Pixel Street :: Tarsons: Website Revamp For Labware Manufacturer

TarsonsPharmaceutical

• Ui/UX Design
• Web Development

Tarsons, a public limited company known for its comprehensive range of labware products, sought a complete revamp of its existing website to better showcase its products and enhance user experience.

The objective was to develop a custom, mobile-first website using WordPress that not only aligned with their brand guidelines but also integrated advanced functionalities like eCommerce capabilities for future use.

The constraint

The challenge was to create a robust and scalable website that could accommodate extensive product listings, provide a seamless user experience, and incorporate future eCommerce functionalities. Given the technical and design complexities, our approach included a series of strategic and developmental steps:

• Brand GuidelinesWe established a fresh set of brand guidelines, including a refined colour palette, fonts, and imagery that reflected Tarsons' innovative and professional identity.
• UI/UX DesignFocused on creating an intuitive and engaging user interface, our design team developed a layout that enhanced user experience across various devices, particularly prioritizing mobile users.
• CopywritingOur content team crafted compelling and SEO-friendly copy that effectively communicated Tarsons’ mission, vision, and product offerings.
• Visual AssetsWe incorporated high-quality stock photos and custom illustrations that visually represented the brand and its products.
• Front-End Development & Mobile-FirstThe website was built with a responsive design framework from the ground up to ensure optimal performance on mobile devices.
• Custom WordPress DevelopmentWe developed a customized WordPress CMS to provide Tarsons with easy management of content and product listings. The backend was tailored to support specific functionalities such as custom forms and product specifications.
• WooCommerceWhile the initial launch didn’t include eCommerce, we prepared the site architecture to integrate WooCommerce in the future, ensuring that the platform could evolve with the company’s needs.
• SEO & DeploymentWe implemented technical and on-page SEO best practices and deployed the site on AWS EC2 for reliable and scalable hosting.
• Chatbot IntegrationA custom chatbot was integrated to assist visitors in real time, enhancing customer service.

• Enhanced User EngagementThe new UI/UX design led to a noticeable increase in user engagement and longer session durations.
• Ready for eCommerceThe groundwork laid for WooCommerce ensures that Tarsons can smoothly transition to online sales when ready.
• Increased Traffic & SEOPost-launch, the website experienced increased organic traffic and improved search engine rankings due to optimized SEO practices.
• Scalability & FlexibilityThe custom WordPress solution provided Tarsons with the flexibility to update and expand their website as needed, supporting long-term digital growth.
• This project demonstrated the importance of a strategic approach to website development that aligns with business goals and future growth.
• By focusing on a mobile-first design, integrating advanced functionalities, and preparing for future eCommerce, we delivered a solution that not only meets the current needs of Tarsons but also positions them for future digital success.