Web Design Process: The Complete Guide (2021)

We know you love designing websites. You’ve been doing it for years and are proud of your work. 

But have you ever wondered how your process could be improved? You might not realize it, but there are a lot of things to consider when creating a website, from ideation to launch! Please feel free to share your web designing thoughts and some tips about web designing fonts and how they will help to improve any website.

Web design is a complex process that can be difficult to understand. It’s important to know the steps of this complicated process to create visually appealing websites with an effective user experience.

Why Web Design Process Is Important?

A web design process is essential for creating an effective website not just because it can be difficult to create this type of content on one’s own, but also because there are so many things to think about when doing so!

  1. Website Timeframe – A web design process can help establish a timeline for different stages in the design of a website and ensure timely delivery.
  2. Payment Milestones – Web design milestones can be set and readily tracked through a process.
  3. Client Feedback – A web design process can be used to turn client feedback into an opportunity rather than a setback.
  4. Consistency- The process helps in delivering work efficiently and consistently across different projects.

This post will give you all the information you need to know how web design works from start to finish.

  1. Website Goals & Strategy 
  2. Website Architecture & Sitemap
  3. Content Creation
  4. Wireframe
  5. High-Fidelity Design
  6. HTML Development
  7. Mobile Responsive
  8. Testing 
  9. Launching Website
  10. SEO

Website Goals & Strategy

Before starting web design, website goals and strategies should be determined to ensure a successful project.

Both short-term goals like increasing web conversion rates by 20% over six months as well long-term objectives like establishing an authority position with custom branding are considered when determining the website goals.

Once we know our end goal, we then begin defining KPIs (key performance indicators) and setting milestones so everyone involved knows when they need to complete specific tasks throughout this process.

Digital strategies will vary depending on the needs of the client but typically include market research, competitor analysis, user experience (UX) considerations, search engine optimization (SEO), social media marketing plans.

Longer projects may also require content creation such as blog posts or whitepapers which can then provide more opportunities for SEO efforts in addition to boosting web traffic from organic sources.

Website Architecture & Sitemap

The web design process will initiate by designing the website architecture. This is the main framework that serves as the blueprint for all other decisions in web design, like navigation and content organization. 

Web designers oversee the content, UI design, and visual design; their goal is to create an intuitive web page that functions and looks professional. In short – they make it easy for users to find what they’re looking for on web pages.

A sitemap is a web page that displays all of the web pages in an organized and hierarchical manner. The website architecture will include information about which web pages are part of their site map or hierarchy.

These maps give designers an overview of what’s going on within their project scope so they can more easily identify any potential problems before it becomes too difficult to fix them later down the road when things have already been built out incorrectly.

Content Creation

Content creation is often one of the most important aspects of any website.

Content creation can include text, images, videos, graphics, etc., all of which have their own set of guidelines depending on what type it is used for. 

Once the content is created, you need to think about where it should go within your website structure based on your overall web strategy before inserting it into wireframes or web pages.

Content can either directly sell products and services or lead people in the right direction through useful articles that answer their questions and provide helpful information. 

It’s extremely important not only for SEO purposes but also because it’s an integral part of making sure customers stay engaged in your web page long enough to complete whatever action you want them to take when they visit your site.


Designers then move onto wireframing: sketching out how they plan on layering content so it makes sense while being easy to navigate.

Wireframes display how all the elements on a web page should interact together, giving you a clear vision for exactly where everything goes without needing to create high-fidelity mockups or prototypes first.

Websites today have evolved into function and form; this means incorporating new features such as web components and micro-interactions. This includes images, text blocks, buttons, forms, links—basically anything that can be displayed on screen! 

However, not everyone is a master web designer or frontend developer who can create these elements from scratch; that’s where wireframing comes in!

The wireframe stage in the web design process can be tricky because you need to think about where content should go within your website structure based on your overall web strategy before inserting it into wireframes or web pages.

High-Fidelity Design

During the high-fidelity design stage in the web design process, web designers will take all of the wireframes and turn them into actual website page designs.

