However, there are a number of questions to keep in mind:

Does your content fully cover the topics?

Even if your content is doing quite well, there still might be topics that you’ve missed or glossed over. This is easily rectified:

Paste your page URL on Ahref’s site explorer

  • Check the Content Gap report
  • Enter the URLs of similar pages that outrank you.
  • Hit “show keywords”

This will allow you to see what you are missing compared with your competitors

  • Is your on-page SEO on point?

It’s worth having another look at how your page looks in the context of the SERP and checking these:

  • Does it align well with the intent?
  • Are either of them truncating?
  • Could it be more compelling?
  • Is your internal linking relevant and up-to-date?

Check that your most important pages are being linked to other pages on your website. One of these easiest ways to find links that you’ve missed is through the link opportunities tool on Ahref’s site audit. This page shows the source page, the keyword (which can be used as anchor text), and the context of that keyword on the page, among other things, thus, making it convenient to locate and subsequently add the internal links to the page.

  • Is it difficult getting backlinks?

If you are having trouble getting backlinks for your content, consider checking this video out.

Step 5: Mobile Friendliness

One test you should definitely run is the mobile-friendliness test on Google. With over 60% of searches now being done from mobile devices, it’s important that your website is accessible and easy to use on these devices. The test will tell you if there are any problems with your website’s design or functionality on mobile devices.

Some key points you should keep in mind are:

  • Website has a responsive design
  • Large font sizes make for easy readability on small screens
  • Icons and other visual elements help guide users through your content
  • Short, concise sentences and paragraphs make for an easy and organized read.

Step 6: Use social media as a medium and channel for your SEO efforts

Social media can be a great way to connect with potential and current customers, as well as promote your brand and content. In fact, social media signals are becoming increasingly important for SEO.

Make sure you have social media accounts set up on the major platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and that you are regularly sharing links to your website and content. You can make express use of social media ads to further promote your content to a wider audience.

Step 7: Monitor and track your results

After you’ve implemented your SEO strategy, it’s important to track your results to see how well your website is doing. You can do this by monitoring your website’s traffic and Rankings in Google Search Console.

If you want to see if your SEO efforts are paying off, you need to track your progress. Google Analytics is a free tool that you can use to track your website traffic and see how users are finding your site.

To start up Google Analytics, create a free account and then add the tracking code to your website. Once it’s set up, you’ll be able to see how many visitors your site gets, what pages they’re looking at, and where they’re coming from.

You can further use Google Analytics to subsequently track your SEO progress over time. Then, set up goals in Google Analytics, following which  you can track your progress towards those goals.

  • To track your website’s traffic, go to the Traffic tab in Google Search Console. Here you’ll be able to see how much traffic your website is getting and where it’s coming from.
  • To track your website’s Rankings, go to the Search Results tab in Google Search Console. Here you’ll be able to see where your website ranks in Google search results.
  • By monitoring your website’s traffic and Rankings, you’ll be able to see how well your SEO strategy is working and make necessary adjustments.

SEO trends to follow in 2022

Core Web Vitals

Page experience has already become a ranking factor in Google Search in 2022. This means that website owners need to pay attention to their Core Web Vitals – load time, interactivity, and visual stability – to ensure they’re providing a good user experience. Here are three specific web page experience metrics that Google considers important now:

  • Largest contentful paint: Measures exactly how long it takes for the main content of a page to load.
  • First input delay: This measures how long it takes for a page to become interactive.
  • Cumulative layout shift: This measures how much visual stability a page has while loading.

How to improve your core web vital scores? 

There are a number of ways to improve your core web vitals scores. Some common methods include:

  • Minimizing HTTP requests: This can be done by reducing the number of images, videos, and scripts on a page.
  • Improving server response time: This can be done by optimizing your hosting, using a content delivery network (CDN), or caching static resources.
  • Lazy-loading images and videos: This can be done by loading images and videos only when they are visible on the screen.
  • Minimizing file size: This can be done by compressing images and videos, or using file format that is more efficient.
  • Implementing AMP: This can be done by using the Accelerated Mobile Pages (AMP) framework to create faster, lighter-weight pages.

These are just a few of the many ways you can improve your core web vitals scores.

Visual search engine optimization (VSEO)

This is the process of optimizing images and videos for search engine ranking. It can be done by using keywords and metadata, as well as optimizing the file size and format.

Once you start using it, you will then quickly notice that visual searches are super helpful for:

  • Finding specific products on ecommerce websites
  • Identifying landmarks and locations
  • Searching for images that are similar to ones you already have
  • Directions
  • Translation
  • Recipes

This is why 62% of users now want more visual search tech.

So, how do you optimize for visual search?

Mobile-friendly pages: 

Google Lens results tend to redirect to content-rich pages

Traditional image SEO still applies

The rise of visual search is why we’re also seeing an increase in powerful tools, like Google Lens.

Optimize for featured snippets:

According to SEMrush, 5.6% of all search results have a features snippet. The main benefit from features snippets in terms of SEO is that:

  • Greatly increasing your click-through rate ( CTR ),
  • Since they occupy more real estate on the SERP .
  • Google is now using featured snippets to answer voice search queries.
How do you optimize for featured snippets?
  • Identify what type of featured snippet you want to rank for
  • Determine if you currently rank on page
  • To make sure your site is ready for this transition, you should: Conduct an audit of your website’s content.
Do you have the right type of content that could appear in a featured snippet?
  • Check your page’s code to make sure it’s clean and free of errors.

A featured snippet is most likely to come from a well-optimized and error-free page. Optimize your entire content for the specific keywords you want to rank for.

Video SEO 

If you’re not optimizing your videos for SEO, you’re missing out on valuable traffic that could be coming to your site.

Here are a number of useful tips to get you started:

  • Optimize your video titles for the keywords you want to rank for and create transcripts of your videos and include them on your website.
  • Optimize your video descriptions and include links back to your website and use keywords in your video tags.
  • Create playlists of related videos and embed them on your website and promote your videos on social media and other websites.
  • Include a video sitemap on your website and use Schema.org markup to improve your videos’ appearance in search results.
  • Optimize your website for other relevant keywords and keep your videos up to date and relevant to your audience.

By following these tips, you can create an effective SEO strategy for your videos that will help them rank higher in search results and get more views.

Mobile-First Indexing

Mobile-first indexing means that Google will index and rank your website based on its mobile version rather than its desktop version. If you want your website to be indexed and ranked by Google, you need to make sure that it is optimized for mobile devices.

  • To do this, you need to have a responsive design that looks good on all devices, and you need to make sure that your website loads quickly on mobile devices.
  • You also need to have a mobile-friendly version of your website that is easy to use on a mobile device.
  • In addition to optimizing your website for mobile devices, you also need to make sure that your website is optimized for search engines. This means that you need to use the right keywords on your website and in your content. You also need to make sure that your website is easy to navigate and that it has a good structure.

Conclusion:

A well-planned SEO strategy is crucial for any business that wants to be successful online. If you want to attract more visitors to your website, you need to make sure that your website is optimized for search engines and for mobile devices. You also need to make sure that your website is easy to navigate and that it has a good structure.

If you need help with your SEO strategy, at Pixel Street, we are an SEO agency that is always ready to help you. Visit our website or contact us today to learn more about our services.

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Khurshid Alam
Founder

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.