A website is a vital part of any business in today’s digital world. When it comes to designing a website, one needs to consider one major factor, whether it will be custom-built or template websites, and there are many factors you need to consider before making this decision for your company’s website.

Do I have time? How much money do we want to invest in building out the website’s functionality (i.e., features)? What services/resources do our team require access to throughout its development processes — such as designers & developers who can offer assistance at every step along the way or just someone who will provide content management system updates on occasion

These days, WordPress seems like a popular choice among small-business owners, given that many users know how easy its installation process has become over time through drag-and-drop using free tutorials online or a large community of designers using it and discussing the issues in various forums.

Website building platforms such as WordPress and other CMS’s allow you to use or buy templates (themes) that can create a website with pre-determined features suited for your organization’s needs. However, this doesn’t mean that the skill set of writing good code is no longer important when going through the process!

A custom-built website gives a unique design, and one may be surprised to know that website design is the most overlooked component of any site. With studies showing that 94% of users mention poor website aesthetics as their primary reason for distrusting websites, it’s not surprising many businesses ignore this crucial step in building an online presence — but you don’t have to let your customers turn away!

The right choice can make all the difference between success and failure when designing a proper look with good page load times, search engine optimization features like SEO-friendly HTML coding, and much more besides.

Let’s explore more about what one should opt for when choosing Templated vs Custom-built web design.

Template Website Design

A template website is a quick, low-cost way to design and build your site. All you need are some content (text, images, videos) on appropriate pages that will come together with pre-built coding in HTML/CSS into one easy customizable package for anyone looking at the finished product. Templates vary depending on what’s desired: from generic static sites up to sophisticated frameworks containing everything required, including video uploads!

One great thing about them is that you don’t need any design skills because all the work has already been done for you in terms of coding HTML/CSS into an attractive site that matches your brand aesthetic perfectly (and comes with limitless customization options).

Templates vary depending on what’s desired: from generic static sites up to sophisticated frameworks containing everything required, including video uploads!

You can also check BootstrapDash for a wide range of Bootstrap themes and templates to choose from.


  • Easy-to-use: You no longer need to be a programming expert to achieve your web design goals. You can use low-code drag and drop tools for adding or manipulating site elements, which are easy enough even if you don’t have any experience with coding! All that’s required from the user is an understanding of website navigation, so anyone who wants their webpage can go ahead with the templated design.
  • Low-cost: Web templates can provide a low-cost and simple web page design solution for start-ups or small businesses. There are many basic options available, but if you want something more advanced there is an amazing variety of premium templates to choose from!
  • Short development time: You can have your brand-new website up and running in days instead of months. The code will be completely customized for you, so all that’s left is to load it with content!
  • A wide variety of templates is available: Web templates are aplenty with so many unique designs to choose from. You have ample choice when it comes to design, features, and add-ons too! With all these options at your fingertips, you can find something that matches any requirement quickly.


  • No uniqueness: Templates are popular among small and large companies alike, which means that your website will have a hard time standing out if you use one. With over 60% of businesses now utilizing templates to create their sites, it can be difficult for any site using this service as there may already exist another company with a similar design template!
  • Limited customization available: Web templates have a limited number of changes you can make, such as the type and size of images that will fit within your website’s design. They also restrict how much text is allowed in each container on web pages for optimal readability purposes.
  • SEO Optimization is your lookout: It is very important to make sure your website template has been optimized for search engines. Most themes will require some customization for them to be SEO-friendly and fit what you need from a business site.
  • Scalability is a challenge: To get the most out of your website, you require a template designed specifically for it. Not all templates are created equal though – some may have limitations on which plugins they can use and this could limit what functionality or features down the road when expanding with new technologies in the future expansion phase!
  • Limited support: Templates are often created, released, and then forgotten by their developers. This means the maintenance of coding can be neglected, which could cause significant security issues when a CMS platform update rolls out that makes templates no longer fully compatible with newer versions.

Custom Design Websites

Custom websites are made with you in mind. They are designed by professionals to meet your business’s specific needs, and they’re consistently top-of-the-line because of it! A custom website is essentially one that was built from scratch for an individual or company specifically as opposed to using one-off templates available on WordPress, Wix, Weebly, etc.

In a custom-designed website, the framework, navigation, and back-end interface of a website can be made to suit your needs. When a custom website is made with an experienced team that knows both how to creatively design websites and strategically optimize them for performance; you’ll get something truly unique, tailored just right!

