Designing a Vibrant and Dynamic
Brand for Workstreet
Workstreet • Co-working
Workstreet is a coworking space operator based in Kolkata and Gurgaon. They wanted to develop a custom website for users to find and enquire about their coworking spaces.
They wanted the UI to be simple and easy to use. The brand guidelines were provided and we had to adhere to them.
The biggest challenge we faced was to explain the concept of coworking spaces in the hero section of the website.
Creating a website with a lot of information and images was an additional challenge. The client wanted us to develop something that will help them to generate leads.
We developed a custom website with a user-friendly UI. They wanted the UI to be modern and interactive so we used a lot of big imagery to introduce the different spaces. The navigation was simple and the site didn't include any distracting elements.
We also developed a custom blog template to ensure relevant posts on various topics.
In order to make the design process easier, we used wireframes to plan out each page of the website in advance. We focussed on conversions to receive enquiries from prospective customers.
We worked on the SEO as well to help the site rank in the top 3 results of Google. The website witnesses smaller bounce rates as compared to its competitors. The website has also started generating leads for coworking memberships.