Restaurant Collateral Design for
"Shanghai - Flavours of Chinatown"

Shanghai • Restaurant

Shanghai Case Study main banner
Shanghai Case Study main banner

Project Preview

Shanghai is a chain of restaurants based in Kolkata offering pan Asian fusion food. The brand wanted consistent brand- centric touch points across - website, menu, packaging, signage, brochures, franchise deck, and operations manual.

Shanghai Case Study mid banner
Shanghai Case Study mid mobile banner


The primary challenges faced during the project were:

1. Non-Alterable Logo: The existing logo had to be retained, requiring creative solutions to incorporate it into the revamped brand identity.

2. Tight Timeline: Rapid completion and distribution of marketing collaterals needed for the launch of three new outlets.

3. Industry Specificity: Developing a franchise deck and operations manual required a deep understanding of restaurant operations to effectively communicate vital information and statistics visually.


We understood the urgency of the project and tackled the execution by:

1. On-Site Experience: Team members visited existing Shanghai outlet to immerse themselves in the current brand ambience, studying elements like menus, signage, brochures, and standees.

2. Collaboration with Expert: Partnered with a restaurant consultant for insights into the food and beverage industry.

3. Structured Approach: Adopted a step-by-step delivery system for print collaterals, prioritising based on the requirements of upcoming store opening and printing timelines.

Shanghai Case Study Second last-ban banner
Shanghai Case Study Second last-ban banner


Our structured design approach resulted in:

1. Consistent Branding: Successfully achieved a unique yet consistent brand identity, integrating the unchanged logo.

2. Broad Implementation: Implemented the new print collaterals across Shanghai restaurants in Kolkata.

3. Business Impact: The brand revamp led to increased revenue and brand recall, positioning Shanghai as one of the top choice.

Shanghai Case Study last banner
Shanghai Case Study last banner
Next ProjectWorkstreet
Enquiry Form

Fill in the details below and one of our executives will get back to you shortly.