Thus, Custom-built websites will provide you with a “built from the scratch” option that can tailor fit any of your needs and give users an unforgettable experience.

Custom designs allow businesses total control over how they want their web presence viewed by customers, but there are tradeoffs too: while these sites offer flexibility that allows clients a significant amount of creative license, it will take longer time to develop them, as well as more time to manage them. Below, we’ll go over the benefits and drawbacks of each.


  • Unique website made for you only: Custom websites are one-of-a-kind. You can have any feature, layout, and function you require best suited for your business! It naturally becomes part of your brand, style, and culture, making it so much easier to promote the business online.
  • Great user experience: With custom design, essential web characteristics such as performance and user experience are the focus of web design. One of our most critical UX features is responsive web development — especially on mobile devices! Custom-builds incorporate automatic optimization for a fast-loading page or one that works well with limited screen size capabilities.
  • Built-in SEO optimization: Custom-built websites have a better-equipped to make the website to be search engine friendly (SEO). Being SEO-friendly is one of the most important things regarding your website now, with Google emphasizing various aspects including speed, keywords, and meta descriptions.
  • Easy to scale to the next level: A custom website has the scope to grow with your business. Just by changing the lines of code, your developer is able to add new features or enhance existing ones in order to support emerging e-commerce demands such as increased traffic or new product/service categories! Scalability is often overlooked when designing a website but is actually very essential for future-proofing your site’s longevity.
  • Provides credibility to your brand: Businesses that want to stand out in their niche market can benefit from having custom-designed websites. They will be able to create credibility and brand themselves professionally by having a custom website, which will not only catch attention but also last longer in visitors’ minds than the ones made with templates.
  • Easy integration with third-party applications: You can embed third-party services such as MailChimp and HubSpot through integrated APIs during the coding phase in custom web development. Any service that is added this way becomes a part of your main website. However, it may require extra plugins or add-ons for templates websites to add these APIs, which could affect loading speed and functional performance depending on how many you have installed at once.


  • Relatively costlier than template website: You’ll find that developing a website from scratch is not only time-consuming but also expensive. Creating your custom-designed site can cost several thousand dollars more than what is required to make a template-based website! But don’t let this discourage you: there are many financial benefits in the long run such as hosting and speed optimizations for instance which justify its higher price tag.
  • Quite a time-consuming process: For those looking to create a custom website instead of using an existing template, they will have more work and time invested in the process. This is because you are exchanging one set of content for another with no two templates alike; often this requires writing new lines or checking how certain things function on your site before release (e bureaucratic nightmare!).
  • Need coding skills to make one: A custom-built website means that you need to understand the coding and be confident in how it functions. This may seem like an unattainable goal for some people, but many experts are there who can build websites from scratch with their background in design or development!

So, the question is- what should one choose?

Custom websites are perfect for those who want a truly original, one-of-a-kind design. They can perfectly reflect your unique personality and business goals in an online environment that is always up-to-date with current trends without having any wasted space or clunky ad displays from other companies trying their luck at you as well! Templates may be cheaper initially, but they’re not going to be able to do all of this which could end up costing more money down the road if something goes wrong during installation — especially since many templates come preinstalled onto server programs instead of using good old-fashioned code alone (which can lead people astray).

There are several things to take into account when deciding between a template and a custom website design. For example, the budget should be one factor you consider as both types of websites come with different prices for their services depending on how complex they need to be built or what feature set is desired by your company’s specific needs — all dependent upon who will end up using them! Another consideration would involve determining which type best suits an organization’s goals; sometimes it makes more sense not just within financial constraints but also due to timeline limitations if there were no other factors involved here at hand (time being one).

Web templates are a great way to quickly get your website up and running, while still giving you the freedom of customization. They’re perfect for small businesses that require an online presence without spending too much time or money on it because they can be replaced with something more enticing later on down the line!

Web templates can even be used as temporary sites that can later serve as proofs-of-concept for more sophisticated design solutions made for your specific target audience and market.


Web design has become more and more complex. You may be wondering what the best way for your business to stand out these days. As an experienced web design company in Kolkata, Pixel Street knows that a good website will always get you far.

Let us create a website that is custom-made for you, if budget permits, or even uses our templated options — either choice will give great results when made by us without compromising quality so give us a call today.

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Khurshid Alam

Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.