High-fidelity web design is the process of creating a web page mock-up in Photoshop, Figma, or Sketch that adds different elements like fonts, colors, images, icons to the wireframe brings designs to life!

Before the web designer adds any elements in this stage, you should ask yourself: what are your goals? What do you want your website visitors to feel or think about when visiting it for the first time? This would help determine which type of fonts and color palettes would best represent who you are as an organization.

The biggest benefit of this part of the web design process is being able to show stakeholders what their future website will look like without committing to anything! 

This means you’ll have more time for testing whether or not people like or react well to changes before making any final edits!

This process typically takes about 2 – 5 weeks on average but much longer if there are issues or revisions to take care of. 

The final design will be approved by the stakeholders before moving forward with the designs.

HTML Development

The web design process is not complete without HTML development! This stage of web design involves writing code for web developers to turn static designs into a functioning website.

This process includes the development of HTML, CSS, and JavaScript files to code the website. The developer will need to know how these three languages work together to implement them properly on the website.

HTML development typically takes only one to three weeks with most organizations but can take as long as six months if you’re working with many different stakeholders who need input!

In this stage, designers will work closely with web developers to create layouts that reflect their vision while also meeting usability standards. 

The designer might decide they want certain details changed even though it’s been approved after seeing it coded in front of them – which means there could be some back-and-forth changes.

Mobile Responsive

Mobile responsive design ensures that your website can be accessed across different devices – from desktop computers to mobile phones and tablets!

That means web developers will need to code the website and make sure it’s responsive so that it changes depending on what type of device someone is viewing the site from.

Responsive web design ensures an optimal experience for users across devices of all sizes. RWD provides practical benefits like increased search engine optimization (SEO) rank among other things because Google likes sites where content doesn’t jump around when you scroll down the page.


Testing a web design is an essential part of the web design process. It’s important to follow through with testing and usability to prevent problems arising later on down the line or even worse – failing your launch date!

If you’ve already got experience when it comes to web development, then some tools can help make sense of certain aspects which might be difficult for beginners. These could include:

– Mobile responsive check

– Checking forms, links, and integrations

– Browser compatibility checking

– Website spacing check to ensure your web pages aren’t too large and need optimization

Launching Website

Launching a website is the most important step in the web design process. One should choose the hosting company carefully, as it can affect how quickly your site loads in different regions or countries.

Hosting also affects search engine optimization by slowing down crawlers who are indexing your web page content which could result in lower-ranking positions. 

The best option would be to use cloud-based servers that allow you to scale up when more bandwidth is necessary without having any downtime.

A web developer should never launch a website without an SSL certificate as it jeopardizes data security and will lead to higher bounce rates.

Website SEO

The next step after launching the website is to ensure the content ranks high for related keywords. 

Website SEO is something that web designers should be mindful of, not only to ensure a website ranks well but also to improve user experience by following Google’s guidelines.

Web developers can jumpstart higher rankings by making sure that On-Page SEO is completed.

This includes title tag, meta description, H1 tag, Alt-Tags, Schema, Linking, etc. to tell Google bot about the content of the page. The web page content is also an important factor when it comes to ranking higher in Google.

This will help organically boost ranking which can be invaluable when it comes to generating organic web traffic.

What To Do After Launch?

Once we have a basic website up and running, we need to make sure that the website is properly maintained.

Website maintenance can include tasks like creating content for the website (posts), removing old or outdated web pages from it, updating plugins that may be slowing down web performance, etc.

The important thing here is making sure these things are done periodically so organic traffic continues coming in without interruption over time.

Web designers should also take some time now and then to plan future updates of their existing website by writing a list of improvements they would like to work on at an upcoming date as well as keeping track of feedback they receive from their users.


This web design process is something web designers can use to stay organized and focused on the web projects they are working on. 

It also helps website owners better understand what goes into designing a website for them so their expectations are realistic.

The web designer should have an initial meeting with their clients to discuss specific details related to the client’s business needs (e.g., type of content desired, target audience information).

If you’re interested in designing a website, contact Pixel Street today! We would love to hear from you and help you build your unique website.