Coca-Cola India
Creativity at Q-Commerce Speed
Designing a full portfolio of Coca-Cola brands to win the fastest, smallest shelf in retail: the phone screen.
The brief
Build quick-commerce visual assets for Maaza, Limca, Smartwater, Kinley, Fanta and Coca-Cola — six brands, and a single non-negotiable: every SKU had to remain instantly recognisable while staying true to its unique visual language. Design for an environment where the average shopper spends only a few seconds per screen, and a swipe is the only interaction that counts.
Context & insight
Quick commerce has rewritten the rules of shelf impact. There is no aisle to wander and no pack to pick up and turn over, just a thumb, a screen, and a ten-minute delivery promise. In that window, an artwork has less time to make its case than a jingle has to finish its first bar. For a portfolio as wide as Coca-Cola’s, the real challenge was making six brands pop differently, at speed, without diluting their unique identity.
What we did
PDP Catalogs & Banner Artworks
Built PDP catalogs and quick-commerce banner artworks for six brands, Maaza, Limca, Smartwater, Kinley, Fanta and Coca-Cola, each keeping its own colour code and energy.
Marketing Collaterals
Extended the same visual system into supporting marketing collateral, keeping every brand touchpoint consistent beyond the app tile alone.
AI-Generated Videos
Produced hyper-realistic condensation, pour and fizz across dozens of SKUs at a pace traditional photography couldn’t match.
Impact
A consistent, scalable creative system now runs live across India’s leading quick-commerce platforms for one of the world’s largest beverage portfolios, with six distinct brands each keeping their own visual identity while still reading as unmistakably Coca-Cola.
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