Pixel Street :: Designing Key Visuals For Educating Consumers

UPLAgrochemical

Cohesive point-of-sale creative and secondary packaging for UPL's home and personal safety range: Tru-Nature, Bitter and BitterShot.

• Key Visuals
• Packaging
• POSM

Develop visual assets for UPL's Tru-Nature, Bitter and BitterShot product lines, cohesive point-of-sale materials and secondary packaging that could work across diverse retail environments while communicating both efficacy and safety.

The constraint

Repellents and safety sprays sell on a very specific kind of trust. A shopper needs to believe the product works and believe it's safe to use in their home, often within seconds of picking it up off a shelf that looks nothing like the last store they bought it in. UPL needed visual communication that built split-second confidence and was consistent enough to travel across a genuinely diverse retail footprint.

Confidence You Can Read At A Glance.

Every asset was built to answer the shopper's two real questions before they had to ask, does this work, and is it safe, using colour, imagery and design motif to signal purpose and efficacy well before anyone read the fine print.

Master creative concepts were developed for point-of-sale materials using consistent brand colour codes, imagery and design motifs tied to each product's purpose, alongside secondary packaging labels built to be both attention-grabbing and genuinely informative, carrying clear instructions and safety information that build consumer trust and compliance.

• Master CreativesWe developed master creative concepts for point-of-sale materials. This included using brand color codes, imagery, and design motifs that reflected the product's purpose and efficacy.
• Secondary PackagingWe focused on creating informative and appealing labels that not only attracted attention but also provided clear instructions and safety information, enhancing consumer trust and compliance.

“In the chemical and agrochemical category, design isn't decoration. It's the difference between a shopper trusting a spray with their home, or walking past it.”

Cohesive, trust-building visual communication for UPL's repellent and safety spray lines, reinforcing the critical role of clarity and consumer confidence in a category where trust has to be earned in seconds.

• Consumer ConfidenceBy providing clear, accessible information on the packaging, we helped build consumer confidence in the product's safety and effectiveness.
• Market AdaptabilityThe flexible design adaptations ensured that UPL could efficiently manage local compliance and market-specific demands without additional redesign costs or delays.
• Our collaboration with UPL highlights the critical role of creative design in the chemical and agrochemical industry, where consumer trust and clarity of information are paramount.
• This project showcases our ability to deliver creative solutions that meet marketing and regulatory challenges, driving brand recall and consumer engagement.