Project Preview

Mangaldeep is a leading agarbatti (incense stick) brand in India, known for its wide range of products with diverse fragrances. The brand decided to launch a new Mangaldeep 3in1 product, combining three different fragrances in one pack. To ensure a successful launch, they partnered with Pixel Street for design execution across various creative assets.

Challenges

The primary challenges faced during the project were:

1. The quick turnaround time to meet the product launch deadline

2. Ensuring consistency across various creative assets

3. Maintaining the brand identity while incorporating three distinct fragrances

Solution

Pixel Street tackled these challenges by:

1. Prioritizing effective communication and collaboration with Mangaldeep's brand team

2. Adopting an agile approach to design and project management, allowing for rapid iterations and timely delivery of creatives

3. Developing a unified design language that showcased the innovative 3in1 concept while staying true to Mangaldeep's brand identity

The partnership between Mangaldeep and Pixel Street led to a highly successful product launch. The design-driven approach resulted in:

1. A seamless and consistent visual identity across all creative assets

2. Timely delivery of designs, ensuring the product launch stayed on schedule

3. Increased visibility and prominence for Mangaldeep's new 3in1 variant in the market

The Mangaldeep 3in1 design-driven launch triumph highlights the importance of strong collaboration and high-quality design execution in a product launch. Pixel Street's expertise and commitment to delivering outstanding results played a major role in the success of Mangaldeep's innovative 3in1 agarbatti product launch.