Project Preview
Shanghai is a chain of Chinese restaurants based in Kolkata. They offer pan Asian fusion food at an affordable price with unmatched taste. They offer in-house dining, website table booking and app orders.
As a part of their brand revamp, we were also briefed about developing their website. The design should illustrate the elements of their Chinese restaurant. As they are a restaurant, the design should be inviting and interactive.
The modern look of the website would engage more customers, especially the students.
Challenges
The major challenge was to create a design that's inviting and engaging, beautiful with high aesthetics.
Another thing they wanted to change in the website was their previous menu system. The old website had the menu only on the desktop version of the site. They wanted it across all platforms so customers can order food across all devices very easily.
Solution
The website was designed to showcase the traditional Chinese look and be consistent with its branding. We used a red and black palette to give it a vibrant Chinese appeal along with lighter background illustrations.
We developed a simplified menu tab design with the help of Javascript to showcase specific and all items of the menu. The food ordering system was integrated with its mobile application for both iOS and Android for its users.
Result
The client witnessed a 20% increase in orders from the website. Additionally, the website had a 31% higher engagement rate as compared to competitors.
